Linzer
Linzer Products is a family-owned manufacturer founded in 1892 that makes paint applicators, brushes, rollers, tapes, and abrasives through eight sub-brands, supplying big box retailers, mass market merchants, hardware stores, and paint supply stores across the US, Canada, and Mexico.
- Company typePrivate
- Founded1892
- HeadquartersWest Babylon, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Linzer does
Linzer Products is a privately held, family-owned manufacturer of paint applicators and related painting sundries, founded in 1892 and headquartered in West Babylon, New York. The company's core offering consists of paint brushes, roller covers, trays, tape, abrasives, scrapers, utility knives, and accessory tools, sold through a portfolio of eight sub-brands — Allway Tools, Arroworthy, BYP, Pintar, JR Edwards, Simms, Royal, and Blue Dolphin — that target professional painters, DIY consumers, and retail channels across the United States, Canada, and Mexico. Underlying the product line is in-house filament development and extrusion capability, proprietary adhesive chemistry (e.g., solvent-free formulas and SmartSkin tape technology), and a portfolio of more than 100 patents concentrated in the Allway Tools line, including the patented Push Button Lock mechanism and the Simms Professional Tray System that has become an industry standard.
The company operates six US manufacturing facilities — described as more than any other company in the industry's domestic footprint — with over 95% of roller covers produced in the United States, supplemented by global manufacturing partners. Linzer sells exclusively through B2B distribution channels: big box retailers, mass market merchants, local hardware stores (including Do it Best as a named co-op relationship), and paint supply stores. The go-to-market model centers on customized programs, dedicated account management, and continuous replenishment tailored to each channel's volume and merchandising requirements. Pricing is not publicly disclosed; revenue is generated through hardware sales of branded and private-label applicator products, with JR Edwards providing private label professional tools to elite brands. The company has no disclosed parent, no funding rounds, and no public listing.
Linzer firmographics
Firmographics- Name
- Linzer
- Legal name
- Linzer Products
- Website
- https://linzerproducts.com
- Company type
- Private
- Founded year
- 1892
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Linzer Products is a family-owned manufacturer founded in 1892 that makes paint applicators, brushes, rollers, tapes, and abrasives through eight sub-brands, supplying big box retailers, mass market merchants, hardware stores, and paint supply stores across the US, Canada, and Mexico.
- Ownership category
- akta.pro rank
Linzer industry classification
Industry- Product category
- Paint Applicators
- NAICS
- Cutlery and Handtool Manufacturing (3322)
- SIC
- Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Application Equipment & Coating Services (Contract Coating, Surface Prep) (IMAEAGAL)
Keywords
Where Linzer is headquartered
LocationHeadquarters
- HQ city
- West Babylon
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Linzer business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Paint Applicator Sales: Linzer generates revenue through manufacturing and selling paint applicators including brushes, rollers, roller covers, trays, and related painting sundries. Their revenue comes from supplying products to retailers (big box, mass market, hardware stores, paint stores) through distribution relationships. They offer customized programs and product assortments tailored to customer needs.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Linzer product offering
Product offeringCore offering
Linzer Products manufactures and distributes a broad catalog of paint applicators and related painting sundries — including paint brushes, roller covers, roller frames, trays, paint scrapers, blades, utility knives, painter's tape, and abrasives — through a portfolio of sub-brands (Allway Tools, Arroworthy, BYP, Pintar, JR Edwards, Simms, Royal, and Blue Dolphin). The company operates 6 US manufacturing facilities, extrudes its own filaments, and supplies big box retailers, mass merchants, local hardware stores, and paint supply stores across North America with customized, channel-specific product programs and continuous-delivery supply chain support.
Product overview
Linzer Products is a portfolio company offering a comprehensive catalog of paint applicators and related tools through multiple sub-brands. The core offering consists of paint brushes, rollers, trays, and sundries, supported by sub-brands including Allway Tools (paint sundries and utility knives), Arroworthy (professional brushes and rollers), BYP (Mexico market leader), Pintar (Canada market leader), JR Edwards (premium handmade professional brushes), Simms (Canadian applicators since 1866), Royal (paint rollers), and Blue Dolphin (tapes and abrasives). The company operates as a manufacturing partner serving Big Box retailers, mass merchants, local hardware stores, and paint supply stores across North America.
Differentiator
Problem solved
Functional benefit
Brands
- Allway Tools: Paint sundries including scrapers, blades, utility knives, and specialized tools for drywall, ceramic tile, masonry and flooring. Established in the 1930s with over 100 patents.
- Arroworthy
- BYP
- Pintar
- JR Edwards
- Simms
- Royal
- Blue Dolphin
Products and services
- Allway Tools Allway Tools is Linzer's sub-brand for paint sundries, including paint scrapers, blades, utility knives, and specialized hand tools for drywall, ceramic tile, masonry, and flooring applications. It is sold to retail channel partners (big box, mass market, hardware, and paint supply stores) and is recognized for its patented push-button lock utility scraper and long history of technology-driven product innovation since the 1930s.
- Arroworthy Arroworthy is Linzer's professional paint applicator sub-brand, offering high-quality paint brushes and roller covers engineered for professional painters and modern paint formulations. It features the proprietary Red Frost nylon/polyester fiber blend designed for thicker, low-VOC paints and is sold through retail and professional paint supply channels.
- BYP BYP is Linzer's sub-brand serving Mexico and Central America with a broad line of paint applicators, sundries, tools, tape, caulk, spray paint, sprayers, ladders, and related hardware products for professional and DIY markets.
- Pintar Pintar is Linzer's Canadian paint applicator sub-brand, offering brushes, roller covers, and sundries for professional and DIY markets, with a particular specialization in microfiber roller covers.
- JR Edwards JR Edwards is Linzer's premium sub-brand for handmade professional paint brushes and quality roller covers, designed to apply the highest quality coatings. It supplies private label professional tools to elite brands and serves both professional and discerning DIY customers.
- Simms Simms is Linzer's Canadian paint applicator sub-brand, combining traditional craftsmanship with modern manufacturing to deliver patented tray systems and roller frames used by DIYers and painting professionals.
- Royal Royal is Linzer's paint roller sub-brand, with over 50 years of experience serving professional, DIY, and industrial paint programs, and emphasizes long-standing business partnerships with customers.
- Blue Dolphin Blue Dolphin is Linzer's environmentally responsible tapes and abrasives sub-brand, offering Blue Painter's Tape with SmartSkin technology, solvent-free adhesive formulas with UV resistance and 14-day clean removal, and Barracuda sanding discs for professional and DIY markets.
Quantifiable outcome
- Enough roller covers manufactured annually to crisscross the US coast-to-coast more than 5 times
- +1 more outcomes
Companies that use Linzer
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Linzer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Linzer partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Linzer competitors and assessment
Company assessmentDirect peers
- The Wooster Brush Company: US-based manufacturer of paint brushes, rollers, and applicators serving professional and DIY channels. Closest direct competitor to Linzer's Arroworthy, JR Edwards, and Royal sub-brands across overlapping retail and professional markets.
- Purdy: Premium paint brush and applicator brand owned by Sherwin-Williams. Direct competitor in the professional paint applicator market with overlapping product lines in brushes, rollers, and frames.
- Shur-Line: Manufacturer of paint applicators and paint edgers, primarily for DIY consumers. Competes directly with Linzer's mass-market and DIY roller and tray products in retail channels.
- Hyde Tools: Manufacturer of paint sundries, scrapers, putty knives, and surface preparation tools. Direct competitor to Linzer's Allway Tools sub-brand in paint sundries and hand tools for retail and professional channels.
- Richard Tools: Canadian manufacturer of paint applicators and tools. Comparable to Linzer's Pintar and Simms sub-brands serving the Canadian market with overlapping professional and DIY products.
- Homax Group: Specialty manufacturer of wall texture, paint prep, and DIY applicator products. Competes with Linzer in paint sundries and DIY surface preparation tools sold through mass and hardware retail.
Broad incumbents
- Marshalltown Company: Long-established US manufacturer of masonry, construction, and paint application tools. Broader incumbent in construction hand tools with paint applicators as one of several adjacent categories.
- DAP Products: Major US manufacturer of caulks, sealants, adhesives, and patch products. Adjacent to Linzer's Blue Dolphin tape and adhesive line and shares the same retail channels.
- Sherwin-Williams: Largest US paint manufacturer and owner of Purdy applicators and other paint sundries brands. Vertically integrated competitor that controls both paint and applicator supply to retail.
- 3M DIY Division: Diversified industrial conglomerate with a DIY paints and coatings accessories line. Competes with Linzer's mass-market tape, abrasive, and masking products across retail channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Linzer social profiles
Digital presenceLinzer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Linzer leadership team
Management profileNumber of profiles
Linzer subsidiaries and ownership
Company hierarchySubsidiaries8 records
Linzer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Linzer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Linzer
What does Linzer do?
Linzer Products manufactures and distributes a broad catalog of paint applicators and related painting sundries — including paint brushes, roller covers, roller frames, trays, paint scrapers, blades, utility knives, painter's tape, and abrasives — through a portfolio of sub-brands (Allway Tools, Arroworthy, BYP, Pintar, JR Edwards, Simms, Royal, and Blue Dolphin). The company operates 6 US manufacturing facilities, extrudes its own filaments, and supplies big box retailers, mass merchants, local hardware stores, and paint supply stores across North America with customized, channel-specific product programs and continuous-delivery supply chain support.
Is Linzer a public or private company?
Linzer is a private company. It is classified as family owned and is currently operating.
When was Linzer founded?
Linzer was founded in 1892. It employs 251 to 500 people.
Where is Linzer based?
Linzer is headquartered in West Babylon, United States, in the North America region.
How does Linzer make money?
One revenue line is on record: paint Applicator Sales.
Who are Linzer's main competitors?
Direct peers on record are The Wooster Brush Company, Purdy, Shur-Line, Hyde Tools, Richard Tools and Homax Group. Broad incumbents are Marshalltown Company, DAP Products, Sherwin-Williams and 3M DIY Division.
Does Linzer have an API?
No public API is recorded for Linzer.
What industry is Linzer in?
Linzer's product category is Paint Applicators. Its primary akta.pro industry code is IMAEAGAL, Application Equipment & Coating Services (Contract Coating, Surface Prep). Its NAICS code is 3322 and its SIC code is 3420.