Toothpick
- Company typePrivate
- Founded2020
- HeadquartersAbu Dhabi, United Arab Emirates
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Toothpick does
Toothpick is a UAE-headquartered, privately held healthcare ecosystem platform serving dental and aesthetic clinics across the MENA region. The company bundles three integrated product lines: a B2B dental supplies marketplace (Toothpick Marketplace) aggregating 450+ local distributors with consolidated invoicing and bulk-discount pricing via Toothpick Plus; embedded fintech financing (Toothpay for patient 0%-interest BNPL in 2-6 installments up to AED 150,000, and Toothpay Business for clinic procurement financing); and HealthTech licensing (white-label eShop e-commerce and eClinic practice-management apps with telemedicine, e-booking, live chat, built-in pharmacy, and marketing tools). Operationally it runs iOS and Android apps plus a web marketplace, and distributes its financing product through a Banking-as-a-Service integration with Mashreq (Mashreq NEO Credit Loans).
Toothpick firmographics
Firmographics- Name
- Toothpick
- Legal name
- Toothpick L.L.C.
- Website
- https://toothpickapp.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Toothpick industry classification
Industry- Product category
- Dental Healthcare Marketplace & Fintech Platform
- NAICS
- Dental Equipment and Supplies Manufacturing (339114)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Medical, Dental & Lab Supply Marketplaces (CRAFAHAG)
- akta.pro secondary industry
- Dental Teleconsultation Marketplaces (HLALALAL)
Keywords
Where Toothpick is headquartered
LocationHeadquarters
- HQ city
- Abu Dhabi
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices6 records
Markets served
Toothpick business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Marketplace Commissions: Toothpick charges fees or takes commissions on dental product transactions between clinics and distributors on its marketplace platform. The platform aggregates orders from multiple suppliers into single invoices.
- Fintech/BNPL Services: Revenue from financing arrangements where Toothpick facilitates patient installments and clinic payments. Clinics receive full payment upfront while patients pay over time through Toothpay.
- HealthTech Licensing: Toothpick licenses its eShop and eClinic white-label technology to healthcare clinics for a fee, providing digital infrastructure including apps, websites, and practice management tools.
- Bulk Product Sales: Toothpick Plus program offers discounted bulk purchases of dental products through its marketplace, generating revenue on product margins.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Toothpay Patient Financing - 2 to 6 installments, 0% interest |
| Unit Pricing | Pay-as-you-go | Toothpick Plus Bulk Discount Program |
| Subscription | Monthly | HealthTech eShop/eClinic Licensing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Toothpick product offering
Product offeringCore offering
Toothpick operates a unified healthcare ecosystem for dental and aesthetic clinics across the MENA region, combining a B2B marketplace for dental supplies (consumables, instruments, equipment) sourced from 450+ local distributors, embedded patient and clinic financing through Toothpay and Toothpay Business (0% interest, 2–6 installments, up to AED 150,000 via Mashreq), and white-label HealthTech licensing (E-Clinic practice management and E-Shop e-commerce) that digitizes clinic operations. Revenue is generated via marketplace commissions, financing transaction fees, bulk-product margins through Toothpick Plus, and subscription/quote-based licensing of clinic technology.
Product overview
Toothpick operates as a unified healthcare ecosystem platform consisting of multiple integrated products: the Toothpick Marketplace (core product) for dental supplies procurement from 450+ distributors; Toothpay and Toothpay Business (fintech sub-brands) for patient and clinic financing solutions respectively; and HealthTech solutions including E-Clinic (white-label clinic app with telemedicine, e-booking, live chat, built-in pharmacy, and marketing tools) and E-Shop (e-commerce platform). The platform serves over 4,000 clinics across the MENA region with AED 50M+ in financial transactions.
Differentiator
Problem solved
Functional benefit
Brands
- Toothpay: Patient financing solution allowing patients to pay for treatments in easy installments with 0% interest, instant approval, and up to 6 payments
- Toothpay Business
- Toothpick Plus
- E-Clinic
- E-Shop
Products and services
- Toothpick Marketplace B2B e-commerce marketplace where dental and aesthetic clinics browse, compare, and purchase dental consumables, instruments, and equipment from 450+ onboarded local distributors. Provides preferred delivery scheduling, consolidated single-invoice ordering from multiple suppliers, and bulk-discount access via the Toothpick Plus program.
- Toothpay
Quantifiable outcome
- 4,000+ clinics served across MENA region
- +3 more outcomes
Companies that use Toothpick
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Toothpick technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Toothpick partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- MashreqflagshipMashreq, a leading MENA financial institution, partnered with Toothpick to launch Mashreq NEO Credit Loans - the first embedded healthcare financing option in the UAE. The partnership enables patients to finance dental and aesthetic treatments up to AED 150,000 through a fully digital process. This marks a milestone in Mashreq's Banking-as-a-Service strategy, removing traditional payment barriers for higher-ticket medical procedures.
- EndeavorcoreToothpick was selected as part of Endeavor Entrepreneurs, a global network supporting high-impact entrepreneurs. This recognition provides access to mentorship, capital, and strategic connections for scaling the business across MENA region.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Toothpick competitors and assessment
Company assessmentBroad incumbents
- Burkhart Dental: Large US-focused dental supply distributor serving practices across the country. Comparable as a specialized dental procurement player with practice advisory services.
- Henry Schein: World's largest dental and medical supply distributor with technology offerings through Henry Schein One. Comparable as the dominant global dental supply ecosystem that Toothpick's marketplace competes against.
- Patterson Companies: Major North American dental and animal health supply distributor with technology offerings. Comparable as a large incumbent in dental procurement and practice software that could expand into MENA.
Direct peers
- tab32: Cloud-based dental practice management SaaS platform with patient engagement and imaging. Comparable as a direct competitor in the dental practice management software layer that Toothpick's eClinic targets.
- Curve Dental: Cloud dental practice management software used by thousands of practices. Comparable as a direct competitor to Toothpick's eClinic white-label practice management offering.
- Altibbi: MENA telehealth and digital health content platform serving patients and providers across the region. Comparable as a MENA-focused health platform with multi-product consumer and provider offerings.
- Vezeeta: MENA-headquartered digital health platform offering doctor booking, telehealth, and practice solutions. Comparable as the closest MENA multi-product health ecosystem serving both providers and patients.
Emerging players
- Tamara: Major MENA BNPL provider expanding into healthcare and other verticals. Comparable as a regional BNPL leader that could either partner with Toothpick or compete with its embedded healthcare financing offering.
- Tabby: Leading MENA buy-now-pay-later platform serving thousands of merchants. Comparable as the closest regional analog to Toothpay's BNPL model and a potential partner or competitor in embedded healthcare financing.
Regional players
- Doctoruna: MENA doctor booking and telehealth marketplace active across UAE, Saudi Arabia, and Egypt. Comparable as a regional health marketplace operating in overlapping MENA geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Toothpick social profiles
Digital presenceToothpick financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toothpick leadership team
Management profileNumber of profiles
Profiles4 records
Toothpick funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toothpick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toothpick
What does Toothpick do?
Toothpick operates a unified healthcare ecosystem for dental and aesthetic clinics across the MENA region, combining a B2B marketplace for dental supplies (consumables, instruments, equipment) sourced from 450+ local distributors, embedded patient and clinic financing through Toothpay and Toothpay Business (0% interest, 2–6 installments, up to AED 150,000 via Mashreq), and white-label HealthTech licensing (E-Clinic practice management and E-Shop e-commerce) that digitizes clinic operations. Revenue is generated via marketplace commissions, financing transaction fees, bulk-product margins through Toothpick Plus, and subscription/quote-based licensing of clinic technology.
Is Toothpick a public or private company?
Toothpick is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Toothpick founded?
Toothpick was founded in 2020. It employs 101 to 250 people.
Where is Toothpick based?
Toothpick is headquartered in Abu Dhabi, United Arab Emirates, in the Middle East region.
How does Toothpick make money?
Four revenue lines are on record. Marketplace Commissions are the primary driver. The others are fintech/BNPL Services, healthTech Licensing and bulk Product Sales.
Who are Toothpick's main competitors?
Broad incumbents on record are Burkhart Dental, Henry Schein and Patterson Companies. Direct peers are tab32, Curve Dental, Altibbi and Vezeeta. Emerging players are Tamara and Tabby. Doctoruna is listed as a regional player.
Does Toothpick have an API?
No public API is recorded for Toothpick.
What industry is Toothpick in?
Toothpick's product category is Dental Healthcare Marketplace & Fintech Platform. Its primary akta.pro industry code is CRAFAHAG, Medical, Dental & Lab Supply Marketplaces, with a secondary code of HLALALAL, Dental Teleconsultation Marketplaces. Its NAICS code is 339114 and its SIC code is 5047.