National Lottery

What National Lottery does

The Irish National Lottery is operated by Premier Lotteries Ireland Designated Activity Company under an exclusive licence issued by the Minister for Public Expenditure and Reform pursuant to the National Lottery Act 2013, with independent oversight from the Office of the Regulator of the National Lottery. Established in 1986 and headquartered in Dublin (1GQ, George's Quay), the company runs a diversified gaming platform consisting of draw-based games — Lotto (6/47 with Lotto Plus 1 and Plus 2), EuroMillions, EuroDreams, Daily Million, Lotto 5-4-3-2-1, and Telly Bingo — alongside a portfolio of more than 35 scratch card products priced from €1 to €20 with top prizes up to €1 million. Distribution is omni-channel: an owned digital channel (lottery.ie website plus native iOS and Android apps with ticket purchasing, scheduled play, ticket scanning, and instant win games), thousands of authorized retailers across Ireland (Centra, Supervalu and others), and An Post offices serving as prize-claim centres. Unit pricing across games ranges from €1 (Daily Million, entry-level scratch cards) to €2.50 per line (EuroMillions), with jackpots starting at guaranteed minimums of €2 million (Lotto) and €17 million (EuroMillions). Player-protection tooling (spending limits, take-a-break, game locking, ID verification, syndicate play) is integrated across digital channels.

The revenue model is transaction-fee based on ticket and scratch card sales, with proceeds distributed to Good Causes in sport, youth, health, welfare, education, arts, heritage, and the Irish Language — approximately 30 cents of every €1 spent supports these causes. The lottery has raised over €6.5 billion for Good Causes since establishment, with €227.9 million raised in 2023 alone and roughly €4.3 million raised weekly as of mid-2026. Customer segments are segmented hybrid by persona (Irish residents 18+) and use case (digital/online players vs. retail players), with the digital segment treated as primary. Recent strategic activity (2024–2026) has focused on a Lotto format refresh (reducing balls from 47 to 45, improving jackpot odds from 1-in-10.7M to 1-in-8.1M, and nearly doubling expected annual millionaires from 15 to 28), the introduction of the first €1 million scratch card (All Cash Millionaire), digitally-gated scratch cards bridging retail and app engagement, and active participation in global responsible gaming coalitions. Leadership comprises CEO Andrew Algeo and CMO Anne Mulcahy; the company employs 101–250 people.

Name

National Lottery

Legal name

Premier Lotteries Ireland Designated Activity Company

Website

https://lottery.ie

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

The Irish National Lottery, operated by Premier Lotteries Ireland DAC under government licence, runs draw-based games (Lotto, EuroMillions, EuroDreams, Daily Million) and 35+ scratch cards through lottery.ie, mobile apps, thousands of Irish retailers, and An Post, serving adult consumers in Ireland while raising funds for Good Causes.

Ownership category

akta.pro rank

Product category

Lottery and Gaming Services

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC), Lottery Payments, Wallets & Cashing Solutions (MPAEAFAH), Lottery Data, Analytics & Responsible Gaming Tools (MPAEAFAJ)

Keywords

• National lottery games
• Scratch card games
• Draw-based lottery
• Instant win games
• Good causes funding

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lotto Ticket Sales: Main lottery draw game where players purchase lines from €2 per line (minimum €4 for 2 lines). Jackpots start at €2 million minimum guaranteed, with Lotto Plus 1 offering €1 million top prize and Lotto Plus 2 offering €250,000 top prize. Draws occur multiple times weekly.
2. EuroMillions Ticket Sales: Pan-European lottery game available to Irish players from €2.50 per line, with jackpots starting at €17 million minimum. Includes Ireland Only Raffle for guaranteed €5,000 winners. Odds of winning any prize are 1 in 13.
3. EuroDreams: Monthly annuity lottery game offering €20,000 per month for 30 years (Tier 1 Match 6+1) or €2,000 per month for 5 years (Tier 2 Match 6). Draws occur weekly on Mondays and Thursdays.
4. Daily Million: Daily lottery with two draws per day (2pm and 9pm), offering €1 million top prize. Available from €1 per line with guaranteed minimum jackpots.
5. Lotto 5-4-3-2-1: Side bet game based on Lotto results where players select 1-5 numbers with top prize of €125,000. Costs from €1 per line.
6. Telly Bingo: Bingo lottery game with draws on Tuesdays, Thursdays, and Fridays, featuring Corners, Fullhouse, Snowball, and Lucky Line prize categories.
7. Scratch Cards: Instant win scratch card games ranging from €1 to €20 per card, with top prizes up to €1,000,000. Includes various game types such as All Cash family, Bingo, Cashword, and themed games like Lucky 7s and Champions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Irish National Lottery sells draw-based lottery games (Lotto, EuroMillions, EuroDreams, Daily Million, Lotto 5-4-3-2-1, Telly Bingo), digital Instant Win Games, and a portfolio of over 35 scratch card products priced from €1 to €20. Tickets are sold via the lottery.ie website, native mobile apps, thousands of authorized retail agents, and An Post offices, with proceeds directed to Good Causes across sport, youth, health, welfare, education, arts, heritage, and the Irish Language.

Product overview

The Irish National Lottery, operated by Premier Lotteries Ireland Designated Activity Company under licence from the Minister for Public Expenditure and Reform, operates a diversified gaming platform consisting of draw-based games and an extensive scratch card portfolio. The draw-based offerings include: Lotto (6/47 format with Lotto Plus 1 and Lotto Plus 2 supplementary draws), EuroMillions (multi-country European lottery with Ireland-only raffle), EuroDreams (annuity-based prizes), Daily Million (twice-daily draws), Lotto 5-4-3-2-1 (number-matching side game), and Telly Bingo. The scratch card range spans over 35 distinct products across price points from €1 to €20, with top prizes ranging from €1,000 to €1,000,000, featuring various gameplay mechanics including match-and-win, multiplier, crossword, bingo, and digital-gated games. The platform is accessible via desktop website, mobile-optimized web, and native mobile applications for iOS and Android, with responsible gaming controls integrated throughout.

Differentiator

Problem solved

Functional benefit

Products and services

• Lotto Main draw game where players pick six numbers from 1 to 47; draws occur multiple times per week with a minimum guaranteed jackpot of €2 million, priced from €4 (minimum 2 lines at €2 per line). Includes Lotto Plus 1 (€1 million top prize) and Lotto Plus 2 (€250,000 top prize) supplementary draws.
• EuroMillions Multi-country European lottery game where players select five numbers from 1-50 and two Lucky Stars from 1-12. Irish players are automatically entered into the Ireland Only Raffle for a guaranteed €5,000 prize. From €2.50 per line; jackpot starts at €17 million minimum; odds of winning any prize are 1 in 13.
• EuroDreams Annuity lottery game offering €20,000 per month for 30 years (Tier 1 Match 6+1) or €2,000 per month for 5 years (Tier 2 Match 6), with a Dream Number feature. Weekly draws on Mondays and Thursdays.
• Daily Million Daily draw game with two draws per day at 2pm and 9pm, offering a €1 million top prize and €1 per line. Includes Daily Million Plus with a €500,000 top prize.
• Lotto 5-4-3-2-1 Side bet game based on Lotto, Lotto Plus 1 and Lotto Plus 2 results where players select 1-5 numbers to match against the main draw. Top prize €125,000 for a 6-number game; from €1 per line.
• Telly Bingo Bingo-style draw game with multiple prize tiers including Corners, X-Cross, Snowball, and Fullhouse; draws on Tuesdays, Thursdays, and Fridays.
• Instant Win Games Digital games available through the lottery.ie website and mobile app with instant prize outcomes; prizes up to €350,000; features pause-and-resume functionality in newer app versions allowing players to continue games if interrupted.
• Scratch Card Portfolio Portfolio of over 35 instant win scratch card games ranging from €1 to €20 per card with top prizes up to €1,000,000, including the All Cash family (All Cash, All Cash Gold, All Cash Platinum, All Cash Spectacular, All Cash Surprise, All Cash Gift, All Cash Extravaganza, All Cash Millionaire, All Cash Tripler, All Cash Vault), Bingo (Bingo 90, Bingo Multiplier), Cashword (Cashword Doubler, Cashword Mystery Multiplier), themed games (Lucky 7s, Hot 7s, Champions, Black Pearl, Ruby & Emerald, Fire 4s Ice 5s, Congratulations, Lucky Lines, Lucky Stars), multiplier games (Money Multiplier, Mega Money Multiplier, €500,000 Money Multiplier), specialty games (1 Year Richer, Super €10 or €200, WordPlay Mystery Multiplier, Scratch 'n Win, Cash Stacks).

Quantifiable outcome

• Improved jackpot odds from 1 in 10.7 million to 1 in 8.1 million in Irish Lotto
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• GenlotcoreTechnology or Integration · 1 June 2025China-headquartered technology partner providing the Genisys gaming platform to power the back-end lottery infrastructure of South Africa's National Lottery operated by Sizekhaya since June 2025. Genlot's platform enables the new operator's comprehensive digital overhaul and omni-channel gaming capabilities.
• Kazang (Lesaka Technologies)coreTechnology or Integration · 1 June 2025Kazang, the micro-merchant division of Lesaka Technologies, serves as a key technology partner for South Africa's National Lottery, supporting lottery distribution through micro-merchant networks across the country.
• Pick n PaycoreChannel Partner/ Reseller/ DistributorMajor South African retail chain serving as primary lottery distribution point for the Sizekhaya-operated National Lottery, offering ticket sales across its store network.
• CheckerscoreChannel Partner/ Reseller/ DistributorSouth African supermarket chain serving as lottery distribution channel for the National Lottery, complementing retail presence alongside Pick n Pay.
• South African Major BankscoreChannel Partner/ Reseller/ DistributorMajor South African banking institutions integrated as lottery distribution and prize payment channels for the National Lottery ecosystem.
• NW Counselling Hub CICminorOthersLincoln-based counselling organization awarded £299,853 grant from National Lottery Reaching Communities England fund to continue The Elm Project, a therapy service for sexual abuse survivors, for at least four years.
• Young Rewilders Networking Group (Climate Action North)minorOthersNorth East environmental youth initiative awarded £20,000 in National Lottery funding through Awards for All England – Environment programme to restore habitats, plant native species, and create pollinator-friendly gardens.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Allwyn (UK National Lottery): Operates the UK National Lottery under a similar government-licensed monopoly model with draw games, scratch cards, and digital channels. Most directly comparable peer given parallel structure (exclusive licence, multiple draw games, omnichannel distribution) and recently introduced comparable format changes.
• La Française des Jeux (FDJ): French national lottery operator with exclusive rights to draw games, scratch cards, and sports betting in France. Comparable as a licensed European national lottery operator with a similar mix of draw-based and instant-win products.
• Loterías y Apuestas del Estado (SELAE): Spanish state-owned national lottery operator running draw games (including El Gordo), scratch cards, and sports betting. Comparable as a government-licensed European national lottery with a similar charitable/Good Causes funding mandate.
• Lottomatica (IGT Italy): Operates the Italian Lotto under a government concession and runs one of Europe's largest scratch card and instant win portfolios. Comparable as a licensed national lottery operator with extensive scratch card distribution.
• Sizekhaya (South African National Lottery Operator): Newly licensed operator of South Africa's National Lottery since June 2025, also operating Lotto, scratch cards, and draw games via retail and digital channels. Direct peer as a licensed national lottery operator with a comparable product set.

Emerging players

• Lottoland: Malta-headquartered online lottery betting operator that lets customers wager on outcomes of major international lotteries including EuroMillions. Indirect competitor for Irish discretionary entertainment spend via digital channels.
• TheLotter: Online lottery messenger/courier service that lets international customers buy tickets in overseas lotteries including EuroMillions. Adjacent competitor for Irish outbound lottery demand via digital channels.

Others

• International Game Technology (IGT): Major supplier of lottery technology platforms, RNG systems, and instant ticket printing to lotteries worldwide, including EuroMillions participants. Relevant as an infrastructure/technology provider to the lottery ecosystem and a potential vendor.
• Scientific Games (now Light & Wonder): Provides lottery systems, instant game design, and technology infrastructure to government lotteries globally. Adjacent technology vendor rather than a competitor, but relevant to understanding the lottery operating stack.

Regional players

• Ontario Lottery and Gaming Corporation (OLG): Canadian provincial lottery operator running draw games, scratch cards, and digital play in Ontario. Comparable as a government-licensed regional lottery operator with a similar product mix and Good Causes/provincial funding mandate, but operating in a different geography.

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NationalLottery
• YouTubeyoutube.com/user/IrishNationalLottery
• Facebookfacebook.com/nationallotteryireland
• Instagraminstagram.com/nationallottery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Lottery