Seyaha

What Seyaha does

Seyaha is a Riyadh-based online travel agency (OTA) and licensed Destination Management Company (DMC) operating a multi-product digital booking platform for inbound tourism into Saudi Arabia. Founded in 2024 and legally organized as Aljawalat Almumtia Company For Information Technology under Saudi law, the company holds Travel and Tourism Services License No. 73102191 from the Saudi Ministry of Tourism (operating under the trading name Wajh Jadeed - Seyaha). The platform serves primarily international tourists and religious travelers (Hajj/Umrah), with secondary segments in adventure seekers, cultural/heritage tourists, and families, covering more than 10 Saudi cities including Riyadh, Jeddah, Mecca, Medina, AlUla, Hail, Qiddiya, Abha, Al Khobar, and Jazan.

The platform is a cloud-based web and mobile (iOS/Android) application built on third-party infrastructure including Cloudinary (media), Sanity (CMS), Google Analytics, and Firebase Analytics, with WhatsApp as a primary communication layer. Core products include the tours-and-activities marketplace, airport transfer services (Riyadh RUH and Jeddah JED), attraction and theme park tickets (including Six Flags Qiddiya and Aquariba), bundled tourist packages, and the Seyaha Academy training program for tourism professionals. A separate B2B Partner Platform allows tour operators, guides, and transport suppliers to self-onboard. The platform supports 10 languages and accepts payments in over 10 currencies with tax-compliant invoicing, and offers 24/7 English-speaking customer support with electronic ticketing delivered via email and WhatsApp.

Seyaha's revenue model is primarily transaction-based, earning commissions or booking fees on tours, activities, tickets, and transfers, supplemented by course fees from Seyaha Academy. Distribution is direct-to-consumer through self-serve web and mobile, supplemented by WhatsApp and phone support channels. The company is privately held with no disclosed institutional investors, and the recorded 2023 funding round shows $0 raised, suggesting bootstrap or founder-funded operations at this stage.

Name

Seyaha

Legal name

Aljawalat Almumtia Company For Information Technology

Website

https://seyaha.net

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Seyaha is a Riyadh-based, Ministry of Tourism-licensed online travel agency and DMC operating a multi-language booking platform for tours, activities, airport transfers, tickets, and packages across 10+ Saudi cities, serving primarily inbound international and religious tourists, with a complementary training academy for tourism professionals.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Tour Operators (561520), Travel Agencies (56151)

SIC

Transportation Services (4700)

akta.pro primary industry

Tours, Activities & Experiences Booking Marketplaces (THALAFAF)

akta.pro secondary industry

B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO)

Keywords

• Online travel agency
• Tour booking platform
• Destination management services
• Airport transfer services
• Tourism marketplace

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Tour and Activity Bookings: Platform facilitates bookings for tours, activities, tickets, and experiences across Saudi Arabia. The company acts as a technical intermediary and booking platform between customers and third-party service providers (guides, operators, venues). Revenue is generated through transaction fees or commissions on completed bookings.
2. Airport and Transport Transfers: Airport pickup and transfer services are offered, including routes such as Riyadh Airport to city center and Jeddah Airport to Mecca. These transport services represent a distinct revenue stream within the booking ecosystem.
3. Training and Certification Programs: Seyaha Academy provides training programs for tour guides and trip organizers, offering certified courses in tourism guiding, trip organization, event management, exhibition and conference tourism, and luxury hotel management. Revenue may be generated through course fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Seyaha operates a digital Online Travel Agency (OTA) and licensed Destination Management Company (DMC) platform enabling travelers to discover, browse, and book tours, activities, attraction tickets, and airport transfer services across Saudi Arabia. The platform aggregates third-party tour operators, guides, transport providers, museums, and venues, and facilitates direct bookings with electronic ticketing delivered via email and WhatsApp.

Product overview

Seyaha is a Saudi-based Online Travel Agency (OTA) and licensed Destination Management Company (DMC) operating a multi-product digital platform for tours, activities, tickets, transport services, and packaged travel experiences across Saudi Arabia. The core offering consists of the main booking platform for tours and activities, complemented by dedicated transport/airport transfer services, ticket sales for parks and attractions (including Six Flags Qiddiya and Aquariba), bundled tourist packages, and the Seyaha Academy training program for tourism professionals. A separate Partner Platform enables third-party tour operators and suppliers to list their services. The company operates under license No. 73102191 from the Saudi Ministry of Tourism.

Differentiator

Problem solved

Functional benefit

Brands

• Seyaha Academy: Training programs for tourist guides and trip organizers offering specialized courses and accredited certificates in tourism, tour management, event organization, exhibitions and conferences tourism, and luxury hotel management.

Products and services

• Seyaha Tours & Activities Booking Platform Online travel platform enabling users to discover, browse, and instantly book tours, activities, and travel experiences across Saudi Arabia, covering religious tours, adventure and sports, heritage visits, nature experiences, water sports, and cultural activities. Aggregates third-party tour operators, guides, and venues into a single consumer-facing marketplace.
• Airport and Transport Transfer Services Airport pickup and drop-off booking service connecting visitors from Saudi airports (Riyadh RUH, Jeddah JED) to destinations including Mecca, Riyadh city center, and other cities via licensed transport providers.
• Attraction Tickets (Museums, Theme Parks, Parks) Entry ticket booking for museums (Museum of Palm Trees, Holy Quran Museum, Wahyu Mekah Museum), theme parks (Six Flags Qiddiya, Aquarabia Qiddiya City), and tourist attractions across Saudi Arabia.
• Tourist Packages Bundled travel packages combining accommodation, tours, and experiences including cruises (Arroya Cruises), heritage packages (Luxury Nights AlUla), Umrah combined with tourism, and multi-destination itineraries priced from SAR 1,447 to SAR 10,270.
• Seyaha Academy Training and certification programs for tourism professionals and tour operators, offering specialized courses in tour guiding, event organization, exhibition and conference tourism, and luxury hotel management with international and local certifications.
• Partner Platform B2B platform for tour operators, guides, and travel suppliers to list and manage their tours, activities, and services on the Seyaha marketplace.

Quantifiable outcome

• Complete transparency with full itineraries, clear descriptions, and straightforward pricing with no hidden fees
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• BEBS (Bureau Executive Business School)minorStrategic or Co-development PartnerAcademy partner providing certified training programs for tourism professionals. BEBS offers business and executive education programs in the tourism sector.
• IGA (International Guides Association)minorStrategic or Co-development PartnerAcademy partner supporting certification programs for tour guides and tourism operators. IGA provides international standards for guiding excellence.
• Michigan State University Eli Broad School of BusinessminorStrategic or Co-development PartnerAcademy partner offering academic credentials and professional development programs for tourism management and hospitality education.
• ItMI (Institute of Tourism and Management)minorStrategic or Co-development PartnerAcademy partner providing certified tourism and management courses aligned with industry standards for tourism professionals.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Rehlat: Kuwait-based Middle East OTA serving Arabic-speaking travelers with flights, hotels, and activities. Comparable market positioning in the regional leisure travel space and competes for the same cross-border Arabic-speaking tourist cohort.
• Wego: MENA-region online travel agency headquartered in Singapore/Dubai. Comparable OTA model with hotel, flight, and activity inventory, primarily serving Middle East travelers but with broader geographic footprint than Seyaha.

Direct peers

• Viator: Global tours, activities, and experiences marketplace owned by Tripadvisor. Direct competitor to Seyaha in the tours-and-activities aggregation space, with similar supplier-onboarding marketplace model and the largest international marketing footprint.
• GetYourGuide: Berlin-based global OTA for tours, activities, and attractions with a supply-side marketplace. Directly comparable business model to Seyaha but at global scale; a likely near-term entrant into the Saudi market as tourism opens.
• Klook: Asia-headquartered activities and travel services OTA with strong APAC tourist flow and aggressive expansion into Middle East. Directly competes in activities aggregation, with similar supplier-platform tech architecture.
• Almosafer: Saudi Arabia's largest本土 OTA owned by Seera Group, offering flights, hotels, and increasingly tours and activities. Most direct local competitor to Seyaha with deeper Saudi brand recognition and corporate parent backing.
• Headout: Curated tours, activities, and attraction marketplace with strong mobile-first product. Comparable supply-side marketplace model targeting international travelers; an emerging global OTA competitor that could enter Saudi.

Broad incumbents

• Booking.com: Global travel giant with an increasingly large 'Booking Experiences' activities marketplace. Offers overlapping tours and attractions inventory globally and is the dominant SEO-driven discovery channel for international travelers to Saudi.
• Trip.com: Global OTA with significant Chinese tourist flow into Saudi Arabia. Comparable OTA scope including flights, hotels, and activities, and a likely channel for inbound Asian tourists — an adjacent customer segment to Seyaha's target base.

Emerging players

• Musement: TUI-owned tours, activities, and transfers marketplace. Similar B2B+B2C activities aggregation model with destination management heritage; a relevant emerging peer given TUI's reach in international tourist flows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SeyahaNet
• LinkedInlinkedin.com/company/seyaha
• Instagraminstagram.com/seyahanet
• Facebookfacebook.com/Seyaha-61553419695393

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seyaha