What Borussia Dortmund does

Borussia Dortmund GmbH & Co. KGaA (BVB) is a publicly listed German professional football club founded in 1909 and headquartered in Dortmund, North Rhine-Westphalia (Rheinlanddamm 207-209). The club operates the men's professional team currently competing in the Bundesliga (2nd place, 2025/26 season), a U23 reserve side, a women's program (BVB Frauen), the Nachwuchsleistungszentrum (NLZ) youth academy, and ancillary teams in handball, table tennis, eFootball, and integration sports. Its core asset is Signal Iduna Park — Germany's largest football stadium at 81,365 capacity, featuring the iconic 25,000-capacity Südtribüne ("Yellow Wall").

The club's product surface combines live matchday entertainment, digital fan engagement services (BVB-TV streaming, BVB-Account identity platform, three podcast series, BORUSSEUM museum, stadium tours), e-commerce merchandise sales (shop.bvb.de, physical Fanshop locations), and a youth talent development pipeline supported by the BVB Evonik Football Academy and the Footbonaut training facility. Commercial operations are anchored by a multi-tiered sponsorship structure including kit supplier PUMA and stadium naming-rights partner Signal Iduna.

Revenue is generated across five streams: matchday (tickets, hospitality), broadcasting (Bundesliga collective deal plus UEFA Champions League distributions), sponsorship and advertising (Champion Partners, Premium Partners, kit rights), merchandising and licensing (BVB Merchandising GmbH), and player transfer fees (historically including the Bellingham sale to Real Madrid at £89m+). FY2022/23 reported Bruttokonzerngesamtleistung was €515.4M with EBITDA of €123.2M. Customers span individual fans (season tickets, merchandise, BVB-TV subscribers), corporate sponsors and hospitality buyers, broadcasting rights holders, and the football transfer market. The club is listed on the Frankfurt Stock Exchange under ticker BVB with a 67.24% free float and a share price of €3.08 as of June 2026.

Name

Borussia Dortmund

Legal name

Borussia Dortmund GmbH & Co. KGaA

Website

https://bvb.de

Company type

Public

Founded year

1909

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Borussia Dortmund (BVB) is a publicly listed German professional football club operating Germany's largest stadium (Signal Iduna Park, 81,365 capacity), generating revenue from matchday, broadcasting, sponsorship, merchandise, and player transfers for a global fan base.

Ownership category

akta.pro rank

Product category

Professional Football Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO), B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)

Keywords

• Professional football club
• Live sports entertainment
• Football merchandise sales
• Sports sponsorship rights
• Stadium hospitality services

Headquarters

HQ city

Dortmund

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Matchday Revenue: Revenue generated from ticket sales, hospitality services, and stadium experiences at Signal Iduna Park. The 81,365-capacity stadium and premium hospitality areas (Stammtisch, Borsigplatz, Friedensplatz, etc.) drive significant matchday income.
2. Broadcasting Rights: Domestic Bundesliga collective TV deal and UEFA Champions League participation revenue. Participation in knockout stages of European competitions is a major earnings driver that materially influences annual results.
3. Sponsorship and Advertising: Multi-tiered sponsorship structure including Champion Partners (PUMA, Evonik, Signal Iduna, Vodafone, Polestar, REWE, Rowe, Brinkhoff's, adesso, bwin, eset, Atlas, Wilo, Rheinmetall, Sparda-Bank West, Hankook, DEW21, Pluto TV), Premium Partners (Coca-Cola, Eurowings, Coinbase, RWE, Stargames, Bonk, Konami, Lenovo), and standard Partners. Kit supplier PUMA provides equipment and branding rights.
4. Merchandising and Licensing: Official BVB merchandise through club shops, online store (shop.bvb.de), and licensed products. Revenue from replica kits, apparel, accessories, and collector items sold through BVB Merchandising GmbH.
5. Player Transfers: Transfer fees from selling players to other clubs. Historically significant transfers include Jude Bellingham (£89m+ to Real Madrid) and ongoing transfer activity generating transfer income. Club strategy involves developing young talent and selling for profit.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Borussia Dortmund operates a professional football club delivering Bundesliga, UEFA Champions League and DFB-Pokal matchday experiences at Signal Iduna Park, complemented by an integrated portfolio of fan-facing services: BVB-TV video streaming, BVB-Fanshop merchandise e-commerce, BVB-Ticketshop ticketing, BORUSSEUM club museum, guided stadium tours, and a club membership program. These offerings are unified through the BVB-Account digital identity platform and supported by a Nachwuchsleistungszentrum youth academy that develops and trades elite football talent.

Product overview

Borussia Dortmund operates a portfolio of digital fan engagement services centered around its football club operations. The core offerings include BVB-TV (streaming platform with exclusive video content), BVB-Fanshop (e-commerce merchandise store), BVB-Ticketshop (ticketing for matches and events), Stadiontouren (stadium experience tours), BORUSSEUM (club museum), and BVB-Mitgliedschaft (membership program). These services are accessed through the central BVB-Account platform. The portfolio represents a service-based model typical of professional sports clubs rather than a unified software platform with modular components.

Differentiator

Problem solved

Functional benefit

Products and services

• BVB-TV Borussia Dortmund's official video streaming platform offering exclusive club content such as player interviews, press conferences, match highlights, behind-the-scenes features and training footage for fans globally.
• BVB-Fanshop Official BVB online merchandise store selling club-branded jerseys, apparel, accessories and collectibles for global fans.
• BVB-Ticketshop Online ticketing platform for purchasing tickets to Borussia Dortmund's Bundesliga, UEFA Champions League and DFB-Pokal matches at Signal Iduna Park.
• Stadiontouren (Stadium Tours) Guided stadium tours of Signal Iduna Park offering access to player areas, the press conference room and exclusive behind-the-scenes experiences for visitors and corporate groups.
• BORUSSEUM Borussia Dortmund's official club museum located at Signal Iduna Park, showcasing the club's history, trophies and memorabilia with rotating exhibitions.
• BVB-Mitgliedschaft (Club Membership) Club membership program providing benefits including priority access to match tickets, members-only events, and the BVB member magazine BORUSSIA for individual supporters.

Quantifiable outcome

• Bundesliga runner-up position secured for 2025/26 season
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• CSTS EnterprisescoreStrategic or Co-development Partner · 12 June 2026Strategic collaboration to deepen football culture, youth engagement, and fan experiences across Mainland China through CSTS's Generation C initiative. Partnership anchored by BVB mascot EMMA, including youth training programs, charity events, Asia Tour activities in Guangzhou, Nanjing, and Chengdu.
• PUMA SEflagshipOEM/ Whitelabel/ Licensing PartnerKit supplier and Champion Partner providing official match shirts, training apparel, and merchandise licensing. PUMA is the official equipment supplier for all BVB teams including professional, youth, and women's squads.
• Evonik IndustriesflagshipChannel Partner/ Reseller/ DistributorChampion Partner and title sponsor of the BVB Evonik Football Academy for international youth development programs. Partnership includes international training camps and talent identification.
• SIGNAL IDUNA (STADIUM NAMING RIGHTS)flagshipGTM or Marketing PartnerNaming rights partner for Signal Iduna Park stadium. Major brand visibility through Germany's largest football stadium name and stadium advertising presence.
• VodafonecoreTechnology or IntegrationStrategic technology partner providing digital infrastructure, connectivity solutions, and brand visibility as part of the digital transformation of club operations and fan engagement.
• RWEminorStrategic or Co-development PartnerSolar energy partnership with photovoltaic installation on Signal Iduna Park roof producing over 4 GWh annually, operational since December 2025. Includes sustainability collaboration with module supplier JA Solar.
• Champion Partners (Polestar, REWE, Rowe, Brinkhoff's, adesso, bwin, eset, Atlas, Wilo, Rheinmetall, Sparda-Bank West, Hankook, DEW21, Pluto TV)coreGTM or Marketing PartnerTop-tier sponsorship package providing brand visibility, activation opportunities, and category exclusivity across BVB marketing channels and stadium presence.
• Premium Partners (Coca-Cola, Eurowings, Coinbase, RWE, Stargames, Bonk, Konami, Lenovo)coreGTM or Marketing PartnerSecond-tier sponsorship with brand association and marketing activations at BVB matches and events.
• SPORTFIVEcoreChannel Partner/ Reseller/ DistributorOfficial sponsoring and hospitality partner managing commercial relationships, sponsorship sales, and premium hospitality package distribution for Signal Iduna Park events.
• HublotminorStrategic or Co-development PartnerStrategic database partnership covering 49 clubs across top European leagues, providing analytics and market intelligence for player transfer strategies.
• Rheinmetall AGminorGTM or Marketing PartnerChampion Partner with brand presence at stadium and cross-promotional activities.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Real Madrid CF: Privately held Spanish La Liga giant with comparable Champions League economics, merchandising scale, and global brand reach. Useful for sizing the upper bound of European football revenue potential.
• AFC Ajax NV: Dutch Eredivisie club with a comparable 'develop-and-sell' talent pipeline model. Relevant peer for evaluating academy-to-transfer revenue economics.
• Juventus Football Club: Publicly listed Italian Serie A giant (Euronext Milan) with similar scale of revenues, Champions League participation, and a diversified matchday/broadcasting/sponsorship model — making it the closest publicly traded European football peer.
• RB Leipzig: German Bundesliga direct competitor of comparable recent vintage and squad cost profile; useful domestic benchmark for Champions League-qualifying challenger clubs.
• Club Atlético de Madrid: Spanish La Liga Champions League regular with comparable squad cost base, international brand, and recent stadium/district investment cycle (Metropolitano).
• FC Barcelona: Privately held Catalan football club competing in the same Champions League ecosystem, with comparable squad wage scale, global fanbase, and merchandising footprint.
• Manchester United plc: NYSE-listed English Premier League club with broadly similar revenue mix, global fanbase monetization, and Champions League exposure — a like-for-like public-market comparable for BVB.
• Arsenal Holdings plc: Premier League club with comparable revenue scale, European qualification profile, and modern stadium economics (Emirates Stadium) — relevant for benchmarking stadium-driven matchday revenue.
• Tottenham Hotspur Limited: Premier League club with stadium-driven matchday economics and a top-tier commercial profile; comparable on Premier League/Champions League broadcasting economics.
• FC Bayern München AG: Privately held Bundesliga champion and BVB's primary domestic rival. Comparable on football operations, sponsorship model, and Allianz Arena/Signal Iduna Park scale — although Bayern's commercial revenue per fan is materially higher.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bvb
• YouTubeyoutube.com/@BVB
• Facebookfacebook.com/huaweidach
• Instagraminstagram.com/bvb09
• TikToktiktok.com/@bvb
• LinkedInlinkedin.com/company/borussia-dortmund

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borussia Dortmund