Red River Brewing
Red River Brewing & Distillery is a family-owned brewery and distillery in Red River, New Mexico, operating a brewery/restaurant and a tasting room that produce 18 craft beers and 11 spirit styles at 8,750 feet elevation, serving tourists, locals, and NM/TX wholesale buyers.
- Company typePrivate
- Founded2018
- HeadquartersRed River, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Red River Brewing does
Red River Brewing & Distillery is a privately held, family-owned brewery and distillery founded in 2018 in Red River, New Mexico. It operates two physical locations on Main Street: a brewery and full-service restaurant (217 W Main St) open for lunch and dinner daily with 18 taps of house-brewed craft beer, and a state-of-the-art distillery and tasting room (619 E Main St) offering daily distillery tours, spirit tastings, and bottle sales. Its core production technology is small-batch craft brewing and distilling at 8,750 feet elevation using pure, cold Red River mountain water sourced at the source, a positioning the company emphasizes as a flavor and quality differentiator.
The product portfolio spans 11 spirit styles — vodka, rum, spiced rum, gin, agave, añejo agave, sotol, bacanora, single malt, bourbon, and rye — with Silver King Vodka serving as the flagship and most decorated SKU, alongside an 18-tap craft beer lineup including the Lazy Bear Blonde, rotating stouts, and a house-made root beer. The distillery has accumulated an unusually dense awards portfolio across ADI, ASCoT, LAISC, The Fifty Best, San Francisco World Spirits Competition, USA Today 10Best, and the KRQE Best of the Land of Enchantment for Best Distillery. On-site production is complemented by packaged to-go formats (32 oz cans, 64 oz growlers, spirit bottles, limited premade cocktails) and direct-shipping for merchandise.
The business model is hybrid direct-to-consumer and wholesale. DTC revenue comes from on-premise food, beer, cocktail, and retail sales at both locations, while wholesale revenue is generated through liquor store and on-premise distribution in New Mexico and Texas, managed by a dedicated Director of Sales. Customer segments split between walk-in tourists and locals at the Red River locations (the primary segment) and SMB wholesale buyers in NM and TX. Pricing is transaction-based across the menu, with entrees ranging from roughly $6 to $49, cocktails at $11.50-$15, and a 2% cash discount applied at point of sale.
Red River Brewing firmographics
Firmographics- Name
- Red River Brewing
- Legal name
- Red River Brewing & Distillery
- Website
- https://redriverbrewing.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Red River Brewing & Distillery is a family-owned brewery and distillery in Red River, New Mexico, operating a brewery/restaurant and a tasting room that produce 18 craft beers and 11 spirit styles at 8,750 feet elevation, serving tourists, locals, and NM/TX wholesale buyers.
- Ownership category
- akta.pro rank
Red River Brewing industry classification
Industry- Product category
- Craft Brewing and Distilling
- NAICS
- Distilleries (312140), Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080), Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Taprooms & Brewpubs (CRANACAF), Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)
Keywords
Where Red River Brewing is headquartered
LocationHeadquarters
- HQ city
- Red River
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Red River Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- On-site Food Service: Full-service restaurant serving lunch and dinner daily, offering New Mexico staples, Texas traditions, and modern bar fare. Revenue from dine-in customers at the brewery/restaurant location.
- On-site Beer and Cocktail Sales: 18 taps of craft beer and specialty cocktails made with house-distilled spirits sold to walk-in customers at the tasting room and restaurant.
- Retail Spirits and Beer Sales: To-go sales of 32 oz cans, 64 oz growlers of beer, limited premade cocktails, bottles of spirits, and merchandise directly to consumers at both locations.
- Wholesale Distribution: Director of Sales manages wholesale distribution of handcrafted spirits and beer in New Mexico and Texas through liquor stores and potentially grocery stores.
- Merchandise Sales: Merchandise including apparel sold at locations and available for shipping via email order.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Full food and beverage menu with dine-in service |
| Unit Pricing | Pay-as-you-go | Specialty and classic cocktails |
| Unit Pricing | Pay-as-you-go | Wine selection by the glass |
| Unit Pricing | Pay-as-you-go | Kids meals and non-alcoholic beverages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Red River Brewing product offering
Product offeringCore offering
Red River Brewing & Distillery is a combined brewery and distillery producing craft beer and spirits on-site at 8,750 feet elevation in Red River, New Mexico using pure mountain water. The company operates a full-service restaurant and a tasting room, offering 18 taps of craft beer, 11 styles of award-winning craft spirits, hand-crafted cocktails, and packaged to-go beverages and merchandise. It sells directly to consumers through its two locations and distributes spirits wholesale in New Mexico and Texas.
Product overview
Red River Brewing & Distillery operates as a combined brewery and distillery producing craft beer and spirits on-site in Red River, New Mexico at 8,750' elevation. The company offers 18 taps of house-made craft beer including the Lazy Bear Blonde, roasty stouts, and homemade root beer. Their spirit portfolio includes 11 styles: Silver King Vodka, Purkapile White Rum, Cabresto Cañón Agave Spirit, Mallette Bros. Gin, Gila Monster Bacanora, Rio Grande Sotol, Black Copper Rye Whiskey, Goose Creek Bourbon, Jacks & Sixes Spiced Rum, Calhoun Family Reserve Single Malt Whiskey, and Vermejo Añejo Agave Spirit. The company operates a full-service restaurant and distillery tasting room, with distribution in New Mexico and Texas.
Differentiator
Problem solved
Functional benefit
Products and services
- Craft Beer Small-batch craft beer brewed on-site at 8,750 feet elevation using pure Red River mountain water. Available as 18 taps at the brewery/restaurant, with to-go options in 32 oz cans and 64 oz growlers. Targets craft beer enthusiasts visiting Red River, NM.
- Silver King Vodka Award-winning craft vodka distilled at high elevation using pure mountain water. Known for a crisp nose, lush full body, soft mouthfeel, and a clean, slightly sweet finish. Sold at the tasting room and wholesale in NM and TX.
- Purkapile White Rum Craft white rum made from pure cane sugar using a traditional Caribbean recipe and double-distilled, with nuanced flavor from high-elevation distillation. Silver Medal winner for Best White Rum at the 2024 Los Angeles International Spirits Competition.
- Cabresto Cañón Agave Spirit Organic agave spirit made from 100% Organic Blue Agave imported from Jalisco, Mexico, fermented and distilled at high elevation. Designed as a New Mexico agave spirit that rivals tequila. Recognized by The Fifty Best (2025 Best Agave Spirit) and the San Francisco World Spirits Competition (2019).
- Mallette Bros. Gin Piney juniper and mountain flower botanical gin distilled into a classic sipping style. Named after Red River's three founding brothers. 2024 Double Gold for Best Gin from The Fifty Best.
- Gila Monster Bacanora Traditional Mexican agave spirit from Sonora with a peppery, smoky bite. Drawn from a 300-year-old tradition once banned for its reputed danger. 2024 Best Bacanora Gold from the Las Vegas Global Spirits Awards.
- Rio Grande Sotol Spirit distilled from the wild Sotol (desert spoon) plant native to northern Mexico and the American Southwest, featuring a smoky nose and earthy sweetness.
- Black Copper Rye Whiskey Rye whiskey made from 51% rye and 24% barley, aged 5 years in charred white oak barrels. Rich body, slight spice, and medium mouthfeel fading to pepper and oak. Recognized at the 2019 San Francisco Spirits Competition.
- Goose Creek Bourbon Bourbon aged 6 years in white oak barrels, with vanilla, caramel, and charred oak notes. Burns hot upfront but finishes clean and slightly sweet.
- Jacks & Sixes Spiced Rum Craft spiced rum flavored with cardamom, cinnamon, Madagascar vanilla beans, cloves, and black peppercorn. Double gold medal winner.
- Calhoun Family Reserve Single Malt Whiskey Limited edition American Single Malt Whiskey distilled and aged for years in charred American oak, finished in small-batch casks and hand-bottled. Features caramel and vanilla notes.
- Vermejo Añejo Agave Spirit Agave spirit aged one year in white oak ex-bourbon barrels, featuring caramel, vanilla, earthy oak, and spice notes with a mellow, slow-burning finish.
- Brewery & Restaurant Full-service restaurant at 217 W Main Street, Red River, NM, serving lunch and dinner daily with New Mexico staples, Texas traditions, and modern bar fare, complemented by 18 taps of on-site brewed craft beer. Targets dine-in customers and families.
- Distillery & Tasting Room State-of-the-art distillery and tasting room at 619 E Main Street, Red River, NM, offering specialty cocktails, spirit flights, bottle sales, and daily distillery tours at 4:30 PM. Targets visitors interested in craft spirits experiences.
- Cocktails Hand-crafted specialty and classic cocktails made with house-distilled spirits, including house signatures like Gila Monster Margarita, Sotol Paloma, and Mountain Mama, plus classic cocktail options. Sold at the brewery/restaurant and distillery tasting room.
- Packaged Beer & Spirits To-Go Retail to-go packaged beer and spirits available at both locations, including 32 oz cans, 64 oz growlers of beer, limited premade cocktails, and bottles of house-distilled spirits for off-premise consumption.
Quantifiable outcome
- 11 spirit styles and 18 beer taps produced on-site
- +2 more outcomes
Companies that use Red River Brewing
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Red River Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Red River Brewing partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Red River Brewing competitors and assessment
Company assessmentDirect peers
- Santa Fe Spirits: New Mexico-based craft distillery producing vodka, gin, whiskey, and other spirits. Direct peer operating in the same state with comparable product mix and craft positioning, though with broader distribution.
- High West Distillery: Utah-based craft distillery and restaurant in Park City mountain town offering tours, tastings, and on-premise food service. Closest business model analog combining distillery, restaurant, and tasting room in a destination mountain setting.
- Stranahan's Whiskey: Colorado craft whiskey distillery producing single malt whiskey with strong regional brand. Comparable mountain west craft whiskey producer with tasting room and direct-to-consumer focus.
- Laws Whiskey House: Colorado-based grain-to-bottle craft distillery producing bourbon, rye, and American whiskey. Comparable craft whiskey producer in mountain west with award-winning products and direct-to-consumer emphasis.
- Treaty Oak Distilling: Texas craft distillery producing whiskey, gin, vodka, and rum with restaurant and tasting room. Directly comparable as a craft distillery operating in Red River Brewing's wholesale market (Texas).
- Whiskey Del Bac: Arizona-based craft distillery producing mesquite-smoked single malt whiskey. Comparable mountain west craft distillery emphasizing terroir and small-batch production with tasting room.
- Marble Brewery: New Mexico craft brewery operating taprooms and distributing across the Southwest. Comparable craft beer producer in the same state with multi-location taproom model.
- Wilderness Trail Distillery: Kentucky craft bourbon and rye distillery with award-winning products and direct-to-consumer focus. Comparable craft whiskey producer with similar portfolio approach and DTC emphasis.
Regional players
- Enchanted Circle Brewing Company: New Mexico craft brewery located in Angel Fire, near Red River. Regional peer in northern NM mountain region with similar craft beer focus and local tourism dependency.
Broad incumbents
- Milestone Brands: Texas-based spirits company owning multiple craft and premium brands (including Treaty Oak, Dulce Vida Tequila). Broad incumbent with portfolio approach to craft spirits, demonstrating scale model Red River could potentially partner with or compete against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Red River Brewing social profiles
Digital presenceRed River Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red River Brewing leadership team
Management profileNumber of profiles
Profiles6 records
Red River Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red River Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red River Brewing
What does Red River Brewing do?
Red River Brewing & Distillery is a combined brewery and distillery producing craft beer and spirits on-site at 8,750 feet elevation in Red River, New Mexico using pure mountain water. The company operates a full-service restaurant and a tasting room, offering 18 taps of craft beer, 11 styles of award-winning craft spirits, hand-crafted cocktails, and packaged to-go beverages and merchandise. It sells directly to consumers through its two locations and distributes spirits wholesale in New Mexico and Texas.
Is Red River Brewing a public or private company?
Red River Brewing is a private company. It is classified as family owned and is currently operating.
When was Red River Brewing founded?
Red River Brewing was founded in 2018. It employs 51 to 100 people.
Where is Red River Brewing based?
Red River Brewing is headquartered in Red River, United States, in the North America region.
How does Red River Brewing make money?
Five revenue lines are on record. On-site Food Service is the primary driver. The others are on-site Beer and Cocktail Sales, retail Spirits and Beer Sales, wholesale Distribution and merchandise Sales.
Who are Red River Brewing's main competitors?
Direct peers on record are Santa Fe Spirits, High West Distillery, Stranahan's Whiskey, Laws Whiskey House, Treaty Oak Distilling, Whiskey Del Bac, Marble Brewery and Wilderness Trail Distillery. Enchanted Circle Brewing Company is listed as a regional player. Milestone Brands is listed as a broad incumbent.
Does Red River Brewing have an API?
No public API is recorded for Red River Brewing.
What industry is Red River Brewing in?
Red River Brewing's product category is Craft Brewing and Distilling. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 312140 and its SIC code is 2080.