Adventure Therapy Foundation

What Adventure Therapy Foundation does

Adventure Therapy Foundation is a 501(c)(3) nonprofit organization headquartered in Brentwood, California, that delivers programs addressing the emotional side effects of cancer — specifically fear, isolation, and broken identity — for patients, survivors, and their families. Its core portfolio includes the Kinship Program (peer support groups organized by shared life experience with a one-year commitment), the RISE virtual coaching platform (guided discussion modules on wellness and cancer delivered at the user's own pace), the Cancering Collective (a virtual creative community for expression through writing and art), the "Adventures with Scars" podcast, and a published book ("Cancering") by founder Lauren Huffmaster. The organization also runs in-person retreats, events, and a content blog.

The technology stack is lightweight and consumer-oriented: a WordPress-based marketing site (adventurefound.org) hosting program information, applications, and blog content, plus the separate RISE virtual coaching platform at risefound.org. There is no proprietary mobile app, no disclosed API, and no third-party integrations catalogued. Service delivery mixes asynchronous virtual engagement (RISE, Cancering Collective, podcast, blog) with synchronous in-person touchpoints (Kinship Group meetings, retreats, art walks), all provided free of charge to beneficiaries.

The business model is donation-funded rather than fee-based. Revenue streams comprise individual donations (one-time and monthly recurring via Harness Giving), donated stocks and securities, community-hosted fundraisers, and corporate sponsorships from pharmaceutical companies (Pfizer, Gilead, Novartis, Daiichi Sankyo) and other local sponsors. Go-to-market is community-led and content-driven, relying on word-of-mouth within the cancer community, founder-led podcast and blog distribution, and a monthly email newsletter. The organization is founder-centric, with Lauren Huffmaster (a 10-year metastatic breast cancer survivor) serving as the public face and driving most external engagement.

Name

Adventure Therapy Foundation

Legal name

Adventure Therapy Foundation

Website

https://adventurefound.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Adventure Therapy Foundation is a 501(c)(3) nonprofit that provides free programs — including Kinship peer groups, the RISE virtual coaching platform, retreats, a podcast, and a creative community — to address the emotional side effects of cancer for patients, survivors, and families.

Ownership category

akta.pro rank

Product category

Nonprofit Cancer Support Services

NAICS

Other Individual and Family Services (624190), Voluntary Health Organizations (813212), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Adventure Therapy & Therapeutic Wilderness Programs (THAAAOAG)

akta.pro secondary industries

Rare Disease & Special Needs Support Organizations (BPAGACAM), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO)

Keywords

• Cancer support services
• Emotional health programs
• Peer support groups
• Nonprofit health programs
• Virtual coaching platform

Headquarters

HQ city

Oakley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Donations - Individual: Tax-deductible charitable contributions from individuals, including one-time gifts and monthly recurring donations (e.g., $25/month option). Donations are processed through their Harness Giving platform.
2. Donated Stock/Securities: Gifting stocks and securities directly to the nonprofit, providing tax advantages for donors as neither donor nor charity is taxed on appreciated asset gains.
3. Community Fundraisers: Facebook fundraisers and hosted events where 100% of proceeds go directly to the organization. Community members host yard sales, dinner parties, walks, or runs on behalf of ATF.
4. Corporate Sponsorships: Support from pharmaceutical companies (Pfizer, Gilead, Daiichi Sankyo, Novartis) and other corporate sponsors who provide financial backing.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Adventure Therapy Foundation is a 501(c)(3) nonprofit that delivers emotional-support programs to families impacted by cancer. Its core offerings include the Kinship Program (one-year peer groups organized by shared life experiences), the RISE virtual coaching platform, the Adventures with Scars podcast, the Cancering book, the Cancering Collective creative community, and in-person retreats and events, all provided free of charge to beneficiaries.

Product overview

Adventure Therapy Foundation is a nonprofit organization offering a portfolio of programs and services designed to support families impacted by cancer. The core offerings include the Kinship Program (peer support groups organized by shared life experiences), RISE (a virtual coaching platform with guided wellness modules), the Cancering Collective (a virtual creative community for emotional expression through art and writing), the Adventures with Scars Podcast, and published book resources. The organization also provides in-person retreats, events, virtual programs, and maintains a blog with founder reflections. These services work together to address the emotional side effects of cancer including fear, isolation, and broken identity.

Differentiator

Problem solved

Functional benefit

Brands

• RISE: A free virtual coaching program for individuals impacted by cancer, providing guided discussion modules on wellness topics.
• Kinship Program
• Adventures with Scars Podcast
• Cancering Collective

Quantifiable outcome

• Free coaching accessible regardless of economic, ethnic, geographic, or cancer type

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Walk With SallyminorStrategic or Co-development PartnerL.A. based mentorship program supporting children and families of cancer patients, featured on Adventure Therapy's Resources page. Offers group Friendship Activities, Heart to Home art therapy, Hope for the Holidays gifts, and other support programs.
• Experience CampsminorStrategic or Co-development PartnerFree, one-week camps in Maine, New York and California for boys and girls who have experienced the death of a parent, sibling or primary caregiver. Featured on Adventure Therapy's Resources page.
• Children's Treehouse FoundationminorStrategic or Co-development PartnerProvides psychosocial intervention through CLIMB program (Children's Lives Include Moments of Bravery) for children affected by a parent's cancer in hospitals throughout the U.S. Featured on Resources page.
• Camp KesemminorStrategic or Co-development PartnerFree summer camp for children impacted by a parent/caregiver with cancer. Featured on Adventure Therapy's Resources page.
• First DescentsminorStrategic or Co-development PartnerProvides outdoor adventures for individuals impacted by cancer under 40 years old. Featured on Adventure Therapy's Resources page.
• Imerman AngelsminorStrategic or Co-development PartnerCancer support organization featured on Adventure Therapy's Resources page.
• Epic ExperienceminorStrategic or Co-development PartnerProvides outdoor adventures for individuals impacted by cancer. Featured on Adventure Therapy's Resources page.
• Little Pink Houses of HopeminorStrategic or Co-development PartnerOrganization providing family retreats for individuals impacted by breast cancer. Featured on Adventure Therapy's Resources page.
• The Pink FundminorStrategic or Co-development PartnerProvides 90 days of financial support for those impacted by cancer currently in treatment. Featured on Adventure Therapy's Resources page.
• RISE (risefound.org)coreStrategic or Co-development PartnerAdventure Therapy's own virtual coaching platform at risefound.org, providing guided discussion modules on wellness and cancer accessible from home at users' own pace. Accessible across economic, ethnic, geographic, and cancer type boundaries.
• Eluna / Camp ErinminorStrategic or Co-development PartnerLargest nationwide network of free bereavement camps for children and teens ages 6-17 who have experienced the death of someone close to them. Featured on Adventure Therapy's Resources page.
• Expose MBCminorStrategic or Co-development PartnerSpace for real stories about metastatic breast cancer (MBC) with honest stories, information and resources. Featured on Adventure Therapy's Resources page.
• Leslie's WeekminorStrategic or Co-development PartnerOrganization providing family retreats for stage 4 mothers and college scholarships for children impacted. Featured on Adventure Therapy's Resources page.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Epic Experience: Offers outdoor adventure programs for cancer survivors and thrivers. Directly comparable outdoor/adventure-based emotional support programming for cancer-impacted individuals.
• Camp Kesem: Free summer camps and year-round support for children impacted by a parent's cancer. Comparable mission addressing emotional side effects of cancer within families, with similar demographic-specific kinship programming.
• First Descents: Provides outdoor adventure experiences for young adults impacted by cancer. Direct overlap with ATF's outdoor retreat offering and target population of cancer patients/survivors, with First Descents focused on the under-40 segment.
• The Pink Fund: Provides 90 days of financial support to breast cancer patients in active treatment. Addresses a complementary non-clinical side effect of cancer; comparable in operating as a cancer-focused nonprofit with corporate pharma support.
• Imerman Angels: One-on-one cancer mentorship connecting patients, survivors, and caregivers. Comparable in mission to address emotional side effects of cancer through peer support, with similar beneficiary targeting and nonprofit/donation-funded model.
• Little Pink Houses of Hope: Offers free family retreats for breast cancer patients and their loved ones. Directly comparable to ATF's in-person retreat program, with similar cancer-family beneficiary focus and free, donor-funded delivery model.
• Experience Camps: Free one-week camps for children who have experienced the death of a parent or caregiver. Comparable emotional-support programming for cancer-bereaved children, featured as an ATF resource partner.
• Walk With Sally: Mentorship and friendship activities for children and families affected by cancer. Direct overlap with ATF's co-survivor and children-focused support programming, including family emotional support.
• Leslie's Week: Provides free family retreats specifically for stage 4 mothers and scholarships for their children. Highly comparable mission overlap with ATF's kinship group for young moms with cancer and demographic-specific support approach.

Emerging players

• Children's Treehouse Foundation: Hospital-based psychosocial intervention (CLIMB program) for children of parents with cancer. Comparable in mission but delivers through clinical channels rather than adventure/retreat formats, positioning it as a complementary rather than overlapping peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/adventuretherapyfoundation
• LinkedInlinkedin.com/company/adventure-therapy-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventure Therapy Foundation