NABLA
NABLA Cosmetics S.r.l. is a Milan-based Italian indie beauty brand that designs and sells cruelty-free, vegan face, eye, and lip makeup directly to consumers worldwide via a Shopify storefront, supplemented by a Pro Artist membership program for professional makeup artists.
- Company typePrivate
- Founded2013
- HeadquartersMilano, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What NABLA does
NABLA Cosmetics S.r.l. is a privately held Italian limited liability company headquartered in Milan that designs, manufactures, and sells cruelty-free, vegan makeup. Its range spans three categories: face (foundation sticks, contour sticks, blush sticks, skin correctors), eyes (anchored by a customizable modular palette system branded Liberty X), and lips (lip oils, lipsticks, pencils). The company's stated technical differentiators are proprietary formulation technologies, including Skin Realist with microsphere hyaluronic acid and Pulluban lifting, alongside finishes branded Magichrome and Glassified.
NABLA operates a direct-to-consumer go-to-market through a Shopify-based e-commerce storefront. International orders are handled by Global-e NL B.V. as merchant of record, enabling duty-paid shipping to 100+ countries, and Scalapay is offered as a buy-now-pay-later installment option. The company also operates a Pro Artist Membership Program that offers professional makeup artists a 30% discount, formalizing a B2B professional segment alongside the consumer base. Retail pricing spans roughly €6-€32 for individual SKUs and approximately €69 for curated sets.
The company is registered with €20,000 of fully paid share capital, indicating a small-capitalization private entity. Marketing operations are digital-native, relying on Meta-pixel-based retargeting, WhatsApp Business communications, and a creative-team-driven content cadence rather than disclosed retail or wholesale distribution.
NABLA firmographics
Firmographics- Name
- NABLA
- Legal name
- NABLA Cosmetics S.r.l.
- Website
- https://nablacosmetics.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NABLA Cosmetics S.r.l. is a Milan-based Italian indie beauty brand that designs and sells cruelty-free, vegan face, eye, and lip makeup directly to consumers worldwide via a Shopify storefront, supplemented by a Pro Artist membership program for professional makeup artists.
- Ownership category
- akta.pro rank
NABLA industry classification
Industry- Product category
- Color Cosmetics
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA)
- akta.pro secondary industries
- Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits) (CRABACAF), Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC), Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)
Keywords
Where NABLA is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
NABLA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Direct Product Sales (B2C E-commerce): Revenue generated from direct online sales of cosmetic products including makeup (face, eyes, lips), skincare, and brushes/accessories to individual consumers through their Italian e-commerce platform.
- Professional Artist Membership Program: Professional makeup artists, hairstylists, and beauty professionals can join the NABLA PRO program for exclusive 30% discounts (professionals) or 20% discounts (students). Revenue from professional B2B channel.
- International Sales via Global-e: International orders handled through Global-e NL B.V. as merchant of record. Company ships to customers worldwide including EU, Canada, UK, Australia, USA, Brazil, and UAE with duties and taxes prepaid (DDP model).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lip Candy Oil - Hydrating lip oil |
| Unit Pricing | Pay-as-you-go | Fruity Summer Lip Candy Oil Set |
| Unit Pricing | Pay-as-you-go | Art of Skin Blush Stick |
| Unit Pricing | Pay-as-you-go | Art of Skin Glazing Stick |
| Unit Pricing | Pay-as-you-go | Skin Realist - Color-correcting cream |
| Unit Pricing | Pay-as-you-go | Art of Skin Foundation Stick |
| Unit Pricing | Pay-as-you-go | Art of Skin Contour Stick |
| Unit Pricing | Pay-as-you-go | Cupid's Arrow - Multi-use pencil |
| Unit Pricing | Pay-as-you-go | Liberty X Custom Eyeshadow Palette |
| Unit Pricing | Pay-as-you-go | Liberty X Mono Eyeshadows |
| Subscription | Annual | Pro Artist Membership - Professional Discount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
NABLA product offering
Product offeringCore offering
NABLA Cosmetics develops, manufactures, and sells color cosmetics and hybrid skincare-makeup products (face, eyes, lips) directly to consumers through its own e-commerce storefront nablacosmetics.com, with international orders handled by Global-e as merchant of record. The portfolio includes proprietary innovations such as Skin Realist (color-correcting cream with microsphere hyaluronic acid), Cupid's Arrow multi-function marker, Lip Candy Oil, and the customizable Liberty X eyeshadow palette system, supplemented by a Pro Artist membership program for professional makeup artists.
Product overview
NABLA Cosmetics is an Italian makeup brand (NABLA Cosmetics S.r.l., Milan) specializing in cosmetic products for face, eyes, and lips. The product portfolio centers on the Art of Skin collection (Foundation Stick, Contour Stick, Blush Stick, Glazing Stick) combining skincare benefits with makeup, plus standout products like Skin Realist (color-correcting cream with hyaluronic acid), Cupid's Arrow (multi-function marker pen in 28 shades), and Lip Candy Oil (hydrating lip oil in 15 shades). The Liberty X system offers customizable eyeshadow palettes where customers select 4 shades to receive the empty palette free. Additional offerings include brushes, sponges, and accessories. Services include a Pro Artist Membership Program with professional discounts up to 30%, and NABLA Besties personalized shade consultation. The brand is cruelty-free and vegan, with products made in Italy.
Differentiator
Problem solved
Functional benefit
Brands
- Art of Skin: A sub-brand/product line featuring skin-focused makeup products including foundation sticks, contour sticks, blush sticks, and glazing sticks with skincare benefits.
- NABLA Pro Artist Membership Program
- NABLA Besties
- Liberty X
Products and services
- Lip Candy Oil Hydrating lip oil available in 15 shades priced at €23.00 per unit, designed for everyday lip care and color in a single product.
- Art of Skin Blush Stick Matte smoothing blush stick for face, available in 9 inclusive shades (Bloomy, Chamomile, Misty Mauve, Daydream, Toasty, Beauty Instinct, Eternity, Gelso, Icy Rose) priced at €26.00.
- Art of Skin Glazing Stick Multidimensional glow highlighter stick in 2 shades (Mirage, Amber), part of the Art of Skin collection.
- Skin Realist Color-correcting cream skin perfector with proprietary microsphere hyaluronic acid and Pullulan Lifting technology, available in 14 shades (0.5 Fair to 7 Deep), 48ml, priced at €32.00.
- Art of Skin Contour Stick Cream-to-skin contouring stick with velvety matte finish, available in 5 inclusive shades (Fair-Light, Light-Medium, Medium-Tan, Tan-Dark, Dark-Deep), 7g.
- Art of Skin Foundation Stick Hydrating and smoothing foundation stick with buildable medium-to-full coverage and long-lasting formula, available in 20 inclusive shades (NC01 to NC75), 10g, priced at €29.00.
- Cupid's Arrow Multi-function long-lasting marker pen usable on eyes, lips, and cheeks, available in 28 shades including standard, Arrow Shine, and Arrow Magichrome variants, priced from €19.50.
- Liberty X Customizable Eyeshadow Palette Customizable modular eyeshadow palette system where customers create their own palette by selecting mono eyeshadows; empty palette priced at €10.00 and free when completed with 4 eyeshadows.
- Liberty X Mono Eyeshadows Single eyeshadow refills for the Liberty X palette, available in Essentials, Notes Collection (multi-reflect), and Glassified top coat finishes, priced between €6.72 and €18.90 depending on finish.
- Fruity Summer Lip Candy Oil Set Bundle set of 4 Lip Candy Oils featuring the Fruity Summer collection, priced at €69.00 (down from €119.00).
- Brushes and Accessories Range of makeup accessories including brushes, sponges (Blend Up Multi-Angled and Pro Tapered), empty palettes, beauty bags, and the Temperamatite 3-in-1 sharpener.
- NABLA Pro Artist Membership Program Professional membership program offering 30% exclusive discount for professional makeup artists and 20% for students and other beauty professionals, with dedicated Beauty Support and invitations to brand events and digital classes.
- NABLA Besties Personalized Shade Consultation Free personalized consultation service that helps customers find their ideal foundation and concealer shade by submitting a form and a no-makeup photo taken in natural daylight.
Quantifiable outcome
- Up to 31% increase in skin hydration after 4 weeks of use (Skin Realist clinical test)
- +3 more outcomes
Companies that use NABLA
Customer profileSegments2 records
Ideal customer profiles2 records
NABLA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
NABLA partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Global-e NL B.V.coreGlobal-e serves as the merchant of record for all international orders outside Italy. They handle local compliance, taxation, duties (DDP model), and provide localized checkout experiences for customers in various countries including USA, UK, Canada, Australia, Brazil, UAE, and others.
- Payment Gateway ProviderscorePartnership with payment processors including credit/debit cards, PayPal, and Scalapay (for interest-free installments). Credit card transactions use advanced encryption protocols. Global-e handles payment processing for international orders.
- Courier/Shipping PartnerscoreShipping services provided through courier services for order fulfillment. Italian domestic and international shipping handled through logistics partners.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
NABLA competitors and assessment
Company assessmentDirect peers
- Kosas: US-based clean beauty makeup brand known for skincare-makeup hybrid formulations (e.g., Tinted Face Oil, Revealer Concealer). Comparable to NABLA in positioning around vegan, cruelty-free, hybrid skincare-color products at premium indie pricing.
- ILIA Beauty: Clean color cosmetics brand with a strong focus on skincare-makeup hybrids (Super Serum Skin Tint, Limitless Lash Mascara). Directly comparable to NABLA's Art of Skin positioning and Made-in/clean beauty codes.
- RMS Beauty: Founder-led, clean color cosmetics brand emphasizing natural ingredients and skin-friendly formulations. Comparable indie positioning, premium pricing, and D2C-led distribution similar to NABLA.
- Glossier: D2C-first beauty brand with cult-favorite complexion products (Cloud Paint, Boy Brow, Skin Tint). Comparable D2C-led distribution model and digitally native marketing approach, though broader personal-care mix.
- Beautycounter: Clean beauty brand with skincare and color cosmetics portfolio emphasizing ingredient safety and sustainability. Comparable clean beauty positioning and direct-to-consumer-plus-consultant model.
- Pat McGrath Labs: Founder-led prestige color cosmetics brand renowned for eyeshadow innovation and high-impact finishes (similar to NABLA's Magichrome and Glassified technology). Comparable premium positioning and eyeshadow specialization.
- HUDA Beauty: Founder-led Middle Eastern beauty brand with broad color cosmetics portfolio including foundation, eyeshadow, and lip products. Comparable in founder-driven brand identity and broad category color cosmetics offering.
Broad incumbents
- Rare Beauty: Selena Gomez-founded inclusive beauty brand offering foundation, blush, lip, and eye products. Comparable shade-range inclusivity and D2C-plus-retail strategy, though at significantly larger scale and with major retail partnerships NABLA lacks.
- Fenty Beauty: Industry-leading inclusive beauty brand with industry-first 40+ foundation shades. Comparable in shade range and color cosmetics innovation, but operates at vastly larger scale with broader retail distribution than NABLA.
- Charlotte Tilbury: Premium color cosmetics brand with global prestige positioning, broad shade ranges, and category-leading face and eye products. Comparable premium positioning and category overlap (face makeup, eyeshadow palettes).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
NABLA social profiles
Digital presenceNABLA compliance and trust
Trust signalCompliance2 records
NABLA financial estimates
Financial estimateRevenue estimate
Valuation estimate
NABLA leadership team
Management profileNumber of profiles
Profiles1 record
NABLA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NABLA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NABLA
What does NABLA do?
NABLA Cosmetics develops, manufactures, and sells color cosmetics and hybrid skincare-makeup products (face, eyes, lips) directly to consumers through its own e-commerce storefront nablacosmetics.com, with international orders handled by Global-e as merchant of record. The portfolio includes proprietary innovations such as Skin Realist (color-correcting cream with microsphere hyaluronic acid), Cupid's Arrow multi-function marker, Lip Candy Oil, and the customizable Liberty X eyeshadow palette system, supplemented by a Pro Artist membership program for professional makeup artists.
Is NABLA a public or private company?
NABLA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NABLA founded?
NABLA was founded in 2013. It employs 11 to 50 people.
Where is NABLA based?
NABLA is headquartered in Milano, Italy, in the Europe region.
How does NABLA make money?
Three revenue lines are on record. Direct Product Sales (B2C E-commerce) is the primary driver. The others are professional Artist Membership Program and international Sales via Global-e.
Who are NABLA's main competitors?
Direct peers on record are Kosas, ILIA Beauty, RMS Beauty, Glossier, Beautycounter, Pat McGrath Labs and HUDA Beauty. Broad incumbents are Rare Beauty, Fenty Beauty and Charlotte Tilbury.
Does NABLA have an API?
No public API is recorded for NABLA.
What industry is NABLA in?
NABLA's product category is Color Cosmetics. Its primary akta.pro industry code is CRABACAA, Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter), with a secondary code of CRABACAF, Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits). Its NAICS code is 45612 and its SIC code is 2844.