Penda
Penda is the largest heavy-gauge thermoformer in North America, providing custom thermoformed plastic solutions to heavy truck OEMs (Daimler, Navistar, Paccar) and branded aftermarket and infrastructure products (DuraLiner, SmartDitch, DuraTrek). It operates manufacturing facilities in Wisconsin, Texas, and Mexico as a subsidiary of Kruger Family Industries.
- Company typePrivate
- Founded1975
- HeadquartersPortage, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Penda does
Penda Corporation is the largest heavy-gauge thermoformer in North America, founded in 1975 and headquartered in Portage, Wisconsin. The company designs, engineers, tools, and manufactures custom thermoformed plastic components and assemblies using HDPE, ABS, and TPO materials, with integrated extrusion, finishing, and assembly capabilities. It serves heavy truck OEMs (Daimler, Navistar, Paccar) as a Tier-1 supplier of cab interior and cargo management systems, and operates a multi-vertical business across automotive OEM, agriculture, construction, recreational, water management (SmartDitch, MegaDitch), waste management (recyclable HDPE dumpster lids), and construction mats (DuraTrek).
Penda generates revenue through two distinct motions. The first is custom OEM thermoforming: B2B design-to-spec programs sold via enterprise field sales under quote-based, multi-year contracts, including flagship co-development work such as the Daimler 38N Cascadia Driver's Lounge. The second is branded consumer and industrial products, primarily under the DuraLiner (drop-in bedliners, rooftop cargo boxes, bed dividers, magnetic cargo trays, vehicle body armor), SmartDitch (channel lining systems for stormwater, erosion control, and irrigation), and DuraTrek (construction mats) brands, distributed through a proprietary e-commerce storefront, the Amazon marketplace, and a North American retail network, with additional reach into the UK, Canada, and Australia.
The company operates three manufacturing facilities — Portage, Wisconsin; Arlington, Texas; and Lerma, Mexico — and is a subsidiary of Kruger Family Industries, a diversified manufacturing conglomerate that also controls TriEnda Holdings. Penda holds ISO 14001:2015 environmental management certification and runs a production mix of approximately 50% internal regrind, 20% compound, and 30% virgin material, supporting its 100% recyclable HDPE positioning. No public financials, funding rounds, or management team details are disclosed in available materials.
Penda firmographics
Firmographics- Name
- Penda
- Legal name
- Penda Corporation
- Website
- https://penda.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Penda is the largest heavy-gauge thermoformer in North America, providing custom thermoformed plastic solutions to heavy truck OEMs (Daimler, Navistar, Paccar) and branded aftermarket and infrastructure products (DuraLiner, SmartDitch, DuraTrek). It operates manufacturing facilities in Wisconsin, Texas, and Mexico as a subsidiary of Kruger Family Industries.
- Ownership category
- akta.pro rank
Penda industry classification
Industry- Product category
- Thermoformed Plastics Manufacturing
- NAICS
- Plastics Product Manufacturing (3261), Plastics and Rubber Products Manufacturing (326)
- SIC
- Miscellaneous Plastics Products (3080), Plastics Products, Nec (3089)
- akta.pro primary industry
- Custom Thermoforming & Contract Manufacturing (IMANAHAI)
- akta.pro secondary industries
- Industrial & Protective Thermoformed Packaging (Dunnage, Trays, Clamshells) (IMANAHAC), Material Handling Protective Accessories (Slip Sheets, Corner Boards, Pallet Collars) (IMALAFAN)
Keywords
Where Penda is headquartered
LocationHeadquarters
- HQ city
- Portage
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Penda business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Custom OEM Thermoforming Solutions: B2B revenue from designing and manufacturing custom thermoformed products for automotive OEMs, heavy truck manufacturers, and industrial customers. Services include engineering, tooling, production, and assembly.
- DuraLiner Aftermarket Accessories: Sale of branded aftermarket automotive accessories including drop-in bedliners, rooftop cargo boxes, bed dividers, and trail defender products through retail and e-commerce channels.
- SmartDitch Water Management Products: Sale of water management channel lining systems including SmartDitch trapezoidal and MegaDitch products for drainage, erosion control, and irrigation applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom OEM Solutions - Quote-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Penda product offering
Product offeringCore offering
Penda designs, engineers, and manufactures custom heavy-gauge thermoformed plastic products for automotive, heavy truck, agricultural, construction, and industrial OEMs. It also sells branded aftermarket products including DuraLiner truck bedliners and accessories, SmartDitch water management systems, and DuraTrek construction mats.
Product overview
Penda is a manufacturing company and the world's leader in custom thermoforming solutions, operating as the largest heavy gauge thermoformer in North America. The company's product portfolio is organized around two main sub-brands: DuraLiner for automotive accessories (including truck bed protection products like Premium Drop-In Bedliners, Roof Top Cargo Boxes, Bed Dividers, DuraGrip Magnetic Cargo Tray, and Trail Defender vehicle armor) and SmartDitch for water management solutions (including Trapezoidal Ditch Liner, MegaDitch System, and related fittings). Additionally, they offer DuraTrek Construction Mats for terrain protection and Custom Thermoformed Solutions serving automotive OEM, heavy truck, construction, agricultural, and recreational industries. The company operates facilities in the United States (Portage, Wisconsin and Arlington, Texas) and Mexico (Lerma).
Differentiator
Problem solved
Functional benefit
Brands
- DuraLiner: Premium drop-in truck bedliners, rooftop cargo boxes, bed dividers, and vehicle armor products for automotive accessories.
- SmartDitch
- DuraTrek
Products and services
- Custom Thermoformed Solutions Custom heavy-gauge thermoforming solutions for automotive, construction, agricultural, and recreational industries, offering engineering design, thermoforming and extrusion, and finishing and assembly capabilities for OEM customers.
- DuraLiner DuraLiner is a sub-brand producing large-format thermoformed automotive accessories including truck bed protection products, cargo management solutions, and vehicle body armor.
- DuraLiner Premium Drop-In Bedliners Premium drop-in truck bedliners engineered to maximize cargo space and fuel efficiency with custom fit for trucks including Chevrolet, Ford, GMC, Dodge, Toyota, and Nissan; shock-absorbing technology 7X better than spray-on bedliners.
- DuraLiner Roof Top Cargo Boxes Lightweight and durable rooftop cargo boxes available in 10, 16, and 20 cubic feet sizes, made from UV-protected recyclable material with watertight and lockable design.
- DuraLiner Bed Dividers Truck bed dividers that keep cargo within reach and prevent shifting, featuring easy no-drill installation, UV-protected finish, and ribbed HDPE design.
- DuraGrip Magnetic Cargo Tray The first-ever protective magnetic cargo tray providing organization and storage space with a textured grip bottom and heavy-duty magnets to secure items during travel.
- DuraLiner Trail Defender Vehicle body armor designed to protect vehicle exteriors during off-road adventures and daily commutes, featuring 2mm ABS panels with Armor Lock attachment system requiring no drilling.
- SmartDitch Flexible HDPE ditch lining system for water flow control, providing leak-free channel lining for stormwater management, erosion control, irrigation, and water clarification applications.
- SmartDitch Trapezoidal Ditch Liner UV-resistant HDPE corrugated channel lining system available in 12 inch and 24 inch depths for regulating water flow from flat to steep grades.
- MegaDitch System Expandable channel lining system designed for rehabilitation of large concrete-lined and earthen ditches and canals, featuring adjustable sidewalls to conform to various slopes and grades.
- DuraTrek Construction Mats Heavy-duty polyethylene construction mats for creating durable temporary access roads, staging areas, and work platforms in challenging construction environments, featuring interlocking design and weather resistance.
- DuraLiner Dumpster Lids 100% recyclable HDPE dumpster lids for the waste management industry, offered as a low-cost, durable, and easy-to-use solution.
Quantifiable outcome
- Shock-absorbing technology 7X better than spray-on bedliners
- +3 more outcomes
Companies that use Penda
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles3 records
Penda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Penda partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- DaimlercorePenda acted as the lead engineering group for design-to-spec and testing of all parts designed for the Daimler 38N Cascadia Driver's Lounge. Worked as resident engineers with Daimler's internal team to develop ready-to-install components for their premium cab option. Project took 3 years from concept to launch.
- NavistarcorePenda supplies sophisticated portfolio of cargo management and vehicle protection products to Navistar for heavy truck applications.
- PaccarcorePenda provides cargo management and vehicle protection solutions for Paccar's heavy truck OEM products.
- AmazonmajorDuraLiner products including bedliners, rooftop cargo boxes, bed dividers, and magnetic cargo trays are sold through Amazon marketplace as a distribution channel for aftermarket automotive accessories.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Penda competitors and assessment
Company assessmentDirect peers
- TriEnda Holdings: Sister company under Kruger Family Industries providing thermoformed material handling solutions, pallets, and totes; directly comparable as a custom thermoformer serving industrial B2B customers from a similar Wisconsin base.
- Spencer Industries: Heavy-gauge thermoformer serving heavy truck, automotive, medical, and industrial OEMs; comparable custom thermoforming capability, similar OEM customer base, and overlapping thermoplastic materials (HDPE, ABS).
- Wilbert Plastic Services: Custom heavy-gauge thermoformer serving agricultural, construction, and industrial OEMs; directly comparable in custom thermoforming processes, materials, and OEM go-to-market.
- Plastics Unlimited: Custom thermoformer specializing in heavy-gauge parts for agricultural, industrial, and transportation customers; comparable process technology and end-market mix.
- Letica Corporation: Thermoformed plastics manufacturer producing rigid packaging, containers, and custom industrial products; comparable thermoforming capabilities with overlap in custom industrial parts.
- Yakima Products: Manufacturer of rooftop cargo boxes, bed racks, and truck/SUV cargo accessories; directly comparable as a competing rooftop cargo box and aftermarket truck accessory brand sold through retail and e-commerce.
- BedRug: Drop-in truck bedliner brand sold through automotive aftermarket retail and e-commerce channels; directly comparable aftermarket positioning to DuraLiner bedliners and similar consumer truck accessory customer base.
Broad incumbents
- Rev Group (E-One / KME): Large diversified manufacturer of specialty vehicles including heavy trucks and buses; uses thermoformed and composite interior components at scale, representing both an adjacent capability and a potential OEM customer overlap with Penda's heavy truck work.
- Thule Group: Global leader in rooftop cargo boxes, carriers, and outdoor/transportation accessories; comparable DuraLiner rooftop cargo box product format at significantly larger scale and broader international distribution.
- ADS (Advanced Drainage Systems): Leading manufacturer of HDPE drainage and water management products for stormwater and agricultural applications; comparable material (HDPE corrugated) and end-use overlap with SmartDitch channel lining systems.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Penda social profiles
Digital presencePenda compliance and trust
Trust signalCompliance1 record
Penda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Penda leadership team
Management profileNumber of profiles
Profiles1 record
Penda subsidiaries and ownership
Company hierarchySubsidiaries2 records
Penda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Penda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Penda
What does Penda do?
Penda designs, engineers, and manufactures custom heavy-gauge thermoformed plastic products for automotive, heavy truck, agricultural, construction, and industrial OEMs. It also sells branded aftermarket products including DuraLiner truck bedliners and accessories, SmartDitch water management systems, and DuraTrek construction mats.
Is Penda a public or private company?
Penda is a private company. It is classified as family owned and is currently operating.
When was Penda founded?
Penda was founded in 1975. It employs 251 to 500 people.
Where is Penda based?
Penda is headquartered in Portage, United States, in the North America region.
How does Penda make money?
Three revenue lines are on record. Custom OEM Thermoforming Solutions are the primary driver. The others are duraLiner Aftermarket Accessories and smartDitch Water Management Products.
Who are Penda's main competitors?
Direct peers on record are TriEnda Holdings, Spencer Industries, Wilbert Plastic Services, Plastics Unlimited, Letica Corporation, Yakima Products and BedRug. Broad incumbents are Rev Group (E-One / KME), Thule Group and ADS (Advanced Drainage Systems).
Does Penda have an API?
No public API is recorded for Penda.
What industry is Penda in?
Penda's product category is Thermoformed Plastics Manufacturing. Its primary akta.pro industry code is IMANAHAI, Custom Thermoforming & Contract Manufacturing, with a secondary code of IMANAHAC, Industrial & Protective Thermoformed Packaging (Dunnage, Trays, Clamshells). Its NAICS code is 3261 and its SIC code is 3080.