Cellbie

What Cellbie does

Cellbie Inc. is a Canadian B2B marketplace, founded in 2014 and headquartered in Oakville, Ontario, that facilitates the bulk disposition and sourcing of pre-owned mobile phones and tablets between vetted sellers and verified buyers across North America. The platform operates four core products sharing a common buyer network and grading framework: The Marketplace provides dynamic pricing and sourcing tools for buyers and sellers; One (Instant Disposition) ingests IMEI-level catalogs from sellers and matches 99% of devices to active buyer purchase orders at ingestion; Queue (Product Listings) enables sellers to list by SKU and quantity with minimum price floors without upfront IMEI commitment; and Spark (Market Intelligence) surfaces real-time and historic committed buyer pricing via API for integration into trade-in platforms and internal pricing systems.

The platform is built on CTIA-inspired six-tier (A-F) grading standards enforced through mystery shopping, seller vetting, and grade mapping that blocks unmappable inventory; IMEI-level serialization produces per-device audit trails for reconciliation and dispute resolution. Cellbie acts as the sole financial counterparty for all transactions, collecting from buyers and remitting to sellers on a weekly cycle, with payment triggered only after a 5-day buyer inspection window. Revenue is generated through marketplace transaction fees and financial counterparty spreads on the core marketplace, professional services (Pro Services) for sellers lacking internal processing capacity, and usage-based pricing for the Spark data API under multi-year integration contracts.

The company targets five primary verticals: carriers and dealers (trade-in monetization, surplus disposition), enterprise and managed services providers (fleet refresh sourcing, buyback disposal), wholesalers (margin-controlled bulk sourcing and selling), eCommerce traders (returns and overstock wholesale), and retailers and repair shops (predictable-quality inventory without advance payments). Go-to-market combines inside sales with self-serve platform capabilities, enterprise field sales for carriers and MSPs, and API-led distribution for embedded data integrations. Disclosed scale includes 1M+ devices transacted cumulatively, 130+ active North American buyers, sub-1% dispute rates, and $100M ARR with 50% year-over-year growth as of 2026, following a 2025 expansion into the United States.

Name

Cellbie

Legal name

Cellbie Inc.

Website

https://cellbie.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Cellbie is a Canadian B2B marketplace that facilitates bulk buying and selling of pre-owned mobile devices and tablets across North America, matching IMEI-graded inventory from vetted sellers to 130+ verified buyers via dynamic pricing and acting as the financial counterparty for all transactions.

Ownership category

akta.pro rank

Product category

Pre-owned Mobile Device Marketplace

akta.pro primary industry

Refurbished, Used & Recommerce Smartphones (CRACALAG)

Keywords

• B2B device marketplace
• Pre-owned mobile devices
• Device trade-in platform
• Used smartphone resale
• Mobile device buyback

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Marketplace Transaction Fees: Cellbie operates as a pure-play market maker, facilitating transactions between buyers and sellers. The platform charges fees on transactions, with pricing described as commission-free and transparent - what you see is what you get paid.
2. Financial Counterparty Services: Cellbie acts as the financial counterparty for all transactions, collecting payments from buyers and remitting to sellers on weekly basis. Revenue derived from the spread and fees on these financial services.
3. Market Intelligence API: Spark product provides real-time and historic pricing data via API for trade-in platforms and internal pricing systems. Custom integration services configured with Cellbie's team.
4. Pro Services: Processing and grading services offered to sellers without their own device processing capacity, enabling functional testing and cosmetic grading.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cellbie operates a B2B marketplace platform that connects verified business sellers of pre-owned smartphones and tablets with 130+ active buyers across North America. Sellers list graded inventory using IMEI-level diagnostics and CTIA-inspired grading; buyers set prices per model, memory, and condition, and devices are matched to active purchase orders in real time. Cellbie acts as the financial counterparty, providing weekly consolidated billing and IMEI-level audit trails.

Product overview

Cellbie operates a platform-plus-modules architecture with four core products serving the B2B pre-owned mobile device marketplace. The Marketplace is the foundational platform enabling bulk transactions with dynamic pricing and matching. One (Instant Disposition) handles immediate bulk selling through IMEI-level catalog ingestion with guaranteed transactions. Queue (Product Listings) complements One by enabling sellers to list by SKU with price floors without committing IMEIs upfront. Spark (Market Intelligence) provides real-time pricing analytics as a decision-support layer for trade-in programs. All products share a common buyer network of 130+ active buyers across North America, unified CTIA-inspired grading standards, and IMEI-level audit trails with weekly payment reconciliation.

Differentiator

Problem solved

Functional benefit

Products and services

• The Marketplace Core B2B bulk disposition and dynamic pricing platform where buyers set prices per model and condition and are matched instantly to incoming graded devices from vetted sellers. Enables a competitive buyer pool to source quality pre-owned devices from pristine to broken conditions.
• One (Instant Disposition) Instant bulk disposition product for sellers with batches of individual pre-owned mobile devices. Sellers upload catalog by IMEI and condition; system matches them to buyer purchase orders from 130+ verified buyers across North America, with 99% of devices selling at ingestion.
• Queue (Product Listings) B2B listing product for multi-channel sellers. Sellers list by model, memory, condition, and quantity with minimum price floors per SKU. Transactions execute automatically when buyer prices match floor prices; IMEI submission happens at fulfillment.
• Spark (Market Intelligence) Market intelligence product providing real-time and historic device pricing data via API. Pulls from Cellbie's live buyer network to surface what buyers are actively paying per model, memory, and condition; integrates with trade-in platforms, pricing engines, and internal tools.

Quantifiable outcome

• Up to 50% higher returns than traditional trade-in options
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CNIB (Canadian National Institute for the Blind)coreStrategic or Co-development Partner · 24 June 2026Cellbie supports CNIB's Phone It Forward program which provides smartphones to Canadians with sight loss. Cellbie donated $5,000 and facilitates the resale of devices unsuitable for the program, with proceeds supporting the initiative. Cellbie works with CNIB to identify which donated devices can be repurposed versus those to be recycled for maximum value recovery.
• Cell Phones for SoldierscoreStrategic or Co-development Partner · 16 June 2026Two-year partnership supporting US veterans through Cell Phones for Soldiers Mobile program. Cellbie donated $5,000 to provide veterans with free pre-owned phones and a year of paid service. Cellbie ensures maximum value from donated devices through reuse or recycling. Partnership aims to equip 10,000 veterans with devices.
• RogersminorChannel Partner/ Reseller/ DistributorLogo displayed on Cellbie homepage as a carrier partner working with the platform for device disposition.
• SellIt9minorChannel Partner/ Reseller/ DistributorLogo displayed on Cellbie homepage as a partner platform. Sellit9 uses Cellbie to expand into broken device categories and grow their buyer network.
• ExcellminorChannel Partner/ Reseller/ DistributorLogo displayed on Cellbie homepage as a partner. Excell Wireless uses Cellbie for operational efficiency and network expansion.
• EvvominorChannel Partner/ Reseller/ DistributorLogo displayed on Cellbie homepage as a partner. Evvo uses Cellbie's Very Good market pricing to win more buyback bids.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Back Market: Global recommerce marketplace for refurbished electronics, including smartphones. Operates a B2B/B2C two-sided marketplace model most directly comparable to Cellbie's buyer/seller matching platform, with stronger consumer brand but weaker enterprise/ITAD focus.
• Gazelle: One of the original C2B used smartphone buyback platforms, selling refurbished devices wholesale. Comparable to Cellbie's One (Instant Disposition) and Queue products in the device trade-in and wholesale disposition space.
• Swappa: Peer-to-peer marketplace for used smartphones and tablets with strict device condition requirements. Comparable in providing a structured marketplace for used mobile devices, though oriented C2C versus Cellbie's B2B focus.
• ItsWorthMore: Used device buyback and recommerce company purchasing smartphones and tablets from consumers and businesses for resale. Directly comparable to Cellbie's seller-side disposition products and grading/inspection workflows.

Emerging players

• ecoATM: Kiosk-based device buyback network owned by Outerwall that prices and purchases used smartphones on the spot. Comparable as a device intake channel, though kiosk-led and consumer-facing rather than B2B marketplace.
• SellCell: Comparison platform aggregating trade-in and buyback offers for used smartphones. Comparable as a price-discovery and offer-routing layer in the secondary mobile market, potentially complementary or competitive to Cellbie's Spark pricing data product.

Broad incumbents

• Decluttr: Recommerce platform buying and reselling used electronics, media, and books. Operates a broader recommerce model that includes smartphones, comparable to Cellbie on device resale but with a wider category footprint.
• Reconext: IT asset disposition (ITAD) and reverse logistics provider serving enterprises and carriers. Comparable to Cellbie's enterprise and carrier segments for device disposition, but with vertically integrated refurbishment and logistics capabilities.
• Apple Trade In: Apple's direct device trade-in program that buys back iPhones and other Apple devices for credit toward new purchases. A major competitive alternative for trade-in flow, particularly relevant to Cellbie's carrier and consumer-trade-in customers.
• Samsung Trade-In: Samsung's direct device trade-in program for Galaxy devices, offering credit toward new purchases. A comparable OEM-led disposition channel that competes with Cellbie for trade-in supply and carrier relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cellbie

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cellbie