Foley, Incorporated
Foley, Incorporated is a family-owned authorized Caterpillar dealer founded in 1957, selling, renting, and servicing Cat heavy construction equipment, power systems, and complementary brands across New Jersey, eastern Pennsylvania, northern Delaware, Staten Island, and Bermuda.
- Company typePrivate
- Founded1957
- HeadquartersPiscataway, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Foley, Incorporated does
Foley, Incorporated is a family-owned authorized Caterpillar dealer founded in 1957, headquartered in Piscataway, New Jersey. The company sells, rents, and services Cat heavy construction equipment, power generation systems, temperature-control equipment, truck engines, and complementary brands (Kobelco cranes, Metso aggregate equipment, Weiler paving products, Magni telehandlers, LeFort, Crane Carrier) across New Jersey, eastern Pennsylvania, northern Delaware, Staten Island, and Bermuda. Foley operates two main campuses (Piscataway, NJ and Bensalem, PA), a used-equipment center in Monroe, NJ, and has announced a new Philadelphia rental location for summer 2026; it acquired Giles & Ransome, Inc. in 2018 to extend its Pennsylvania footprint.
The business model is multi-stream: (i) new and used equipment sales (one-time), (ii) equipment and power-systems rentals on usage-based terms, (iii) parts sales including via the parts.cat.com storefront, (iv) service and maintenance including Customer Value Agreements (recurring), (v) Caterpillar Certified Rebuilds, and (vi) customer financing through Caterpillar Financial Services Corporation with promotional 0% offers. Underlying technology includes Cat's VisionLink fleet monitoring, CAT Central, CAT Inspect, Machine Control/Guidance, Payload systems, an in-house fluid analysis lab, and the forthcoming Cat AI Assistant for equipment management knowledge retrieval.
Foley sells through field sales representatives, the Cat Rental Store, cooperative purchasing for government/municipal buyers, and an online parts storefront. Customer segments span construction (primary), industrial/manufacturing, data centers and battery energy storage, healthcare (e.g., Saint Peter's University Hospital CHP installation), oil and gas, agriculture, golf/recreation, and government/municipalities. Pricing is quote-based for sales and rentals, with financing terms ranging from 30-day parts/service credit to multi-year 0% equipment financing. The company does not disclose revenue and operates as a private entity with no public funding rounds, PE/VC ownership, or M&A activity beyond the 2018 Giles & Ransome acquisition.
Foley, Incorporated firmographics
Firmographics- Name
- Foley, Incorporated
- Legal name
- Foley, Incorporated
- Website
- https://foleyinc.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Foley, Incorporated is a family-owned authorized Caterpillar dealer founded in 1957, selling, renting, and servicing Cat heavy construction equipment, power systems, and complementary brands across New Jersey, eastern Pennsylvania, northern Delaware, Staten Island, and Bermuda.
- Ownership category
- akta.pro rank
Where Foley, Incorporated is headquartered
LocationHeadquarters
- HQ city
- Piscataway
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Foley, Incorporated business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Sales: New and used heavy equipment sales including Cat construction equipment, work tools, and attachments.
- Equipment Rentals: Short-term and long-term rental of construction equipment, power systems, and temperature control equipment through Foley Rents and Cat Rental Store.
- Parts Sales: Cat parts sales through online store (parts.cat.com), local parts drops, filters, batteries, hydraulic parts, engine parts, undercarriage parts, remanufactured parts, and more.
- Service and Maintenance: Construction service, power systems service, truck engine service, field service, technical assistance call center, and Customer Value Agreements (CVAs).
- Certified Rebuilds: Caterpillar Certified Rebuild program that restores equipment to like-new condition with financing options including 0% interest promotional offers.
- Financing Services: Credit arrangements through Caterpillar Financial Services Corporation with payment terms including 30-day terms for parts/service and flexible financing for equipment purchases and rebuilds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Equipment Rental - Flexible Terms |
| Subscription | Monthly | Cat Compact Track Loader Special Financing |
| Subscription | Multi-year contract | Certified Rebuild Financing |
| Usage-based | Pay-as-you-go | Power Systems Rentals |
| Other | Monthly | Credit Terms |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Foley, Incorporated product offering
Product offeringCore offering
Foley, Incorporated is an authorized Caterpillar dealer providing sales, rental, parts, and service of heavy construction equipment and power systems. Core operations include new and used Cat equipment sales, a 300+ machine rental fleet, power generation and temperature control rentals, parts distribution through parts.cat.com, and full-service maintenance including Cat Certified Rebuilds. The company serves contractors, industrial operators, healthcare, data centers, government, and oil & gas customers across New Jersey, eastern Pennsylvania, northern Delaware, Staten Island, and Bermuda.
Product overview
Foley, Incorporated is an authorized Caterpillar dealer founded in 1957, offering a comprehensive heavy equipment and power systems portfolio. The company operates as a multi-faceted dealer with eight core product lines: New Cat Equipment Sales (construction equipment, work tools), Used Equipment Sales, Heavy Equipment Rentals (fleet of over 300 Cat machines), Power Systems Products & Rentals (generators, temperature control), Cat Truck Engines, Parts & Parts Online, Construction & Power Systems Service (certified rebuilds, field service), and Technology Solutions (CAT Central, VisionLink, CAT Inspect). Supporting sub-brands include Kobelco Cranes, Metso Products, Weiler Paving, Magni Telescopic Handlers, Crane Carrier, Oil & Gas Power Solutions, and Marine Power Systems. The company serves New Jersey, eastern Pennsylvania, northern Delaware, Staten Island, and Bermuda with locations in Bensalem and Piscataway.
Differentiator
Problem solved
Functional benefit
Products and services
- New Cat Equipment Sales Sales of new Caterpillar construction equipment, including articulated trucks, asphalt pavers, backhoe loaders, cold planers, compactors, dozers, excavators, motor graders, skid steer and compact track loaders, telehandlers, track loaders, wheel loaders, work tools, and attachments, offered to construction contractors, industrial operators, and government customers in Foley's exclusive dealer territory.
- Used Equipment Sales Sales of pre-owned construction and heavy equipment, including aggregate equipment, air compressors, asphalt paving equipment, backhoe loaders, compact track loaders, compactors, dozers, drills, excavators, forestry equipment, forklifts, generators, motor graders, off-highway trucks, scrap processing equipment, skid steer loaders, track loaders, trenchers, water trucks, and wheel loaders.
- Heavy Equipment Rentals Short-term and long-term rental of a fleet of over 300 Cat machines and complementary construction equipment, including aerial equipment, air compressors, articulated trucks, asphalt rollers, backhoe loaders, boom lifts, dozers, dump trucks, generators, ground heaters, hydraulic excavators, light towers, mini excavators, motor graders, paving equipment, plate compactors, pumps, scissor lifts, skid steer loaders, soil compactors, telehandlers, trailers, trench rollers, water trucks, wheel loaders, and wood chippers.
- Power Systems Products & Rentals Comprehensive power generation and temperature control solutions including diesel and gas generator sets, battery energy storage systems, microgrid systems, mobile generator sets, switchgear, automatic transfer switches, combined heat and power (CHP) systems, and rentals of air conditioners, chillers, cooling towers, air handlers, dehumidifiers, and heaters.
- Cat Truck Engines & Services Sales of on-highway Cat truck engines, parts, and supporting services including engine overhaul, remanufactured engines, shop service, emissions solutions, and preventive maintenance programs for commercial truck operators.
- Parts & Parts Online Comprehensive parts program including online ordering through parts.cat.com, parts drops locations, used parts, hose shop, integrated procurement, filters, batteries, ground engaging tools, hydraulic parts, remanufactured parts, electrical and electronics, engine parts, undercarriage parts, and Kennametal products for Cat equipment owners.
- Construction & Power Systems Service Full-service maintenance and repair offerings including Caterpillar Certified Rebuilds, component rebuilds, hydraulic services, field service, fluid analysis lab, engine dyno testing, transmission repair, undercarriage track repair, welding, paint shop, power systems service, marine service, and a technical assistance call center with a next-day parts and two-day repair guarantee.
- Kobelco Cranes Sales and service of Kobelco crane products offered as part of Foley's construction equipment portfolio.
- Metso Products Sales and service of Metso-Outotec aggregate and mining equipment, including crushing and screening solutions.
- Weiler Paving Products Sales of Weiler paving equipment including material transfer vehicles, remix trucks, and commercial pavers for paving contractors.
- Magni Telescopic Handlers Sales of Magni telescopic handlers offered through Foley's dealer network for material handling applications in construction and industrial sites.
- Crane Carrier Products Sales, parts, and services for Crane Carrier commercial trucks including dump trucks, roll-off trucks, and refuse trucks.
- Oil & Gas Power Solutions Specialized power solutions for oil and gas operations, including gas compression electric motors, gas compression engines, land drilling engines, land production generator sets, mobile gas solutions, offshore drilling generator sets, well service engines, and well service transmissions.
- Marine Power Systems Marine propulsion and auxiliary power solutions including auxiliary engines, commercial propulsion engines, high-performance propulsion systems, and marine generator sets for commercial marine operators.
- Energy as a Service (EaaS) Comprehensive energy management service offering power generation solutions with flexible ownership and operational models for industrial, healthcare, data center, and commercial customers.
Quantifiable outcome
- Over 175 certified machine and component rebuilds completed in last 5 years
- +3 more outcomes
Companies that use Foley, Incorporated
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles3 records
Foley, Incorporated technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Foley, Incorporated partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Caterpillar Inc.coreAuthorized Cat dealer since 1957, providing exclusive access to Cat equipment, technology (including Cat AI Assistant), parts, and manufacturer support. The partnership includes access to Caterpillar Certified Rebuild program, Cat Financial Services for customer financing, and the broader Cat dealer network of 1,300+ locations.
- Magni Telescopic HandlerscoreFoley, Inc. joined Magni's dealer network to provide cutting-edge telehandler solutions in NJ, DE, and Eastern PA. This extends Foley's product portfolio with Magni's telehandler offerings.
- Pennsylvania College of Technology (Penn College)coreExpanded partnership with Penn College for workforce development, technical training, andHydraulics Lab collaboration. Supports technician training and education programs.
- LeFort AmericaminorDealer marketing agreement for LeFort America products, extending equipment offerings.
- WeilercoreAuthorized Weiler Paving dealer for paving equipment in the region.
- Metso (Outotec)coreAuthorized Metso products dealer for aggregate and mining equipment.
- Kobelco CranescoreAuthorized Kobelco Cranes dealer for crane products in the region.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Foley, Incorporated competitors and assessment
Company assessmentRegional players
- Carter Machinery Company: Authorized Caterpillar dealer serving Virginia, Maryland, West Virginia, and parts of North Carolina. Closely comparable operating model to Foley (sales, rentals, parts, service, power systems) but in a different Mid-Atlantic/Southeast geography.
- Gregory Poole Equipment Company: Authorized Caterpillar dealer for North Carolina. Direct functional comparison to Foley (new/used equipment, rentals, parts, service, Cat engines) but serving a different geographic market.
- Ring Power Corporation: Authorized Caterpillar dealer serving Florida with a full-service Cat dealer model (heavy equipment, power systems, marine, parts, service). Comparable scale and product breadth to Foley but concentrated in a single Southeast state.
- Holt of California: Authorized Caterpillar dealer for Northern California, the Caterpillar Rental Store network, and parts/service. Same Cat dealer business model as Foley, including power systems and Cat certified rebuilds, but in a Western U.S. territory.
- Fabick Cat: Authorized Caterpillar dealer serving Missouri, Illinois, and surrounding states with full-line equipment sales, rentals, parts, and power systems - directly analogous operating model to Foley in the Midwest region.
- Whayne Supply Company: Authorized Caterpillar dealer serving Kentucky, southern Indiana, and West Virginia with construction, mining, power systems, and rental offerings. Same Cat dealer operating model as Foley, but in Kentucky/Appalachia geography.
Direct peers
- Cleveland Brothers Equipment Co. Authorized Caterpillar dealer serving central and northern Pennsylvania - a partial geographic overlap with Foley, particularly in PA. Same full-line Cat dealer business model (construction, mining, power, parts, service).
Broad incumbents
- H&E Equipment Services: Public heavy equipment rental and sales company (HEES) with multi-OEM offerings. Comparable to Foley in equipment sales/rentals and parts/service across industrial verticals, but operates at much larger national scale.
- United Rentals: Largest equipment rental company in North America with construction and industrial rental offerings, including aerial, power, and specialty fleets. Comparable end customers and rental model, though Foley adds OEM dealer economics.
- Sunbelt Rentals (Ashtead Group): Second-largest North American equipment rental company offering construction, industrial, and specialty rentals including power generation and climate control - directly overlapping with Foley's power systems rental capabilities.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights6 records
Customer concentration
Foley, Incorporated social profiles
Digital presenceFoley, Incorporated financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foley, Incorporated leadership team
Management profileNumber of profiles
Profiles2 records
Foley, Incorporated subsidiaries and ownership
Company hierarchySubsidiaries1 record
Foley, Incorporated funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foley, Incorporated M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foley, Incorporated
What does Foley, Incorporated do?
Foley, Incorporated is an authorized Caterpillar dealer providing sales, rental, parts, and service of heavy construction equipment and power systems. Core operations include new and used Cat equipment sales, a 300+ machine rental fleet, power generation and temperature control rentals, parts distribution through parts.cat.com, and full-service maintenance including Cat Certified Rebuilds. The company serves contractors, industrial operators, healthcare, data centers, government, and oil & gas customers across New Jersey, eastern Pennsylvania, northern Delaware, Staten Island, and Bermuda.
Is Foley, Incorporated a public or private company?
Foley, Incorporated is a private company. It is classified as family owned and is currently operating.
When was Foley, Incorporated founded?
Foley, Incorporated was founded in 1957. It employs 501 to 1,000 people.
Where is Foley, Incorporated based?
Foley, Incorporated is headquartered in Piscataway, United States, in the North America region.
How does Foley, Incorporated make money?
Six revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rentals, parts Sales, service and Maintenance, certified Rebuilds and financing Services.
Who are Foley, Incorporated's main competitors?
Regional players on record are Carter Machinery Company, Gregory Poole Equipment Company, Ring Power Corporation, Holt of California, Fabick Cat and Whayne Supply Company. Cleveland Brothers Equipment Co. is listed as a direct peer. Broad incumbents are H&E Equipment Services, United Rentals and Sunbelt Rentals (Ashtead Group).
Does Foley, Incorporated have an API?
No public API is recorded for Foley, Incorporated.