Kinections

What Kinections does

Kinections Inc. is a Sacramento, California-based cash-pay private clinic and educational institute founded in 1991 by Lino Cedros and Leslie Cedros. The company operates a dual-revenue model: a Treatment Center delivering manual therapy services (Myofascial Release, Trigger Point therapy, Craniosacral therapy, Soft Tissue Release) to patients including athletes, chronic pain sufferers, fibromyalgia sufferers, cancer patients, musicians, and pediatric through geriatric populations, and an Educational Institute teaching osteopathic-based manual therapy techniques to medical professionals (PTs, athletic trainers, osteopathic physicians, massage therapists). The underlying clinical methodology is the proprietary "Synactive Theory" approach, which integrates embryology, anatomy, physiology, biomechanics, neuromotor function, pathology, and psychosocial status, combined with reflex-based techniques (Pottenger, Chapman, Bennett) targeting autonomic nervous system regulation and cellular-level physiology normalization.

The business generates revenue across four streams: per-session cash patient treatment (insurance not accepted, HSA/FSA/HRA-compatible statements provided), 2-4 day in-person classroom courses at the Sacramento clinic, self-serve online video lecture series priced at $325 per multi-part series, and MP3 audio archives of class recordings priced at $165 per file, plus a referral channel for nutritional supplements via Pure Encapsulations Pro. Distribution is direct-to-consumer: patient appointments are scheduled through Square Appointments and digital educational products are sold via the company's website, with classroom courses attracting medical professionals from around the world despite the single physical clinic location. Go-to-market relies on organic social (Facebook, LinkedIn, Instagram) and email newsletter rather than paid acquisition.

Name

Kinections

Legal name

Kinections Inc.

Website

https://kinectionsinc.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Kinections Inc. is a Sacramento-based, cash-pay manual therapy clinic and practitioner education institute founded in 1991, offering osteopathic-based Synactive Theory treatments to patients and classroom plus online courses to medical professionals worldwide.

Ownership category

akta.pro rank

Product category

Manual Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Health Services (8000), Services-Educational Services (8200)

akta.pro primary industry

Pain Management (Spine & Musculoskeletal) (HLAKALAM)

akta.pro secondary industries

Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Myofascial Release & Structural Bodywork (HSADAHAE), Trigger Point & Myofascial Release Massage (HSALAEAE)

Keywords

• Manual therapy
• Physical therapy
• Osteopathic treatment
• Continuing education
• Biomechanical assessment

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Patient Treatment Services: Cash-based manual therapy treatment sessions. Services include sports-specific biomechanical assessment, myofascial release, trigger point therapy, craniosacral therapy, and soft tissue release. Payment required at time of service.
2. Audio Archive Sales: Sale of audio recordings from classroom courses, priced at $165 per class audio file. These are MP3 recordings of lectures from various manual therapy topics.
3. Online Course Sales: Sale of video lecture courses (lecture-only, no lab segments) at $325 per multi-part video series. Topics include trigger point techniques, unstretchables, diaphragms assessment, upper extremity integration, concussion in sport, and lower extremity treatment.
4. Nutritional Supplements: Sale of nutritional supplements through a third-party platform (Pure Encapsulations Professional).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Kinections Inc. operates a Treatment Center providing cash-based manual therapy treatment sessions to patients using osteopathic-based techniques such as myofascial release, trigger point therapy, craniosacral therapy, and soft tissue release. It also runs an Educational Institute that delivers in-person classroom courses and online video lecture series teaching these manual therapy methodologies to medical professionals and practitioners seeking continuing education.

Product overview

Kinections Inc. is a dual-operation company offering a Treatment Center for patients and an Educational Institute for practitioners. The Treatment Center provides manual therapy services including sports-specific biomechanical assessment and osteopathic-based treatment techniques. The Educational Institute offers professional education through classroom courses and online video lecture series covering topics such as The Unstretchables, Assessment and Treatment of the 5 Diaphragms, Travel Trigger Point & Straincounterstrain, Integrated Upper/Lower Extremity, and Concussion in Sport. Additionally, an Audio Archive provides MP3 recordings of class lectures for purchase. The company integrates with Square Appointments for scheduling and Pure Encapsulations Pro for nutritional supplement recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Treatment Center Services Cash-based manual therapy treatment services for patients including professional and amateur athletes, musicians, chronic pain sufferers, fibromyalgia sufferers, cancer patients, and children. Utilizes osteopathic-based techniques considering embryology, anatomy, physiology, biomechanics, and pathology. Services include myofascial release, trigger point therapy, craniosacral therapy, and soft tissue release.
• Educational Institute Professional education program teaching manual therapy techniques to practitioners. Based on current scientific research and clinical problem solving, covering therapeutic methods, somatic dysfunction assessment, and specifically directed techniques.
• Classroom Courses In-person educational courses held at Sacramento location covering manual therapy techniques including Female Health, Sympathetic/Parasympathetic Nervous System, Upper Extremity, 5 Diaphragms, Cervical Spine, Thoracic Spine, Cranial System, Lower Extremity, Trigger Point, and more. Courses span 2-4 days with lecture and laboratory components. Registration required 5 days prior with payment in full.
• Sports-Specific Biomechanical Assessment

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Barral Institute: The Barral Institute teaches visceral manipulation and manual therapy certification courses to healthcare practitioners worldwide. Like Kinections, it monetizes a proprietary osteopathic-derived methodology through multi-day classroom courses, online content, and practitioner-targeted CE—a near-direct peer in the niche manual therapy education category.
• Upledger Institute International: The Upledger Institute is one of the most prominent craniosacral therapy education providers globally, offering both clinical services and practitioner training. It is highly comparable to Kinections' Educational Institute in mission, format (classroom + online CE), and target audience of manual therapy practitioners seeking specialized continuing education.
• Mulligan Concept Teachers Association: The Mulligan Concept is a globally recognized manual therapy technique with credentialed instructor network offering certified courses to PTs and manual therapists. Comparable to Kinections in delivering specialized manual therapy continuing education to practitioners, though with a more standardized mobilization-with-movement focus rather than osteopathic reflex-based work.
• Graston Technique: Graston Technique offers instrument-assisted soft tissue mobilization training and certification for clinicians, with a mix of in-person and online coursework. It is comparable as a branded manual therapy education business that monetizes a proprietary soft-tissue methodology through practitioner CE courses.
• Myopain Seminars: Myopain Seminars provides trigger point and dry needling education to clinicians worldwide, with both in-person and online formats. It directly overlaps with Kinections' trigger point therapy curriculum and shares the same audience of PTs, athletic trainers, and massage therapists seeking advanced CE.
• Active Release Techniques (ART): ART is a widely taught soft-tissue management system with a global network of certified providers and a structured provider training pipeline. It competes with Kinections in the soft tissue / sports biomechanics practitioner education space and shares a similar model of building a franchise of technique-certified clinicians.

Emerging players

• Jones Institute (Strain-Counterstrain): The Jones Institute certifies practitioners in the Strain-Counterstrain technique developed by Lawrence Jones, D.O., and offers structured practitioner courses. It directly overlaps with Kinections' Travel Trigger Point & Straincounterstrain lecture content as a competing osteopathic-derived technique taught to clinicians.
• Stecco Fascial Manipulation Institute: The Stecco Institute teaches a structured fascial manipulation method to physiotherapists and manual therapists worldwide, with certified instructor networks. It overlaps with Kinections' myofascial release and fascia-focused curriculum as a competing proprietary methodology in the practitioner CE market.

Broad incumbents

• International Alliance of Healthcare Educators (IAHE): IAHE is an umbrella organization that aggregates multiple manual therapy educational brands (including Upledger and Barral) and distributes them through a shared provider network. It is comparable as a broader incumbent in the same practitioner education category where Kinections operates its Educational Institute.
• American Academy of Osteopathy (AAO): AAO is the professional association for osteopathic physicians offering convocation courses and continuing education on osteopathic manipulative treatment. Comparable as an established osteopathic education venue where Lino Cedros has taught, and adjacent to Kinections' Educational Institute positioning in osteopathic-derived manual therapy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Kinections-Inc-188713874588925
• LinkedInlinkedin.com/in/linocedros
• Instagraminstagram.com/kinections_inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinections