What Serviceplan Group does

Serviceplan Group SE & Co. KG operates as Europe's largest independent and partner-led creative agency, organized as a German SE & Co. KG partnership. The group delivers integrated marketing and communications services through a multi-brand architecture spanning Serviceplan (creative and content), Mediaplus (media and data), Plan.Net (digital experience and technology), House of Gaming, Serviceplan Health & Life, Serviceplan Innovation, Serviceplan Public Affairs, Serviceplan Culture, Serviceplan Make, and Bubble. Its House of Communication operating model unifies these capabilities under a single structure, with 62% of clients reportedly using integrated cross-agency solutions. The agency's ÜberCreativity philosophy combines creative craftsmanship with technology deployment, formalized through a February 2026 strategic partnership with Luma AI to deploy creative AI across global operations.

The business runs a professional services revenue model based on retainer agreements and project-based contracts with enterprise clients; pricing is customized per engagement and not publicly disclosed. Its go-to-market motion is sales-led, targeting CMOs and marketing leaders at large multinational corporations through direct enterprise engagement, industry event presence (Cannes Lions, Innovation Day), and thought-leadership platforms such as the annual CMO Barometer survey, which in its 2026 edition drew insights from 805 marketing leaders across 15 countries. The customer base spans more than two dozen named enterprise clients across automotive (BMW, MINI), aviation (Lufthansa), food and beverage (Bitburger, Ferrero, fritz cola, Rügenwalder Mühle), retail and telecom (Penny, o2, BVG), finance (ING, Payback), healthcare (Novartis, Techniker Krankenkasse, Felix Burda Foundation), technology (Indeed), consumer goods (Leica, Weber, WMF, Husqvarna, Melissa & Doug), travel (Miles & More), beauty (L'Oréal), and broadcasting (ZDF).

The group is headquartered in Germany with international operations in Dubai (since 2010) and Riyadh (since 2021), and it expanded Serviceplan Make into the UK in December 2025 under Managing Director Daniel Lipman. Leadership is concentrated around CEO Jan-Philipp Jahn, CCO and Managing Partner Till Diestel, and CFO Holger Scharnofske. The firm has secured top-tier industry recognition including Cannes Lions (Number 3 Independent Network of the Year 2024 with 14 awards), D&AD #1 Independent Agency Network of the Year, WARC 100 #1 Independent Network 2024, AdAge Independent Agency Network of the Year 2025, Dubai Lynx Independent Agency of the Year (2022 and 2024), Webby Awards, The One Show, Clio Awards, ADC Germany, and ANDY Awards. Note: firmographic data reports 51-100 employees and a Dubai headquarters, suggesting the analytical scope is centered on the MENA regional entity, which appears materially smaller than the overall European group.

Name

Serviceplan Group

Legal name

Serviceplan Group SE & Co. KG

Website

https://serviceplan.ae

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Serviceplan Group is Europe's largest independent creative agency, offering integrated marketing, media, digital, and content services through its House of Communication model. It serves global enterprise brands across multiple industries from offices in Germany, Dubai, and Riyadh.

Ownership category

akta.pro rank

Product category

Integrated Marketing and Communications Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182), Marketing Research and Public Opinion Polling (541910), Management Consulting Services (54161)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Management Consulting Services (8742)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Integrated marketing services
• Creative advertising agency
• Media planning buying
• Digital transformation services
• Brand strategy consulting

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative & Content Services: Agency fees and project-based engagements for creative services including campaign development, design, content creation, and brand strategy. Revenue generated through retainer agreements and individual project contracts with enterprise clients.
2. Media & Data Services: Media planning, buying, and data analytics services provided through Mediaplus brand. Includes performance marketing, commerce platforms, and data-driven marketing solutions.
3. Digital Experience & Technology: Digital transformation, UX/visual design, and technology platform services through Plan.Net brand. Includes website development, app development, and digital experience optimization.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Serviceplan Group is Europe's largest independent creative agency, delivering integrated marketing and communication services through its House of Communication model. The group provides end-to-end creative, media, digital, technology, and strategic consulting services to enterprise brands via its portfolio of specialized agency brands including Serviceplan, Mediaplus, Plan.Net, House of Gaming, Serviceplan Health & Life, and Serviceplan Make. Revenue is generated through agency fees, project-based engagements, and retainer agreements tailored to client scope and requirements.

Product overview

Serviceplan Group is a multi-brand integrated communications group operating as Europe's largest independent creative agency. The group is organized around its core agency brands—Serviceplan (creative and content), Mediaplus (media and data), Plan.Net (digital experience and technology), and House of Gaming—supplemented by specialized divisions including Serviceplan Health & Life, Serviceplan Innovation, Serviceplan Make (production house), Serviceplan Culture (cultural marketing), Serviceplan Bubble, and Serviceplan Public Affairs. The group's unique House of Communication model unites these diverse capabilities under one integrated service framework, enabling fully integrated, cross-agency solutions delivered through the ÜberCreativity philosophy that combines creative craftsmanship with innovative technology to position brands as dynamic cultural players.

Differentiator

Problem solved

Functional benefit

Brands

• Serviceplan Health: Healthcare and life sciences communication agency, responsible for creative health communication campaigns
• Serviceplan Innovation
• Serviceplan Public Affairs
• Serviceplan Culture
• Serviceplan Make
• Bubble
• Twelve Mail
• Twelve Cast

Products and services

• Serviceplan (Creative & Content) Flagship creative agency brand of Serviceplan Group offering expertise in creativity and content, including ideation and campaigning, design, UX and visual design, social media, public relations, event marketing, content creation, and content production for enterprise clients.
• Mediaplus (Media & Data) Media and data brand of Serviceplan Group providing performance marketing, media planning and buying, commerce platforms, and data analytics services to support brand communication strategies for enterprise clients.
• Plan.Net (Digital Experience & Technology) Digital experience and technology brand of Serviceplan Group specializing in digital transformation, platform development, and technology solutions for brand engagement, including website and app development.
• House of Gaming Gaming marketing agency within Serviceplan Group specializing in reaching gaming audiences and creating brand activations within the gaming ecosystem.
• Serviceplan Health & Life Health communication agency focused on healthcare marketing, awareness campaigns, and life sciences communications, including award-winning work with Felix Burda Foundation on colorectal cancer awareness initiatives.
• Serviceplan Innovation Innovation-focused agency developing creative solutions for emerging challenges, including the Space Trash Signs initiative developed in collaboration with Steve Wozniak's company Privateer to visualize space pollution.
• Serviceplan Make Cutting-edge production house combining creative craftsmanship with innovative technology to deliver impactful, customized end-to-end content for brands.
• Serviceplan Culture Cultural marketing agency that identifies cultural landscapes for brands, connects them with relevant communities, and creates authentic cultural impact.
• Serviceplan Bubble Customized agency approach that seamlessly connects creation, media, and data, delivering award-winning campaigns such as the o2 Bubble campaign in the telecom market.
• Serviceplan Public Affairs Reputation management and public affairs agency focused on strategic foresight and creative precision in shaping brand reputation.

Quantifiable outcome

• 62% of clients use integrated House of Communication cross-agency solutions
• +4 more outcomes

Named customers28 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Luma AIcoreTechnology or Integration · 19 February 2025Serviceplan Group has implemented creative AI technology across its global operations through a strategic partnership with Luma AI. This partnership enables the deployment of AI-powered creative tools throughout the agency's content production workflows, enhancing efficiency and capabilities in creative campaign development.
• PrivateerminorStrategic or Co-development PartnerServiceplan Innovation collaborated with Steve Wozniak's company Privateer on the Space Trash Signs initiative. This partnership creates new astronomical constellations from space debris to raise awareness about space pollution, demonstrating innovative brand activation capabilities.
• Felix Burda FoundationcoreStrategic or Co-development PartnerServiceplan Health & Life partners with the Felix Burda Foundation on healthcare awareness campaigns, including Colorectal Cancer Awareness Month initiatives. The partnership has produced award-winning campaigns including #DealOfALifetime and #Preventiophobia.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• BBDO Worldwide: Global creative network under Omnicom Group, consistently ranked among the most creatively awarded networks. Comparable in integrated creative services and enterprise client base, though with the scale and capital backing of a holding-company parent.
• Dentsu Creative: Global creative network operating under Dentsu Group, providing integrated brand, experience, and creative services. Comparable to Serviceplan in serving enterprise clients across multiple geographies, with significantly larger scale and APAC reach than the independent Serviceplan network.
• DDB Worldwide: Global creative network operating under Omnicom Group. Overlaps with Serviceplan in full-service creative, brand strategy, and integrated campaign work, but operates as part of a much larger holding-company portfolio with broader geographic and capability reach.
• VMLY&R: Global creative and customer experience network formed through the merger of VML and Y&R under WPP. Comparable to Serviceplan in integrated creative, digital experience, and brand strategy, with the scale and tech-stack advantage of a WPP holding-company parent.
• Leo Burnett: Global creative network under Publicis Groupe with strong integrated creative and brand-building credentials. Comparable to Serviceplan in serving enterprise clients with award-winning creative campaigns, though embedded in a much larger holding-company structure.
• Havas Creative Network: Global creative network under Havas, offering integrated creative, media, and communications services. Directly comparable to Serviceplan's House of Communication model, though Havas operates at significantly larger scale as a publicly listed holding company.

Direct peers

• Grabarz & Partner: Independent creative agency headquartered in Hamburg, Germany. Comparable to Serviceplan as a German independent with strong creative reputation, integrated offering, and similar enterprise client mix across automotive and consumer brands.
• Scholz & Friends: One of Germany's largest independent creative agencies, part of the WPP family historically. Directly comparable on geography, independent positioning, integrated creative offering, and enterprise client base spanning automotive, FMCG, and consumer brands.
• Jung von Matt: Leading European independent creative agency headquartered in Hamburg, Germany. Closely comparable to Serviceplan as a German-rooted, partner-led independent with strong creative reputation, multiple offices, and award-winning campaigns across integrated creative, digital, and brand strategy services.

Regional players

• FP7 McCann: Leading creative network in the Middle East and North Africa, operating under McCann Worldgroup (IPG). The most direct regional competitor to Serviceplan Middle East in Dubai and Riyadh, competing for the same MENA enterprise clients and Saudi Vision 2030 mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PL94tI2BNyPPCucJVdXhwKiVbGtAdEKneZ
• Facebookfacebook.com/serviceplanmiddleeast
• LinkedInlinkedin.com/company/serviceplan-middle-east
• Instagraminstagram.com/serviceplangroup.me/?hl=en
• TikToktiktok.com/@serviceplangroup?lang=en
• Xx.com/serviceplanme

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serviceplan Group