The Homax Group

What The Homax Group does

The Homax Group is a Bellingham, Washington-based consumer products company that designs, manufactures, and distributes branded home improvement products — primarily aerosol wall and ceiling textures, surface restoration coatings (Tough as Tile for tub, sink, and tile refinishing), patch and repair solutions, and fencing products. Its core technology centers on advanced aerosol delivery systems and proprietary formulations, including the Hopper Gun Control® technology for Pro Grade wall textures and the Invisible Repair® approach for seamless wall surface restoration. The company holds the number one brand position in the U.S. aerosol wall and ceiling textures category, with more than 25 years of continuous market presence.

The business operates on a traditional consumer-products revenue model: one-time sales of physical SKUs (aerosol cans, coatings, sundries) through retail distribution rather than subscriptions, licensing, or services. Go-to-market is product-led, with consumer pull-through driven by in-store availability at local hardware and paint retailers; distribution is channeled through the PPG Paints / Mulco / Flood retail network, reflecting Homax's status as a subsidiary brand within The Pittsburgh Paints Company (a PPG Industries subsidiary). The customer base is bifurcated into Professional Contractors (primary segment, served by the Pro Grade® line) and Do-It-Yourselfers (secondary segment, served by the broader aerosol and patch/repair portfolio), with no disclosed enterprise contracts, subscription revenue, or recurring service component.

Name

The Homax Group

Legal name

The Homax Group

Website

https://homaxproducts.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Homax Group is a U.S. consumer products company that designs and distributes branded aerosol wall and ceiling textures, surface restoration coatings, patch and repair solutions, and fencing products. It serves professional contractors and DIY consumers through the PPG Paints / Mulco retail network, holding the #1 position in aerosol wall and ceiling textures.

Ownership category

akta.pro rank

Headquarters

HQ city

Bellingham

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware/Consumer Product Sales: Revenue generated from direct sales of aerosol texture products, surface restoration coatings, patch and repair solutions, and related home improvement products through retail distribution channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Homax Group manufactures and sells aerosol-based home improvement products including wall and ceiling textures (knockdown, orange peel, popcorn), surface restoration coatings (Tough as Tile for tubs, sinks, and tile), patch and repair solutions, and fencing products. The portfolio spans a Pro Grade® professional line and consumer-oriented offerings, all distributed through retail channels under the PPG Paints umbrella.

Product overview

Homax is a home improvement products company offering a portfolio of aerosol-based texture sprays, surface restoration products, patch and repair solutions, and fencing products designed for both professional contractors and DIY consumers. The product line centers on Wall & Ceiling Textures (including Wall Texture Knockdown, Wall Texture Orange Peel, and Ceiling Texture Popcorn), Surface Restoration products (Tough as Tile for tub/sink/tile refinishing), Patch & Repair products, and Fencing solutions. The Pro Grade Wall Textures with Hopper Gun Control technology represent their professional-grade offering for contractors, while their texture aerosols serve the consumer market. All products are physical goods (aerosol cans, sprays, tools) distributed through retail channels rather than software or digital platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Homax Pro Grade®: Pro Grade Wall Textures with Hopper Gun Control technology for professional contractors
• Hopper Gun Control®
• Invisible Repair®

Products and services

• Homax Wall & Ceiling Textures Aerosol-based wall and ceiling texture products including Wall Texture Knockdown, Wall Texture Orange Peel, and Ceiling Texture Popcorn in various sizes, intended for interior surface finishing and repair by professional contractors and DIY consumers.
• Homax Tough as Tile Spray-on finish for tub, sink, and tile refinishing with a 48-hour cure time and high gloss finish, designed for kitchen and bath surface restoration by DIY consumers and professionals.
• Homax Patch & Repair Products Interior patch and repair solutions including foam patch and repair spray for filling holes or damage in walls, targeted at DIY consumers and professional contractors.
• Homax Pro Grade Wall Textures with Hopper Gun Control Professional-grade wall texture products featuring Hopper Gun Control® technology that provides portable and convenient delivery of a full range of texture patterns for Invisible Repair® on interior wall surfaces, designed for professional contractors.
• Homax Fencing Products Products for fencing applications, including gate-building solutions such as the Homax Sag-Free Gate system, aimed at DIY consumers and contractors.
• Homax Texture Aerosols Aerosol-based texture products including steel wool and related application tools for various surface texturing applications.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PPG Paints (The Pittsburgh Paints Company)coreOthersHomax is a brand under the PPG Paints portfolio. The products are marketed and distributed through PPG Paints website and retail network. This is a parent-subsidiary relationship within the PPG Industries family of companies.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Behr: Major architectural paint and coatings brand sold at Home Depot; broader portfolio than Homax but directly comparable as a paint-adjacent home improvement brand competing for DIY shelf space and contractor relationships.
• 3M DIY / Home Improvement: Diversified industrial conglomerate with a meaningful DIY patch-and-repair product line; broader than Homax but directly comparable on retail channel, DIY contractor customer base, and home-improvement product positioning.

Emerging players

• Quikrete: Leading manufacturer of concrete, repair, and surface restoration products for Pro and DIY; adjacent rather than directly competitive to Homax but shares the same retail and Pro contractor channels.
• Custom Building Products: Tile, stone, and surface installation/repair products manufacturer; adjacent to Homax's Tough as Tile refinishing category with overlapping Pro contractor customers in tile and bath restoration.

Direct peers

• Minwax: Wood finishes and stains brand serving the same DIY and Pro contractor DIY-homer-improvement customer; sister brand to Homax under PPG's Flood/Family of Brands distribution and retailer relationships.
• Plasti Dip: Aerosol specialty coatings manufacturer focused on rubberized and protective coatings; competes with Homax for shelf space in the same aerosol-coatings section at home improvement retailers.
• DAP Products: Manufacturer of patch, repair, and sealant products sold through the same home improvement and paint retail channels as Homax, with overlapping Pro contractor and DIY customer bases.
• Zinsser: Specialty primers, sealers, and wall-prep coatings brand (now part of Rust-Oleum) targeting the same Pro contractor and DIY wall-surface preparation workflow that anchors Homax's Patch & Repair and Pro Grade lines.
• KILZ: Primer and specialty coatings brand with a strong DIY shelf presence at home centers; competes directly with Homax in wall-prep, stain-blocking, and surface restoration categories.
• Rust-Oleum: Specialty aerosol coatings manufacturer with deep DIY and Pro contractor presence across paints, primers, and surface restoration — the closest direct competitor to Homax in aerosol wall textures and refinishing coatings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/homaxbrand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Homax Group