BforBank
- Company typePrivate
- Founded2008
- HeadquartersParis, France
- Headcount251–500
- GTM typeB2C
- OfferingServices
BforBank firmographics
Firmographics- Name
- BforBank
- Legal name
- BforBank
- Website
- https://bforbank.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
BforBank industry classification
Industry- Product category
- Online Retail Banking
- NAICS
- Depository Credit Intermediation (5221)
- SIC
- National Commercial Banks (6021)
- akta.pro primary industry
- General-Purpose Credit Card Schemes (FSAMAAAA)
- akta.pro secondary industry
- Mobile Wallets (NFC Tap-to-Pay / HCE) (FSAMAEAB)
Keywords
Where BforBank is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
BforBank business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Card Subscription Fees: Monthly card subscription fees: BforZEN at 5€/month (first month free), BforBASIC free under usage conditions (2€ fee if conditions not met)
- Interest Spread on Lending: Revenue generated from personal loans and credit restructuring services, charging interest on financed amounts
- Savings Float Income: Income from deposits held in savings accounts (Livret A, LDDS, Livret Bfor+) and insurance life products, generating spread between lending rates and savings rates
- Insurance Distribution: Commission revenue from distributing insurance products including mobile device insurance and travel insurance bundled with premium cards
- International Transaction Fees: Commission of 1.95% on card withdrawals outside Euro zone exceeding free allowance, generating revenue on international transactions
- Service Fees: Fees for specific services such as 5€ for SEPA transfer via customer service, and various banking service charges
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | BforZEN premium card: 0€ first month, then 5€/month |
| Subscription | Monthly | BforBASIC free card under usage conditions |
| Unit Pricing | Pay-as-you-go | Livret Bfor+ savings: 2.5% annual brut for 12 months (promotional) |
| Unit Pricing | Pay-as-you-go | Livret A regulated savings: 1.5% annual net |
| Unit Pricing | Pay-as-you-go | LDDS regulated savings: 1.5% annual net |
| Unit Pricing | Pay-as-you-go | BforLife insurance-life: accessible from 500€ |
| Transaction based/ take rate | Pay-as-you-go | Personal loan financing |
| Subscription | Monthly | Mobile device insurance |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
BforBank product offering
Product offeringCore offering
BforBank is a 100% online retail bank offering a free digital current account with Visa debit cards (BforZEN premium at €5/month and free BforBASIC), savings products (Livret Bfor+, Livret A, LDDS), the multi-support BforLife life insurance product managed by Amundi, personal loans, credit consolidation, and mobile device insurance. All services are delivered through a proprietary iOS/Android mobile application and web portal with biometric onboarding, real-time transactions, and 24/7 human customer support.
Product overview
BforBank is an online bank (banque en ligne) backed by Crédit Agricole, offering a digital-first yet human-centered banking experience. Its product portfolio centers on a free current account bundled with two Visa debit card tiers (BforZEN premium at €5/month with travel insurance; BforBASIC free with usage conditions), supported by a mobile app. Savings products include the non-regulated Livret Bfor+ (competitive 2.5% promotional rate), the regulated Livret A and LDDS (both 1.5% tax-exempt), and the newly launched BforLife multi-support life insurance with Amundi-managed profiled investment and ESG-focused funds. Credit offerings comprise personal loans and credit consolidation, plus mobile device insurance as an add-on. A free banking migration (mobilité bancaire) service with €180 gift card bonus drives customer acquisition.
Differentiator
Problem solved
Functional benefit
Brands
- BforZEN: Premium debit card with travel insurance, international payment benefits, and elevated spending limits, priced at 5 EUR/month after a free first month.
- BforBASIC
- Bfor+ (Compte sur Livret)
- BforLife
- BforMag
- Flouz
- 17Cyber
Products and services
- Compte BforBank (Banque en ligne) Digital current account with free account management, real-time transaction monitoring, SEPA transfers, direct debits, and mobile app access. Includes free physical and virtual Visa debit cards, designed for individual consumers seeking branch-free banking.
- Carte BforZEN
Quantifiable outcome
- Up to 260€ in offers for new customers combining card loyalty bonus and banking mobility
- +4 more outcomes
Companies that use BforBank
Customer profileSegments1 record
Ideal customer profiles1 record
BforBank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature8 records
BforBank partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- SpiricacoreSpirica, a subsidiary of Crédit Agricole Assurances, serves as the insurer for BforLife insurance-life products. They guarantee the legal and financial security of insurance contracts. This partnership leverages Spirica's expertise in online savings insurance while BforBank provides distribution and customer service through its digital platform.
- AmundicoreAmundi, Europe's leading asset manager, selects and adjusts investments based on customer risk profiles for BforLife's Gestion Pilotée Profilée (Managed Profile Management). They provide investment expertise across ESG-compliant funds including actions, bonds, green bonds, and FCPR (private equity funds).
- CAMCA CourtagecoreCAMCA Courtage acts as insurance broker for BforZEN card travel insurance and assistance services, mandated by the card issuer. They coordinate with EUROP ASSISTANCE for assistance services and CAMCA Mutuelle for insurance coverage, all under ACPR regulation.
- EUROP ASSISTANCEcoreEUROP ASSISTANCE Italia S.P.A provides 24/7 travel assistance services for BforZEN card holders including medical repatriation, accommodation extension, and medical expense advances abroad. Operates through its French branch in Saint-Denis.
- ISIFIDminorISIFID is the service provider for BforBank's banking mobility e-gift cards. They manage the e-gift card platform allowing customers to redeem their 180€ mobility bonus at over 200 partner brands across fashion, leisure, and tech categories.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
BforBank competitors and assessment
Company assessmentDirect peers
- Hello Bank!: Hello Bank! is BNP Paribas's online bank subsidiary offering mobile-first current accounts, savings, and lending to French retail customers. It is a direct comparable given its parent-bank backing and digital-only positioning similar to BforBank.
- Boursorama Banque: Boursorama is France's largest online bank and a subsidiary of Société Générale. It offers a near-identical product suite (current accounts, savings, cards, life insurance, loans) and competes head-to-head with BforBank on price, customer experience, and acquisition incentives.
- Fortuneo Banque: Fortuneo is a major French online bank (part of Crédit Mutuel Arkéa) offering current accounts, savings, cards, life insurance, and brokerage. It targets the same digitally active French retail customer as BforBank with similar fee structures and product breadth.
- Monabanq: Monabanq is the online bank of Crédit Mutuel Alliance Fédérale, offering current accounts, cards, savings, and loans via mobile and web channels. It competes directly with BforBank for French digital banking customers seeking a parent-bank-backed alternative to traditional banks.
- Nickel: Nickel (owned by BNP Paribas) offers a basic current account and debit card distributed through tobacconists and online, targeting underbanked and price-sensitive French consumers. It overlaps with BforBank's basic-tier (BforBASIC) customer segment but with a fundamentally different distribution model.
Emerging players
- N26: N26 is a German-headquartered mobile-first bank offering current accounts, savings, and cards across multiple European markets including France. It competes with BforBank for tech-savvy French consumers seeking a modern digital banking experience.
- Revolut: Revolut is a UK-headquartered global digital bank offering multi-currency accounts, cards, and payments across European markets including France. It competes for the same digitally native customer base as BforBank but with stronger international positioning and broader product capabilities.
- Ma French Bank: Ma French Bank is La Banque Postale's 100% mobile bank offering current accounts, cards, and savings via app. It targets a similar digitally native French retail segment but with a smaller product suite and earlier-stage market presence than BforBank.
Broad incumbents
- ING France: ING France operates as a digital-first retail bank offering current accounts, savings, and lending (formerly ING Direct). It competes with BforBank for French online banking customers but as part of the broader ING global banking franchise.
- Société Générale Retail Banking: Société Générale operates the broader French retail bank whose online subsidiary (Boursorama) is BforBank's largest direct competitor. The parent itself competes with BforBank's premium card and savings products among customers who prefer a full-service bank.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
BforBank social profiles
Digital presenceBforBank compliance and trust
Trust signalCompliance4 records
BforBank financial estimates
Financial estimateRevenue estimate
Valuation estimate
BforBank leadership team
Management profileNumber of profiles
Profiles2 records
BforBank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BforBank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BforBank
What does BforBank do?
BforBank is a 100% online retail bank offering a free digital current account with Visa debit cards (BforZEN premium at €5/month and free BforBASIC), savings products (Livret Bfor+, Livret A, LDDS), the multi-support BforLife life insurance product managed by Amundi, personal loans, credit consolidation, and mobile device insurance. All services are delivered through a proprietary iOS/Android mobile application and web portal with biometric onboarding, real-time transactions, and 24/7 human customer support.
Is BforBank a public or private company?
BforBank is a private company. It is classified as corporate owned and is currently operating.
When was BforBank founded?
BforBank was founded in 2008. It employs 251 to 500 people.
Where is BforBank based?
BforBank is headquartered in Paris, France, in the Europe region.
How does BforBank make money?
Six revenue lines are on record. Card Subscription Fees are the primary driver. The others are interest Spread on Lending, savings Float Income, insurance Distribution, international Transaction Fees and service Fees.
Who are BforBank's main competitors?
Direct peers on record are Hello Bank!, Boursorama Banque, Fortuneo Banque, Monabanq and Nickel. Emerging players are N26, Revolut and Ma French Bank. Broad incumbents are ING France and Société Générale Retail Banking.
Does BforBank have an API?
No public API is recorded for BforBank.
What industry is BforBank in?
BforBank's product category is Online Retail Banking. Its primary akta.pro industry code is FSAMAAAA, General-Purpose Credit Card Schemes, with a secondary code of FSAMAEAB, Mobile Wallets (NFC Tap-to-Pay / HCE). Its NAICS code is 5221 and its SIC code is 6021.