What PureCare does

PureCare Care Services Limited is a private UK mental healthcare provider operating residential care homes and supported living facilities for adults with mental health needs across Kent, Medway, and Sussex. Founded in 2006 and registered with the Care Quality Commission since inception, the company runs a portfolio of six facilities — Rock House, Brook House, Aspen House, Springbank House, and Caspian House (24-hour residential, totalling approximately 67 bedrooms) plus Mulberry House (supported living, 10 units) — and serves individuals with a wide spectrum of mental health needs including dual diagnosis, substance-related issues, and forensic histories, provided the primary diagnosis is mental health-related. Service delivery is built around a person-centred, rehabilitation-led model that emphasises teaching and reinforcing daily living skills (medication management, personal hygiene, healthy eating, money management, cleaning, social interaction) within a structured therapeutic environment, with a stepped pathway toward supported living and ultimately independent community living.

The company is funded entirely through purchasing organisations — principally local authorities and clinical commissioning groups — via a referral-based intake process, with fees agreed in writing in advance of placement and payment terms of either invoiced 30-day payment or 4-weekly advance payments. There is no direct consumer pricing; placements are terminated on 30 days' notice with fees due throughout the notice period, and the company maintains the right to terminate immediately for negligence by either party. The GTM motion is therefore relationship-driven and B2G (business-to-government), with referral forms downloadable from the corporate website and individual facility managers acting as named local points of contact.

Operationally the business is small (11–50 employees, ~77 beds across six sites), privately held with no external institutional investors, parent company, or subsidiaries recorded, and has grown entirely organically through facility acquisition and refurbishment. There is no digital platform, mobile app, or public API; the value proposition is delivered entirely through in-person care by qualified staff (minimum QCF Level 2), with documented client and commissioner testimonials emphasising continuity of care and successful client progression through the care pathway as the primary differentiation. (Note: the input data also references a separately incorporated US-based 'Purecare' sleep accessories business; management entries for Jeff Bergman, Kelly Crenshaw, and Danny Ramos are associated with that entity and have been excluded from this analysis of the UK care services company.)

Name

PureCare

Legal name

PureCare Care Services Limited

Website

https://purecareuk.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

PureCare Care Services Limited is a private UK mental healthcare provider operating 24-hour residential care homes and supported living facilities across Kent, Medway, and Sussex for adults with mental health needs, including complex presentations. The company serves local authorities and clinical commissioning groups on a referral-based, fee-per-placement model.

Ownership category

akta.pro rank

Product category

Mental Health Residential Care Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Other Residential Care Facilities (62399)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Respite Care for Adults with Disabilities / Special Needs (HSABAGAI)

Keywords

• Mental health services
• Residential care
• Supported living
• Mental health rehabilitation
• Care home facilities

Headquarters

HQ city

Kent

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Pricing tiers

Distribution channels1 record

Core offering

PureCare operates 24-hour supported residential environments and lower-level supported living facilities for adults with mental health needs across Kent, Medway and Sussex. Services focus on rehabilitation through teaching and reinforcing life skills, with the goal of helping clients progress from residential care to supported living and ultimately independent community living.

Product overview

PureCare operates as two distinct companies: (1) A US-based sleep accessories supplier focused on wellness-oriented sleep solutions including pillows and bedding products; (2) A UK-based mental health services provider offering residential care and supported living services. The UK operations consist of multiple residential houses (Rock House, Brook House, Aspen House, Springbank House, Caspian House) providing 24-hour supported care and Mulberry House providing lower-level supported living for clients progressing toward independence.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Care Services 24-hour supported residential environments across five properties (Rock House, Brook House, Aspen House, Springbank House, Caspian House) for adults with mental health needs. Focus is on rehabilitation through teaching and reinforcement of life skills including medication, personal hygiene, healthy eating, money management, cleaning and social interaction.
• Supported Living Services Low-level support unit (Mulberry House) assisting people likely to progress into their own accommodation. Support covers benefits applications, social skills improvement, medical appointments, community access, education, job applications and housing.

Quantifiable outcome

• Clients successfully move from residential care to supported living and eventually to independent community living

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Priory Group: The UK's largest independent mental health provider operating hundreds of residential hospitals and care homes. Direct overlap with PureCare's mental health residential services for adults with complex presentations, but at vastly greater national scale.
• Cygnet Health Care: National provider of mental health hospitals and supported living services across the UK, including services for adults with complex mental health needs. Comparable service model and patient cohort to PureCare but with much broader geographic coverage.
• Elysium Healthcare: UK-wide mental health and neurological care provider operating inpatient hospitals and residential homes. Comparable in offering mental health residential care with rehabilitation focus, though serving a broader acuity range across more sites.
• Voyage Care: Large UK provider of supported living and residential care for adults with learning disabilities, autism, and mental health needs. Comparable in delivering rehabilitation-focused residential and supported living pathways commissioned by local authorities.
• CareTech Holdings: UK provider of residential and supported living services for adults with learning disabilities, mental health needs, and complex behaviors. Comparable commissioning channels and resident cohort to PureCare, though publicly listed and operating at significantly larger scale.
• Cambian Group: UK provider of residential care and supported living for adults with learning disabilities, mental health needs, and complex behaviors. Comparable in offering rehabilitation-focused residential pathways commissioned by local authorities and CCGs.

Direct peers

• St Andrew's Healthcare: Charity providing specialist mental health inpatient and residential services, including for patients with complex needs and forensic histories. Highly comparable specialist mental health residential model to PureCare, though charity-structured and at greater scale.
• Turning Point: UK social enterprise providing mental health, learning disability and substance misuse services including supported living and residential care. Directly comparable in offering residential and supported living for adults with mental health needs via local authority/CCG commissioning.
• Consensus Support Services: UK provider of residential and supported living services for adults with learning disabilities, autism, and complex mental health needs. Closely comparable service model and commissioning relationships to PureCare.
• Hft (Home Farm Trust): Charity supporting people with learning disabilities including residential and supported living services. Comparable in being a specialist residential/supported living operator funded by local authorities, though primarily focused on learning disabilities rather than mental health.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/purecareuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PureCare