DirectMed Imaging
DirectMed Imaging is a PE-backed aftermarket provider of diagnostic imaging parts, refurbished systems, MRI coil repair, CT X-ray tubes, and AAMI-accredited training, serving hospitals, imaging centers, ISOs, and OEMs across multiple continents.
- Company typePrivate
- Founded1997
- HeadquartersSan Diego, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What DirectMed Imaging does
DirectMed Imaging, founded in 1997 and headquartered in Poway, California, is a private, Frazier Healthcare Partners-backed provider of aftermarket diagnostic imaging parts, pre-owned systems, technical training, and field services for hospitals, imaging centers, independent service organizations (ISOs), and OEMs across North America, Europe, Africa, Asia, and South America. The company maintains an inventory of more than 100,000 parts and 5,000 refurbished MRI coils, covering modalities including MRI, CT, X-ray, ultrasound, and mammography from GE, Siemens, Philips, and Canon/Toshiba platforms, with a claimed 40-70% cost advantage versus OEM list pricing.
Its core technology portfolio includes proprietary MRI coil designs (12 design patents developed by Dr. Randall Jones at the ScanMed subsidiary), exclusive global distribution rights for ALTA750D and ALTA750G CT X-ray tubes (acquired via Richardson Healthcare), repaired Siemens Straton Z tubes, and a full-service training program accredited by the Association for the Advancement of Medical Instrumentation (AAMI). The company operates ISO 13485:2016-certified quality systems and runs an Integrated Virtual Training Academy (IVTA) alongside hands-on imaging-suite instruction.
DirectMed generates revenue through five primary streams: parts sales (new, refurbished, and exchange), pre-owned system sales, AAMI-accredited technical training, technical support and full-service contracts (notably for Canon/Toshiba equipment on a monthly subscription basis), and system installation and de-installation services, with regional hubs in California, Wisconsin, Nebraska, and Aalborg, Denmark (via LBN Medical). Since 2022, the company has executed six acquisitions to build a multi-OEM, multi-modality aftermarket imaging platform, culminating in the January 2026 merger with Tri-Imaging Solutions.
DirectMed Imaging firmographics
Firmographics- Name
- DirectMed Imaging
- Legal name
- DirectMed Imaging, LLC
- Website
- https://directmedimaging.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- DirectMed Imaging is a PE-backed aftermarket provider of diagnostic imaging parts, refurbished systems, MRI coil repair, CT X-ray tubes, and AAMI-accredited training, serving hospitals, imaging centers, ISOs, and OEMs across multiple continents.
- Ownership category
- akta.pro rank
DirectMed Imaging industry classification
Industry- Product category
- Aftermarket Medical Imaging Equipment
- NAICS
- Irradiation Apparatus Manufacturing (334517), Medical Equipment and Supplies Manufacturing (3391), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Contrast Media Injectors & Radiology Accessories (HLAHABAK)
- akta.pro secondary industries
- X-ray & Fluoroscopy Systems (HLAHABAA), Magnetic Resonance Imaging (MRI) Systems (HLAHABAC)
Keywords
Where DirectMed Imaging is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
DirectMed Imaging business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Medical Imaging Parts Sales: Sale of new and refurbished medical imaging parts including MRI coils, CT components, X-ray tubes, and other diagnostic imaging components. Parts are sold to healthcare networks, imaging centers, and independent service organizations globally.
- Medical Imaging Systems Sales: Sale of pre-owned and refurbished medical imaging systems including CT scanners, MRI systems, ultrasound machines, mammography units, and X-ray equipment.
- Technical Training Services: AAMI-accredited technical training programs for imaging engineers and biomeds, including custom corporate training and integrated virtual training academy courses.
- Technical Support and Repair Services: Technical support services including troubleshooting, parts identification, MRI coil exchange, and full-service contracts for Canon/Toshiba imaging equipment.
- System Installation Services: Full-service installation packages including Gold Package offerings that cover site evaluation, delivery, installation, calibration, and operational training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Parts pricing - New and Refurbished options |
| Unit Pricing | Pay-as-you-go | Medical Imaging Systems |
| One time/ perpetual license | Pay-as-you-go | Training Programs |
| Subscription | Monthly | Service Contracts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
DirectMed Imaging product offering
Product offeringCore offering
DirectMed Imaging sells new and refurbished aftermarket diagnostic imaging parts and pre-owned/refurbished complete imaging systems (CT, MRI, X-ray, ultrasound, mammography) covering all major OEMs including GE, Siemens, Philips, and Canon/Toshiba. The company also provides technical support, MRI coil repair, installation/de-installation services, and AAMI-accredited training programs to healthcare providers, imaging centers, and independent service organizations worldwide.
Product overview
DirectMed Imaging operates as a comprehensive medical imaging solutions provider offering a unified portfolio of aftermarket diagnostic imaging parts, systems, service, and technical training. The company specializes in GE, Siemens, Philips, and Canon/Toshiba MRI, CT, X-ray, ultrasound, and mammography equipment. Core offerings include over 100,000 new and refurbished parts in stock, complete imaging systems, AAMI-accredited training programs, MRI coil repair services through ScanMed subsidiary, CT X-ray tubes (ALTA750 series and repaired Siemens Straton Z), and installation/de-installation services. The company also operates LBN Medical, its Denmark-based subsidiary for European market coverage. Products and services are designed to extend equipment life, reduce costs, and minimize downtime for healthcare networks, imaging centers, independent service organizations, and equipment manufacturers.
Differentiator
Problem solved
Functional benefit
Products and services
- Medical Imaging Parts Aftermarket new and refurbished diagnostic imaging components including MRI coils, CT tubes, X-ray tubes, and other replacement parts covering all major OEMs (GE, Siemens, Philips, Canon/Toshiba) for hospitals, imaging centers, and independent service organizations.
- Medical Imaging Systems
Quantifiable outcome
- 40-70% cost savings compared to OEM list prices
- +3 more outcomes
Companies that use DirectMed Imaging
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
DirectMed Imaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
DirectMed Imaging partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- LBN Medical ApScoreSubsidiary based in Aalborg, Denmark, operating as a leading reseller of aftermarket medical imaging equipment and parts to customers around the world. EU headquarters and distribution hub.
- ScanMed, LLCcoreSubsidiary based in Omaha, Nebraska, acquired in October 2022. Leader in MRI coil design, manufacture, and repair with 12 design patents. OEM-certified MRI coil company for GE Healthcare, Siemens, Philips, and Canon/Toshiba.
- Tri-Imaging SolutionscoreAcquired in January 2026, headquartered in Madison, Tennessee. Co-founded in 2013 by CEO Eric Wright. Provides parts, service, and training for diagnostic medical imaging equipment including MRI, CT, ultrasound, and X-ray systems. Merged to create scaled imaging solutions platform.
- Technical ProspectscoreAcquired in August 2023. Founded in 1997 by former Siemens engineer Robert Probst, operating from Appleton, WI. Leading aftermarket Siemens imaging parts and service company with coverage across CT, MRI, Cath-Angio, C-Arms, general X-ray, ultrasound, and mammography. Now fully unified under DirectMed Imaging brand.
- Richardson HealthcarecoreAcquired in January 2025. Fort Mill, SC operation specializing in Canon/Toshiba parts and CT tube manufacturing. Made DirectMed the largest Canon/Toshiba aftermarket parts supplier. Rebranded as DirectMed Imaging in June 2025. Includes exclusive global distribution rights for ALTA750 CT tubes.
- Titanium Medical ImagingcoreAcquired in March 2024. Houston-based company specializing in Canon/Toshiba medical parts and systems with 14 years of expertise. Enhanced DirectMed's inventory access and engineer training offerings. Rebranded as DirectMed Imaging in May 2024.
- LBN Medical (Original Acquisition)coreOriginal international expansion acquisition. Danish reseller of diagnostic imaging equipment providing access to LBN's extensive parts inventory and global distribution network for growth outside North America.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
DirectMed Imaging competitors and assessment
Company assessmentDirect peers
- Innovatus Imaging: Innovatus Imaging repairs MRI coils and ultrasound transducers and supplies replacement imaging components — a direct competitor to DirectMed's ScanMed MRI coil repair service and parts portfolio.
- Atlas Medical Technologies: Atlas Medical Technologies is an independent provider of pre-owned CT, MRI, and X-ray systems plus parts and service — a direct aftermarket alternative to DirectMed's refurbished systems and parts business.
- Integrity Medical Systems: Integrity Medical Systems refurbishes and distributes pre-owned MRI and CT systems with supporting parts and service — closely comparable to DirectMed's refurbished systems and multi-modality parts offerings.
- Medilink Consulting Group: Medilink Consulting Group is an independent service organization providing imaging equipment maintenance, parts, and training — a direct peer competing for hospital and ISO service contracts against DirectMed.
- Zetta Medical Technologies: Zetta Medical Technologies distributes aftermarket diagnostic imaging parts and refurbished systems with a multi-OEM focus — a direct competitor in the third-party imaging parts space.
- Block Imaging International: Block Imaging International is a direct aftermarket peer offering refurbished MRI, CT, and other imaging systems, parts, and service contracts — closely aligned with DirectMed's core business model and customer base.
- Richardson Electronics (Healthcare): Richardson Electronics historically competed head-to-head in aftermarket imaging tubes and parts via its Richardson Healthcare division (sold to DirectMed in 2025) and remains an active peer in the broader diagnostic imaging components market.
Emerging players
- Radiology Oncology Systems: Radiology Oncology Systems refurbishes and services radiation oncology and diagnostic imaging equipment, with overlapping customer segments (hospitals and imaging centers) and a smaller parts footprint than DirectMed.
Broad incumbents
- GE HealthCare: GE HealthCare is the OEM whose installed base and parts ecosystem DirectMed's aftermarket business targets; it competes broadly across imaging equipment, parts, and service — but as a full-line incumbent rather than a third-party specialist.
- Siemens Healthineers: Siemens Healthineers is the OEM for the imaging systems DirectMed services; its Healthineers Service organization competes with DirectMed's technical support, parts, and training offerings across the global Siemens installed base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
DirectMed Imaging social profiles
Digital presenceDirectMed Imaging compliance and trust
Trust signalCompliance2 records
DirectMed Imaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
DirectMed Imaging leadership team
Management profileNumber of profiles
Profiles11 records
DirectMed Imaging subsidiaries and ownership
Company hierarchySubsidiaries3 records
DirectMed Imaging funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DirectMed Imaging M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DirectMed Imaging
What does DirectMed Imaging do?
DirectMed Imaging sells new and refurbished aftermarket diagnostic imaging parts and pre-owned/refurbished complete imaging systems (CT, MRI, X-ray, ultrasound, mammography) covering all major OEMs including GE, Siemens, Philips, and Canon/Toshiba. The company also provides technical support, MRI coil repair, installation/de-installation services, and AAMI-accredited training programs to healthcare providers, imaging centers, and independent service organizations worldwide.
Is DirectMed Imaging a public or private company?
DirectMed Imaging is a private company. It is classified as private equity controlled and is currently operating.
When was DirectMed Imaging founded?
DirectMed Imaging was founded in 1997. It employs 101 to 250 people.
Where is DirectMed Imaging based?
DirectMed Imaging is headquartered in San Diego, United States, in the North America region.
How does DirectMed Imaging make money?
Five revenue lines are on record. Medical Imaging Parts Sales are the primary driver. The others are medical Imaging Systems Sales, technical Training Services, technical Support and Repair Services and system Installation Services.
Who are DirectMed Imaging's main competitors?
Direct peers on record are Innovatus Imaging, Atlas Medical Technologies, Integrity Medical Systems, Medilink Consulting Group, Zetta Medical Technologies, Block Imaging International and Richardson Electronics (Healthcare). Radiology Oncology Systems is listed as an emerging player. Broad incumbents are GE HealthCare and Siemens Healthineers.
Does DirectMed Imaging have an API?
No public API is recorded for DirectMed Imaging.
What industry is DirectMed Imaging in?
DirectMed Imaging's product category is Aftermarket Medical Imaging Equipment. Its primary akta.pro industry code is HLAHABAK, Contrast Media Injectors & Radiology Accessories, with a secondary code of HLAHABAA, X-ray & Fluoroscopy Systems. Its NAICS code is 334517 and its SIC code is 5047.