What Procter & Gamble Company does

Procter & Gamble Company (NYSE: PG) is the world's largest consumer packaged goods company by revenue, founded in 1837 in Cincinnati, Ohio, and operating across 180+ countries with approximately 70,000–80,000 employees. The company manufactures and sells everyday household and personal care products organized into five business segments — Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care — with a brand portfolio spanning Tide, Pampers, Gillette, Crest, Oral-B, Olay, SK-II, Downy, Bounty, Charmin, Febreze, Swiffer, Mr. Clean, Dawn, Head & Shoulders, Pantene, Always, Tampax, and dozens more, plus acquired prestige brands including Native, Mielle Organics, Farmacy Beauty, Tula, and Ouai. P&G sold approximately $9.2 billion of advertising annually to reinforce brand equity, and serves billions of consumers through mass-market retail (Walmart, Target, Kroger, Costco, Albertsons, Amazon), brand-controlled e-commerce storefronts, multi-brand CRM programs (brandSAVER, P&G Good Everyday), and the P&G PRO commercial/institutional channel.

P&G's underlying technology stack includes the AI Factory model (deployed ~2021) that standardizes AI deployment globally, Kinaxis Maestro for real-time North America supply chain orchestration, and digital twin technology across manufacturing that has delivered roughly 30% inventory reductions. The company also leverages cloud AI infrastructure from Microsoft, Google, IBM, and AWS, and has applied generative AI in two commercially distinct contexts: the OLAY Skin Advisor with Haut.AI's Virtual Companion/SkinGPT for personalized skincare simulation, and a branded-entertainment retail media partnership with Albertsons Media Collective ("Rico's Tacos" miniseries). A Human-Centered AI governance framework standardizes problem-defined operating models and three-stakeholder impact review.

The revenue model is overwhelmingly transaction-based: P&G manufactures and sells finished goods at negotiated retail prices through third-party retailers, supplemented by a growing B2B stream (P&G PRO for healthcare, hospitality, and institutional buyers) and advertising-adjacent revenue from retail media co-creation. Pricing is set at the unit level (e.g., Native body wash MSRP $13, Downy Boutique Botanicals $15.97), varies by retailer, geography, and tier, and is not publicly disclosed at the SKU level. Distribution spans 180+ countries via mass-market retail, e-commerce marketplaces, brand DTC sites, and the P&G PRO commercial channel.

Name

Procter & Gamble Company

Legal name

The Procter & Gamble Company

Website

https://us.pg.com

Company type

Public

Founded year

1837

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Procter & Gamble manufactures and sells everyday consumer packaged goods — spanning laundry, cleaning, baby care, feminine care, beauty, grooming, oral care, and health — across 180+ countries through mass-market retailers, e-commerce, and the P&G PRO commercial channel, serving billions of global consumers under brands including Tide, Pampers, Gillette, Crest, Olay, and SK-II.

Ownership category

akta.pro rank

Product category

Consumer Packaged Goods

akta.pro primary industry

Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG)

Keywords

• Consumer packaged goods
• Household cleaning products
• Personal care brands
• Laundry detergent products
• Oral care products

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Operations, Supply Chain, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Consumer Packaged Goods Sales: P&G generates the vast majority of its ~$84 billion in annual net sales by manufacturing and selling consumer packaged goods through retail channels. Products are sold to consumers through grocery, mass-merchandise, drug, department, and e-commerce retailers worldwide. Revenue is driven by brand portfolio strength, pricing power, volume growth, and market share across categories.
2. B2B / Commercial (P&G PRO): P&G PRO serves commercial and institutional customers including healthcare facilities, hospitality, manufacturing, and cleaning operations with specialized product solutions, providing a B2B revenue stream alongside core consumer sales.
3. Retail Media and Branded Content: Through partnerships like Albertsons Media Collective, P&G co-creates branded entertainment and retail media content (e.g., Rico's Tacos miniseries) using shopper data, generating incremental revenue streams from retail media networks.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Procter & Gamble manufactures, markets, and sells a diversified portfolio of consumer packaged goods spanning five business segments: Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care. Its portfolio includes iconic brands such as Tide, Pampers, Gillette, Crest, Oral-B, Olay, Head & Shoulders, Dawn, Swiffer, Charmin, Bounty, and SK-II, sold through mass-market retail, e-commerce, and direct-to-consumer channels across 180+ countries. P&G also operates P&G PRO for commercial and institutional cleaning customers.

Product overview

Procter & Gamble Company is a diversified consumer goods manufacturer offering a broad portfolio of daily-use consumer products organized into five core business segments: Baby Care, Feminine Care, Family Care, Fabric & Home Care, and Beauty & Grooming. The portfolio includes globally recognized brands such as Tide, Pampers, Crest, Oral-B, Gillette, Olay, Head & Shoulders, Dawn, Swiffer, Charmin, Bounty, Vicks, and SK-II, among many others spanning fabric care, home cleaning, oral care, personal health, skin care, hair care, baby care, feminine care, and grooming. The company also operates P&G PRO for commercial/institutional cleaning solutions. Recent brand additions include the acquisition of Native (expanded with Sensitive Series in 2026), Mielle Organics (2023), Tula Skincare (2022), Ouai (2021), and Farmacy Beauty (2021). Key product innovations include Tide evo (2024, a waterless laundry detergent tile format), Swiffer Sweep + Mop Deluxe (2025), reformulated Native Moisturizing Body Wash (2026), and Pampers Swaddlers fragrance-free reformulation (2026). P&G's technology initiatives include AI-powered OLAY Skin Advisor with Virtual Companion and SkinGPT simulation, generative AI for branded content creation, and AI-driven supply chain automation via Kinaxis Maestro.

Differentiator

Problem solved

Functional benefit

Brands

• Tide: Laundry Products
• Pampers
• Gillette
• Crest
• Oral-B
• Olay
• Dawn
• Head & Shoulders
• Pantene
• Always
• Tampax
• Charmin
• Bounty
• Puffs
• Downy
• Febreze
• Swiffer
• Mr. Clean
• Cascade
• Braun
• Gillette Venus
• The Art of Shaving
• Old Spice
• Aussie
• Herbal Essences
• Dreft
• Ariel
• Luvs
• Vicks
• Pepto-Bismol
• Clearblue
• SK-II
• Native
• Secret
• Safeguard
• Ivory
• Align
• Always Discreet
• Ambi Pur
• Bounce
• Cheer
• Era
• Gain
• Ninjamas
• P&G PRO
• This is L
• joy+glee
• My Black Is Beautiful
• Rindex 3en1
• Salvo
• Spruce
• Zevo
• Fixodent
• Scope
• Meta
• New Chapter
• Prilosec OTC
• ZzzQuil
• Microban 24

Products and services

• Tide
• Pampers
• Gillette
• Crest
• Oral-B
• Olay
• Dawn
• Head & Shoulders
• Swiffer
• Charmin
• Bounty
• Febreze
• P&G PRO
• Always
• SK-II
• Native
• Vicks
• Clearblue
• Pantene

Quantifiable outcome

• P&G's Q3 FY2026 revenue grew 7% year-over-year to $21.2 billion, driven by Beauty and Personal Care segments, marking five consecutive earnings beats.
• +5 more outcomes

Named customers4 records

Segments12 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Partnerships

16 partnerships are on record, tiered minor, core and flagship.

• China International Supply Chain Expo (CISCE) / 4th China International Supply Chain ExpominorGTM or Marketing Partner · 26 June 2026P&G participated in the 4th China International Supply Chain Expo (CISCE) Healthy Life Chain exhibition section in Beijing, showcasing alongside GE Healthcare, Siemens Healthineers, AstraZeneca, L'Oréal, Panasonic, Starbucks, and other global multinationals. P&G displayed digital and intelligent health solutions as part of its presence at this high-profile supply chain event.
• Albertsons Media CollectivecoreGTM or Marketing Partner · 17 June 2026Albertsons Companies and Procter & Gamble launched an industry-first retail media offering integrating shopper insights from the outset of the creative process. The first project, Rico's Tacos, is a mobile-first miniseries co-created with production partner Brilla Media, distributed across Albertsons' YouTube, social media, and in-store platforms at 2,200+ locations. This branded entertainment retail media model represents a new approach to reaching shoppers within the retail environment.
• WalmartflagshipGTM or Marketing Partner · 3 June 2026Walmart announced a $10.8 million grant to Matthew 25: Ministries to expand a national disaster response fleet in partnership with P&G. The expanded fleet positions relief vehicles within an 8-hour drive of 90% of mainland U.S., supporting 48 activations annually. P&G's Loads of Hope program provides laundry services and products from P&G brands to disaster-affected communities through this partnership.
• Matthew 25: MinistriescoreStrategic or Co-development Partner · 3 June 2026Matthew 25: Ministries (M25M) partners with P&G on disaster relief through the Loads of Hope program, which has completed 77+ deployments serving 25,000+ families. Walmart's $10.8M grant to M25M builds on this existing partnership, adding laundry trailers, shower units, and generators across 8 regional hubs. P&G provides products, operational expertise, and the Loads of Hope fleet to support disaster-affected communities.
• iHeartMediacoreGTM or Marketing Partner · 18 May 2026iHeartMedia and P&G launched the Elton John Impact Awards, a podcast special airing June 1, honoring LGBTQ+ icons and trailblazers. The awards generate visibility and funding for LGBTQ+ organizations including the Elton John AIDS Foundation, CenterLink, GLAAD, the Trevor Project, and others. This initiative evolved from the Can't Cancel Pride virtual benefit concert that raised over $17 million for LGBTQ+ nonprofits over five years.
• Amazon Supply Chain Services (ASCS)coreChannel Partner/ Reseller/ Distributor · 4 May 2026P&G is among early enterprise customers of Amazon Supply Chain Services (ASCS), which opens Amazon's internal logistics infrastructure — including freight forwarding, ocean shipping, warehousing, fulfillment, air cargo, trucking, and last-mile delivery — to external businesses. P&G's participation in ASCS enables access to Amazon's logistics capabilities including 80,000+ trailers, 24,000+ intermodal containers, 100+ aircraft, and 200+ U.S. fulfillment centers.
• KinaxiscoreTechnology or IntegrationP&G uses Kinaxis Maestro to manage its North America supply chain, continuously adjusting shipping and manufacturing daily to maintain optimal inventory levels. This supply chain orchestration platform enables real-time visibility and agile decision-making across P&G's complex global supply network.
• Haut.AIcoreTechnology or IntegrationHaut.AI collaborates with OLAY (a P&G brand) on Virtual Companion technology within the OLAY Skin Advisor platform. The system uses Haut.AI's LIQA technology to analyze users' skin via guided selfies and SkinGPT to project expected skincare improvements over 4–8 weeks based on clinical data, combining generative AI with OLAY's decades of clinical science.
• The Recycling PartnershipminorStrategic or Co-development PartnerThe Recycling Partnership created a Recycling Participation Fund backed by P&G and other major corporations (Arconic, Milliken, Niagara Cares, Primo Brands) to address barriers preventing household consumers from participating in recycling programs. P&G is one of the founding corporate backers of this initiative aimed at increasing recycling participation rates in U.S. communities.
• Habitat for HumanityminorStrategic or Co-development PartnerP&G and Habitat for Humanity work together to create impact through programs in a dozen countries constructing homes and upgrading hygiene facilities and outdoor spaces in underserved communities around the world.
• American Academy of Family PhysiciansminorStrategic or Co-development PartnerP&G (maker of Crest and Oral-B) and the American Academy of Family Physicians released findings from a national survey of 2,000+ Americans conducted by Ipsos in April 2026, revealing that 76% care about oral health but only 3% associate it with whole-body health. The organizations are partnering to improve health education about the connection between oral health and conditions including cardiovascular disease, diabetes, and Alzheimer's.
• Humane World for Animals / #BeCrueltyFreeminorStrategic or Co-development PartnerP&G partners with Humane World for Animals' #BeCrueltyFree campaign to advance ending animal testing globally. P&G has invested more than $495 million over 40 years in alternatives to animal testing, pioneering over 25 non-animal methods and publishing more than 1,000 scientific articles. P&G is also a founding member of the Animal-Free Safety Assessment Collaboration (AFSA).
• PETAminorStrategic or Co-development PartnerPETA partners with P&G on certifying products as cruelty-free and on advocacy efforts to end requirements for animal testing by regulatory authorities globally.
• United WayminorStrategic or Co-development PartnerP&G's commitment to United Way dates back to founder's grandson William Cooper Procter helping start the first community fund that evolved to become United Way. P&G and its employees and retirees have supported United Way's mission in communities throughout the Americas for over 100 years.
• Microsoft, Google, IBM, Amazon Web ServicescoreTechnology or IntegrationP&G leverages cloud-based AI platforms from Microsoft, Google, IBM, and Amazon Web Services as part of its AI Factory model and enterprise data science infrastructure to scale AI deployment across global operations. These technology providers support P&G's AI transformation initiatives.
• Premium Guard Inc. (PGI)minorOEM/ Whitelabel/ Licensing PartnerPremium Guard Inc. (PGI) launched Febreze Cabin Air Filters in partnership with Procter & Gamble, developed with P&G Febreze brand technology and available for purchase online. PGI plans a broad rollout to increase consumer awareness and promote regular replacement of cabin air filters using the Febreze brand.

Scale indicators11 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Unilever: British-Dutch multinational CPG company with a similarly diversified portfolio spanning home care, personal care, beauty, and food. Unilever is P&G's closest direct competitor across nearly all major categories globally, including laundry, dishwashing, hair care, and skincare.
• Colgate-Palmolive: Global CPG company with a portfolio centered on oral care (Colgate, Meridol), personal care, and home care (Fairy, Ajax). Directly competes with P&G in oral care (Crest vs. Colgate), dishwashing (Dawn vs. Fairy), and personal care categories.
• Kimberly-Clark: U.S.-based CPG company specializing in personal care and tissue products, including Huggies (competing with Pampers), Kleenex (competing with Puffs), Scott, and Kotex. Closest direct competitor to P&G's Baby Care and Family Care segments.
• Reckitt Benckiser: British CPG company with a portfolio in health, hygiene, and nutrition, including Lysol, Finish, Dettol, and Mucinex. Competes with P&G in home cleaning (Lysol vs. Mr. Clean), dishwasher (Finish vs. Cascade), and OTC health (Mucinex vs. Vicks/Pepto-Bismol).
• Henkel: German multinational CPG company with divisions in laundry & home care (Persil, all, Vernel) and beauty care (Schwarzkopf, Dial). Direct competitor in European laundry and home care markets and in professional hair care categories.
• The Clorox Company: U.S. CPG company focused on cleaning, lifestyle, and specialty products including Clorox bleach, Pine-Sol, Burt's Bees, and Glad. Competes with P&G in surface cleaning (Clorox vs. Mr. Clean/Microban) and trash bags, with annual ad spend of ~$800M (referenced in P&G data).
• Church & Dwight: U.S. CPG company specializing in household and personal care products, including Arm & Hammer baking soda-based products, OxiClean, Trojan condoms, and First Response. Direct competitor in laundry additives (OxiClean vs. Tide/Ariel) and personal care.
• L'Oréal: World's largest beauty company with a portfolio spanning mass-market (L'Oréal Paris, Garnier) to prestige (Lancôme, Kiehl's, YSL). Competes with P&G Beauty (Olay, SK-II) across skincare, haircare, and color cosmetics, and acquired some P&G beauty brands during P&G's 2016 Beauty divestiture.

Broad incumbents

• Johnson & Johnson: Healthcare and consumer products conglomerate with a Consumer Health division spanning Neutrogena, Aveeno, Tylenol, Listerine, and Band-Aid. Competes with P&G in OTC health (Tylenol vs. Pepto/Vicks), skincare (Neutrogena vs. Olay), and oral care.
• The Estée Lauder Companies: Global prestige beauty company with brands including Estée Lauder, Clinique, MAC, Tom Ford, and La Mer. Competes with P&G's prestige beauty brand SK-II in the high-end anti-aging skincare category, particularly in Asia-Pacific markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/proctergamble
• YouTubeyoutube.com/channel/UCDzq6J0KoGCbps96JQuXWRg
• Facebookfacebook.com/proctergamble
• LinkedInlinkedin.com/company/procter-and-gamble
• Instagraminstagram.com/proctergamble

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries6 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A30 records

Investments15 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Procter & Gamble Company