Max Mara Fashion Group

What Max Mara Fashion Group does

Max Mara Fashion Group S.r.l. is a privately-held Italian luxury fashion conglomerate founded in 1951 by Achille Maramotti in Reggio Emilia and still controlled by the Maramotti family. The Group operates a portfolio of approximately 11 brands spanning ultra-luxury ready-to-wear (Max Mara), contemporary (MAX&Co., Marella), plus-size (Marina Rinaldi, Persona by Marina Rinaldi), lifestyle/casual (Weekend Max Mara, Pennyblack), and youth-oriented or contemporary segments (Sportmax, iBlues, Intrend outlet), serving fashion-conscious women globally across 105 countries through more than 2,500 mono-brand stores, 10,000+ multi-brand wholesale doors, and per-brand e-commerce platforms.

The Group is structurally vertical. Three wholly-owned manufacturing subsidiaries — Manifatture di San Maurizio, Manifatture di Casalmaggiore, and Manifatture di Lunigiana — produce coats, jackets, and suits in-house (reported volume of 100,000+ Max Mara garments), while subsidiary entities Maxima, Diffusione Tessile, and a separately constituted Digital Division (created 2013) manage directly operated retail, wholesale distribution, and e-commerce respectively. Headcount sits in the 5,001-10,000 range, with a 300+ employee Digital and ICT function. Legal headquarters are in Turin; operational headquarters, comprising the RIBA-awarded John McAslan-designed campus in Reggio Emilia, has housed the Group since 2003 and includes the BAI Corporate Library and Archive.

Revenue is generated through three principal streams: (1) directly operated mono-brand retail in prime luxury locations; (2) wholesale to multi-brand department stores and franchise partners worldwide, including a 2025 franchise agreement with Reliance Brands to open MAX&Co. in India with a first Mumbai store in early 2026; and (3) fragrance royalties via a global licensing partnership with Shiseido (announced August 2025) covering Max Mara-branded fragrance development and worldwide distribution. The Group's official website reports annual turnover in excess of EUR 1.9 billion, an average brand age of 38 years, and operations through 39 worldwide companies. Customer base is horizontally segmented by brand persona rather than by enterprise contract; pricing sits at luxury premium levels that are not publicly disclosed, and the company is GDPR-compliant with formal UK Modern Slavery Act and Tax Strategy disclosures.

Name

Max Mara Fashion Group

Legal name

Max Mara Fashion Group S.r.l.

Website

https://maxmarafashiongroup.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Max Mara Fashion Group is a privately-held Italian luxury fashion conglomerate founded in 1951, operating 11 brands across ultra-luxury, contemporary, plus-size, and lifestyle segments via 2,500+ mono-brand stores and 10,000+ wholesale points in 105 countries, serving fashion-conscious women worldwide.

Ownership category

akta.pro rank

Product category

Luxury Women's Fashion

NAICS

Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (458110), Cut and Sew Apparel Manufacturing (except Contractors) (315250)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Luxury & Designer Apparel Houses (CRAAAAAC)

akta.pro secondary industries

Luxury Fashion (Ready-to-Wear & Couture) (CRAKAFAE), Luxury & Designer Apparel Retail (CRAAABAI), Premium & Contemporary Apparel Brands (CRAAAAAB)

Keywords

• Luxury ready-to-wear
• Women's fashion apparel
• Fashion brand portfolio
• Luxury fashion retail
• Designer clothing brands

Headquarters

HQ city

Reggio Nell'emilia

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Retail Sales: Direct retail through owned mono-brand stores globally, including flagship stores on prestigious luxury high streets in Milan, Paris, London, Moscow, New York, Tokyo, and other major cities
2. Wholesale Distribution: Distribution through multi-brand stores and department stores worldwide, with partnerships with over 10,000 multi-brand retail points
3. Fragrance Licensing: Global licensing partnership with Shiseido for fragrance development under the Max Mara brand

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Max Mara Fashion Group designs, manufactures, and distributes luxury women's ready-to-wear collections, accessories, and lifestyle products through a portfolio of nine brands. The group operates directly managed mono-brand stores, wholesale channels, and digital commerce platforms, generating revenue primarily through the sale of branded apparel and accessories internationally.

Product overview

Max Mara Fashion Group is a luxury fashion house and retail operator comprising 9 distinct fashion brands (Max Mara, Sportmax, Weekend Max Mara, MAX&Co., Pennyblack, Marina Rinaldi, Persona by Marina Rinaldi, Marella, iBlues) plus the outlet brand Intrend distributed through Diffusione Tessile. The portfolio ranges from ultra-luxury ready-to-wear (Max Mara) to contemporary and accessible lines (MAX&Co., Weekend), plus-size fashion (Marina Rinaldi), and accessories. Products are distributed through 2,500+ mono-brand stores in 105 countries, as well as multi-brand wholesale channels and e-commerce platforms.

Differentiator

Problem solved

Functional benefit

Brands

• MaxMara: The main brand, epitomy of Italian luxury and style. Contemporary collection for the confident woman with opulent fabrications and precious details applied to ready-to-wear. Symbolized for impeccable silhouettes with a timeless sensibility. Available in 2,378 locations in more than 100 countries.
• Sportmax
• Weekend Max Mara
• MAX&Co.
• Pennyblack
• Marina Rinaldi
• Persona by Marina Rinaldi
• Marella
• iBlues
• Intrend

Products and services

• Max Mara Flagship women's luxury ready-to-wear and outerwear brand, sold through directly operated boutiques, wholesale, and e-commerce.
• Sportmax Contemporary women's fashion line within the group portfolio.
• Weekend Max Mara Casual women's wear diffusion line offering relaxed, everyday luxury pieces.
• MAX&Co. Contemporary women's fashion brand positioned for younger, trend-driven customers.
• Pennyblack Women's contemporary fashion brand within the group's brand portfolio.
• Marina Rinaldi Brand focused on women's ready-to-wear for curvier silhouettes and plus-size luxury.
• Persona by Marina Rinaldi Secondary line extending the Marina Rinaldi offer within the group.
• Marella Women's fashion brand within the Max Mara Fashion Group portfolio.
• iBlues Contemporary women's fashion brand within the group portfolio.
• Intrend Women's fashion brand within the Max Mara Fashion Group portfolio.

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Reliance Brands LimitedcoreChannel Partner/ Reseller/ Distributor · 30 October 2025Reliance Brands Limited, part of Reliance Retail (India's largest retail company), has signed a franchise agreement with Max Mara Fashion Group to launch MAX&Co. in India. The first store is planned to open in Mumbai in early 2026, aiming to bring a modern women's wear brand to Indian consumers with a blend of Italian design and modern Indian style.
• ShiseidocoreOEM/ Whitelabel/ Licensing Partner · 20 August 2025Shiseido holds a global licensing partnership with Max Mara for fragrance development. This partnership leverages Shiseido's expertise in fragrance creation and global distribution capabilities to develop and market Max Mara branded fragrance products worldwide.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Hugo Boss: Larger European fashion house operating across premium and luxury apparel with vertically integrated production. While broader in scope and menswear-heavy, comparable in manufacturing scale, multi-channel distribution, and global mono-brand retail footprint.
• Capri Holdings (Versace, Jimmy Choo): Multi-brand luxury holding with comparable portfolio model and global retail strategy. Versace directly competes with Max Mara in ultra-luxury women's apparel, while the multi-brand structure mirrors Max Mara's 11-brand approach.
• LVMH (Fashion & Leather Goods division): World's largest luxury conglomerate housing brands like Louis Vuitton, Dior, and Celine. Overlaps with Max Mara in the women's luxury ready-to-wear category and competes for the same consumer wallet across flagship high-street real estate globally.

Direct peers

• Dolce & Gabbana: Italian luxury house offering women's ready-to-wear, accessories, and beauty licensing with global mono-brand stores. Comparable Italian heritage-driven positioning and overlap in target customer and price point with Max Mara's core brand.
• Burberry: Heritage British luxury house with similar global mono-brand retail network, outerwear-led product identity (analogous to Max Mara's coat franchise), and mix of DTC and wholesale distribution across 100+ markets.
• Giorgio Armani: Independent Italian luxury house with vertically integrated operations across ready-to-wear, accessories, and licensing. Similar privately held, founder-driven structure and global flagship retail model overlapping with Max Mara's positioning.
• Valentino (Maison Valentino): Italian haute couture and ready-to-wear house with flagship retail in the same luxury high streets as Max Mara. Comparable positioning in ultra-luxury women's apparel and accessories, with similar licensing/eyewear/wholesale dynamics.
• Prada Group: Italian luxury fashion group with comparable ready-to-wear and accessories portfolio (Prada, Miu Miu). Similar vertical integration, family-controlled history, and global retail footprint make it the closest like-for-like comparable for Max Mara.
• Brunello Cucinelli: Italian luxury ready-to-wear house with comparable vertical manufacturing model, premium pricing, and selective global distribution. Closely comparable in scale (~€1B revenue) and craftsmanship-led positioning to Max Mara.
• Salvatore Ferragamo: Florence-based Italian luxury house offering ready-to-wear, accessories, and footwear with comparable global mono-brand retail network and family heritage; competes directly in the same ultra-luxury women's apparel segment as Max Mara.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/1527347

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Max Mara Fashion Group