HookLogic
HookLogic built a closed-loop performance marketing platform connecting brand advertisers with leading retailers to tie ad spend directly to point-of-sale outcomes; founded in 2011, it was acquired by Criteo and now operates within Criteo's commerce media platform.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What HookLogic does
HookLogic was a New York-based performance marketing company founded in 2011 that built a proprietary platform enabling closed-loop marketing for brand advertisers through direct partnerships with leading retailers. The company's core technology linked digital advertising spend to actual point-of-sale outcomes, allowing brand marketers to measure return on ad spend against verified transactions rather than proxy engagement signals—a methodology that positioned HookLogic as a category-creator in performance marketing.
The company monetized by serving two sides of a marketplace: brand advertisers seeking measurable, transaction-driven media, and retailers whose digital properties and shopper data became inventory in HookLogic's optimization engine. Underlying technology combined audience targeting, dynamic creative, and closed-loop attribution, though specific pricing mechanics were not publicly disclosed. Across 2011–2015, HookLogic raised roughly $39M from Bain Capital Ventures, Intel Capital, LFX Venture Partners, and Mousse Partners, scaling headcount to the 101–250 range.
HookLogic was acquired by Criteo (NASDAQ: CRTO), a global commerce media platform, after which HookLogic's performance marketing assets and retailer relationships were integrated into Criteo's broader stack spanning performance media, retail media, and commerce AI. As of the available data, HookLogic operates as a subsidiary within Criteo rather than as an independent entity.
HookLogic firmographics
Firmographics- Name
- HookLogic
- Website
- https://criteo.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- HookLogic built a closed-loop performance marketing platform connecting brand advertisers with leading retailers to tie ad spend directly to point-of-sale outcomes; founded in 2011, it was acquired by Criteo and now operates within Criteo's commerce media platform.
- Ownership category
- akta.pro rank
HookLogic industry classification
Industry- Product category
- Performance Marketing Technology
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA)
Keywords
Where HookLogic is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
HookLogic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
HookLogic product offering
Product offeringCore offering
HookLogic provided closed-loop performance marketing for brand advertisers through its proprietary platform and partnerships with leading retailers. The company helped advertisers measure and optimize marketing campaigns by connecting them to retailer purchase data, enabling closed-loop attribution from ad exposure to sale.
Differentiator
Problem solved
Functional benefit
Products and services
- Closed-Loop Performance Marketing Platform A proprietary performance marketing platform that connected brand advertisers with leading retailers to deliver closed-loop marketing, enabling advertisers to track and optimize campaigns from ad exposure through to retailer purchase data.
Companies that use HookLogic
Customer profileIdeal customer profiles1 record
HookLogic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HookLogic partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
HookLogic competitors and assessment
Company assessmentDirect peers
- Criteo: Acquirer of HookLogic and now its parent company; operates a global commerce media platform focused on performance retargeting, retail media, and AI-driven bidding — directly overlapping with HookLogic's closed-loop performance marketing offering.
- The Trade Desk: Independent demand-side platform that bought programmatic display, video, and retail media inventory; competes directly with HookLogic-style performance marketing by enabling brand advertisers to buy measurable, ROI-driven media at scale.
- LiveRamp: Data connectivity platform that enables advertisers and publishers to resolve identities and measure performance across the open web; complements and competes with the targeting and closed-loop attribution that HookLogic offered.
- MediaMath: Independent programmatic adtech platform providing buying, optimization, and measurement tools for brand advertisers; comparable to HookLogic as a performance-oriented programmatic technology stack.
- AdRoll: Performance marketing platform specializing in retargeting and multichannel campaign execution for SMB and mid-market advertisers — closely aligned with HookLogic's focus on measurable, ROI-driven brand advertiser campaigns.
- Marin Software: Performance marketing platform for cross-channel search, social, and e-commerce advertising management; comparable to HookLogic as a SaaS-style technology serving advertisers' performance measurement and optimization needs.
Broad incumbents
- Amazon Advertising: Walled-garden retail media network tied to Amazon's retailer data; competes for the same brand advertiser budgets that HookLogic/Criteo target, with structural advantages in proprietary shopper data and on-site point-of-purchase placements.
- Walmart Connect: Walmart's retailer-owned retail media platform; provides closed-loop measurement to brand advertisers using Walmart shopper data — the same value proposition HookLogic pioneered, but with first-party retailer data advantages.
- Roundel (Target): Target's retail media business offering closed-loop advertising to brand advertisers; directly competitive in delivering performance-driven, point-of-purchase media tied to retailer transaction data.
Emerging players
- Cognitiv: AI-driven programmatic media buying platform focused on performance outcomes for brand and direct-response advertisers; an emerging competitor in the same deep-learning-enabled performance marketing category that HookLogic helped define.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
HookLogic social profiles
Digital presenceHookLogic financial estimates
Financial estimateRevenue estimate
Valuation estimate
HookLogic leadership team
Management profileNumber of profiles
HookLogic funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HookLogic M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HookLogic
What does HookLogic do?
HookLogic provided closed-loop performance marketing for brand advertisers through its proprietary platform and partnerships with leading retailers. The company helped advertisers measure and optimize marketing campaigns by connecting them to retailer purchase data, enabling closed-loop attribution from ad exposure to sale.
When was HookLogic founded?
HookLogic was founded in 2011. It employs 101 to 250 people.
Where is HookLogic based?
HookLogic is headquartered in New York, United States, in the North America region.
Who are HookLogic's main competitors?
Direct peers on record are Criteo, The Trade Desk, LiveRamp, MediaMath, AdRoll and Marin Software. Broad incumbents are Amazon Advertising, Walmart Connect and Roundel (Target). Cognitiv is listed as an emerging player.
Does HookLogic have an API?
No public API is recorded for HookLogic.
What industry is HookLogic in?
HookLogic's product category is Performance Marketing Technology. Its primary akta.pro industry code is BPAMALAA, Ad Networks & Exchanges (Programmatic RTB). Its NAICS code is 54181 and its SIC code is 7310.