Passages Addiction Treatment Centers

What Passages Addiction Treatment Centers does

Passages Addiction Treatment Centers is a privately held, family-owned luxury addiction treatment provider operating two facilities in Southern California under the legal entity Grasshopper House LLC. Founded in 2001 in Malibu by Chris and Pax Prentiss after Pax's personal recovery from a ten-year heroin, cocaine, and alcohol addiction, the company operates a non-12-step, holistic treatment model built on the proprietary "Four Causes of Addiction" framework — chemical imbalance, unresolved past events, unmanageable current conditions, and false beliefs. The flagship Passages Malibu facility is a 10-acre oceanfront property at 6428 Meadows Court; a secondary Passages Ventura facility was added in 2009 to extend treatment capacity.

The core treatment product integrates over sixteen holistic and clinical modalities — including acupuncture, hypnotherapy, yoga, sound therapy, adventure therapy, art therapy, marriage and family therapy, and psychotherapy — delivered through 60-70 hours of one-on-one therapy per month at a 4:1 client-to-staff ratio with 24/7 licensed nursing. Programs span medical detox, residential, outpatient, and sober living, targeting alcohol, illicit drug, and prescription drug (opioid, benzodiazepine, stimulant) dependencies. The company holds five stacked regulatory credentials (Joint Commission Gold Seal, CARF, ASAM, LegitScript, California DHCS license) and accepts most major PPO insurance plans alongside cash-pay.

Go-to-market is direct-to-consumer: 24/7 admissions handled by in-house specialists with no call-center intermediaries, supported by 80+ SEO-optimized educational articles, six social platforms, dedicated video content, and a free online insurance verification funnel. A separate Executive/VIP service tier caters to professionals and public figures requiring discretion, cell phone/laptop access, and luxury amenities. Pricing is custom and undisclosed; revenue derives from per-stay residential treatment fees and insurance reimbursement across 13+ PPO networks. Although the company claims a global client base, both facilities operate exclusively in California.

Name

Passages Addiction Treatment Centers

Legal name

Grasshopper House LLC

Website

https://passagesmalibu.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Passages Addiction Treatment Centers is a privately held, family-owned luxury rehab provider operating Passages Malibu (2001) and Passages Ventura (2009) in Southern California, delivering non-12-step holistic treatment with 60-70 hours of one-on-one therapy monthly to affluent individual, executive, and global clientele.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF), Substance Use Detoxification Centers (Medical Detox) (HLAFACAD)

Keywords

• Addiction treatment services
• Holistic drug rehab
• Residential treatment program
• Medical detox services
• Luxury sober living

Headquarters

HQ city

Malibu

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Treatment Programs: Core revenue from luxury residential addiction treatment programs including detox, residential, outpatient, and sober living services. Programs are customized and priced based on individual needs and program length.
2. Insurance Reimbursement: Accepts most PPO insurance plans to help cover treatment costs. Insurance verification services provided to help prospective clients understand coverage options.
3. Executive/VIP Treatment Services: Premium luxury rehab services for professionals, executives, and public figures requiring higher level of privacy, flexibility, and discretion.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Passages Addiction Treatment Centers operates two luxury residential addiction treatment facilities in Southern California — Passages Malibu (flagship, founded 2001) and Passages Ventura (opened 2009) — delivering non-12-step, holistic treatment across medically supervised detox, residential inpatient, outpatient, and sober living programs. The core service combines intensive one-on-one therapy (60–70 hours per month) with more than sixteen holistic and clinical modalities (acupuncture, hypnotherapy, yoga, psychotherapy, adventure therapy, sound therapy, blood chemistry analysis, etc.) within a private, oceanfront luxury setting. Pricing is customized per client, most PPO insurance plans are accepted, and admissions are handled directly by in-house specialists 24/7.

Product overview

Passages Addiction Treatment Centers operates as a dual-facility luxury rehab organization offering a unified, non-12-step holistic treatment approach. The company operates two Southern California facilities: Passages Malibu (flagship, established 2001) and Passages Ventura (opened 2009). The core treatment model provides personalized, one-on-one therapy rather than group-based programs, integrating over sixteen holistic modalities including acupuncture, hypnotherapy, massage therapy, yoga, and psychotherapy. Treatment programs span Detox Program, Residential Program, Outpatient Program, and Sober Living Homes, addressing alcohol addiction, drug addiction, and prescription drug addiction. The facilities feature luxury amenities including private suites, ocean views, fitness centers, and gourmet dining. The company accepts insurance and provides verification services.

Differentiator

Problem solved

Functional benefit

Products and services

• Detox Program Medically supervised drug, alcohol, and prescription medication detox delivered in a private oceanfront setting with 24/7 nursing care and personalized protocols, including specialized prescription drug detox for Ambien, OxyContin, Ativan, Vicodin, Xanax, Valium, and benzodiazepines.
• Residential Program Luxury inpatient addiction treatment program offering private suites, one-on-one therapy, gourmet chef meals, ocean-view pool, hot tub, tennis court, and a fully equipped gym with private trainer, delivered under the proprietary non-12-step methodology.
• Outpatient Program Flexible outpatient addiction treatment for individuals who have completed residential treatment or require less intensive care, sustaining the non-12-step, individualized approach.
• Sober Living Homes Structured sober living accommodations in a tranquil beach town environment designed to support individuals in early recovery as they transition out of residential treatment.
• Non-12 Step Treatment Program

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Insurance Providers NetworkcoreChannel Partner/ Reseller/ Distributor · 1 January 2001Passages Malibu accepts most PPO insurance plans including Aetna, Anthem, Beacon, Blue Cross and Blue Shield, ComPsych, HealthNet, Humana, Magellan, MHN, MultiPlan, Three Rivers, TriCare, and Value Options. Insurance verification is offered as a free service to help prospective clients understand their coverage for treatment.

Scale indicators4 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Promises Malibu: Luxury residential addiction treatment center located in Malibu, California; directly competes with Passages for the same high-end, executive/cash-pay population in the same primary geography.
• Cliffside Malibu: Malibu-based luxury residential addiction treatment center offering one-on-one therapy and ocean-view accommodations to high-end clientele, directly competing with Passages on geography and segment.
• The Canyon at Peace Park: Luxury residential addiction and co-occurring disorder treatment in the Malibu area; comparable offering, geography, and patient demographic to Passages.
• Cirque Lodge: Sundance, Utah luxury residential addiction treatment center; matches Passages in premium positioning, individualized therapy intensity, and non-12-step treatment philosophy.
• Mountainside Treatment Center: Connecticut-based residential and outpatient addiction treatment provider offering individualized care plans at a premium positioning, comparable to Passages in clinical model and target patient.
• Duffy's Napa Valley Rehab: Northern California luxury residential addiction treatment center with a high-end Napa Valley setting; comparable geography (California), luxury positioning, and individualized treatment model to Passages.

Broad incumbents

• Hazelden Betty Ford Foundation: Large, established national addiction treatment network with residential and outpatient programs; serves as the broad incumbent whose scale and 12-step orientation contrasts with Passages' non-12-step premium model.
• Caron Treatment Centers: Major nonprofit addiction treatment provider with a flagship Pennsylvania residential facility and broader continuum of care; a broader incumbent addressing the same residential addiction treatment category as Passages.
• Sierra Tucson: Established luxury residential addiction and behavioral health treatment facility in Arizona offering comprehensive residential, medical, and recovery services to a comparable premium patient population.
• Cottonwood Tucson: Private luxury residential treatment facility in Tucson offering integrated addiction and behavioral health care to executives, professionals, and other high-acuity patients similar to Passages' clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/passagesmalibu
• YouTubeyoutube.com/RehabCenter
• Facebookfacebook.com/passagesaddictionrehabcenter
• LinkedInlinkedin.com/company/passages-addiction-treatment-center
• Instagraminstagram.com/passagesmalibu

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Passages Addiction Treatment Centers