Keycentrix
Keycentrix is a privately held US software company that provides subscription-based pharmacy management software for specialty, infusion, retail, and mail-order pharmacies. Its Newleaf platform, Sendkey patient engagement, and Flextrax POS integrate with 50+ pharmacy systems and process 84.5M+ prescriptions.
- Company typePrivate
- Founded1970
- HeadquartersWichita, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Keycentrix does
Keycentrix is a privately held US software company that develops pharmacy management software for specialty, infusion, retail, and mail-order pharmacies. Founded in 1970 and headquartered in the Midwest (Wichita), the company serves pharmacy operators across the United States with a configurable platform built around its flagship Newleaf pharmacy management system, complemented by Sendkey (a patient engagement platform supporting text, email, fax, and voice channels) and Flextrax (a pharmacy point-of-sale system). The company also offers Keycentrix University for staff training and certification. The platform features a queue-based workflow engine with configurable business rules, supporting prescription intake, prior authorization automation, claims management, inventory control, and patient records.
The Newleaf platform integrates with over 50 third-party systems covering e-prescribing (Surescripts, CoverMyMeds, Change Healthcare), wholesaler distribution (McKesson, AmerisourceBergen, Cardinal Health), therapy management (Therigy, Asembia), pharmacy robotics (ScriptPro, Parata, ARxIUM), shipping (FedEx, UPS, USPS), and payment processing. The system is SOC 2 Type 2 certified and serves customers including HealthWarehouse.com, Schraft's 2.0, Evans Drugs, SMP Pharmacy Solutions, Omnicell, and CCS Medical. Reported customer outcomes include 80% reduction in prescription errors, 30% reduction in prior authorization wait times, 11% improvement in medication adherence in fertility treatments, and 99.9% prescription accuracy versus a 99.5% industry standard.
Keycentrix operates on a subscription-based revenue model through direct enterprise sales, with quote-based pricing and no public disclosure of rates. The company employs 51-100 people and serves customers processing 84.5 million+ prescriptions collectively. Leadership is headed by interim President Binny John, who joined in February 2021 as VP of Software Development after nearly two decades at McKesson, succeeding Luis Rodriguez who resigned in May 2023. The company has no disclosed institutional investors or funding rounds.
Keycentrix firmographics
Firmographics- Name
- Keycentrix
- Legal name
- Keycentrix LLC
- Website
- https://keycentrix.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Keycentrix is a privately held US software company that provides subscription-based pharmacy management software for specialty, infusion, retail, and mail-order pharmacies. Its Newleaf platform, Sendkey patient engagement, and Flextrax POS integrate with 50+ pharmacy systems and process 84.5M+ prescriptions.
- Ownership category
- akta.pro rank
Keycentrix industry classification
Industry- Product category
- Pharmacy Management Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Specialty Pharmacy & Complex Therapy Management Platforms (HLACAKAG)
- akta.pro secondary industries
- Medication Adherence, Reminders & Patient Support (HLACAKAF), Medication Inventory, Procurement & Supply Chain (Pharmacy) (HLACAKAI), Telehealth-to-Pharmacy Marketplace & Prescription Routing Platforms (HLALAIAC)
Keywords
Where Keycentrix is headquartered
LocationHeadquarters
- HQ city
- Wichita
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Keycentrix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Pharmacy Management Software Subscriptions: Keycentrix generates revenue primarily through software subscriptions for their pharmacy management platform (Newleaf). The company licenses its pharmacy management, patient engagement, and POS solutions to specialty, infusion, retail, and mail-order pharmacies on a subscription basis.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Keycentrix product offering
Product offeringCore offering
Keycentrix develops, licenses, and supports cloud-based pharmacy management software for U.S. specialty, infusion, retail, and mail-order pharmacies. Its flagship Newleaf platform unifies prescription intake, queue-based workflows, claims adjudication, inventory control, and patient management, and is sold alongside Sendkey (omnichannel patient engagement), Flextrax (pharmacy POS), and Keycentrix University (online training and certification). Revenue is generated via recurring software subscriptions sold through a direct enterprise sales motion with quote-based pricing.
Product overview
Keycentrix offers a portfolio of pharmacy software solutions anchored by its flagship Newleaf pharmacy management system, complemented by Sendkey for patient engagement and communication, and Flextrax for point-of-sale operations. The three products are designed to work together, with Newleaf serving as the core operational platform that connects prescription intake, workflow management, claims adjudication, inventory control, and patient records, while Sendkey provides omnichannel messaging capabilities integrated directly into Newleaf workflows, and Flextrax delivers integrated checkout and payment processing. An additional offering, Keycentrix University, provides online training and certification for Newleaf users.
Differentiator
Problem solved
Functional benefit
Brands
- Newleaf®: Hyper configurable, purpose-built pharmacy management software designed for specialty, infusion, retail, and mail-order pharmacies.
- Sendkey®
- Flextrax®
Products and services
- Newleaf Pharmacy Management System Hyper-configurable, purpose-built pharmacy management software designed for specialty, infusion, retail, and mail-order pharmacies. Unifies prescription intake, queue-based workflows, claims management, inventory control, and patient records with smart automation, built-in compliance tools, and real-time visibility.
- Sendkey Patient Engagement Platform Patient engagement platform that unifies automated messaging, patient connection, and compliance across text, email, fax, and voice channels. Supports two-way real-time communication, campaigns, and workflow automation for specialty, infusion, retail, and mail-order operations.
- Flextrax Pharmacy POS All-in-one pharmacy point-of-sale system handling prescription and retail transactions. Accepts all major payment cards including FSA/HSA, supports barcode scanning, and maintains PCI, IIAS, and DEA compliance.
Quantifiable outcome
- 80% reduction in prescription errors
- +6 more outcomes
Companies that use Keycentrix
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Keycentrix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration65 records
Feature6 records
Keycentrix partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and major.
- SurescriptscoreSurescripts Real-Time Prescription Benefit integration provides real-time patient-specific cost and coverage information within Newleaf pharmacy management system. Enables pharmacists to view therapeutic alternatives, copay estimates, and affordability options at point of prescribing.
- CoverMyMedscorePrior authorization management integration allowing automatic PA initiation and tracking within Newleaf workflow. Streamlines the PA submission process and provides status visibility.
- Change HealthcaremajorE-prescribing and prescription switching integration for electronic prescription routing and processing within Newleaf pharmacy management system.
- TherigycoreTherapy management platform integration for specialty pharmacy patient care management, outcome tracking, and specialty patient onboarding within Newleaf workflow.
- Asembia-1majorSpecialty pharmacy hub platform integration for therapy management and patient care coordination within Newleaf.
- ARxIUMmajorRobotics and automation integration for automated dispensing and pharmacy workflow optimization within Newleaf.
- McKessonmajorPharmacy automation and robotics integration for dispensing automation within Newleaf pharmacy management system.
- ParatamajorRobotics and pharmacy automation integration for medication dispensing and packaging within Newleaf workflow.
- ScriptPromajorPharmacy robotics and automation integration for prescription dispensing within Newleaf.
- AmerisourceBergenmajorWholesale drug distribution integration providing electronic purchase orders, real-time inventory, and daily price file updates within Newleaf.
- Cardinal HealthmajorPharmaceutical wholesale distribution integration for EDI-based purchasing, order acknowledgments, and inventory management within Newleaf.
- FedExmajorShipping and delivery integration for automated label printing, tracking, and delivery management within Newleaf for mail-order pharmacies.
- UPSmajorPackage shipping integration for prescription delivery tracking, automated notifications, and logistics within Newleaf.
- Wolters Kluwer Health (Medi-Span)coreDrug database and pricing information (Medi-Span) integration providing clinical decision support, drug interaction checking, and pricing data within Newleaf.
- R2 HealthmajorInfusion billing integration for code generation, payer-specific rules, and claim validation within Newleaf for infusion pharmacy operations.
- Heartland Payment SystemsmajorPayment processing integration for credit card transactions, FSA/HSA payments, and PCI-compliant payment handling within Flextrax POS.
Scale indicators8 records
Recent moves5 records
Expansion highlights6 records
Keycentrix competitors and assessment
Company assessmentDirect peers
- SuiteRx: SuiteRx provides pharmacy management software with modules for retail, specialty, compounding, and mail-order pharmacies. Its multi-segment configurability closely mirrors Keycentrix's specialty/infusion/retail/mail-order positioning.
- BestRx: BestRx is a pharmacy management software provider focused on independent community pharmacies. It targets a similar SMB customer segment as Keycentrix with prescription processing and POS functionality.
- Liberty Software: Liberty Software provides pharmacy management systems to independent and small chain pharmacies with emphasis on workflow customization. Comparable in configurability and customer profile to Keycentrix's Newleaf.
- PioneerRx: PioneerRx is a leading pharmacy management software platform focused on independent retail, specialty, and compounding pharmacies in the US. It is one of Keycentrix's closest direct competitors serving the same customer profile with comparable specialty and adherence features.
- QS/1 by RedSail Technologies: QS/1 offers pharmacy management, point-of-sale, and clinical solutions to community pharmacies, hospitals, and specialty pharmacies. It overlaps directly with Keycentrix across retail, specialty, and POS (Flextrax) categories.
- Rx30 by Transaction Data Systems: Rx30 (now part of Transaction Data Systems) provides pharmacy management software for independent retail and chain pharmacies across the US. It competes head-to-head with Keycentrix's Newleaf for the same independent pharmacy customer base.
- Speed Script: Speed Script delivers pharmacy management software and POS solutions to independent pharmacies, with retail and specialty capabilities. Comparable in target customer and core feature set to Keycentrix.
Broad incumbents
- Cardinal Health RxEvolution: Cardinal Health provides pharmacy management technology and services as part of its broader pharmaceutical distribution business. It competes broadly with Keycentrix while also serving as a wholesale distribution integration partner.
- McKesson EnterpriseRx: McKesson offers EnterpriseRx pharmacy management software as part of its broader pharmaceutical distribution and pharmacy services portfolio. While also a Keycentrix distribution partner, McKesson competes in the same pharmacy management space with significantly more resources and distribution leverage.
Emerging players
- DrFirst: DrFirst provides ePrescribing, medication management, and prior authorization technology that integrates with pharmacy management systems like Keycentrix's Newleaf. Partial overlap as an adjacent technology layer for ePrescribing and medication adherence.
Market position
Strengths6 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Keycentrix social profiles
Digital presenceKeycentrix compliance and trust
Trust signalCompliance2 records
Keycentrix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keycentrix leadership team
Management profileNumber of profiles
Profiles10 records
Keycentrix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keycentrix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keycentrix
What does Keycentrix do?
Keycentrix develops, licenses, and supports cloud-based pharmacy management software for U.S. specialty, infusion, retail, and mail-order pharmacies. Its flagship Newleaf platform unifies prescription intake, queue-based workflows, claims adjudication, inventory control, and patient management, and is sold alongside Sendkey (omnichannel patient engagement), Flextrax (pharmacy POS), and Keycentrix University (online training and certification). Revenue is generated via recurring software subscriptions sold through a direct enterprise sales motion with quote-based pricing.
Is Keycentrix a public or private company?
Keycentrix is a private company. It is classified as management employee owned and is currently operating.
When was Keycentrix founded?
Keycentrix was founded in 1970. It employs 51 to 100 people.
Where is Keycentrix based?
Keycentrix is headquartered in Wichita, United States, in the North America region.
How does Keycentrix make money?
One revenue line is on record: pharmacy Management Software Subscriptions.
Who are Keycentrix's main competitors?
Direct peers on record are SuiteRx, BestRx, Liberty Software, PioneerRx, QS/1 by RedSail Technologies, Rx30 by Transaction Data Systems and Speed Script. Broad incumbents are Cardinal Health RxEvolution and McKesson EnterpriseRx. DrFirst is listed as an emerging player.
Does Keycentrix have an API?
No public API is recorded for Keycentrix.
What industry is Keycentrix in?
Keycentrix's product category is Pharmacy Management Software. Its primary akta.pro industry code is HLACAKAG, Specialty Pharmacy & Complex Therapy Management Platforms, with a secondary code of HLACAKAF, Medication Adherence, Reminders & Patient Support. Its NAICS code is 51321 and its SIC code is 7372.