Web Africa
Webafrica is a South African ISP offering FTTH and Fixed LTE/5G internet to roughly 350,000 residential and SME customers via 25+ fibre network operator partnerships, with no-contract pricing from R269 to R789 per month.
- Company typePrivate
- Founded1997
- HeadquartersCape Town, South Africa
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Web Africa does
Webafrica is a South African internet service provider founded in 1997 in Cape Town, serving approximately 350,000 residential and small-to-medium business customers across the country. The company delivers connectivity through two primary product lines: Fasterfast Fibre (FTTH packages up to 1Gbps, sourced wholesale from more than 25 fibre network operators including Vumatel, Openserve, Octotel, MetroFibre, and Frogfoot) and Fixed Wireless LTE/5G (up to 150Mbps via partnerships with mobile operators such as Telkom). Pricing ranges from R269/month for entry-level 5Mbps fibre to R789/month for uncapped 1Gbps service, with most packages including free installation and insured routers on a no-contract basis.
The business operates a multi-channel direct-to-consumer go-to-market model comprising a self-serve e-commerce website with an interactive coverage map, a sales call centre, WhatsApp Live Chat, and a mobile app across iOS, Android, and Huawei. A distinctive EarnMore Network affiliate programme pays up to R300 per qualified referral (over R10M paid cumulatively; R5M in 2025) and acts as a distributed micro-salesforce. Revenue is primarily monthly recurring subscription fees, supplemented by hardware sales (routers, mesh WiFi, TV boxes, VoIP phones) through the Webafrica Store. The company has been fully remote since 2022, holding ICASA Individual ECNS and IECS licences, and acquired Mweb in 2023 to broaden its legacy ISP and email services portfolio.
Web Africa firmographics
Firmographics- Name
- Web Africa
- Legal name
- Webafrica
- Website
- https://webafrica.co.za
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Webafrica is a South African ISP offering FTTH and Fixed LTE/5G internet to roughly 350,000 residential and SME customers via 25+ fibre network operator partnerships, with no-contract pricing from R269 to R789 per month.
- Ownership category
- akta.pro rank
Web Africa industry classification
Industry- Product category
- Broadband Internet Services
- NAICS
- Wired Telecommunications Carriers (517111), Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)
- SIC
- Telephone Communications (No Radiotelephone) (4813), Radiotelephone Communications (4812)
- akta.pro primary industry
- Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)
- akta.pro secondary industries
- Wireless ISPs (WISPs) & Fixed Wireless Access Providers (HDAIADAD), Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers (HDAIABAC)
Keywords
Where Web Africa is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices2 records
Markets served
Web Africa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Internet Service Subscriptions: Monthly recurring subscription revenue from fibre and fixed wireless LTE/5G internet services. Customers pay monthly fees for uncapped internet packages with various speed tiers. No lengthy contracts required for most services.
- Hardware and Accessories Sales: One-time sales of internet-related hardware including routers, TV boxes, mesh WiFi systems, UPS units, and VoIP phones through the Webafrica Store
- Referral Commission (EarnMore): Commission-based revenue model where affiliates earn up to R300 per qualified referral when their referrals activate internet services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level fibre starting at R269pm with 5/5 Mbps |
| Subscription | Monthly | Mid-range fibre packages R319-R529pm with 10-30 Mbps |
| Subscription | Monthly | Premium fibre up to 1Gbps at R789pm |
| Subscription | Monthly | Fixed LTE packages starting at R369pm |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Web Africa product offering
Product offeringCore offering
Webafrica is a South African Internet Service Provider offering unlimited fibre-to-the-home (FTTH) internet up to 1Gbps and Fixed Wireless LTE/5G broadband up to 150Mbps to residential households and small businesses across South Africa. Service is delivered through partnerships with 25+ fibre network operators, complemented by an online hardware accessories store, dedicated business fibre packages, and VoIP services.
Product overview
Webafrica is a South African Internet Service Provider offering a unified portfolio of connectivity products. The core offerings consist of Fasterfast Fibre (unlimited fibre-to-the-home internet up to 1Gbps) and Fixed Wireless LTE (plug-and-play wireless internet up to 150Mbps). These are complemented by the Webafrica Store (hardware accessories like TV boxes, WiFi extenders, and routers), the EarnMore Network affiliate programme, and Webafrica Voice VoIP services. Fibre packages are available through partnerships with over 20 fibre network operators including Vumatel, Openserve, Octotel, MetroFibre, and Frogfoot, covering both home and business segments.
Differentiator
Problem solved
Functional benefit
Brands
- Fasterfast Fibre: Premium fibre internet brand offering high-speed connectivity up to 1Gbps with no landline required
- EarnMore Network
Products and services
- Fasterfast Fibre Unlimited fibre-to-the-home internet service offering speeds up to 1Gbps with free router and installation on most packages, available across South Africa via partnerships with multiple fibre network operators including Vumatel, Openserve, Octotel, MetroFibre, and Frogfoot.
- Fixed Wireless LTE Plug-and-play fixed wireless internet service delivering speeds up to 150Mbps via LTE/5G towers, with no cables, no landline, and no lengthy contracts required. Includes a free-to-use insured router and no landlord approval needed.
- Business Fibre Packages Business-grade fibre internet packages designed for small and medium businesses, providing dedicated speeds, business-grade support, and service level requirements for commercial operations including cloud services, video conferencing, online transactions, and VoIP integration.
- Webafrica Store Online retail store offering internet-related hardware accessories including Android TV boxes, UPS units, Mesh WiFi systems, VoIP phones, and LTE routers designed to enhance the customer internet experience.
- Webafrica Voice Voice over IP (VoIP) telephone service enabling voice communication over the Webafrica internet connection, available to subscribers as part of the bundled product offering.
Quantifiable outcome
- Ranked #1 for Netflix streaming performance in South Africa (measured by Netflix monthly)
- +2 more outcomes
Companies that use Web Africa
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Web Africa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Web Africa partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- VumatelcoreFibre network operator partnership providing fibre infrastructure access. Webafrica offers multiple Vumatel packages including Vumatel (30/30 Mbps at R519pm) and Vuma Reach (20/10 Mbps at R429pm) targeting different market segments.
- OpenservecoreFNO partnership offering Openserve fibre packages at R539pm (30/30 Mbps uncapped) with free setup worth R2799.
- OctotelcoreFNO partnership offering Octotel fibre packages at R549pm (25/25 Mbps uncapped) with free setup worth R1699.
- MetroFibrecoreFNO partnership offering MetroFibre and MetroFibre Nova packages at R529pm (30/30 Mbps uncapped) with free setup worth R1699.
- FrogfootcoreFNO partnership offering Frogfoot packages at R699pm (60/30 Mbps uncapped) and Frogfoot Air at R549pm (25/10 Mbps).
- Telkom (Mobile Network Operator)corePartnership with South African mobile operator for Fixed LTE services. Webafrica offers Telkom LTE packages at R419pm (10Mbps uncapped) with free router.
- Multiple Fibre Network OperatorscoreWebafrica partners with multiple FNOs to expand fibre access nationwide, positioning fibre as foundational connectivity infrastructure for South Africa's digital economy.
- Streaming Platforms (Netflix, Disney+, Showmax, DSTV, Spotify, etc.)minorIntegration and social proof partnerships with major streaming platforms, listed as optimized platforms for Webafrica fibre connections.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Web Africa competitors and assessment
Company assessmentBroad incumbents
- Vodacom: Leading South African mobile operator expanding into fibre and fixed-wireless. Comparable as a major telco with bundled connectivity that competes for the same consumer wallet.
- Telkom SA: South African incumbent telco offering fixed-line, fibre, LTE, and mobile services. Comparable as the dominant carrier whose wholesale and retail offerings directly compete with Webafrica's fixed-LTE and fibre products.
- MTN South Africa: Major pan-African mobile operator with South African fibre and LTE offerings. Comparable as a full-stack connectivity incumbent competing for residential and SME customers.
Direct peers
- Rain: South African mobile and fixed-wireless 5G/LTE data provider. Comparable as a same-country wireless ISP competing for the same household and SME connectivity budget.
- Mweb: Long-standing South African ISP acquired by Webafrica in 2023; historically offered fibre, LTE, hosting, and email. Comparable as a former direct competitor that is now a wholly-owned subsidiary of Webafrica.
- Cool Ideas: South African fibre ISP reselling across multiple FNOs with a strong technical-performance reputation. Comparable as a pure-play FTTH reseller targeting tech-savvy residential customers.
- Vox Telecom: Integrated South African telco offering fibre, LTE, hosted PBX, and cloud to both consumers and SMEs. Comparable as a multi-product ISP with overlapping fibre-resale and VoIP offerings.
- Afrihost: Major South African D2C retail ISP offering uncapped fibre, LTE, and ADSL services over multiple FNO footprints. Directly comparable as a same-country, same-business-model fibre/LTE aggregator with a similar D2C and affiliate-style acquisition approach.
- HeroTel: South African fibre and wireless ISP with strong coverage in smaller cities and underserved areas. Comparable as a same-country ISP pursuing coverage-driven growth across multiple FNOs.
Emerging players
- Supersonic (MTN sub-brand): MTN-owned fibre ISP selling uncapped FTTH packages across South Africa. Comparable as a fibre-resale competitor with the backing of a major mobile operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Web Africa social profiles
Digital presenceWeb Africa compliance and trust
Trust signalCompliance4 records
Web Africa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Web Africa leadership team
Management profileNumber of profiles
Profiles5 records
Web Africa subsidiaries and ownership
Company hierarchySubsidiaries1 record
Web Africa funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Web Africa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Web Africa
What does Web Africa do?
Webafrica is a South African Internet Service Provider offering unlimited fibre-to-the-home (FTTH) internet up to 1Gbps and Fixed Wireless LTE/5G broadband up to 150Mbps to residential households and small businesses across South Africa. Service is delivered through partnerships with 25+ fibre network operators, complemented by an online hardware accessories store, dedicated business fibre packages, and VoIP services.
Is Web Africa a public or private company?
Web Africa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Web Africa founded?
Web Africa was founded in 1997. It employs 501 to 1,000 people.
Where is Web Africa based?
Web Africa is headquartered in Cape Town, South Africa, in the Africa region.
How does Web Africa make money?
Three revenue lines are on record. Internet Service Subscriptions are the primary driver. The others are hardware and Accessories Sales and referral Commission (EarnMore).
Who are Web Africa's main competitors?
Broad incumbents on record are Vodacom, Telkom SA and MTN South Africa. Direct peers are Rain, Mweb, Cool Ideas, Vox Telecom, Afrihost and HeroTel. Supersonic (MTN sub-brand) is listed as an emerging player.
Does Web Africa have an API?
No public API is recorded for Web Africa.
What industry is Web Africa in?
Web Africa's product category is Broadband Internet Services. Its primary akta.pro industry code is HDAIADAE, Fiber ISPs (FTTH/FTTP Retail Providers), with a secondary code of HDAIADAD, Wireless ISPs (WISPs) & Fixed Wireless Access Providers. Its NAICS code is 517111 and its SIC code is 4813.