elunic Media GmbH

What elunic Media GmbH does

elunic Media GmbH is a Munich-based private industrial AI and IIoT software specialist serving European manufacturing enterprises. The company offers three core product lines: AI.SEE™, a deep-learning-based computer vision platform for automated visual quality inspection (surface defects, weld seams, cracks, casting defects) achieving claimed >99% accuracy and 30-50% scrap reduction; eluna Multi Agent (rebranded from ShopfloorGPT in 2025), an open-source multi-agent AI platform for autonomous service, maintenance, and document workflows; and shopfloor.io, an IIoT software kit for machine connectivity, OEE visualization, and predictive maintenance. Underlying these is the elunic SCALE base platform, licensed to the related entity elunic Systems GmbH.\n\nThe company's revenue model combines professional services (consulting, custom software development, integration) with software licensing for AI.SEE™ and shopfloor.io, supported by marketplace distribution (SAP Store, AWS, Microsoft Azure). GTM is enterprise field sales with event presence at industrial trade shows (Vision, German Mechanical Engineering Summit). The customer base spans 60+ reference accounts across automotive (BMW, Volkswagen, Mercedes-Benz, thyssenkrupp, Brose), steel (voestalpine), machinery (GROB-WERKE, SCHUNK, Weber Maschinenbau, Güdel), pharmaceutical (B. Braun, Daiichi Sankyo), packaging (Syntegon), rail (DB Cargo), and energy (Envision Energy). Pricing is quote-based and not publicly disclosed.\n\nThe operating footprint is concentrated in DACH (Germany, Austria, Switzerland) per disclosed markets. Strategic partnerships include hyperscalers (Microsoft Azure, AWS), industrial platform vendors (SAP, Siemens MindSphere, Bosch Rexroth ctrlx), and an industry joint venture SweetConnect GmbH targeting the confectionery machinery segment. The firm has 51-100 employees and was founded in 2008 (firmographic record).

Name

elunic Media GmbH

Legal name

elunic AG

Website

https://elunic.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

elunic Media GmbH is a Munich-based industrial AI and IIoT software company providing AI-powered visual quality inspection (AI.SEE™), multi-agent AI automation (eluna Multi Agent), and machine connectivity (shopfloor.io) to automotive, machinery, pharmaceutical, and industrial manufacturing enterprises across the DACH region.

Ownership category

akta.pro rank

Product category

Industrial AI Software / Computer Vision Quality Inspection

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industry

Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)

Keywords

• Industrial AI software
• Computer vision quality inspection
• Industrial IoT platform
• AI quality control manufacturing
• Multi-agent automation software

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services & Custom Software Development: Custom software development and integration services for industrial AI and IIoT applications. Services include consulting, architecture, programming, and maintenance of customized software solutions based on elunic SCALE platform technology.
2. Software Licensing: Licensing of proprietary software including AI.SEE™ for visual quality inspection and shopfloor.io IIoT platform. Non-exclusive, transferable rights unlimited in time and territory upon full payment.
3. elunic SCALE Platform Licensing: Technology licensing model where elunic SCALE platform technology is licensed by elunic AG for use by elunic Systems GmbH.
4. IIoT Platform Services: shopfloor.io IIoT software kit providing machine connectivity, data visualization, and digital services with asset Ping for connecting existing machines.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

elunic develops and licenses proprietary AI and Industrial IoT software platforms for manufacturing customers. Its core offerings are AI.SEE™ (computer-vision-based optical quality inspection), eluna Multi Agent (multi-agent AI platform for industrial automation and knowledge management), and shopfloor.io (modular IIoT software kit for machine connectivity, OEE visualization, and predictive maintenance). The company supplements these platforms with custom professional services, AI/IoT consulting, and integration on top of its underlying elunic SCALE platform.

Product overview

elunic offers a unified platform-plus-products architecture centered on three core offerings: AI.SEE™ for AI-powered optical quality control via computer vision, eluna Multi Agent (formerly ShopfloorGPT) for AI multi-agent automation and knowledge management, and shopfloor.io as an IIoT software kit for machine connectivity and production data visualization. AI.SEE™ operates as the inspection layer across inline, end-of-line, and surface analysis use cases, while eluna Multi Agent provides specialized AI agents (Service-Agent, Oil Report Agent, Spare Parts Agent, Specifications Agent, Customs/Embargo Agent) that autonomously handle operational workflows. shopfloor.io provides the underlying IIoT connectivity, machine data visualization, predictive maintenance, service portal, and low-code app builder. AI & IoT Consulting Services support the integration of Microsoft Copilot Studio and Azure. The company serves manufacturing industries including automotive, electronics, medical technology, mechanical engineering, pharmaceuticals, and food production.

Differentiator

Problem solved

Functional benefit

Brands

• AI.SEE™: AI-powered optical quality control and visual inspection system for industrial manufacturing
• eluna Multi Agent
• shopfloor.io

Products and services

• AI.SEE™ – Optical Quality Control Platform AI.SEE™ is a software-based computer vision and optical inspection platform that uses deep-learning models to detect surface defects, weld seams, cracks, casting defects, material anomalies, contaminants, and other visible quality issues in real time. It is deployed in inline, end-of-line, and laboratory inspection contexts across manufacturing customers in automotive, machinery, pharmaceutical, steel, medical technology, and packaging sectors, with integration into MES/ERP systems for traceability and documentation.
• eluna Multi Agent – Industrial AI Multi-Agent Platform eluna Multi Agent is an AI multi-agent platform that autonomously processes service requests, order handling, spare parts inquiries, oil reporting, master data maintenance, customs/embargo checks, and requirements analysis for industrial customers. It serves as a central knowledge hub that combines AI agents for service, maintenance, document management, and operational workflows. Previously known as ShopfloorGPT.
• shopfloor.io – IIoT Software Kit shopfloor.io is a modular IIoT software kit that connects machines, visualizes production data, monitors machine conditions, and enables predictive maintenance. It includes OEE dashboards, a low-code app builder, service portals, and whitelabel machine/customer portals for industrial machine builders and operators.
• AI & IoT Consulting Services Strategic consulting and implementation services for AI automation and Industrial IoT, including structured AI methodology, AI automation scoring, process optimization, knowledge management, and Microsoft Copilot Studio and Azure consulting for industrial customers.

Quantifiable outcome

• Test accuracy >99%
• +3 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability11 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS Partner Network member offering cloud infrastructure for elunic AI and IIoT solutions. Provides scalable computing resources for AI.SEE™ and shopfloor.io platforms.
• Microsoft AzurecoreTechnology or IntegrationOfficial Microsoft partner for Azure cloud and Copilot Studio. elunic operates in Microsoft AI & IoT Insider Lab and provides Azure consulting services. Certified as Microsoft AI & IoT solution provider.
• SAPcoreTechnology or IntegrationAI.SEE™ available on SAP Store as integrated quality control solution. Partnership enables seamless integration with SAP ERP and manufacturing systems.
• VDMA (Verband Deutscher Maschinen- und Anlagenbau)minorOthersMember of German Mechanical Engineering Industry Association, participating in industry initiatives and standards development.
• KI Verband (German AI Association)minorOthersMember of German AI Association, contributing to AI industry development and standards in Germany.
• FIR e.V. an der RWTH AachenminorImplementation/ SI/ Consulting PartnerResearch partnership with FIR (Institute for Industrial Engineering) at RWTH Aachen University for Industry 4.0 research and implementation.
• matrix vision GmbHminorChannel Partner/ Reseller/ DistributorSolution partner for distributing and implementing elunic AG solutions, particularly in the industrial automation space.
• SweetConnect GmbHcoreStrategic or Co-development PartnerJoint development of cross-manufacturer IIoT platform for confectionery industry. elunic contributed software development expertise to create the SweetConnect platform in collaboration with leading confectionery machinery manufacturers including Theegarten-Pactec, Sollich, Winkler und Dünnebier, OKA, and Chocotech.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Keyence Corporation: Japanese industrial automation giant offering sensors, measurement systems, and machine vision products. Competes with AI.SEE in factory quality inspection but addresses a broader industrial automation portfolio rather than AI-native offerings.
• PTC (ThingWorx): PLM and IIoT platform vendor with ThingWorx serving industrial connectivity and analytics use cases. Competes with shopfloor.io at the platform layer; broader portfolio including CAD and PLM.
• Uptake Technologies: Industrial AI and IoT analytics platform serving asset-heavy industries. Overlaps with elunic's shopfloor.io IIoT and predictive maintenance offerings, though Uptake is more horizontal across industries including energy and transportation.
• Cognex Corporation: Global leader in machine vision and industrial barcode reading with a large installed base in factory automation. Overlaps with elunic's AI.SEE but typically combines proprietary vision hardware with software, whereas elunic is software-only.

Emerging players

• Clarifai: AI platform offering computer vision and workflow automation capabilities, with industrial manufacturing as a key vertical. Comparable to elunic's AI.SEE for visual inspection and eluna Multi Agent for AI-driven workflow automation.

Direct peers

• Instrumental Inc. AI-driven visual inspection and defect discovery platform for electronics and industrial manufacturers. Closely comparable to elunic's AI.SEE in deployment model (inline/EOL inspection) and customer base (large-scale manufacturing).
• Landing AI: Founded by Andrew Ng, Landing AI provides AI-powered visual inspection platforms for manufacturing quality control. Direct competitor to elunic's AI.SEE offering in computer-vision-based defect detection across factory environments.
• Micropsi Industries: Berlin-based AI software company providing machine-learning solutions for industrial robotics and quality control. Direct competitor serving European manufacturers with AI vision capabilities similar to elunic's AI.SEE.
• Aquant Inc. AI platform for service management and troubleshooting in industrial and manufacturing contexts. Directly comparable to elunic's eluna Multi Agent Service-Agent capabilities for industrial customer service automation.
• Neurala Inc. AI vision platform provider focused on manufacturing inspection and quality control. Comparable product positioning to AI.SEE with emphasis on low-data training approaches for industrial deployment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/elunic
• Facebookfacebook.com/elunic
• LinkedInlinkedin.com/company/elunic-ag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about elunic Media GmbH