Brain Juice

What Brain Juice does

Brain Juice is a privately held Austin, Texas-based functional beverage and dietary supplement company founded in 2011 that produces brain-boosting consumables under three sub-brands: BRAINJUICE (2.5 oz ready-to-drink daily supplements, 12 oz beverages, and powdered drink mixes), BRAINJAVA (fortified ready-to-drink coffees and teas containing Alpha-GPC and 90 mg caffeine), and BRAINWATER (16 oz brain-boosting hydration with Active, Calm, and Beauty variants). All products share a proprietary BrainPower Blend formulated with neurotransmitter precursors targeting acetylcholine and dopamine production, organic superfoods (blueberry, acai, acerola cherry, green tea), and B-vitamins and Vitamin C; the formulation also incorporates licensed ingredients including AlphaSize® (Alpha-GPC) and Vollagen® (plant-based collagen amino acid complex).

The company's core technology is its proprietary blend and ingredient stack rather than a software platform; products are manufactured in an FDA-certified cGMP facility under 21 CFR Part 111, with third-party lab testing and certifications including Vegan Society (BrainWater), Non-GMO, and Gluten-Free. Brain Juice operates an omnichannel go-to-market combining direct-to-consumer e-commerce at brainjuice.me (offering subscription/autoship with 15% discount and first-order promo code INSTANTBOOST15) with wholesale distribution to natural and organic grocery retailers including Sprouts Farmers Market, Whole Foods Market, Fresh Thyme Farmers Market, and HEB. Products are sold in multiple formats (2.5 oz shots, 12 oz beverages, 15-serving powdered mixes, 8 oz BrainJava coffees/teas, and 16 oz BrainWater) priced roughly $30-$54 per multi-pack, with one-time and monthly subscription billing options.

The company serves four primary customer segments: health-conscious consumers seeking clean-label cognitive enhancement, professionals and knowledge workers requiring sustained focus, active-lifestyle consumers, and parents of children aged 5+ (via the BRAINJUICE KIDS line). Brand-building activities rely on a mix of influencer partnerships (Marie Hechart, Compton Cowboys), event sponsorships (Wellington International/Winter Equestrian Festival), and mainstream media features (Sports Illustrated). The company has 11-50 employees, no disclosed institutional funding, and is described as a fast-growing bootstrapped CPG startup; no revenue or funding figures are publicly disclosed.

Name

Brain Juice

Website

https://brainjuice.me

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Brain Juice is an Austin-based functional beverage company that produces brain-boosting supplements and drinks (BRAINJUICE shots, BRAINJAVA coffees/teas, BRAINWATER hydration) under a proprietary BrainPower Blend, selling direct-to-consumer online and through natural grocers including Sprouts, Whole Foods, Fresh Thyme, and HEB.

Ownership category

akta.pro rank

Product category

Functional Beverages (Nootropic Beverages and Dietary Supplements)

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro industry

PRIMARYCRADAHAL

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Non-Alcoholic Beverages (Coffee, Tea, Soft Drinks, Water)

SECONDARYAFAFAFAG

Caffeinated Functional Beverage Production (Non-Energy)

Agriculture & Food Production/Beverage Production/Functional & Nutritional Beverage Production (Energy, Sports, Fortified)

SECONDARYAFAFAFAH

Functional Hydration & Electrolyte Water Production

Agriculture & Food Production/Beverage Production/Functional & Nutritional Beverage Production (Energy, Sports, Fortified)

SECONDARYCRADAHAK

Sports Drinks & Hydration Beverages

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Non-Alcoholic Beverages (Coffee, Tea, Soft Drinks, Water)

SECONDARYCRADAGAM

Healthy Aging & Cognitive Support Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

Keywords

• Nootropic beverages
• Functional beverages
• Brain health supplements
• Dietary supplements
• Cognitive wellness

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of brain-boosting dietary supplements in various formats (2.5oz shots, 12oz beverages, drink mixes, 8oz coffees/teas, 16oz hydration). Products sold via e-commerce and retail stores with one-time purchase or subscription options.
2. Retail Distribution: Wholesale distribution to health food stores, natural grocers, and specialty retailers including Sprouts, Whole Foods, Fresh Thyme, and HEB.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Brain Juice manufactures and sells nootropic beverages and dietary supplements under three sub-brands: BRAINJUICE (2.5 oz shots, 12 oz beverages, and powdered drink mixes), BRAINJAVA (8 oz ready-to-drink fortified coffees and teas), and BRAINWATER (16 oz functional hydration drinks). All products are built around a proprietary BrainPower Blend containing neurotransmitter-supporting nutrients (acetylcholine and dopamine precursors), organic superfoods, and B vitamins designed to enhance focus, clarity, memory, and mood.

Product overview

Brain Juice is a functional beverage and supplement company offering a portfolio of brain-boosting products organized into four main sub-brands. BRAINJUICE is the core brand offering daily brain supplements in 2.5 oz ready-to-drink shots (Original Classic, Peach Mango, Strawberry Lemonade, Active Pomegranate Acai, Kids Immunity, and Immunity variants), 12 oz RTD beverages, and 15-serving powdered drink mixes (Classic, Peach Mango, Watermelon, Pomegranate, and Active). BRAINJAVA is a line of ready-to-drink functional coffees and teas (House Brew, Mocha Latte, Vanilla Latte, Chai Tea Latte, Lavender Tea, and Peppermint Mocha Latte) fortified with BrainPower Blend and Alpha-GPC. BRAINWATER is a line of lightly flavored brain-boosting hydration drinks in 16 oz format with variants including Original, Active (with electrolytes and ginseng), Beauty (with Vollagen collagen complex), and Calm (with Ashwagandha and chamomile). All products share a proprietary BrainPower Blend containing nutrients designed to support neurotransmitter production (acetylcholine and dopamine) for focus, clarity, memory, and mood.

Differentiator

Problem solved

Functional benefit

Brands

• BrainJuice: Core brand offering 2.5oz ready-to-drink daily brainpower supplements and 12oz beverages with proprietary BrainPower Blend for cognitive support.
• BrainJava
• BrainWater

Products and services

• BRAINJUICE 2.5 oz Daily BrainPower RTD Shots

Quantifiable outcome

• Benefits noticeable within 5-10 minutes of consumption
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Marie HechartminorGTM or Marketing Partner · 30 March 2026Equestrian athlete and influencer partnership featuring BRAINJAVA products. Marie Hechart collaboration includes product photography and brand promotion on social media.
• Compton CowboysminorGTM or Marketing Partner · 30 March 2026Partnership with the Compton Cowboys organization featuring BRAINJAVA products. Collaboration showcases cultural brand alignment with equestrian heritage and community values.
• Sports IllustratedcoreGTM or Marketing Partner · 7 November 2025BRAINJUICE and BRAINWATER products featured in Sports Illustrated in November 2025, providing significant media visibility and credibility in the athletic and active lifestyle space.
• Wellington International/Winter Equestrian FestivalcoreStrategic or Co-development Partner · 19 November 2023Elevated Dynamic Partnership announced in November 2023 between BRAINJUICE/BRAINJAVA and Wellington International/Winter Equestrian Festival, one of the world's premier equestrian events. The partnership features product visibility and brand integration at the event.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Celsius Holdings: Celsius is a major publicly traded functional beverage brand (fitness/energy drinks) sold in similar retail channels including Sprouts, Whole Foods, and HEB. While broader in positioning (general fitness energy vs. nootropic focus), it directly competes for the same health-conscious consumer wallet share and shelf space.
• Health-Ade Kombucha: Health-Ade is a leading functional kombucha brand in natural grocers like Whole Foods and Sprouts with premium positioning. Comparable as a premium functional beverage brand sharing Brain Juice's natural-channel distribution and health-conscious consumer base.

Direct peers

• 5-hour Energy: 5-hour Energy is the dominant player in the 2.5oz functional shot format, the exact same format and use case as Brain Juice's core BrainJuice RTD shots. They compete for the same morning/noon productivity consumer across convenience, grocery, and mass channels.
• NeuroBrands (NeuroSonic, NeuroSleep): NeuroBrands produces a portfolio of nootropic functional beverages (NeuroSonic for energy, NeuroSleep for rest) directly targeting brain health, focus, and cognitive performance. Closest direct competitor in positioning, ingredient philosophy, and target consumer.
• NeuroGum: NeuroGum is a nootropic supplement brand delivering caffeine, L-theanine, and B vitamins in chewing gum and mints for focus and energy. Directly comparable as a nootropic functional brand targeting the same brain-health consumer with on-the-go formats.

Emerging players

• Proper Wild: Proper Wild produces clean-label energy shots with natural caffeine and nootropics, competing directly with Brain Juice's 2.5oz shot line in the health-conscious consumer segment and natural retail channels.
• Kill Cliff: Kill Cliff is a clean, no-sugar functional beverage brand positioned for active lifestyles and performance, sold in similar natural and grocery channels. Overlaps with Brain Juice's Active line on positioning and target consumer (athletes, CrossFit community).
• RISE Brewing Co. RISE produces ready-to-drink nitro coffee and oat milk lattes sold in natural grocers like Whole Foods. Comparable to BrainJava in the functional RTD coffee/tea category with clean-label positioning and similar retail footprint.
• Koios Beverages: Koios produces nootropic functional beverages (mental clarity, focus) sold in retail channels including natural grocers. Direct overlap in cognitive wellness positioning, ingredient approach (nootropics + vitamins), and channel strategy.
• Mati Energy: Mati Energy produces functional energy drinks featuring natural caffeine, B vitamins, and botanical ingredients for clean focus and energy. Competes with Brain Juice's nootropic positioning across similar retail and DTC channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/onbrainjuice
• LinkedInlinkedin.com/company/naturalbrainjuice

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brain Juice