RISE

What RISE does

RISE is a web-based digital learning platform that delivers video-based emotional wellness curriculum to individuals impacted by cancer, including patients, survivors, caregivers, and co-survivors. The platform, presented by Adventure Therapy Foundation (a 501(c)(3) nonprofit founded by MBC survivor Lauren Huffmaster), consists of 14 specialized course modules addressing grief, fear, resilience, relationships, sexual health, parenting, pediatric support, financial stress, radical remission, and clinical trial advocacy, each led by presenters with direct personal or professional cancer experience. The technology stack is a standard self-serve course-hosting environment built on Podia infrastructure, with video modules, commenting features for community discussion, and integration with Zoom for monthly live webinar events; payments (for donations) are processed via Stripe.

The business model is donation-driven rather than revenue-generating. All 14 modules are offered at no cost to users, with one module (Financial Stress During Cancer) currently waitlisted. The organization is sustained by a "Pay It Forward" recurring donation campaign routed through Harness Giving, and explicitly states "We rely on donations from you." RISE uses a product-led growth motion: users self-enroll via the website without sales involvement, and the organization markets through organic social (Facebook, Instagram), an email newsletter, and live Zoom events. Distribution is fully digital and global, accessible via any web browser, with no geographic, economic, ethnic, or cancer-type restrictions stated. The Adventure Therapy Foundation parent adds in-person cancer coaching and retreats as an offline complement to the digital platform.

Name

RISE

Legal name

Adventure Therapy Foundation

Website

https://risefound.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

RISE is a free, web-based video course platform presented by Adventure Therapy Foundation that delivers emotional wellness curriculum to cancer patients, survivors, caregivers, and co-survivors through 14 specialized modules and monthly live webinars, funded by donations.

Ownership category

akta.pro rank

Product category

Cancer Survivorship Mental Health Education

NAICS

Educational Support Services (611710), Educational Support Services (61171), Voluntary Health Organizations (813212)

akta.pro primary industry

Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)

Keywords

• Cancer mental health
• Emotional wellness courses
• Cancer survivor support
• Online video learning
• Nonprofit health education

Headquarters

HQ city

Oakley

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Donations and charitable contributions: As a 501(c)(3) nonprofit, RISE operates as a program of Adventure Therapy Foundation and relies entirely on donations from the public. The organization explicitly states 'We rely on donations from you' and encourages contributions through their 'Pay It Forward' campaign to support thousands of individuals impacted by cancer.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

RISE is a free, web-based digital learning platform that delivers 14 video course modules addressing the emotional side effects of the cancer experience. Modules cover topics such as grief, fear, resilience, relationships, parenting through cancer, children's support, sexual health, financial stress, advocacy, clinical trials, and radical remission. All content is created by presenters with first-hand cancer experience and is offered at no cost to cancer patients, survivors, and caregivers worldwide.

Product overview

RISE is a curriculum-based digital platform for promoting mental health in and through cancer. The platform consists of a core offering with multiple video-based course modules covering topics such as grief and fear, resilience, relationships, financial stress, parenting, children's support, sexual health, advocacy, and radical remission. Most courses are free and led by experts with first-hand cancer experience. The platform also hosts live webinar events for real-time community engagement. All modules are accessible through a web-based interface and are presented by the Adventure Therapy Foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• The Three Pillars 10-lesson foundational video course presenting the three pillars framework for understanding emotional restoration during the cancer journey. Presented by Lauren Huffmaster, Founder of Adventure Therapy Foundation and MBC Survivor.
• Grief + Fear 6-lesson course exploring the emotional experiences of grief and fear in the cancer journey. Presented by Robert Parti, Author, Speaker, and Life Coach whose wife passed away from metastatic breast cancer.
• The Cancer Journey Roadmap 3-lesson course providing a structured roadmap for navigating the cancer journey. Presented by Shariann Tom, Founder of The Cancer Journey Institute and 5-time cancer survivor (Lymphoma and GIST).
• Caregivers are Co-Survivors 4-lesson course offering advice and perspectives from co-survivors of cancer for those caring for a loved one during treatment.
• Philosophy and Impact of Radical Remission 4-lesson course exploring the philosophy and documented cases of radical remission in cancer survivors. Presented by Liz Curran and Karla Mans Giroux, Founders of Health Navigators.
• Resilience 4-lesson course focused on building and understanding resilience in the cancer experience. Presented by Dr. Kate Hendricks, Professor, Author, Speaker and MBC Survivor.
• Financial Stress During Cancer 2-lesson course addressing financial challenges and stress management during cancer treatment. Currently closed and accepting waitlist sign-ups. Presented by Mary Jenkins, COC Cares founder and MBC survivor.
• Supporting Children During Cancer 9-lesson course providing guidance on helping children cope when a family member has cancer. Presented by Kathleen Quance, M.S., C.C.L.S. and Amy Artuso, MPH.
• Relationships Through Cancer 7-lesson course exploring how cancer affects relationships. Features Chuck and Hannah Keels from Get Up and Live, and Lauren and Clifton Huffmaster from Adventure Therapy.
• Cancer's Impact on Sexual Health 6-lesson course addressing sexual health considerations and challenges during and after cancer treatment. Presented by Rachael Zevecke, BC Survivor and sexual health coach.
• Parenting Through Cancer 4-lesson course providing guidance on parenting strategies during cancer treatment. Features an Early Childhood Education Expert and personal stories from featured coaches.
• The Gift of Cancer 9-lesson course exploring the positive aspects and gifts that can emerge from the cancer experience. Each presenter shares a gift that cancer gave them and the beautiful things it brought to the forefront of their lives.
• Advocacy and Clinical Trials 7-lesson module focused on cancer advocacy and clinical trial participation. Presented by Jessica Buscho, Stage IV colon cancer patient and 7-time clinical trial participant.
• LIVE Events Recurring live webinar events held monthly on Zoom to discuss trending topics on RISE. Provides opportunities to ask questions, receive coaching, and learn about the cancer experience from experts and survivors. Past events include June LIVE, August LIVE, and September LIVE, which are available for re-watch.

Quantifiable outcome

• Reduces emotional recovery timeline from 5 years to 2 years

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• Adventure Therapy FoundationcoreStrategic or Co-development PartnerRISE is a program presented by Adventure Therapy Foundation, a 501(c)(3) nonprofit organization. Adventure Therapy Foundation exists to minimize isolation, fear, and broken identity in families impacted by cancer. RISE serves as the digital platform for emotional wellness curriculum, while the foundation also provides in-person cancer coaching and retreats.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/adventuretherapyfoundation
• Instagraminstagram.com/adventuretherapyfoundation
• LinkedInlinkedin.com/company/risefound

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RISE