Shake-N-Go

What Shake-N-Go does

Shake-N-Go, Inc. is a privately held designer, manufacturer, and wholesale distributor of human and synthetic hair products, founded in 1991 and headquartered at 83-85 Harbor Road in Port Washington, New York. The company operates a multi-brand portfolio of more than ten sub-brands (including Freetress, Organique, Glossy, Milkyway, Equal, Girlfriend, Ibiza, Naked, Que, Pure, Saga, Rain, XQ, and EXT) spanning product categories such as hair extensions, wigs, lace front and full lace wigs, closures and frontals, braiding hair, crochet and pre-loop braids, ponytails and buns, and clip-in extensions. Proprietary product technologies include HD Lace for undetectable hairlines, the Secret Pocket Pony Pro expandable/retractable cap, Unilateral Cuticle Alignment in the Glossy Virgin Remy line, Pre-Fluffed Pre-Stretched braiding formats, and an exclusive Human Hair Mastermix blend used in Que Feather Crochet products.

The company sells primarily through a B2B authorized retailer program that vets prospective accounts on geographic territory, financial stability, prior relationship history, and minimum purchase order thresholds, complemented by a direct-to-consumer e-commerce storefront at snghair.com. Distribution within the US is supplemented by a third-party retail partnership via DrugStore.com for online consumer purchases. Pricing is not publicly disclosed and is established on a quote/per-order basis for wholesale accounts. Geographic footprint is concentrated in the United States, with exchange terms restricted to country of purchase. The firm employs between 251 and 500 people and claims the position of the world's largest manufacturer in its product categories; no revenue figures, funding rounds, or institutional ownership are disclosed in available sources.

Name

Shake-N-Go

Legal name

Shake-N-Go, Inc.

Website

https://snghair.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

Shake-N-Go is a privately held Port Washington, NY-based manufacturer and wholesale supplier of human and synthetic hair extensions, wigs, braids, and accessories, distributing through authorized retailers and DTC e-commerce across 10+ sub-brands including Freetress, Organique, and Glossy.

Ownership category

akta.pro rank

Product category

Hair Extensions and Wigs Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Extensions, Wigs & Hairpieces (CRABABAH)

akta.pro secondary industry

Hair Accessories (Headbands, Clips, Scrunchies) (CRAAAJAI)

Keywords

• Hair extensions manufacturing
• Wig wholesale distribution
• Braiding hair products
• Human hair weaves
• Lace front wigs

Headquarters

HQ city

Port Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale B2B Sales: Shake-N-Go operates primarily as a wholesale manufacturer, selling hair products to authorized retailers. Prospective retailers must apply and meet criteria including geographic territory needs, financial stability, retail experience, and minimum purchase order requirements.
2. Direct-to-Consumer E-commerce: Products sold directly to consumers through the company's e-commerce website www.snghair.com, featuring online shopping cart functionality.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Shake-N-Go designs, manufactures, and distributes human and synthetic hair products including hair extensions, weaves, wigs, lace fronts, closures, braiding hair, crochet braids, ponytails, and accessories. The company sells primarily through an authorized wholesale retailer network, with secondary direct-to-consumer sales via its own e-commerce website snghair.com.

Product overview

Shake-N-Go is a hair extensions, wigs, hairpieces, and accessories company established in 1991, claiming to be the world's largest manufacturer in this space. The company offers a multi-brand portfolio including FREETRESS (braids, crochet, wefts, wigs), EQUAL (lace fronts, buns, wigs), GIRLFRIEND (virgin human hair wigs), GLOSSY (Virgin Remy hair extensions), IBIZA (human hair wefts), ORGANIQUE (tangle-free weaves and crochet), NAKED (premium human hair wigs), QUE (feather crochet), MILKYWAY (clip-in extensions), PURE, RAIN, SAGA, and XQ. The product range spans human hair and synthetic options across braiding hair, weaves, closures, frontals, lace wigs, half wigs, ponytails, buns, clip-ins, and bang pieces. The company operates primarily in the US market through authorized retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Freetress: Hair extensions, braids, crochet hair, wigs, ponytails, and accessories brand featuring pre-looped, pre-fluffed, and various curl patterns
• Organique
• Glossy
• Milkyway
• Equal
• Girlfriend
• Ibiza
• Pure
• Que
• Saga
• Rain
• XQ

Products and services

• Lace Wigs Full lace, lace front, and lace part wigs across multiple sub-brands featuring HD lace for natural-looking hairlines. Sold to consumers and beauty retailers.
• Braiding Hair Bulk braiding hair in multiple textures including Afro Kinky, Cuban Twist, French Curl, Boho, and Water Wave styles, available across Freetress and other brands.
• Crochet Braids and Twists Pre-looped crochet braids and twists in various curl patterns including Poppin Twist, Water Wave, Deep Twist, and Bohemian styles.
• Ponytails and Buns Drawstring and clip-on ponytails, including the Secret Pocket Pony Pro with expandable cap opening, plus various bun styles.
• Closures and Frontals Lace closures (4x4, 5x5, 13x4) and frontals in various sizes, available in HD lace with 100% virgin human hair options.
• Clip-In Hair Extensions Clip-in hair extensions in various lengths and styles including straight, curly, Yaky, and coily textures from multiple brands such as Milkyway and EXT.
• Human Hair Weaves 100% human hair wefts in various textures including Body Wave, Straight, Yaky, Curly, and Wet & Wavy styles from multiple premium brands including Glossy, Saga, Rain, Ibiza, and Pure.
• Que Feather Crochet Crochet hair product line featuring exclusive Human Hair Mastermix blend and elastic band loop for easy installation and comfortable wear.
• Harmony Lace Wigs Glueless lace wigs designed for women with sophisticated styling and a color collection for elegance.
• Golden Wigs Human hair wig collection featuring timeless classic looks and trendy styles for women.
• Freshfit Wigs Comfortable, natural-looking wigs designed for everyday wear with simple, stylish options.
• Freetress Aerolite Braid Lightweight braiding hair designed for effortless styling with smooth, tangle-free wear.
• HH Secret Pocket Pony Pro 100% human hair ponytail with an upgraded expandable and retractable cap opening that accommodates all hair types effortlessly.
• Style Pro 100 Multi-pack pre-looped braids with 100 strands per pack designed for crochet application and maximum style with minimal effort.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sensationnel / Outre: Sensationnel (including the Outre brand) is one of the largest competitors in the synthetic and human hair extensions, wigs, and braiding categories, distributed through similar beauty supply and mass retail channels. Highly comparable in product breadth, channel strategy, and target consumer demographic.
• Bobbi Boss: Bobbi Boss designs and manufactures hair extensions, wigs, braids, and crochet hair for the same multicultural beauty supply channel. Directly comparable product portfolio (braids, crochet, lace wigs, weaves) and similar wholesale-to-retail GTM motion.
• Janet Collection: Janet Collection is a major manufacturer and wholesaler of premium human and synthetic hair extensions, wigs, and styling products. Directly competes across product categories (braids, crochet, lace front wigs) with overlap in target retailers and end consumers.
• It'S Hair: It'S Hair designs and supplies crochet, braiding, weaving, and lace wig products to the same beauty supply wholesale channel. Closely comparable in product type, price tiering, and target retail customers.
• Model Model Hair: Model Model is a hair manufacturer and wholesaler offering braiding hair, crochet, weaves, wigs, and lace products with similar brand portfolio structure. Direct competitor in the wholesale beauty supply channel with overlapping product categories.
• Indique Hair: Indique is a premium human hair extensions and wigs brand that competes with Shake-N-Go's premium lines (Glossy, NAKED, Girlfriend). Comparable in human hair sourcing focus and premium-tier positioning, though more DTC-skewed.

Emerging players

• Mayvenn: Mayvenn is a hair extensions brand focused on the professional stylist channel and direct-to-consumer sales, partnering with stylists to fulfill orders. Comparable product category (extensions, wigs) but differentiated by stylist-network distribution model.

Broad incumbents

• Great Lengths: Great Lengths is a global premium hair extensions brand with patented application methods and salon-channel distribution. Comparable at the human hair extensions category level but operates in higher-end salon channel rather than beauty supply retail.
• HairUWear / Jon Renau: HairUWear (parent of Jon Renau, Raquel Welch, Gabor) is a major wig and hairpiece manufacturer with broad distribution through salons, department stores, and specialty retailers. Comparable in wigs and hairpieces category, with overlap in HD lace and lace front product lines.
• Henkel (Beauty Hair division): Henkel owns Sensationnel, Outre, and other hair care brands, making it a broad incumbent with global scale across both consumer hair care and professional hair products. Comparable at the category level as a competing manufacturer-distributor with far larger resources.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/shakengo_hair/?utm_source=ig_embed&utm_campaign=loading
• Xx.com/milkywayhair

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shake-N-Go