BugMD

What BugMD does

BugMD is a Baltimore, Maryland-based direct-to-consumer company that develops and sells plant-based pest control products formulated from essential oils including clove, cottonseed, peppermint, citronella, lemongrass, and rosemary. The company was founded in 2016, motivated by a parent's concern over chemical exposure around children, and operates as BugMD, Inc. Its portfolio spans more than 25 SKUs addressing over 40 pest types, delivered in multiple formats including sprays, traps, stickers, and pouches, with flagship lines such as the original Essential Pest Control spray and the Vamoose product.

The company targets U.S. households seeking chemical-free alternatives to conventional insecticides, and reports having served more than 1.2 million customers with 35,000+ reviews averaging 4.8 out of 5 stars. Its go-to-market combines a proprietary e-commerce site, an Amazon marketplace storefront, and a wholesale channel, with a subscription offering reportedly adopted by over 50% of customers to drive recurring revenue. Pricing ranges from roughly $20 to $180 per order, with the catalog intentionally broadened to cover specialized use cases such as pet-safe formulations (Paw Guardian), child-safe mosquito repellents (Squito Kids), travel bed bug treatment, and pantry/clothes moth protection.

BugMD pursues brand-building through non-traditional channels for the category, including partnerships with 11 nonprofit organizations and a creator-led "Defend Your Home Like a Pro" influencer campaign. The organization remains small, reported at 1-10 employees, and does not disclose revenue, funding, or headcount trends in the available data.

Name

BugMD

Legal name

BugMD LLC

Website

https://bugmd.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

BugMD is a Baltimore-based direct-to-consumer company selling plant-based, essential-oil pest control products across 25+ SKUs. It serves over 1.2 million U.S. household customers through e-commerce, Amazon, wholesale, and subscriptions.

Ownership category

akta.pro rank

Product category

Household Pest Control Products

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural/Green Pest Control Products (CRAJAHAK)

akta.pro secondary industries

Rodent Control Products (Baits, Traps, Stations) (CRAJAHAF), Insect Traps & Lures (Sticky, Light, Pheromone) (CRAJAHAC), Flea, Tick & Mite Home/Indoor Control (CRAJAHAH)

Keywords

• Plant-based pest control
• Essential oil insecticide
• Rodent repellent pouches
• Mosquito repellent stickers
• Household pest traps

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: BugMD generates revenue through direct-to-consumer sales of its plant-based pest control products via its e-commerce website bugmd.com. Products include concentrates, repellent pouches, sticky traps, and wearable stickers sold at various price points with volume discounts.
2. Subscription/Recurring Sales: BugMD offers subscription plans (Subscribe & Save) on most products, providing 10-25% recurring discounts. Subscribers receive automatic deliveries and price lock guarantees. Over 50% of customers choose subscription options for ongoing pest protection.
3. Marketplace Sales: BugMD products are available on Amazon marketplace, expanding reach to customers who prefer third-party e-commerce platforms.
4. Wholesale Distribution: BugMD accepts wholesale inquiries for retailers interested in carrying their products in physical or online stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

BugMD sells plant-based, naturally derived household pest control products directly to consumers via its e-commerce site and Amazon. Its core offering combines essential oil spray formulations (clove, cottonseed, peppermint, citronella, rosemary) targeting 40+ pests, with proprietary physical trap systems (PermaGlue pheromone traps, slow-release microcapsule stickers) for insects and rodents, marketed as safe for children and pets when used as directed.

Product overview

BugMD offers a comprehensive plant-powered pest control product portfolio centered on naturally derived essential oil formulas (clove oil, cottonseed oil, citronella, peppermint, rosemary) combined with physical trap technologies (PermaGlue adhesive traps, pheromone attractants). The core product line includes multi-purpose sprays (Essential Pest Control Concentrate, Pest Defense Pro, Flea + Tick Control), targeted repellent products (Squito Stickers, Buzz Shield, Mosquito Bracelets), and various trap systems (Clothes Moth Boss, Pantry Pest Patrol, Cockroach Catcher, Bed Bug Traps, Vamoose rodent pouches). Trap refill packs and spray bottles serve as add-on accessories. The company emphasizes plant-based, family-safe formulations effective against 40+ pest types without harsh chemicals.

Differentiator

Problem solved

Functional benefit

Brands

• Vamoose: Rodent Repelling Pouches - Creates an invisible force field using peppermint, clove, lemongrass, and rosemary oils to force mice and rats to flee naturally.
• Clothes Moth Boss
• Pantry Pest Patrol
• Squito Stickers
• The Bed Bug Traps

Products and services

• BugMD Essential Pest Control Concentrate Multi-insect killer concentrate powered by clove oil and cottonseed oil that eliminates 40+ pest types including ants, roaches, bed bugs, fleas, ticks, spiders, and mosquitoes within seconds to 30 minutes. Sold in multi-bottle bundles to consumers for residential indoor and outdoor pest control.
• Vamoose Rodent Repelling Pouches Plant-powered rodent repellent pouches containing diatomaceous earth infused with peppermint, clove, lemongrass, and rosemary oils that create an invisible barrier forcing mice and rats to flee. Sold in multi-pack bundles (4, 8, 16, 32 pouches) to consumers for household rodent control.
• Squito Stickers Citronella oil-infused mosquito repellent stickers with slow-release microcapsule technology providing up to 72 hours of protection. Sold in multi-box bundles to consumers for personal and family outdoor mosquito protection.
• Squito Stickers for Kids Child-friendly version of citronella mosquito repellent stickers available in fun animal print designs with nano-capsule slow-release technology providing up to 72 hours of protection. Sold in multi-box bundles to parents for use on children during outdoor activities.
• Pantry Pest Patrol Pheromone-infused PermaGlue trap designed to lure and capture pantry moths and food-storage pests using irresistible pheromone attractants. Sold to consumers for use in kitchens and pantry areas to protect food storage.
• Clothes Moth Boss Pheromone-infused trap with ultra-sticky PermaGlue designed to attract and capture closet moths, including larvae and adults, to protect fabrics and furniture from moth damage. Sold in multi-box bundles to consumers for closet and wardrobe moth control.
• Bed Bug Traps Ultra-sticky PermaGlue detection traps for early bed bug detection. Folds to fit under furniture legs, between mattress and box spring, or along floors. Sold in 12-trap boxes to consumers for residential bed bug monitoring.
• Flea + Tick Control Plant-powered spray-on formula targeting fleas and ticks on pets, in cages, and living spaces. Made with essential oils safe for use around pets. Sold to pet owners for pet and household flea and tick control.
• No Buzz Zone Plug-in device with super-sticky PermaGlue pads that traps flying insects including flies and gnats. Includes refill pads available for purchase. Sold to consumers for indoor flying insect capture.
• Pest Defense Pro Professional-grade pest control solution designed to eliminate up to 99% of indoor and outdoor pests with a reusable automatic sprayer for creating protective barriers. Sold to consumers seeking higher-volume DIY pest control coverage.
• Mosquito Amigo 32oz spray bottle of plant-powered mosquito repellent for outdoor use, helping users reclaim their summer from mosquitoes. Sold to consumers for outdoor patio and yard mosquito protection.
• Zap Trap UV bug zapper that eliminates mosquitoes, moths, gnats and more while doubling as a portable LED lamp. Sold to consumers for indoor and outdoor flying insect control.
• Corner Fly Traps Adhesive fly traps designed to attach to windows where flies commonly gather, using attractant to lure and capture flies. Sold to consumers for indoor fly control.
• Sticky Stakes Decorative flower-shaped super-sticky traps designed for outdoor use to capture plant-munching bugs. Sold to consumers for garden and outdoor area pest control.
• Buzz Shield Plant-based insect repellent that creates a bug barrier on skin for personal mosquito protection. Sold to consumers for personal outdoor use.
• Mosquito Repelling Bracelets Natural mosquito repellent bracelets using citronella and lemon eucalyptus oil for personal protection. Sold to consumers as wearable outdoor mosquito protection.
• Spider Shield Advanced technology barrier spray that repels spiders and keeps them away from treated areas. Sold to consumers for residential spider control.
• Rodent Relief Invisible barrier spray to help repel rodents and keep them out of homes. Sold to consumers for household rodent defense.
• Paw Guardian Industry expert-designed protection for dogs against fleas and ticks using plant-powered formula. Sold to dog owners for ongoing flea and tick prevention.
• Travel Bed Bug Killer Compact bed bug protection spray for travelers to protect against bed bug infestations while traveling. Sold to consumers for use in hotels and travel accommodations.
• CatchShield Mouse and rat trap designed to capture rodents with reusable design for household pest control. Sold to consumers as a non-pouch alternative rodent control device.
• Zapville Bug Zap LED Light Bulbs Dual-performance UV and LED light bulb that screws into standard sockets to zap flying insects on contact while providing illumination. Sold to consumers for indoor flying insect control in standard light fixtures.
• Squito Torch Patio mosquito repellent pads providing targeted protection using proven active ingredients for outdoor spaces. Sold to consumers for outdoor patio and yard mosquito control.
• Cockroach Catcher Glue trap with real-food bait tablet (containing shrimp powder, dried meat floss, and brown sugar) to lure and capture roaches, waterbugs, palmetto bugs, spiders, and crickets. Sold to consumers for home cockroach and crawler control.

Quantifiable outcome

• 40+ pest species eliminated
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Austin Pets Alive!coreStrategic or Co-development PartnerAnimal welfare nonprofit partnered with BugMD to promote and provide resources for eliminating killing of companion animals. BugMD donates 1% of purchases to support their mission. Austin Pets Alive! has saved over 120,000+ pet lives since 2008.
• Pets For The ElderlycoreStrategic or Co-development PartnerBugMD partners with Pets For The Elderly to provide companionship to senior individuals through pet ownership while saving lives of companion animals in shelters.
• A Kid's PlacecoreStrategic or Co-development PartnerBugMD supports A Kid's Place which provides safe, loving, nurturing homes for foster children from birth to age 18 who have been removed due to abuse, neglect, or abandonment. Has touched lives of over 1,648 children and 731 families since 2009.
• Project ZerocoreStrategic or Co-development PartnerBugMD supports Project Zero which promotes adoption through the foster care system with the goal of finding forever families for every waiting child.
• Fisher House FoundationcoreStrategic or Co-development PartnerBugMD partners with Fisher House Foundation which builds comfort homes where military and veteran families can stay free of charge while a loved one is in the hospital. Over 500,000 families served since 1990.
• Soldiers' AngelscoreStrategic or Co-development PartnerBugMD supports Soldiers' Angels which provides aid, comfort, and resources to military, veterans, and their families. Volunteers supported over 1,322,000 veterans and family members in 2023.
• PATH (People Assisting The Homeless)coreStrategic or Co-development PartnerBugMD partners with PATH which is dedicated to ending homelessness for individuals, families, and communities, envisioning a world where every person has a home.
• Hope the MissioncoreStrategic or Co-development PartnerBugMD supports Hope the Mission which works to prevent, reduce, and eliminate poverty, hunger, and homelessness. Provides services, care, shelter, and food for families in Los Angeles and beyond, serving over 2,043,000 hot meals each year.
• Can Do CaninescoreStrategic or Co-development PartnerBugMD partners with Can Do Canines which provides assistance dogs to people with disabilities. More than 900 assistance dogs placed since 1989.
• Gifts for SeniorscoreStrategic or Co-development PartnerBugMD supports Gifts for Seniors which provides gifts with life-affirming personal contact for isolated seniors, serving over 7,000 socially isolated older adults year-round.
• Move One MillionminorStrategic or Co-development PartnerBugMD supports Move One Million's movement bringing improved physical, mental, and social health to millions nationwide.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EcoRaider: EcoRaider markets botanical, EPA-exempt pest control products derived from plant essential oils for bed bugs, mosquitoes, and ants. Closely aligned on natural active ingredients and target customer concerns about chemical exposure.
• Safer Brand: Safer Brand sells OMRI-listed organic gardening and pest-control products for lawns and homes. Direct comparable in the natural/OMRI pest-control segment with overlapping customer base of gardeners and parents.
• Cedarcide: Cedarcide makes cedar-oil-based pest control sprays and granules for indoor and outdoor use. Competes head-to-head in the natural/eco-friendly pest-control category with similar essential-oil positioning.
• EcoLogic / EcoSMART: EcoSMART/EcoLogic is a long-running botanical pesticide brand using essential oils for indoor and outdoor pest control. Direct competitor in the natural pest-control segment with similar ingredient story.
• Wondercide: Wondercide sells plant-based pest control sprays, concentrates, and yard treatments using essential oils to kill and repel insects. Most directly comparable DTC natural-pest-control brand with similar essential-oil positioning and family-safe messaging.

Broad incumbents

• Hot Shot (Spectrum Brands): Hot Shot is a mass-market insecticide brand sold in drugstores and big-box retailers. Comparable for pricing, distribution, and competitive benchmarking in the household pest-control category.
• SC Johnson (consumer brands): SC Johnson owns Raid, OFF!, and other major pest-control brands, and is also pushing plant-derived product lines. Broad incumbent that could crowd BugMD on shelf and in ad inventory with deeper R&D and shelf-placement budgets.
• Mrs. Meyer's Clean Day: Mrs. Meyer's (owned by SC Johnson) offers plant-derived household cleaners and limited pest-related products. A larger incumbent with brand power in the clean-label household space, useful for benchmarking scale of natural home brands.
• Ortho (Scotts Miracle-Gro): Ortho is a major incumbent in consumer pest and lawn insecticides, with broad retail distribution. Comparable as a reference point for category economics, shelf dynamics, and competitive pressure on natural entrants.

Emerging players

• Bug Soother: Badger offers plant-based bug repellent balms and sprays for outdoor use. Comparable emerging natural-pest brand with overlapping target customers and a similar essential-oil positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bugmdofficial
• Instagraminstagram.com/bug_md
• TikToktiktok.com/@bug_md?lang=en
• LinkedInlinkedin.com/company/bugmd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BugMD