Boursorama Bank

What Boursorama Bank does

Boursorama Bank (BoursoBank) is a French 100% digital retail bank and wholly-owned subsidiary of Société Générale Group, headquartered in Boulogne-Billancourt. Founded in 1995 and rebranded to BoursoBank in 2018, the company serves over 8 million individual and professional clients across five segments: mass-retail Particuliers, Bourso Business professionals/micro-entrepreneurs, Young Adults (18-25), Minors (10-17) with parental controls, and BoursoFirst private banking for high-net-worth clients. The bank has been designated the cheapest in France for 18 consecutive years (2009-2026) by Le Monde/Panorabanques.com and comparable studies, with average annual banking fees of €10.

The platform is built as a mobile-first online bank with no physical branches, offering three card tiers (free Welcome, free Ultim for travelers, premium Metal) plus comprehensive product modules: regulated and discretionary savings (Livret A, LDDS, PEL, CEL, LEP, Livret Bourso+, term deposits, assurance vie, MATLA retirement plan); investments via Compte Titres, PEA/PEA-PME/PEA 18-25, managed CEFP, and Boursomarkets (zero brokerage on 45,000+ products); lending (mortgages, personal loans, mini-credit); insurance (Bourso Protect, Alabri home, auto, prévoyance, borrower insurance); and ecosystem services (EasyMove bank-switching, Wicount budget analytics, The Corner cashback with 140+ partners). Technology integrations include Apple Pay, Google Pay, Samsung Pay, and Garmin Pay for virtual card deployment before physical card arrival, enabling near-instant self-serve onboarding.

The business model is a hybrid of subscription/recurring revenue (insurance premiums, MATLA fees, Metal subscription), transaction fees (card fees, cashback affiliate revenue via The Corner), and — most significantly — interest income from mortgage origination, personal loans, Lombard credit, and deposit float. The CNP Assurances brokerage relationship (ORIA 07 022 916) underwrites borrower and provident insurance. GTM is product-led and digital: fully self-serve mobile onboarding in minutes, with the Parrainage referral program (up to 20 referrals per 12 months per customer) generating approximately 90% of new clients via word-of-mouth, and app store leadership (4.9/5 App Store, 4.8/5 Google Play) reinforcing acquisition. Société Générale Group provides regulatory, balance-sheet, and operational backing, allowing BoursoBank to operate at a scale and cost structure independent French neobanks cannot match.

Name

Boursorama Bank

Legal name

Boursorama, SA

Website

https://boursorama-banque.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Boursorama Bank (BoursoBank) is a 100% digital French retail bank and Société Générale subsidiary serving 8 million+ clients with free current accounts, savings, commission-free investing, loans, and insurance across mass-retail, professional, youth, and private banking segments.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Commercial Banking (52211)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industry

SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)

Keywords

• Retail banking services
• Online banking platform
• Savings and investments
• Payment card services
• Consumer lending

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Interest Income: Interest earned on loans including mortgage loans (crédit immobilier), personal loans (prêt personnel), and lombard credit. Also earns interest on customer deposits held in various savings accounts.
2. Banking Fees and Commissions: Various banking fees including overdraft fees, card inactivity fees, international transaction fees, and other standard banking charges. Average annual fees reported at €10 per year for basic banking services.
3. Investment and Trading Products: Revenue from investment products including assurance vie (life insurance), compte titres (securities account), PEA (stock savings plan), and other investment vehicles. Commissions on financial products, structured products, and trading activities on Boursomarkets platform.
4. Insurance Products: Insurance products including Bourso Protect (everyday insurance), home insurance (Alabri from €5.97/month), auto insurance (from €14.25/month), prévoyance (death/disability insurance), and borrower insurance (assurance emprunteur). BoursoBank acts as insurance broker through CNP Assurances.
5. The Corner Cashback Program: Cashback and discount program with over 140 partner merchants across 8 consumption categories. Average 7% discount on purchases through partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Boursorama Bank is a 100% digital online retail bank offering bank accounts, payment cards, savings products, investment and brokerage services, personal loans, and insurance to individual consumers and professionals in France. The bank monetizes primarily through interest income on deposits and loans, card fees, and brokerage commissions, while competing on low-cost pricing and a fully self-service mobile-first platform. It also serves professional clients through a dedicated Bourso Business offering and high-net-worth clients through BoursoFirst private banking.

Product overview

BoursoBank (formerly Boursorama Banque) is a 100% digital bank offering a comprehensive platform of banking products organized across seven core categories: everyday banking (accounts, cards, payments), savings (regulated accounts, term deposits, life insurance, retirement), investments (securities accounts, PEA, managed accounts, trading platforms), lending (mortgages, personal loans, micro-credit), insurance (daily protection, home, auto, provident), premium services (The Corner cashback, youth accounts, professional accounts, private banking). The product architecture combines a free core current account with multiple card tiers (WELCOME, ULTIM, METAL) as the entry point, supplemented by modular add-on products that customers can activate based on their financial needs. The platform emphasizes mobile-first management with 1,000+ free features and positioning as France's lowest-cost bank for 18 consecutive years.

Differentiator

Problem solved

Functional benefit

Brands

• Bourso Business: Business banking offering free professional account with innovative services for self-employed and small businesses.
• BoursoFirst
• Boursomarkets
• Wicount
• EasyMove

Products and services

• BoursoBank current account

Quantifiable outcome

• Average €10 banking fees per year (vs. industry average)
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CNP AssurancescoreStrategic or Co-development PartnerBoursoBank acts as insurance broker ( immatriculé sous le n° 07 022 916 ORIA) distributing group insurance products (décès, invalidité, incapacité) underwritten by CNP Assurances. This partnership covers borrower insurance (assurance emprunteur) for mortgage and personal loans, providing one of BoursoBank's key competitive advantages in loan insurance pricing.
• The Corner Partners (140+ merchants)coreGTM or Marketing PartnerCashback and discount program partnerships with over 140 retail partners across 8 consumption categories. Partners provide exclusive discounts and cashback to BoursoBank customers, with average 7% discount rate calculated as total savings / total purchases since program launch.
• Le Monde / Panorabanques.comminorOthersAnnual independent pricing study conducted by Le Monde/Panorabanques.com ranking French banks by cost. BoursoBank has been consistently ranked as cheapest bank since 2009, providing third-party validation of cost leadership positioning.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fortuneo Banque: French online bank owned by Arkéa (Crédit Mutuel group), offering similar product breadth (accounts, cards, savings, Bourse trading, mortgages, insurance). Direct head-to-head competitor in the French online retail banking segment where BoursoBank has been the cost leader for 18 years.
• Hello Bank!: BNP Paribas's online banking subsidiary in France, offering comparable retail banking, savings, and investment products. Operates with similar bank-run online model and directly competes with BoursoBank for cost-conscious French retail customers.
• BforBank: Crédit Agricole's online bank offering savings, investment, and mortgage products to French retail customers. Competes in the same digital-first retail banking segment as BoursoBank, leveraging parent group balance sheet for lending.
• Monabanq: Crédit Mutuel group's online bank with full retail offerings (accounts, cards, savings, loans, insurance). Directly comparable digital-only competitor in the French online retail banking market, frequently benchmarked against BoursoBank on cost.
• Nickel: BNP Paribas-owned account service distributed via tobacconists, targeting underbanked and unbanked customers in France. While more distribution-led than digital-led, it competes for similar price-sensitive French retail banking customers and has reached multi-million customer scale.
• Orange Bank: French online bank backed by Orange (telecom operator) and Groupama, offering accounts, cards, savings, and loans with mobile-first UX. Directly competes in French online retail banking with a similar digital-native positioning.

Emerging players

• Revolut: UK-headquartered global neobank with multi-million French customer base, offering multi-currency accounts, commission-free trading, and crypto. Disrupts the French online banking segment with venture-funded acquisition budgets and richer feature breadth.
• N26: German mobile-first neobank operating across the EU including France, with multi-currency accounts, Spaces sub-accounts, and premium tiers. Competes directly with BoursoBank for mobile-native French retail customers.
• Lydia: French fintech expanding from peer-to-peer payments into full banking services (accounts, cards, savings, investments, crypto). Increasingly competes for the same young, mobile-first French customer segment BoursoBank targets.

Broad incumbents

• BNP Paribas: France's largest bank and parent of Hello Bank! and Nickel. Operates a full-service retail, wealth, and corporate banking franchise that competes with BoursoBank both directly (via digital subsidiaries) and at the broader retail banking level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/boursorama
• LinkedInlinkedin.com/company/boursorama

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boursorama Bank