PIB Group

What PIB Group does

PIB Group Limited is a London-headquartered, private equity-backed specialist insurance intermediary that has grown through an aggressive roll-up strategy since 2015, completing over 140 acquisitions across 11 markets. The company functions as a holding company for a federation of acquired insurance brokerages, MGAs, and specialty insurance firms operating in the UK, Ireland, Spain, Italy, Romania, Poland, Germany, and Portugal, serving commercial and personal clients, SMEs, professional associations, and unions.

PIB's portfolio spans regional insurance brokers (e.g., Campion Insurance, Sullivan Insurances in Ireland; Fabroker and Confide in Spain; STEIN Bestasig in Romania; Nord Partner in Poland; Contego in Germany), an MGA platform specializing in litigation and arbitration insurance (Litica, acquired 2025), and technology-enabled employee benefits capability through the Vitaance platform, which integrates behavioral science with personal protection, flexible compensation, and corporate wellbeing offerings. The acquired brands retain operational autonomy under PIB's holding-company structure, enabling entrepreneurial decision-making at the local level while accessing group-level resources.

PIB generates revenue through commissions and advisory fees on insurance products placed with commercial and personal clients, supplemented by MGA capacity income (Litica) and SaaS-style employee benefits platform revenue (Vitaance). Distribution is sales-led and direct, executed through regional broker offices across Europe. The company is controlled by private equity firms Apax and The Carlyle Group, and operates with over 4,000 employees and reported revenue exceeding £500m on its corporate website.

Name

PIB Group

Legal name

PIB Group Limited

Website

https://pibgroup.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PIB Group is a UK-headquartered, PE-backed specialist insurance intermediary that operates a federation of 140+ acquired brokerages and MGAs across 11 European markets, serving commercial, SME, and personal insurance clients with reported revenue exceeding £500m.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Insurance brokerage services
• Commercial insurance advisory
• Risk management solutions
• Employee benefits platform
• Specialist insurance intermediary

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance brokerage commissions and fees: PIB Group operates as an insurance intermediary generating revenue through commissions and fees from insurance products sold to commercial and personal customers. The company has over EUR 200M in annual revenue.
2. Specialist insurance advisory services: PIB Group provides specialist advice, service and products across various insurance niches and sectors, generating revenue through advisory fees and insurance product commissions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

PIB Group is a specialist insurance intermediary that acquires and operates insurance brokerages, MGAs, and employee benefits platforms across Europe. The Group delivers specialist insurance advice, risk management, and product placement to commercial businesses, SMEs, professional associations, and individual clients through its network of 140+ acquired specialist brands operating in 11 markets.

Product overview

PIB Group operates as a specialist insurance intermediary organized as a platform-plus-acquired-brands architecture. The company functions as 'the home for insurance entrepreneurs,' acquiring and integrating specialist insurance brokerages and MGAs across Europe. Its portfolio includes employee benefits technology platforms (Vitaance), litigation insurance specialists (Litica), and numerous regional insurance brokers across Spain, Ireland, Italy, Poland, Romania, and Germany. The company has completed over 140 acquisitions since 2015, employs more than 4,000 people, generates over £500m in revenue, and serves clients across eleven markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Specialist Insurance Brokerage Services
• Vitaance Employee Benefits Platform
• Litigation and Arbitration Insurance (Litica MGA)
• Risk Management and Insurance Solutions (Nord Group)
• Insurance Brokerage for Professional Associations and SMEs (Fabroker)

Quantifiable outcome

• Over 140 acquisitions completed since 2015
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• STEIN BestasigcoreStrategic or Co-development PartnerRomanian insurance broker that marks PIB Group's first venture into Romania. The partnership enables STEIN Bestasig to access broader products and services, supporting its growth and M&A activities. PIB Group aims to attract additional local brokers and become a significant player in Romania and Southern Europe.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Willis Towers Watson (WTW): WTW is one of the 'Big 3' global insurance and reinsurance brokers, with significant UK and European presence in commercial brokerage. A broad incumbent competing for enterprise clients and large specialist acquisitions.
• Aon plc: Aon is one of the world's largest insurance brokers and a direct competitor to PIB across UK and European commercial insurance markets. A broad incumbent that competes for both clients and specialist broker acquisition targets.
• Marsh & McLennan (Marsh): Marsh is the world's largest insurance broker, offering commercial risk, reinsurance, and specialty coverage globally. While much larger and offering broader services, Marsh competes for the same enterprise clients and acquisition targets as PIB across Europe.
• Arthur J. Gallagher & Co. Gallagher is a major global insurance brokerage and risk management firm that has expanded significantly in the UK and Europe through acquisitions. Competes with PIB for both clients and broker targets in the mid-market and specialist segments.

Direct peers

• Acrisure: Acrisure is a US-headquartered, PE-backed insurance broker that pursued an even more aggressive global roll-up strategy than PIB, completing hundreds of acquisitions. Direct comparable in business model, though larger and more US-focused.
• Aston Lark: Aston Lark is a UK-based insurance broker that grew through a similar roll-up of specialist commercial and personal lines brokers, backed by BC Partners. Direct competitor for UK acquisition targets and comparable in business model and PE sponsorship.
• Howden: Howden is a London-headquartered insurance brokerage that pursued an aggressive European roll-up strategy, acquiring numerous specialist brokers across the continent. Backed by General Atlantic and Hg Capital, it shares PIB's PE-backed roll-up DNA and European consolidation playbook.
• Broadstone Group: Broadstone is a smaller UK-focused insurance broker group that has grown through acquisitions in commercial and specialist lines. Comparable in target market and roll-up approach, though materially smaller than PIB.
• Jensten Group: Jensten is a UK insurance broker group built through acquisitions of specialist commercial brokers, backed by funds advised by Apax Partners (the same PE firm backing PIB). Highly comparable in product mix, customer segments, and roll-up strategy.

Others

• Sedgwick: Sedgwick is a global claims management and risk services firm active across European insurance markets. Adjacent rather than direct competition, but operates in the same insurance ecosystem and may intersect with PIB on enterprise risk programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PIB-Group-224707722302233
• LinkedInlinkedin.com/company/pib-group
• Xx.com/pib_insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A34 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIB Group