Fabick CAT
Fabick Cat is a private, multi-generational family-owned authorized Caterpillar dealer serving Missouri, Illinois, Wisconsin, and Michigan's Upper Peninsula through 37 locations and 1,200+ employees, selling new and used Cat equipment, parts, service, rentals, and power systems to construction, mining, agriculture, government, and industrial customers.
- Company typePrivate
- Founded1920
- HeadquartersFenton, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Fabick CAT does
Fabick Cat is a privately held, multi-generational family-owned authorized Caterpillar dealer headquartered in Fenton, Missouri, operating 37 physical locations across Missouri, Illinois, the entire state of Wisconsin, and Michigan's Upper Peninsula with approximately 1,200-1,300 employees. The company sells and supports more than 300 new Caterpillar machine models (excavators, dozers, articulated trucks, compact track loaders, telehandlers, wheel loaders, motor graders, paving equipment, hydraulic mining shovels, and more), Cat Certified Used equipment, and over 1.4 million genuine Cat parts available through parts.cat.com and the Cat Central app. Its core business model spans equipment sales, parts distribution, field and shop service (including 24/7 emergency support, hydraulic hose repair, undercarriage service, and Cat Certified Rebuild programs), equipment rentals through Fabick Rents (JFTCO, Inc.) and the Cat Rental Store network, and Cat Power Systems covering electric power generation, marine power, industrial engines, and power rentals. Customer demand is diversified across construction, mining, agriculture, government and municipality, forestry, paving, quarry and aggregates, oil and gas, landscaping, waste, demolition and scrap recycling, electric power generation, and marine end markets, served via direct enterprise field sales supported by factory-trained technicians and financing through Cat Financial.
The company's underlying technology stack is principally Caterpillar-provided rather than proprietary, including VisionLink 3.0 telematics for fleet and equipment monitoring, Cat Inspect for mobile inspections, Cat Central for parts ordering, and Cat Productivity technology (Grade with 2D, Grade Assist, Payload) bundled on equipment. Fabick Cat layers its own service-and-support differentiation on top of these OEM tools through Customer Value Agreements (CVAs), Cat Certified Rebuild programs (CMR, CPR, hydraulic and component rebuilds), Cat Reman components, and rapid-response commitments such as next-day parts delivery, two-day repair, and 30-minute custom hydraulic hose builds during store hours. Pricing is quote-based and not publicly disclosed, with promotional financing structures (including 0% for 6, 24, or 36 months via Cat Commercial Account) used to drive parts, service, and rebuild attach rates.
Fabick Cat operates a diversified revenue mix across one-time equipment and parts sales, recurring service and maintenance contracts (CVAs), subscription/recurring rental income through Fabick Rents and power systems rentals, and Cat Financial financing-linked margin. Marketing and distribution rely on a blend of 37-branch physical presence, regional events and open houses, a content blog ('Tracks to Tractors'), community involvement and charity programs, an online parts storefront, and dedicated emergency service lines for each region. The company also runs structured technician workforce development through the FABTECH Education Center at Fox Valley Technical College and the ThinkBIG program at State Technical College of Missouri, plus veteran recruiting via Hiring Our Heroes, addressing the heavy-equipment technician labor shortage as a strategic moat. Recent capital actions include the April 2025 grand opening of a 100,000-square-foot Green Bay, Wisconsin facility on 23 acres, underscoring continued investment in Wisconsin as the newer growth territory within the broader four-state footprint.
Fabick CAT firmographics
Firmographics- Name
- Fabick CAT
- Legal name
- Fabick Cat
- Website
- https://fabickcat.com
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Fabick Cat is a private, multi-generational family-owned authorized Caterpillar dealer serving Missouri, Illinois, Wisconsin, and Michigan's Upper Peninsula through 37 locations and 1,200+ employees, selling new and used Cat equipment, parts, service, rentals, and power systems to construction, mining, agriculture, government, and industrial customers.
- Ownership category
- akta.pro rank
Fabick CAT industry classification
Industry- Product category
- Heavy Equipment Dealership
- NAICS
- Electrical Equipment Manufacturing (33531)
- SIC
- Construction Machinery & Equip (3531)
- akta.pro primary industry
- Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial) (TLABAHAF)
Keywords
Where Fabick CAT is headquartered
LocationHeadquarters
- HQ city
- Fenton
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Fabick CAT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Equipment Sales: Sale of new and used Caterpillar equipment including excavators, dozers, articulated trucks, compact track loaders, telehandlers, wheel loaders, motor graders, and specialized equipment. Also includes Cat Certified Used equipment program.
- Parts Sales: Sale of genuine Cat parts including new, used, remanufactured, Cat Classic Parts, and Nexus Parts. Over 1.4 million Cat parts available through parts.cat.com and local locations.
- Equipment Service & Repair: Field service, shop service, emergency service, hydraulic system repair, undercarriage service, machine rebuilds, and SOS fluid analysis.
- Equipment Rentals: Equipment rental through Fabick Rents and the Cat Rental Store, offering construction equipment, power systems, aerial lifts, compressors, attachments, and lights.
- Power Systems: Electric power generation, marine power systems, industrial engine power, power systems rentals including electric power rental, temperature control rental, and air compressor rental.
- Financing Services: Cat Financial financing options, Cat Commercial Account, Extended Service Coverage, and warranty options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 0% for 6 Months on Select Parts with Cat Commercial Account |
| Subscription | Pay-as-you-go | 0% for 24 Months on Undercarriage Parts & Service with Skip First 3 Payments |
| Subscription | Pay-as-you-go | 0% for 36 Months + Skip First 6 Payments on Rebuilds & Repairs |
| Unit Pricing | Pay-as-you-go | 34% Off Select Cat Reman Components |
| Unit Pricing | Pay-as-you-go | 20% Off Heavy Duty Rubber Tracks |
| Unit Pricing | Pay-as-you-go | $1,000 Off Reman Heavy-Duty Engines |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
Fabick CAT product offering
Product offeringCore offering
Fabick CAT sells, rents, services, and supports the full line of Caterpillar heavy equipment (over 300 machine models including excavators, dozers, wheel loaders, articulated trucks, motor graders, and compact track loaders), genuine Cat parts (1.4M+ SKUs), and Cat Power Systems (generators, switchgear, marine/industrial engines). The company also delivers field, shop, and 24/7 emergency equipment service, equipment rentals through The Cat Rental Store, Cat Certified Rebuild programs, and Cat Financial financing options to construction, mining, agriculture, government, and industrial customers across Missouri, Illinois, Wisconsin, and Michigan's Upper Peninsula.
Product overview
Fabick CAT is an authorized Caterpillar dealer serving Missouri, Illinois, Wisconsin, and Michigan's Upper Peninsula. The company operates as a unified platform-plus-services model offering over 300 new Cat machines alongside a comprehensive suite of support services. The core product portfolio spans new and certified pre-owned equipment sales, genuine Cat parts (over 1.4 million available), full-service maintenance and repair (emergency 24/7, field service, shop service), equipment rental through The Cat Rental Store, and Cat Power Systems for electric power generation. Technology solutions including VisionLink telematics, Cat Central App, Cat Inspect App, and Customer Value Agreements enhance the core equipment and service offerings by providing condition monitoring, equipment management, and flexible maintenance plans. The Cat Certified Rebuild Program offers cost-effective alternatives to new equipment purchases through comprehensive rebuild options for machines, powertrains, and hydraulic systems.
Differentiator
Problem solved
Functional benefit
Products and services
- New Cat Equipment Full line of over 300 new Caterpillar machines including articulated trucks, asphalt pavers, backhoe loaders, cold planers, compactors, dozers, excavators, forest machines, motor graders, skid steer loaders, telehandlers, track loaders, wheel loaders, hydraulic mining shovels, off-highway trucks, pipelayers, road reclaimers, and wheel tractor-scrapers sold to construction, mining, forestry, agriculture, paving, and industrial customers.
- Cat Certified Used Equipment Pre-owned Caterpillar equipment that meets Caterpillar quality standards, inspected with care, eligible for flexible financing, and backed by a Caterpillar warranty through the Cat Certified Used Program.
- Genuine Cat Parts Over 1.4 million genuine Cat parts available online and through branch locations, including new parts, used parts, remanufactured Cat Reman parts, Cat Classic Parts, and Nexus Parts for Cat and non-Cat equipment.
- Equipment Service and Repair Comprehensive service offering including 24/7 emergency service, field service dispatched to customer jobsites, shop service at all branches, hydraulic hose repair, hydraulic system repair, undercarriage service, preventative maintenance, and SOS fluid analysis for Cat and allied equipment.
- The Cat Rental Store (Fabick Rents) Equipment rental services through Fabick Rents offering Cat skid steer loaders, excavators, dozers, compactors, wheel loaders, telehandlers, work tools, plus allied brands for aerial lifts, compressors, attachments, lights, and power systems on short-term rental.
- Cat Power Systems Electric power generation solutions including new and used generators, switchgear, marine power systems, industrial engine power, and power systems rentals (electric power, temperature control, air compressor) with engineering assistance for healthcare, data center, construction, property management, marine, and industrial customers.
- Cat Certified Rebuild Program Comprehensive rebuild programs including Certified Machine Rebuild (CMR), Certified Powertrain Rebuild (CPR), Certified Hydraulic Rebuild, and Certified Machine Component Rebuilds that restore equipment to like-new condition at a fraction of new equipment cost.
- Cat Reman Components Remanufactured Cat parts and components including transmissions, torque converters, engines, and other major components delivering like-new performance at lower cost, backed by Caterpillar warranty coverage.
Quantifiable outcome
- Next-day parts delivery and two-day repair commitment
- +3 more outcomes
Companies that use Fabick CAT
Customer profileNamed customers6 records
Segments12 records
Ideal customer profiles4 records
Fabick CAT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Fabick CAT partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- Caterpillar Inc.flagshipFabick Cat is the authorized Caterpillar dealer for major portions of Missouri, Illinois, the entire state of Wisconsin, and the Upper Peninsula of Michigan. This exclusive dealership relationship allows Fabick Cat to sell, service, and support the full line of Cat equipment, engines, and power systems.
- Fox Valley Technical College (FVTC)corePartnership to operate the FABTECH education center at FVTC's Spanbauer campus in Oshkosh, WI. This 12,800-square-foot facility provides technical training for entry-level technicians in construction equipment, engine, and electric power-generation fields. Students can earn credits toward an Associate of Applied Science degree.
- State Technical College of MissouricorePartnership to operate the ThinkBIG 2-year program at Linn State Technical College. This program teaches students how to service Cat equipment using cutting-edge diagnostic and maintenance systems. Graduates receive an Associate Degree in Applied Science.
- Hiring Our Heroes (HOH)minorPartnership for actively recruiting service members, military spouses, and veterans for technician positions and potential leadership roles in Service Management, Parts Management, or Sales & Rental Management.
- Allied Products & PartnersminorFabick Cat offers Allied Products and Partners including non-Cat equipment, attachments, work tools, and complementary products to serve broader customer needs. Available products vary by region (MO/IL vs WI/MI customers).
- JFTCO, Inc. (Fabick Rents)coreJFTCO, Inc. operates as Fabick Rents, the equipment rental division of Fabick Cat. This entity handles all rental agreements and equipment rental operations through the Cat Rental Store network.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Fabick CAT competitors and assessment
Company assessmentDirect peers
- Ziegler Cat: Ziegler Cat is another large multi-state authorized Caterpillar dealer with overlapping Midwest territory (Minnesota, Iowa, Wisconsin, Missouri), offering the same equipment, parts, service, and rental model. Closest comparable on geography and business mix.
- Altorfer Inc. Altorfer is an authorized Caterpillar dealer serving Illinois, Iowa, Missouri, and surrounding states with the same equipment, parts, service, and power systems offering. Directly comparable in business model and customer base.
- Empire Southwest: Empire is a major Caterpillar dealer serving Arizona, New Mexico, and parts of Texas with equipment sales, parts, service, and rentals. Closely comparable full-line Cat dealer model.
- RDO Equipment Co. RDO is the largest John Deere construction equipment dealer network in North America, with a similar full-line dealer model (new/used equipment, parts, service, technology solutions). Comparable business model with a competing OEM brand.
- Foley Incorporated: Foley Cat is a long-standing Caterpillar dealer serving the Northeast U.S. (New Jersey, New York, Pennsylvania, Delaware) with the same equipment, parts, service, and power systems offering.
- Whayne Supply / Walker Cat: Whayne Cat is an authorized Caterpillar dealer serving Kentucky and surrounding states, offering the full Cat equipment, parts, service, and rental lineup. Same business model as Fabick in a different region.
Broad incumbents
- Holt Cat: Holt Cat is one of the largest Caterpillar dealers in the U.S., serving Texas with the same full-line Cat equipment, parts, service, and rental model. Comparable business model at meaningfully larger scale.
- United Rentals: United Rentals is the largest equipment rental company in the world, operating a national fleet of construction and industrial equipment including aerial lifts, earthmoving, and power systems. Overlaps with Fabick Rents but at a national scale and pure-rental model.
- Sunbelt Rentals: Sunbelt Rentals is the second-largest equipment rental company in North America, offering a broad fleet that competes with Fabick's Cat Rental Store and Fabick Rents. Public company providing a financial benchmark for the rental segment.
Others
- Caterpillar Inc. Caterpillar is Fabick's exclusive OEM partner and the underlying franchise owner. Caterpillar's strategic decisions on direct sales, dealer economics, digital channels, and territorial assignments materially shape Fabick's economics — effectively the company's most consequential counterparty.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fabick CAT social profiles
Digital presenceFabick CAT financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fabick CAT leadership team
Management profileNumber of profiles
Profiles5 records
Fabick CAT subsidiaries and ownership
Company hierarchySubsidiaries3 records
Fabick CAT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fabick CAT M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fabick CAT
What does Fabick CAT do?
Fabick CAT sells, rents, services, and supports the full line of Caterpillar heavy equipment (over 300 machine models including excavators, dozers, wheel loaders, articulated trucks, motor graders, and compact track loaders), genuine Cat parts (1.4M+ SKUs), and Cat Power Systems (generators, switchgear, marine/industrial engines). The company also delivers field, shop, and 24/7 emergency equipment service, equipment rentals through The Cat Rental Store, Cat Certified Rebuild programs, and Cat Financial financing options to construction, mining, agriculture, government, and industrial customers across Missouri, Illinois, Wisconsin, and Michigan's Upper Peninsula.
Is Fabick CAT a public or private company?
Fabick CAT is a private company. It is classified as family owned and is currently operating.
When was Fabick CAT founded?
Fabick CAT was founded in 1920. It employs 1,001 to 5,000 people.
Where is Fabick CAT based?
Fabick CAT is headquartered in Fenton, United States, in the North America region.
How does Fabick CAT make money?
Six revenue lines are on record. Equipment Sales are the primary driver. The others are parts Sales, equipment Service & Repair, equipment Rentals, power Systems and financing Services.
Who are Fabick CAT's main competitors?
Direct peers on record are Ziegler Cat, Altorfer Inc., Empire Southwest, RDO Equipment Co., Foley Incorporated and Whayne Supply / Walker Cat. Broad incumbents are Holt Cat, United Rentals and Sunbelt Rentals. Caterpillar Inc. is listed as an others.
Does Fabick CAT have an API?
No public API is recorded for Fabick CAT.
What industry is Fabick CAT in?
Fabick CAT's product category is Heavy Equipment Dealership. Its primary akta.pro industry code is TLABAHAF, Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial). Its NAICS code is 33531 and its SIC code is 3531.