What MAIF Impact does

MAIF Impact is the impact investment fund of MAIF, a French Société d'Assurance Mutuelle à Cotisations Variables founded in 1934 and headquartered in Niort, France. The fund deploys capital into early- and growth-stage companies operating in the energy transition, cleantech, social innovation, circular economy, education, and inclusion — areas that align with MAIF's broader mission-driven status as a société à mission. As of the input data, MAIF Impact has participated in at least two documented rounds: a €3.5 million seed in Dift (formerly Captain Cause) in 2022 and a co-investment in Heliup's €16 million round in March 2026, and operates as part of the Objectif Climat initiative where the three associated funds together held over €650 million in encumbrance by December 31, 2025.

The broader MAIF group operates as a mutual insurance company without external shareholders, owned by its 3+ million sociétaire (member-policyholder) households and governed by 750 elected delegates. Its core product set spans auto, home, health, and personal insurance, distributed through a hybrid model of physical local delegations, telephone call centers, the maif.fr digital platform, and a newly launched ChatGPT-native application for climate risk analysis and bicycle insurance. MAIF also offers adjacent services through wholly-owned subsidiaries — MAIF VIE (life insurance), MAIF Solutions Financières (wealth management), SMACL Assurances SA, and Altima Assurances — plus free association-management tools (Mon Asso Facile and the EVA e-learning platform) and dedicated solidarity savings products that route 25% of interest to charitable partners.

Revenue mechanics for MAIF Impact are investment-driven rather than product-driven, relying on capital appreciation and dividends from portfolio companies. The parent MAIF earns variable insurance premiums adjusted to actual claims experience under its mutualist model, with 95% of investments designated as socially responsible and 10% of results voluntarily committed to climate solidarity. Go-to-market is sales-led across physical and digital channels, with marketing centered on the mutualist brand, content through MAIF Magazine and corporate digital properties, podcast sponsorships, cinema events, and an active sociétaire community platform.

Name

MAIF Impact

Legal name

MAIF

Website

https://entreprise.maif.fr

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

1–10 employees

Short description

MAIF Impact is the impact investment fund of MAIF, a French mutual insurance company, deploying capital into startups advancing the energy transition, cleantech, education, and social inclusion, while MAIF itself serves 3+ million member households with personal insurance and association-focused tools.

Ownership category

akta.pro rank

Product category

Impact Investing / Venture Capital

NAICS

Other Investment Pools and Funds (5259)

SIC

Investment Advice (6282)

akta.pro primary industry

Sustainable Private Markets (Impact PE/VC, Private Credit, Infrastructure) (FSAAALAG)

akta.pro secondary industries

Impact Investing (Intentional, Measurable Social/Environmental Outcomes) (FSAAALAC), Education & Workforce Development Impact Funds (FSANAJAJ), Impact Investing & Social Finance (Funds, CDFIs, Microfinance) (BPAGALAA), Social Impact & Inclusive Finance Funds (FSANAJAH)

Keywords

• Impact investment fund
• Venture capital funding
• Responsible economy
• Social innovation finance
• Cleantech investment

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D

Revenue model

1. Insurance Premiums: MAIF generates revenue primarily through insurance premiums from its mutal insurance products covering auto, home, health, and other personal insurance lines. As a société d'assurance mutuelle à cotisations variables, premiums are adjusted based on actual costs and claims.
2. MAIF Impact Fund Investments: MAIF Impact is an investment fund that provides capital to innovative companies engaged in responsible economy, cleantech, and social innovation. Returns come from investment appreciation and dividends.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MAIF Impact is an impact investment fund that provides equity capital to early-stage and growth-stage companies operating in the responsible economy, particularly in education, inclusion, circular economy, cleantech, and social innovation. The fund participates in funding rounds (such as Heliup's €16 million round in 2026 and Dift's €3.5 million seed round in 2022) and operates thematic sub-funds covering ecological transition, biodiversity, forests, and education.

Product overview

MAIF Impact is an impact investment fund operated by MAIF, a French mutual insurance company. The fund invests in companies engaged in the energy transition, climate action, social innovation, and sustainable development. MAIF Impact does not offer a distinct technology product or software platform—it is a financial investment vehicle that provides capital to early-stage and growth-stage companies with positive environmental and social impact. As such, it has no separate product modules, add-ons, or related software offerings.

Differentiator

Problem solved

Functional benefit

Brands

• MAIF Impact: Impact investment fund supporting innovative companies engaged in social and environmental causes
• MAIF Transition
• MAIF Pour le Vivant
• MAIF Forêts
• MAIF Pour l'Éducation
• MAIF Solutions Financières
• Prévention MAIF
• MAIF Sport Planète
• Mon Asso Facile

Products and services

• MAIF Impact Fund Impact investment fund providing equity capital to French startups and growth-stage companies engaged in social or environmental causes. Invests in cleantech, social innovation, and responsible economy ventures through participation in funding rounds.
• MAIF Transition Fund Sub-fund focused on ecological transition, financing companies and projects that support the shift to a sustainable economy.
• MAIF Pour le Vivant Fund Sub-fund supporting biodiversity regeneration projects and initiatives that protect and restore living ecosystems.
• MAIF Forêts Fund Sub-fund focused on forest preservation, supporting projects and companies engaged in protecting and sustainably managing forest ecosystems.
• MAIF Pour l'Éducation Fund Sub-fund supporting educational and inclusive projects, financing initiatives that promote equal access to education and inclusion.

Quantifiable outcome

• 95% of MAIF investments are socially responsible
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• Les Audacieuses & Les AudacieuxflagshipStrategic or Co-development Partner · 1 January 2024MAIF established a partnership convention in 2024 (renewed since) with Les Audacieuses & Les Audacieux association for €25,000 annually dedicated to fitting out common spaces of the Maison de la Diversité, a pioneering housing project for LGBTI+ seniors in Lyon. The partnership includes financial support and value alignment around solidarity and inclusion.
• BenevoltcoreStrategic or Co-development PartnerMAIF partnered with Benevolt, a solidarity company of general interest, to create a practical guide for associations on volunteer coordination and retention. Benevolt connects associations with potential volunteers.
• Benevolt / Questions d'asso PodcastcoreGTM or Marketing PartnerMAIF sponsors the 'Questions d'asso' podcast by Benevolt founders, providing financial support and participating in the steering committee to help associations with practical and technical management questions.
• Objectif Climat InitiativeflagshipStrategic or Co-development PartnerMAIF participates in Objectif Climat initiative since 2019, a unique laboratory where about ten French investors test, compare, and reinvent their approaches to accelerate ecological transition. The global encumbrance of the three funds exceeded €650 million as of December 31, 2025.
• Handi'ChienscoreOthersSince 2017, Handi'Chiens has been a beneficiary of MAIF's Solidaire Savings Fund, with 25% of interest from Livret Épargne autrement redirected to such associations. 20 assistance dogs have been trained and placed with patients entirely financed through MAIF sociétaire donations.
• France ActivecoreOthersBeneficiary of MAIF's Solidaire Savings Fund since 2017, France Active supports young entrepreneurs under 26 through the Pacte création program.
• L'EnvolcoreOthersBeneficiary of MAIF's Solidaire Savings Fund, L'Envol provides medical or respite stays for seriously ill children and their families.
• Toit à MoicoreOthersBeneficiary of MAIF's Solidaire Savings Fund, Toit à Moi helps homeless people change their lives by offering sustainable housing and personalized support.
• Article 1coreOthersMAIF Solutions Financières supports Article 1 since 2026 through mentorship program connecting company employees with young people from disadvantaged backgrounds for professional orientation and career guidance.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mirova: French sustainable investment manager (Natixis subsidiary) with dedicated impact private equity and infrastructure strategies across climate, biodiversity, and inclusive economies. Directly comparable as a French institutional impact investor targeting the same opportunity set as MAIF Impact.
• Raise: French impact investment platform (Raise Sherpas, Raise Ventures) supporting startups with societal and ecological value. Direct functional peer in early-stage French impact venture, sharing deal flow in Paris ecosystem.
• Ecofi Investissements: French SRI/ESG asset manager (Crédit Mutuel group) with sustainable investment funds covering ecological transition and social solidarity. Directly comparable as a French institutional SRI/impact manager with thematic fund structure.
• INCO Ventures: Global impact investment and accelerator firm with strong French presence investing in inclusive and sustainable startups. Comparable early-stage French impact mandate with similar thesis on social and environmental outcomes.
• Phitrust Partenaires: French impact investment management firm focused on social and environmental outcomes through listed and unlisted equity. Comparable as a French impact investment specialist with similar thesis and end-investor profile.
• MAIF Avenir: MAIF's historical venture vehicle focused on early-stage startups aligned with mutualist values. Closely comparable as a sibling MAIF vehicle investing in socially-oriented French startups, with overlapping thesis on societal and ecological impact.
• Livelihoods Venture: French impact investment fund manager backing companies in carbon, biodiversity, and sustainable agriculture. Closely comparable thematic scope (ecological transition, biodiversity) overlapping with MAIF Transition and MAIF Pour le Vivant.
• Groupama - Fonds d'Investissement Responsable: Another French mutual insurer (Groupama) with responsible investment and impact commitments through its asset management arm. Comparable mutual insurance parent backing impact allocation decisions, similar geographic and regulatory constraints.
• BNP Paribas Ecopact: BNP Paribas' dedicated impact investment initiative supporting ecological transition and solidarity economy. Co-investor with MAIF Impact in Dift and Heliup, operating a similar French impact mandate from a banking parent.
• MACIF - Investissement Responsable: French mutual insurer with explicit responsible investment commitments and societal engagement funds. Closely comparable as a peer mutual insurance parent operating impact investment vehicles within France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/maif
• YouTubeyoutube.com/channel/UCwSJNKPuF5eW4r86M-lXHGA
• Facebookfacebook.com/MAIF
• LinkedInlinkedin.com/company/maif-impact
• Instagraminstagram.com/maif

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments18 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAIF Impact