Farmacy Beauty

What Farmacy Beauty does

Farmacy Beauty is a clean skincare brand founded in 2015 and headquartered at 130 5th Ave., 4th fl., New York. The company develops and sells a portfolio of approximately 94 skincare products organized into collections including Green Clean (cleansing balms and makeup removers built around a Super Greens Blend of moringa, holy basil, and arugula), Honey (hydration and barrier support featuring Hawaiian white honey sourced from the Kiawe Forest), Bright On (vitamin C for dark spots), Clinical (A and B vitamins), and Deep Sweep (BHA toners). Its technical differentiators include clinically validated efficacy claims (e.g., 99%+ longwear makeup removal, 8x moisturization increase, 100% of users reporting improved skin tone with 3% TXA toner), an upcycled ingredient platform (tangerine peel, apple extract, mango seed butter, strawberry, calendula), and Leaping Bunny cruelty-free certification.

The company operates a primarily direct-to-consumer go-to-market via farmacybeauty.com, supplemented by physical retail presence (store locator), TikTok Shop bundles, and influencer collaborations. Revenue mechanics combine one-time unit purchases (price points from $5 trial sizes to $84 jumbo formats) with a Subscribe + Save subscription program offering 10% off recurring orders. Customer segments are horizontal mass-market consumers seeking clean, cruelty-free skincare, plus a persona segment of sustainability-driven buyers. Distribution extends across the US and Canada, with Feeding America (US) and Second Harvest (Canada) partnerships.

Farmacy Beauty is privately held and operates as a subsidiary of Procter & Gamble, with no public ticker or independent funding history disclosed. The company maintains a small core team (11-50 employees) and has received industry recognition including Allure Best of Beauty (2017), Glamour Beauty Awards (2021), Byrdie Eco Awards (2022), and Marie Claire Skin Care Awards (2023). Strategic activity in 2024-2026 has centered on product expansion (Honey Cloud moisturizer, Apple Peptide Lip Smoothie, 1% Vitamin A Retinol Serum, reformulated Green Clean), TikTok Shop trio kits, and sustainability partnerships (TerraCycle, Feeding America at 10 million meals donated).

Name

Farmacy Beauty

Legal name

Farmacy Beauty

Website

https://farmacybeauty.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Farmacy Beauty is a P&G-owned clean skincare brand selling approximately 94 products across cleanser, moisturizer, treatment, mask, and lip categories direct-to-consumer via farmacybeauty.com and select retail, targeting mass-market consumers seeking natural, clinically validated, cruelty-free skincare.

Ownership category

akta.pro rank

Product category

Clean Skincare

NAICS

Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industry

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

Keywords

• Clean skincare products
• Natural skincare brand
• Cruelty-free beauty
• Farm-sourced skincare
• Upcycled ingredient cosmetics

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales (E-commerce): Farmacy Beauty generates the majority of its revenue through direct-to-consumer online sales via farmacybeauty.com, offering cleansers, moisturizers, toners, serums, treatments, masks, and lip care products across multiple price points.
2. Subscription / Auto-Replenish: The brand offers a Subscribe + Save program providing 10% off every replenishment order with additional perks, generating recurring subscription revenue through its e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Farmacy Beauty is a clean skincare brand that formulates and sells facial cleansers, moisturizers, toners, essences, serums, treatments, masks, eye creams, and lip care products made from farm-sourced natural ingredients combined with scientifically validated actives. The company sells primarily direct-to-consumer via its own e-commerce site, offering 94 SKUs across multiple collections, with a Subscribe + Save auto-replenishment program for recurring revenue.

Differentiator

Problem solved

Functional benefit

Brands

• Farmacy: Clean skincare brand incorporating upcycled agricultural waste as ingredients, including grape marc, apple peel, and other food scraps from supply chains.
• Green Clean
• Honey
• Bright On
• Clinical
• Deep Sweep

Products and services

• Green Clean Cleansing Balm A cleansing balm and makeup remover made with sunflower seed oil and wax plus moringa, holy basil, and arugula, clinically proven to remove over 99% of longwear foundation, waterproof mascara, and SPF in one cleanse. Available in Original, Fragrance-Free, and Honey Vanilla scents across travel (30ml), mini (50ml), standard (100ml), and jumbo (200ml) sizes.
• Green Clean Whipped Foaming Cleanser A foaming cleanser in the Green Clean collection sold as a 50ml mini size ($14) and offered as a free gift with qualifying purchases.
• Green Clean Fragrance-Free Gentle Creamy Cleanser A gentle, fragrance-free creamy cleanser in the Green Clean collection, NEA-sealed and offered in a 50ml mini size for sensitive skin.
• Honey Halo Ultra-Hydrating Ceramide Moisturizer A ceramide moisturizer powered by Hawaiian white honey providing 8x increase in moisturization after one use and 4x improvement in skin barrier function after 8 hours. Available in 15ml travel ($20), 25ml mini ($25), 50ml standard ($48), and 100ml jumbo ($84).
• Honey Cloud Lightweight Barrier Repair Moisturizer A lightweight barrier repair moisturizer formulated with Hawaiian white honey, PGA peptide, ectoin, and hyaluronic acid for daily hydration and barrier support.
• Honey Milk Hydrating Essence A hydrating essence powered by Hawaiian white honey that calms and strengthens the skin barrier, with 94% of testers agreeing it calms skin and 93% showing strengthened barrier function after 7 days. Available in 50ml mini ($17).
• Deep Sweep BHA Toner A pore-cleaning BHA toner clinically proven to remove residual dirt, oil, and impurities, with 100% of users reporting effective removal and 95% feeling it deep cleans pores. Available in 50ml mini and 120ml full sizes. Awarded Best in Clean Beauty at the 2021 Glamour Beauty Awards.
• Brighten Up 3% TXA Toner A 3% tranexamic acid toner that reduces dark spots and hyperpigmentation, with 100% of users reporting improved skin tone evenness after 8 weeks. Available in 50ml mini ($17) and 120ml full size.
• 1% Vitamin A Retinol Serum A 1% vitamin A retinol serum added to the Bright On / Clinical collection for anti-aging and skin-renewal benefits.
• Apple Peptide Lip Smoothie A lip treatment formulated with upcycled apple extract and a peptide complex, clinically proven to lock in moisture for 8 hours with 100% of users showing improvement in lip plumpness after one use. Available in Apple, Honey Vanilla, Mango, Pear Kiwi, and Strawberry flavors.
• Honey Potion Plus Mini A honey-based face mask in the Honey collection, available in a 50g mini size for $45.
• Deep Double Cleanse Duo A value duo kit combining a cleansing balm and toner for a double cleanse routine, sold at $29.
• Subscribe + Save Program A subscription auto-replenishment program offering 10% off every recurring replenishment order plus additional perks, available across the product range at farmacybeauty.com.

Quantifiable outcome

• Green Clean Cleansing Balm removes over 99% of longwear foundation, waterproof mascara, and SPF after one cleanse
• +6 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• TerraCycleminorStrategic or Co-development PartnerFarmacy Beauty partners with TerraCycle to recycle packaging parts that curbside programs cannot handle. Through this partnership, customers can obtain free return labels to send used packaging to TerraCycle for specialized recycling, extending the brand's sustainability commitment beyond standard municipal recycling programs.
• Feeding AmericacoreStrategic or Co-development PartnerFarmacy Beauty partners with Feeding America (US) and Second Harvest (Canada) in an effort to fight hunger and food insecurity while redistributing good food before it goes to waste. The brand has donated 10 million meals to date through this partnership, supporting access to healthy food for communities in need. The partnership aligns with Farmacy's sustainability mission of reducing food waste and promoting ethical production.
• UpCircleminorStrategic or Co-development PartnerFarmacy Beauty is cited alongside UpCircle and Origins as brands building product lines around upcycled agricultural byproducts such as grape marc, apple peel, and other food scraps. While not a formal partnership, Farmacy is recognized as part of a broader industry movement in upcycled ingredients, sharing the same sustainable ingredient sourcing philosophy as UpCircle.
• Procter & Gamble (P&G)coreOthersFarmacy Beauty is owned by Procter & Gamble (P&G), one of the world's largest consumer goods companies. As a P&G brand, Farmacy benefits from P&G's global distribution infrastructure, R&D capabilities, and marketing resources while maintaining its distinct brand identity and farm-to-face positioning. The P&G Privacy Policy and Terms & Conditions govern the FarmacyBeauty.com website.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Ordinary (DECIEM): Clinical-actives-focused skincare brand owned by Estée Lauder; directly competes with Farmacy's Clinical, Bright On, and Deep Sweep lines on ingredient-forward, results-driven positioning.
• Tatcha: Premium skincare brand blending Japanese-inspired natural ingredients with clinical actives, similarly positioned in prestige clean beauty; owned by Unilever, providing a parallel structure to Farmacy's P&G ownership.
• Herbivore Botanicals: Plant-based clean skincare brand with similar natural-ingredient positioning, aesthetic branding, and DTC-plus-retail distribution strategy.
• Youth to the People: Direct-to-consumer clean skincare brand emphasizing superfood-derived ingredients (similar "farm-to-face" positioning to Farmacy) and cruelty-free, sustainably sourced formulations at comparable price points.
• Drunk Elephant: Clean/biocompatible skincare brand built on ingredient-exclusion philosophy with clinically active formulations and a similar premium price architecture; also owned by a major conglomerate (Shiseido), making it the closest strategic and positioning peer.
• Tata Harper: Luxury natural and non-toxic skincare brand using farm-grown, plant-derived ingredients with multi-step clinical-grade formulations; competes head-to-head with Farmacy in the prestige clean beauty segment.
• Paula's Choice: Evidence-based, no-frills skincare brand known for clinical actives (BHAs, retinol, vitamin C) that overlap with Farmacy's Clinical and Deep Sweep lines; comparable ingredient philosophy without the heavy "clean" marketing emphasis.

Emerging players

• UpCircle Beauty: UK-based clean beauty brand built around upcycled ingredients (coffee grounds, fruit pits); explicitly cited alongside Farmacy as a peer in the upcycled-ingredient space, though operating primarily in a different geography.
• Cocokind: Clean, sustainability-focused skincare brand with strong upcycled ingredient narrative (similar to Farmacy's platform) and a digitally native DTC model targeting ingredient-conscious millennials/Gen Z.
• Glow Recipe: Trend-led, fruit-based clean skincare brand with a strong DTC and Sephora-led retail presence; competes for the same younger clean-beauty consumer and shares Farmacy's Instagram/TikTok-first marketing playbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FarmacyBeauty
• Instagraminstagram.com/farmacybeauty
• TikToktiktok.com/@farmacybeauty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmacy Beauty