What FRED & FARID does

FRED & FARID is a global creative firm founded in 2007 by Farid Mokart and Raillard Mokart. The firm specializes in design consulting, publicity, branding, advertising, and social activation management, operating as a brand storytelling and creative communications agency. Its stated service scope spans visual identity design, branding, digital campaigns, publicity and social activation — typical offerings of a full-service creative agency rather than a software or platform business.

The firm operates across multiple geographies, with offices or presence documented in Paris, New York and Los Angeles, serving enterprise clients in sectors including cultural institutions. Its most prominently referenced engagement is the visual identity redesign for the J. Paul Getty Trust, in which the agency replaced the iconic Saul Bass logo with a blocky letterform system constructed from four shapes representing the institution's four programs (two museums, the foundation, and the conservation and research institutes). The agency's public web presence emphasizes typography systems and color palettes, reflecting its craft identity rather than a productized offering.

The business model is project-based creative services revenue: agencies of this type are typically engaged on retainer, project, or pitch basis by brand and institutional clients seeking brand identity, campaign development and social activation work. The firm employs 251–500 people across its offices, consistent with a mid-sized creative boutique rather than a holding-company network. No pricing, contract value, revenue, ownership, or investor information is disclosed in the available sources, and there is no evidence of M&A, funding, leadership turnover, or strategic restructuring during the period covered.

Name

FRED & FARID

Legal name

FRED & FARID

Website

https://fredfarid.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

FRED & FARID is a global creative firm founded in 2007 by Farid Mokart and Raillard Mokart, offering design consulting, branding, advertising, publicity and social activation services to enterprise and institutional clients across Paris, New York and Los Angeles.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Graphic Design Services (541430), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

Keywords

• Creative agency services
• Brand identity design
• Advertising campaigns
• Visual branding design
• Design consulting

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

FRED & FARID is a global creative firm that delivers design consulting, publicity, branding, advertising, and social activation management for brand owners and institutions. Its work spans visual identity redesign, brand storytelling, and digital campaigns for enterprise clients such as cultural institutions and major consumer brands.

Product overview

FRED & FARID is a creative and digital advertising agency headquartered in Paris with offices in New York. The company operates as a brand storytelling and creative communications firm, offering services in visual identity design, branding, and digital campaigns. The source data primarily captures the agency's design system specifications (font families and color palettes) displayed on their website, which reflects their creative capabilities but does not enumerate specific named product offerings, modules, or SaaS tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Consulting Strategic design advisory and execution services for brand-owning organizations seeking to evolve or unify their visual and brand systems.
• Publicity Publicity and communications services designed to amplify brand narratives for enterprise clients and institutions.
• Branding Brand identity creation and redesign, including the redevelopment of iconic institutional logos such as the J. Paul Getty Trust mark.
• Advertising Creative advertising campaign development and execution for enterprise brand owners across markets.
• Social Activation Management Management of social media-led brand activations and campaigns, integrated with the firm's broader creative work.

Named customers1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• Pentagram: Pentagram is a partner-led design firm specializing in visual identity, branding, and brand systems for major institutions and consumer brands. It is one of the closest direct competitors in the high-end identity design niche that FRED & FARID operates in.
• Interbrand: Interbrand is a global brand consulting firm focused on brand strategy, identity design, and brand valuation. It competes directly with FRED & FARID for institutional and corporate identity assignments.
• Landor & Fitch: Landor & Fitch is a global brand consulting and design firm offering brand strategy, identity design, and experience design. It is a direct competitor for the type of large-scale institutional identity work FRED & FARID performs.
• Saffron Brand Consultants: Saffron is a brand consultancy specializing in brand strategy and identity design for global clients. It is a direct peer competing in the same niche of strategic brand identity work.

Broad incumbents

• Wieden+Kennedy: Wieden+Kennedy is a leading independent creative agency known for brand storytelling and integrated campaigns for major global brands. It overlaps with FRED & FARID's advertising and brand communications work at a larger scale.
• Droga5: Droga5 is a globally recognized creative agency within Accenture Song offering advertising, brand strategy, and creative campaigns. It is comparable to FRED & FARID's advertising and brand communications practice but with broader scale and network resources.
• 72andSunny: 72andSunny is a creative agency focused on brand-building campaigns for major consumer brands. It competes with FRED & FARID on the advertising and brand activation side of the business.
• R/GA: R/GA is a global creative and innovation agency offering brand design, advertising, and digital experience work. Its integrated offering overlaps meaningfully with FRED & FARID's multi-disciplinary creative services.
• Anomaly: Anomaly is an independent creative agency with capabilities spanning brand strategy, advertising, and product innovation. It is a comparable independent agency competitor with similar service breadth.

Emerging players

• Mother Design: Mother Design is the design arm of the Mother network, providing visual identity and brand design services. It is a comparable emerging/specialized design player that intersects with FRED & FARID's identity design work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/FredFarid
• Facebookfacebook.com/FredFaridAgency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRED & FARID