Umpqua Oats

What Umpqua Oats does

Umpqua Oats is a privately-held U.S. packaged food company headquartered in Henderson, Nevada, founded in 2008 by Mandy Holborow and Sheri Price. The firm operates in the shelf-stable breakfast/oatmeal segment of the consumer packaged goods (CPG) market and has been characterized in primary-source firmographic data as "one of the fastest growing food companies in America." The company maintains a lean operating footprint of 11–50 employees, which is consistent with an asset-light CPG model reliant on contract manufacturing or co-packing rather than owned production facilities.

The company's revenue mechanics are not disclosed in available sources; there are no pricing models, distribution channel breakdowns, SKU counts, or customer logos present in the data. As a U.S. food CPG of its size and growth profile, the implied business model is wholesale distribution into grocery, natural foods, and mass-market retail channels, with revenue generated through unit sales of branded packaged oatmeal products. No technology platform, proprietary formulations, patents, certifications, or partnership arrangements are documented in the supplied input.

The leadership team is founder-led and founder-owned, with co-founders Holborow and Price serving as owner and co-owner respectively. The company has no disclosed funding rounds, parent company, subsidiaries, or M&A activity. Data on product mix, geographic reach beyond the United States, marketing channels, and operational scale is not available in the source material, which materially limits the depth of this assessment.

Name

Umpqua Oats

Website

https://umpquaoats.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Umpqua Oats is a privately-held U.S. packaged food company, founded in 2008 and based in Henderson, Nevada, that sells branded shelf-stable oatmeal and breakfast products through retail channels and is described as one of the fastest-growing food companies in America.

Ownership category

akta.pro rank

Product category

Breakfast Oatmeal

NAICS

Breakfast Cereal Manufacturing (31123), Food Manufacturing (311)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Breakfast Cereal Manufacturing (RTE, hot cereals, granola) (AFAKABAA)

akta.pro secondary industry

Breakfast Foods & Cereals (Cereal, Granola, Oatmeal) (CRADAAAE)

Keywords

• Instant oatmeal products
• Breakfast oatmeal
• Oatmeal cups
• Ready-to-eat oats
• Flavored oatmeal

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Umpqua Oats is a U.S. food company that manufactures and sells oat-based breakfast products. Founded in 2008 and headquartered in Henderson, the company operates with 11-50 employees and is positioned as one of the fastest growing food companies in America.

Differentiator

Problem solved

Functional benefit

Products and services

• Oat-based breakfast products Umpqua Oats produces and sells oat-based breakfast food products for U.S. consumers seeking convenient morning meal options.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights3 records

Broad incumbents

• Quaker Oats (PepsiCo): Quaker Oats is the dominant incumbent in oatmeal and oat-based breakfast products under PepsiCo. It is comparable to Umpqua Oats as the category leader whose shelf space and brand investment Umpqua must compete against in the same retail aisles.
• Bear Naked (Kellanova): Bear Naked is an established granola and oat-based snack brand owned by Kellanova, competing directly with Umpqua Oats in the granola and oat-snack segment of the breakfast aisle.
• Kashi: Kashi is a Kellanova-owned natural and organic cereal brand with overlapping hot cereal and granola SKUs. It targets a similar wellness-oriented shopper to Umpqua Oats.
• Malt-O-Meal (Post Holdings): Malt-O-Meal is a private-label and value-brand breakfast cereals manufacturer owned by Post Holdings. It is comparable to Umpqua Oats through its emphasis on private-label and bagged cereal co-manufacturing in the U.S. market.

Direct peers

• Bob's Red Mill: Bob's Red Mill manufactures and distributes a broad portfolio of grain-based breakfast products, including oatmeal, granola, and hot cereals. It overlaps directly with Umpqua Oats on oat-based SKUs sold through grocery and natural channels.
• Nature's Path: Nature's Path produces organic cereals, granola, and oatmeal sold in natural and mainstream grocery. It directly competes with Umpqua Oats for the same health-conscious breakfast consumer and similar shelf space.
• Purely Elizabeth: Purely Elizabeth is a natural granola and oatmeal brand with similar retail positioning (premium natural channel) to Umpqua Oats. The brand overlap on oat-based granola and oatmeal cups makes it a direct comparable.
• McCann's Irish Oatmeal: McCann's is a heritage steel-cut and rolled oat brand sold in grocery worldwide. It competes head-to-head with Umpqua Oats on premium oatmeal positioning and similar ingredients, despite a different geographic origin.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/umpquaoats
• Facebookfacebook.com/umpquaoats
• LinkedInlinkedin.com/company/umpqua-oats

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Umpqua Oats