What Gratitude Lodge does

Gratitude Lodge is a privately held, for-profit substance use disorder treatment provider founded in 2001 and headquartered in Long Beach, California. The company operates four licensed residential and outpatient facilities across Southern California — in Newport Beach, Long Beach (two addresses), and Orange County — delivering the full American Society of Addiction Medicine (ASAM) continuum of care: medical detox, inpatient/residential treatment (30/60/90-day), partial hospitalization (PHP), intensive outpatient (IOP), a virtual IOP, standard outpatient, sober living transitional housing, and medication-assisted treatment (MAT). Clinical programming is delivered by licensed staff (LMFT, CADC, AMFT, APCC, SUDRC, SUDCC, RADT, RAC credentials) using evidence-based modalities including CBT, DBT, EMDR, 12-Step Facilitation, dual diagnosis treatment for co-occurring mental health conditions, and adjunctive holistic therapies (yoga, meditation, music, art, animal-assisted therapy). The company also operates differentiated specialty tracks for couples, LGBTQ+ clients, veterans, first responders, pet owners, and substance-specific populations (meth, cocaine, fentanyl, opioid, benzo, kratom, alcohol).

Gratitude Lodge generates revenue on a fee-for-service basis, with the majority reimbursed through commercial insurance (Cigna, Aetna, GEHA, Dean, United, multiple BCBS plans, Tricare West Prime, Beacon Health, Highmark, and others), with insurance covering up to 100% of treatment cost for in-network admissions. Out-of-pocket self-pay and scholarship-supported admissions supplement insured revenue. Pricing is quote-based and varies by level of care, program length, and individual clinical plan; outpatient programs are cited in the $2,500-$10,000 range. Go-to-market is sales-led: a 24/7 admissions hotline (800-692-9850 and 844-576-0144), website-driven insurance verification, and same-day/next-day admission intake, augmented by referral channels including the District Behavioral Health network, partnered outpatient facilities, and clinical professional referrals. Patients travel from nearly every US state to the California facilities.

The company has treated 5,000+ patients across its history, holds 15 licenses and certifications including 2025 Joint Commission accreditation and California DHCS SUD facility licensure, and maintains a 4.9-star Google rating across 320+ reviews. Leadership includes Founder Mark Williams (sober since 2007, prior Fortune 100 corporate background, USC MBA), CEO Jack Petti, COO Kolby Seger, and Clinical Director Sean O'Neill. The organization does not disclose revenue, has not raised external funding rounds, and operates independently with no disclosed parent or PE/VC ownership.

Name

Gratitude Lodge

Legal name

Gratitude Lodge

Website

https://gratitudelodge.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Gratitude Lodge is a private, multi-facility addiction treatment provider in Southern California delivering the full continuum of SUD care — from medical detox through sober living — via evidence-based clinical modalities, with broad insurance reimbursement and same-day admissions.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services (Drug & Alcohol Rehabilitation)

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Rehabilitation & Recovery Retreats (Physio, Post-Op, Pain Management) (THAGAMAG)

Keywords

• Drug addiction treatment
• Alcohol rehab services
• Residential detox programs
• Outpatient recovery care
• Dual diagnosis treatment

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Residential/Inpatient Treatment: Live-in addiction treatment programs providing 24/7 medical and therapeutic care in structured residential facilities. Revenue generated through service fees billed to insurance providers or directly to clients. Covers detox, inpatient, PHP, IOP, and outpatient levels of care.
2. Outpatient Treatment: Flexible outpatient programs (PHP, IOP, OP) allowing clients to live at home while attending scheduled therapy sessions. Revenue billed per program level, typically covered by insurance or self-pay. Outpatient rehab programs typically range from $2,500 to $10,000.
3. Insurance Reimbursement: Majority of revenue from insurance billing. Accepts most major insurance providers including Cigna, Aetna, GEHA, Dean, United, Independence BCBS, Anthem BCBS, Empire, Horizon Blue Cross, NYSHIP, UMR, Tricare West Prime, Beacon Health, Highmark, and more. Insurance can cover up to 100% of treatment costs.
4. Scholarship Program: $1,000 scholarships offered to students via 500-word essay application for 2025.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Gratitude Lodge is a licensed addiction treatment provider that sells a continuum of drug and alcohol rehabilitation services, ranging from medically supervised detox through residential/inpatient care, partial hospitalization (PHP), intensive outpatient (IOP), outpatient programs, and sober living transitional housing. Treatment is delivered through evidence-based modalities (CBT, DBT, EMDR, MAT, 12-Step) and holistic therapies, with specialized tracks for veterans, first responders, LGBTQ+ individuals, couples, pet owners, and substance-specific addictions. Services are billed primarily through insurance reimbursement with same-day/next-day admissions across multiple Southern California facilities.

Product overview

Gratitude Lodge is a California-based addiction treatment provider offering a comprehensive continuum of care for substance use disorders. The portfolio centers on residential and outpatient treatment services organized around three tiers: inpatient programs (Medical Detox, Inpatient/Residential), partial and intensive outpatient levels (PHP, IOP, Virtual IOP, Outpatient), and sober living transitional housing. Specialized tracks address specific populations (Pet Friendly, Couples, LGBTQ, Veterans, First Responders) and substances (Meth, Cocaine, Fentanyl, Opioid, Benzo, Kratom, Alcohol). Therapeutic modalities include evidence-based approaches (CBT, DBT, EMDR, 12-Step Facilitation) alongside holistic therapies (Yoga, Meditation, Music Therapy), all delivered through dual diagnosis-capable programs combining medication-assisted treatment with individual, group, and family therapy. The organization operates multiple facilities in Orange County, Los Angeles County, and surrounding Southern California regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Detox Supervised medical process that manages withdrawal symptoms safely, often under 24/7 clinical oversight, to prepare individuals for ongoing addiction treatment. Covered by insurance.
• Inpatient/Residential Treatment Live-in program providing intensive, round-the-clock care and therapy in a structured setting to address substance use and mental health disorders; typically offered as 30, 60, or 90-day programs.
• Partial Hospitalization Program (PHP) Structured full-day treatment program providing intensive therapy up to 35 hours weekly without requiring overnight stays, allowing clients to begin applying recovery skills in daily life.
• Intensive Outpatient Program (IOP) Flexible treatment option offering 12–15 hours of therapy per week while allowing clients to maintain daily responsibilities and return home in the evenings.
• Virtual IOP Remote intensive outpatient program allowing clients to receive treatment from home, maintaining flexibility for those with barriers to in-person attendance.
• Outpatient Program (OP) Step-down level of care with scheduled therapy sessions that support continued recovery while clients live independently. Typical price range $2,500–$10,000.
• Sober Living Drug- and alcohol-free transitional living environment offering support, accountability, and structure as individuals transition from rehab back to everyday life.
• Medication-Assisted Treatment (MAT) Program combining FDA-approved medications with counseling and behavioral therapies to reduce cravings and withdrawal symptoms for alcohol and opioid use disorders.
• Dual Diagnosis Treatment Integrated treatment addressing both substance use disorders and co-occurring mental health conditions (depression, anxiety, PTSD, mood disorders) simultaneously for more effective recovery outcomes.
• Pet-Friendly Rehab Rehabilitation program allowing clients to bring their pets during residential treatment, recognizing animals as beneficial companions in the recovery journey and incorporating animal-assisted therapy.
• Couples Rehab Treatment program designed for couples to undergo addiction recovery together, supporting relationship healing alongside individual sobriety.
• LGBTQ+ Friendly Rehab Addiction treatment program with inclusive environment specifically welcoming to LGBTQ+ individuals, addressing substance use in an affirming setting.
• Veterans Rehab Program Specialized addiction treatment program addressing unique challenges faced by veterans, including trauma-informed care for PTSD and military-related experiences; accepts Tricare West Prime insurance.
• First Responders Treatment Addiction help program designed specifically for first responders dealing with job-related trauma and stress, including police, firefighters, and EMTs.
• 30/60/90 Day Long-Term Residential Rehab Extended residential treatment programs offering 30, 60, or 90-day immersive recovery experiences with comprehensive therapeutic support.
• Short-Term Rehab Briefer residential treatment programs for those needing intensive but time-limited addiction care.

Quantifiable outcome

• 85% relapse rate for individuals with substance use disorders who do not receive treatment within the first year of sobriety
• +3 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• District Behavioral HealthcoreStrategic or Co-development PartnerGratitude Lodge is part of the District Behavioral Health network, which connects individuals to addiction and mental health treatment resources near Ventura and throughout California. This partnership provides access to a broader network of treatment providers and facilitates referrals for medically supervised detox and inpatient treatment using 12-step principles.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cliffside Malibu: Luxury Southern California residential addiction treatment provider offering detox, residential, PHP, IOP, and outpatient. Closest direct competitor to Gratitude Lodge by geography, acuity, and luxury positioning.
• Passages Malibu: High-end Malibu-based residential SUD treatment center with personalized 1:1 therapeutic model. Competes directly for the same self-pay and PPO insurance patients relocating to SoCal for treatment.
• Promises Malibu: Iconic luxury California rehab operator offering residential and outpatient addiction treatment with celebrity-influenced branding. Competes for the same affluent, often out-of-state self-pay clientele as Gratitude Lodge.
• Renaissance Recovery: Outpatient-focused addiction treatment provider in Southern California offering PHP, IOP, and OP with sober living. Notable because Gratitude Lodge's CEO Jack Petti previously led at Renaissance Recovery, making it a close executive-overlap competitor.
• Newport Beach Recovery Center: Local Orange County residential and outpatient addiction treatment provider overlapping the same Newport Beach catchment as Gratitude Lodge, targeting similar luxury residential and dual-diagnosis populations.
• Malibu Beach Recovery Centers: Southern California residential and outpatient treatment provider focused on relapse prevention and recovery coaching. Direct competitor for the same self-pay patient segment.

Broad incumbents

• Hazelden Betty Ford Foundation: Nationwide nonprofit operator of residential and outpatient addiction treatment across multiple states. Competes with Gratitude Lodge on clinical reputation and accreditations, especially for national insurance contracts.
• Caron Treatment Centers: Established nonprofit addiction treatment operator with residential and outpatient programs across the East Coast and Florida. Similar continuum-of-care model and broad payer mix to Gratitude Lodge.
• American Addiction Centers: Publicly-traded multi-facility addiction treatment provider operating residential and outpatient programs in multiple states. Comparable scale and breadth, but with more standardized operating model.

Others

• Recovery.com: Addiction treatment directory and verification platform where Gratitude Lodge holds 'Verified' status with 5-star rating. Acts as a referral channel and trust signal rather than a treatment provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/gratitudelodge
• YouTubeyoutube.com/channel/UCq_JeSiUcrxsf0bp39HTdig
• Facebookfacebook.com/gratitudelodge
• LinkedInlinkedin.com/company/gratitude-lodge
• Instagramlinkedin.com/company/gratitude-lodge
• Pinterestpinterest.com/Gratitude_Lodge

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gratitude Lodge