MBLM
- Company typePrivate
- Founded2004
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
MBLM firmographics
Firmographics- Name
- MBLM
- Legal name
- EMBLEM LLC
- Website
- https://mblm.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where MBLM is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
MBLM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Brand Strategy and Consulting Services: Full-service branding agency providing strategy, design, and digital services. Revenue generated through project-based engagements ranging from focused initiatives (3-4 months) to full transformations (6+ months) and ongoing marketing support engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based professional services with customized scope and pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels10 records
MBLM product offering
Product offeringCore offering
MBLM is The Brand Intimacy Agency, delivering full-service branding, marketing, and digital services — including brand strategy, identity, design systems, campaigns, content, web design and development, and digital marketing — for enterprise clients. Its offering is differentiated by the proprietary Brand Intimacy framework, an annual AI-powered Brand Intimacy Study analyzing 475 brands across 22 industries, and a Platform group that sells BrandOS brand management software, PresentationOS, and the Brand Intimacy API.
Product overview
MBLM operates as a brand agency with three interconnected areas: Agency (full-service branding, marketing and digital services), Lab (proprietary Brand Intimacy research and thought leadership including the annual Brand Intimacy Study), and Platform (customized software solutions including BrandOS for brand management, PresentationOS for presentations, and the Brand Intimacy API for data access). The agency delivers services across three pillars—Essence (brand foundation: strategy, identity, design systems), Story (narrative and campaigns), and Experience (digital and experiential execution)—enabling brands to build emotional connections with stakeholders.
Differentiator
Problem solved
Functional benefit
Brands
- BrandOS: Next-generation brand management software integrating social collaboration and dynamic brand governance
- PresentationOS
- Brand Intimacy Study
- Brand Intimacy Book
Products and services
- Agency Services Full-service branding, marketing, and digital services for enterprise clients spanning strategy (research & insights, naming, brand strategy, brand architecture, brand identity, design systems, brand management), narrative (messaging, campaigns, social media, content creation, brand launch, presentations, videos, infographics), and experience (web design, web development, digital marketing, SEO, AEO, analytics/measurement, technology & integration, platform services, events & environments). Sold as project-based engagements to large enterprise brands.
- Brand Intimacy Study MBLM's annual proprietary research study using AI and natural language processing to analyze how the world's leading brands perform based on the emotional connections they form with consumers. Delivered as a published report, industry rankings, and brand-family analyses available for download. Published since 2010, with the study representing over 15 years of AI-powered consumer discourse analysis.
- BrandOS Next-generation brand management software sold as a standalone enterprise platform. Integrates social collaboration and dynamic brand governance to help brand teams manage assets, workflows, and governance across the organization. Used by clients including PayPal (Brand Central case study).
- PresentationOS Standalone software platform for creating dynamic 3D and augmented reality presentations, enabling brands to showcase ideas and concepts in immersive visual formats during client engagement and pitches.
- Brand Intimacy API API product providing programmatic access to MBLM's brand intimacy data and insights, enabling enterprise clients to integrate brand performance metrics and emotional connection data into their own internal systems, workflows, and dashboards.
- Brand Intimacy Book Published book titled 'Brand Intimacy: A New Paradigm in Marketing' by Mario Natarelli and Rina Plapler. Sold as a standalone retail product on Amazon, Barnes & Noble, Apple Books, Google Play, and Indigo. Achieved #1 Amazon bestseller status and is used as a thought-leadership asset underpinning MBLM's brand intimacy methodology.
Quantifiable outcome
- 18% higher annual profit growth vs Fortune 500 brands
- +6 more outcomes
Companies that use MBLM
Customer profileNamed customers16 records
Segments12 records
Ideal customer profiles2 records
MBLM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature5 records
MBLM partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Allen Advanced AnalyticscoreMBLM collaborates with Allen Advanced Analytics for comprehensive analysis of the Brand Intimacy Study. The partnership leverages advanced AI, machine learning, and natural language processing capabilities to analyze over 475 brands and 4.38 billion words across social internet platforms. Allen Advanced Analytics provides the technical infrastructure for MBLM's proprietary research methodology.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
MBLM competitors and assessment
Company assessmentDirect peers
- Landor & Fitch: Large global brand strategy and design firm serving Fortune 500 clients with full-spectrum brand strategy, identity, and experience work — directly comparable in scope, client profile, and project structure to MBLM.
- Prophet: Brand and marketing consultancy combining data, strategy, and creative; serves enterprise clients with brand relevance and growth positioning — comparable in methodology and target buyer.
- Interbrand: Global brand consultancy offering brand strategy, identity, and valuation across industries; competes head-to-head with MBLM on enterprise brand-transformation RFPs and uses proprietary brand-strength frameworks analogous to Brand Intimacy.
- Siegel+Gale: Global brand strategy, naming, and design firm built around simplicity-focused brand frameworks; comparable client mix and enterprise engagement model to MBLM.
- Lippincott: Brand strategy and design consultancy with proprietary models (e.g., Brand Simplicity) serving enterprise clients — competes with MBLM for the same emotional-brand-positioning engagements.
- Jones Knowles Ritchie (JKR): Independent global brand and design agency known for category-defining identity work; comparable client mix and brand-transformation project economics.
- FutureBrand: Global brand consultancy where MBLM founder Mario Natarelli previously served as CEO of North America and Middle East; offers overlapping services in brand strategy, naming, and country/place branding.
Broad incumbents
- Wolff Olins: Large global brand consultancy (part of Omnicom) with broad portfolio of brand strategy, identity, and experience work; competes for the same enterprise transformation mandates as MBLM but with greater scale.
- Brand Union (now Superunion, part of WPP): WPP-owned global brand consultancy serving enterprise clients across strategy, identity, and experience — directly comparable service offering with the backing of a major holding company's scale.
Emerging players
- Elephant Cairo: Independent brand consultancy with MENA presence; partially overlaps with MBLM on regional brand-transformation work in the Gulf and adjacent markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
MBLM social profiles
Digital presenceMBLM financial estimates
Financial estimateRevenue estimate
Valuation estimate
MBLM leadership team
Management profileNumber of profiles
Profiles9 records
MBLM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MBLM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MBLM
What does MBLM do?
MBLM is The Brand Intimacy Agency, delivering full-service branding, marketing, and digital services — including brand strategy, identity, design systems, campaigns, content, web design and development, and digital marketing — for enterprise clients. Its offering is differentiated by the proprietary Brand Intimacy framework, an annual AI-powered Brand Intimacy Study analyzing 475 brands across 22 industries, and a Platform group that sells BrandOS brand management software, PresentationOS, and the Brand Intimacy API.
Is MBLM a public or private company?
MBLM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MBLM founded?
MBLM was founded in 2004. It employs 51 to 100 people.
Where is MBLM based?
MBLM is headquartered in New York, United States, in the North America region.
How does MBLM make money?
One revenue line is on record: brand Strategy and Consulting Services.
Who are MBLM's main competitors?
Direct peers on record are Landor & Fitch, Prophet, Interbrand, Siegel+Gale, Lippincott, Jones Knowles Ritchie (JKR) and FutureBrand. Broad incumbents are Wolff Olins and Brand Union (now Superunion, part of WPP). Elephant Cairo is listed as an emerging player.
Does MBLM have an API?
Yes. MBLM offers a Brand Intimacy API that provides access to brand intimacy data and insights. The API enables clients to integrate brand performance metrics into their own systems and workflows.