Penda

What Penda does

Penda Corporation is the largest heavy-gauge thermoformer in North America, founded in 1975 and headquartered in Portage, Wisconsin. The company designs, engineers, tools, and manufactures custom thermoformed plastic components and assemblies using HDPE, ABS, and TPO materials, with integrated extrusion, finishing, and assembly capabilities. It serves heavy truck OEMs (Daimler, Navistar, Paccar) as a Tier-1 supplier of cab interior and cargo management systems, and operates a multi-vertical business across automotive OEM, agriculture, construction, recreational, water management (SmartDitch, MegaDitch), waste management (recyclable HDPE dumpster lids), and construction mats (DuraTrek).

Penda generates revenue through two distinct motions. The first is custom OEM thermoforming: B2B design-to-spec programs sold via enterprise field sales under quote-based, multi-year contracts, including flagship co-development work such as the Daimler 38N Cascadia Driver's Lounge. The second is branded consumer and industrial products, primarily under the DuraLiner (drop-in bedliners, rooftop cargo boxes, bed dividers, magnetic cargo trays, vehicle body armor), SmartDitch (channel lining systems for stormwater, erosion control, and irrigation), and DuraTrek (construction mats) brands, distributed through a proprietary e-commerce storefront, the Amazon marketplace, and a North American retail network, with additional reach into the UK, Canada, and Australia.

The company operates three manufacturing facilities — Portage, Wisconsin; Arlington, Texas; and Lerma, Mexico — and is a subsidiary of Kruger Family Industries, a diversified manufacturing conglomerate that also controls TriEnda Holdings. Penda holds ISO 14001:2015 environmental management certification and runs a production mix of approximately 50% internal regrind, 20% compound, and 30% virgin material, supporting its 100% recyclable HDPE positioning. No public financials, funding rounds, or management team details are disclosed in available materials.

Name

Penda

Legal name

Penda Corporation

Website

https://penda.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

251–500 employees

Short description

Penda is the largest heavy-gauge thermoformer in North America, providing custom thermoformed plastic solutions to heavy truck OEMs (Daimler, Navistar, Paccar) and branded aftermarket and infrastructure products (DuraLiner, SmartDitch, DuraTrek). It operates manufacturing facilities in Wisconsin, Texas, and Mexico as a subsidiary of Kruger Family Industries.

Ownership category

akta.pro rank

Product category

Thermoformed Plastics Manufacturing

NAICS

Plastics Product Manufacturing (3261), Plastics and Rubber Products Manufacturing (326)

SIC

Miscellaneous Plastics Products (3080), Plastics Products, Nec (3089)

akta.pro primary industry

Custom Thermoforming & Contract Manufacturing (IMANAHAI)

akta.pro secondary industries

Industrial & Protective Thermoformed Packaging (Dunnage, Trays, Clamshells) (IMANAHAC), Material Handling Protective Accessories (Slip Sheets, Corner Boards, Pallet Collars) (IMALAFAN)

Keywords

• Heavy-gauge thermoforming
• Custom OEM manufacturing
• Truck bedliners
• Water management systems
• Thermoformed plastic products

Headquarters

HQ city

Portage

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Custom OEM Thermoforming Solutions: B2B revenue from designing and manufacturing custom thermoformed products for automotive OEMs, heavy truck manufacturers, and industrial customers. Services include engineering, tooling, production, and assembly.
2. DuraLiner Aftermarket Accessories: Sale of branded aftermarket automotive accessories including drop-in bedliners, rooftop cargo boxes, bed dividers, and trail defender products through retail and e-commerce channels.
3. SmartDitch Water Management Products: Sale of water management channel lining systems including SmartDitch trapezoidal and MegaDitch products for drainage, erosion control, and irrigation applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Penda designs, engineers, and manufactures custom heavy-gauge thermoformed plastic products for automotive, heavy truck, agricultural, construction, and industrial OEMs. It also sells branded aftermarket products including DuraLiner truck bedliners and accessories, SmartDitch water management systems, and DuraTrek construction mats.

Product overview

Penda is a manufacturing company and the world's leader in custom thermoforming solutions, operating as the largest heavy gauge thermoformer in North America. The company's product portfolio is organized around two main sub-brands: DuraLiner for automotive accessories (including truck bed protection products like Premium Drop-In Bedliners, Roof Top Cargo Boxes, Bed Dividers, DuraGrip Magnetic Cargo Tray, and Trail Defender vehicle armor) and SmartDitch for water management solutions (including Trapezoidal Ditch Liner, MegaDitch System, and related fittings). Additionally, they offer DuraTrek Construction Mats for terrain protection and Custom Thermoformed Solutions serving automotive OEM, heavy truck, construction, agricultural, and recreational industries. The company operates facilities in the United States (Portage, Wisconsin and Arlington, Texas) and Mexico (Lerma).

Differentiator

Problem solved

Functional benefit

Brands

• DuraLiner: Premium drop-in truck bedliners, rooftop cargo boxes, bed dividers, and vehicle armor products for automotive accessories.
• SmartDitch
• DuraTrek

Products and services

• Custom Thermoformed Solutions Custom heavy-gauge thermoforming solutions for automotive, construction, agricultural, and recreational industries, offering engineering design, thermoforming and extrusion, and finishing and assembly capabilities for OEM customers.
• DuraLiner DuraLiner is a sub-brand producing large-format thermoformed automotive accessories including truck bed protection products, cargo management solutions, and vehicle body armor.
• DuraLiner Premium Drop-In Bedliners Premium drop-in truck bedliners engineered to maximize cargo space and fuel efficiency with custom fit for trucks including Chevrolet, Ford, GMC, Dodge, Toyota, and Nissan; shock-absorbing technology 7X better than spray-on bedliners.
• DuraLiner Roof Top Cargo Boxes Lightweight and durable rooftop cargo boxes available in 10, 16, and 20 cubic feet sizes, made from UV-protected recyclable material with watertight and lockable design.
• DuraLiner Bed Dividers Truck bed dividers that keep cargo within reach and prevent shifting, featuring easy no-drill installation, UV-protected finish, and ribbed HDPE design.
• DuraGrip Magnetic Cargo Tray The first-ever protective magnetic cargo tray providing organization and storage space with a textured grip bottom and heavy-duty magnets to secure items during travel.
• DuraLiner Trail Defender Vehicle body armor designed to protect vehicle exteriors during off-road adventures and daily commutes, featuring 2mm ABS panels with Armor Lock attachment system requiring no drilling.
• SmartDitch Flexible HDPE ditch lining system for water flow control, providing leak-free channel lining for stormwater management, erosion control, irrigation, and water clarification applications.
• SmartDitch Trapezoidal Ditch Liner UV-resistant HDPE corrugated channel lining system available in 12 inch and 24 inch depths for regulating water flow from flat to steep grades.
• MegaDitch System Expandable channel lining system designed for rehabilitation of large concrete-lined and earthen ditches and canals, featuring adjustable sidewalls to conform to various slopes and grades.
• DuraTrek Construction Mats Heavy-duty polyethylene construction mats for creating durable temporary access roads, staging areas, and work platforms in challenging construction environments, featuring interlocking design and weather resistance.
• DuraLiner Dumpster Lids 100% recyclable HDPE dumpster lids for the waste management industry, offered as a low-cost, durable, and easy-to-use solution.

Quantifiable outcome

• Shock-absorbing technology 7X better than spray-on bedliners
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and major.

• DaimlercoreStrategic or Co-development PartnerPenda acted as the lead engineering group for design-to-spec and testing of all parts designed for the Daimler 38N Cascadia Driver's Lounge. Worked as resident engineers with Daimler's internal team to develop ready-to-install components for their premium cab option. Project took 3 years from concept to launch.
• NavistarcoreStrategic or Co-development PartnerPenda supplies sophisticated portfolio of cargo management and vehicle protection products to Navistar for heavy truck applications.
• PaccarcoreStrategic or Co-development PartnerPenda provides cargo management and vehicle protection solutions for Paccar's heavy truck OEM products.
• AmazonmajorChannel Partner/ Reseller/ DistributorDuraLiner products including bedliners, rooftop cargo boxes, bed dividers, and magnetic cargo trays are sold through Amazon marketplace as a distribution channel for aftermarket automotive accessories.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TriEnda Holdings: Sister company under Kruger Family Industries providing thermoformed material handling solutions, pallets, and totes; directly comparable as a custom thermoformer serving industrial B2B customers from a similar Wisconsin base.
• Spencer Industries: Heavy-gauge thermoformer serving heavy truck, automotive, medical, and industrial OEMs; comparable custom thermoforming capability, similar OEM customer base, and overlapping thermoplastic materials (HDPE, ABS).
• Wilbert Plastic Services: Custom heavy-gauge thermoformer serving agricultural, construction, and industrial OEMs; directly comparable in custom thermoforming processes, materials, and OEM go-to-market.
• Plastics Unlimited: Custom thermoformer specializing in heavy-gauge parts for agricultural, industrial, and transportation customers; comparable process technology and end-market mix.
• Letica Corporation: Thermoformed plastics manufacturer producing rigid packaging, containers, and custom industrial products; comparable thermoforming capabilities with overlap in custom industrial parts.
• Yakima Products: Manufacturer of rooftop cargo boxes, bed racks, and truck/SUV cargo accessories; directly comparable as a competing rooftop cargo box and aftermarket truck accessory brand sold through retail and e-commerce.
• BedRug: Drop-in truck bedliner brand sold through automotive aftermarket retail and e-commerce channels; directly comparable aftermarket positioning to DuraLiner bedliners and similar consumer truck accessory customer base.

Broad incumbents

• Rev Group (E-One / KME): Large diversified manufacturer of specialty vehicles including heavy trucks and buses; uses thermoformed and composite interior components at scale, representing both an adjacent capability and a potential OEM customer overlap with Penda's heavy truck work.
• Thule Group: Global leader in rooftop cargo boxes, carriers, and outdoor/transportation accessories; comparable DuraLiner rooftop cargo box product format at significantly larger scale and broader international distribution.
• ADS (Advanced Drainage Systems): Leading manufacturer of HDPE drainage and water management products for stormwater and agricultural applications; comparable material (HDPE corrugated) and end-use overlap with SmartDitch channel lining systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIwtputDRpveVdbSdOug6hA
• Facebookfacebook.com/PendaForm
• LinkedInlinkedin.com/company/penda-corporation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Penda