Toshl Inc.

What Toshl Inc. does

Toshl Inc. is a privately held Delaware-incorporated company headquartered in San Francisco that develops Toshl Finance, a cross-platform personal finance management application available on iOS, Android, and the web. The product enables individual consumers, freelancers, digital nomads, families, and small businesses to track expenses and income, create and monitor budgets, manage finances across multiple currencies, and visualize cash flow through signature interfaces such as the River Flow Graph and Left to Spend indicators. The platform connects to approximately 15,000 banks and financial institutions globally through Plaid and Salt Edge aggregators (with PSD2/Open Banking support in regulated markets) and uses a lightweight personalized categorization engine that learns from user corrections.

The company operates a freemium subscription model: the free tier is limited to two budgets and two accounts, while Toshl Pro (monthly at $1.99 USD, annual, or 3-year) unlocks unlimited budgets and accounts, planning tools, image uploads, and full bank connection access; a higher-end Medici tier is available in select countries. Distribution is product-led growth via app stores and a self-serve web signup, supported by content marketing, organic social, and referral promotions. The company also exposes a public REST API with OAuth2 authentication for third-party developers. Founded in 2012 and led by co-founder/CEO Matic Bitenc and founder/CTO Miha Hribar (the team originates from Slovenia, reflected in multi-language support), Toshl has remained bootstrapped with a 1-10 person team and no disclosed material external funding.

Name

Toshl Inc.

Legal name

Toshl, Inc.

Website

https://toshl.com/

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Toshl Inc. builds Toshl Finance, a cross-platform personal finance and budgeting app for individual consumers, freelancers, digital nomads, families, and small businesses, distributed via iOS, Android, web, and a developer API on a freemium subscription model.

Ownership category

akta.pro rank

Product category

Personal Finance Software

NAICS

Finance and Insurance (52)

SIC

Finance Services (6199)

akta.pro primary industry

BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG)

akta.pro secondary industry

Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)

Keywords

• Personal finance tracking
• Expense tracking app
• Budget management software
• Multi-currency budgeting
• Bank account aggregation

Headquarters

HQ city

Mountain View

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Toshl Pro Subscription: Freemium subscription model with free basic tier and paid Pro tier. Free accounts limited to 2 budgets, 2 accounts, no image uploads, no planning features. Pro unlocks unlimited budgets, accounts, planning tools, image attachments, and bank connections. Subscription available as monthly ($1.99 USD), yearly, or 3-year plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Toshl Finance is a cross-platform personal finance management application available on iOS, Android, and web that lets consumers track expenses and income, create budgets, and visualize financial flows through tools such as the River Flow graph and Left to Spend calculation. The app supports automatic transaction importing from roughly 15,000 banks worldwide via Plaid and Salt Edge aggregators, handles multi-currency tracking across 10+ languages, and offers a freemium model with a paid Pro tier unlocking unlimited budgets, planning, image attachments, and bank connections.

Product overview

Toshl Inc. offers Toshl Finance as its primary personal finance management product, available as a unified cross-platform suite consisting of Android and iOS mobile apps and a web application. The core platform provides expense/income tracking, budget management, bank account connections, multi-currency support, and financial visualizations. The Toshl API provides programmatic access to the platform for developers building integrations. The company also provides comprehensive tutorials and documentation. All products share the same data infrastructure and sync across devices via the user's account.

Differentiator

Problem solved

Functional benefit

Brands

• Toshl Finance: Personal finance, budget and expense tracker app available on Android, iOS and web.

Products and services

• Toshl Finance Cross-platform personal finance and budgeting application for individual consumers that enables expense and income tracking, budget creation with rollover, multi-currency management, bank account connections, recurring entries, receipt photo storage, and financial visualizations including the River Flow graph and Monthly Overview. Available on iOS, Android, and browser as a unified account.
• Toshl API

Quantifiable outcome

• Free 30-day trial available for Pro features to demonstrate value before conversion
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• PlaidcoreTechnology or IntegrationPlaid provides bank and financial account data aggregation for Toshl users in the United States and other supported regions, enabling automatic transaction importing from connected bank accounts.
• Salt EdgecoreTechnology or IntegrationSalt Edge provides bank connection infrastructure supporting thousands of financial institutions worldwide, including European PSD2/Open Banking connections for regulated markets.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Spendee: Czech-based multi-currency budgeting app with bank aggregation and shared wallets. Direct competitor to Toshl in the European/EMU multi-currency segment.
• Empower (formerly Personal Capital): PFM app with bank aggregation, budgeting, and integrated investment tracking. Notable because Toshl users explicitly request investment tracking, which Empower already offers — making it a frequent comparison point for power users.
• PocketGuard: Freemium consumer budgeting app with bank aggregation and "In My Pocket" remaining-spend calculations. Overlaps Toshl's "Left to Spend" feature and serves the same low-friction PFM entry point.
• Wallet by BudgetBakers: Czech-origin PFM app with bank connections, multi-currency, and a B2B (Wallet for Business) tier. Comparable to Toshl on consumer features and a useful reference for Toshl's potential B2B expansion.
• Rocket Money (formerly Truebill): Subscription PFM app with bank aggregation, budgeting, and subscription-cancellation services. VC-backed (incubated by Mr. Money Mustache / Harit Talwar era), directly competes with Toshl for the same freemium consumer segment.
• Monarch Money: Modern subscription-based PFM app with multi-currency support, AI-powered categorization, and household/joint-account collaboration. A newer entrant whose feature set is the most directly competitive with Toshl Pro's roadmap.
• YNAB (You Need A Budget): Subscription-based budgeting app focused on zero-based budgeting across web and mobile. Closest paid-only competitor to Toshl, but with a much higher price point (~$14.99/mo) and stronger budgeting methodology brand.
• Money Lover: Multi-platform (iOS, Android, web) PFM app originating from Vietnam with multi-currency support and bank connections. Closest geographic/multi-currency peer to Toshl, especially for emerging-market users.
• Monefy: Mobile-first (iOS/Android) budgeting app with a focus on quick expense entry and multi-currency. Overlaps Toshl's mobile-centric UX and serves a similar mass-market consumer audience.

Broad incumbents

• Mint (now Credit Karma / Intuit): The historical category-defining free PFM app. Now part of Intuit/Credit Karma, it offers similar expense tracking, budgets, and bank aggregation at a much larger scale — the most-cited direct alternative to Toshl.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Toshl
• GitHubgithub.com/toshl
• Facebookfacebook.com/ToshlFinance
• LinkedInlinkedin.com/company/toshl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toshl Inc.