bp pulse
bp pulse, BP p.l.c.'s EV charging subsidiary, operates ultrafast DC charging networks (up to 400 kW) for individual drivers, commercial fleets, and retail real estate partners across the US, UK, Australia, China, and Europe.
- Company typePrivate
- Founded2018
- HeadquartersMilton Keynes, United Kingdom
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What bp pulse does
bp pulse is the EV charging subsidiary of BP p.l.c., founded in 2018 following BP's acquisition of UK-based Chargemaster. The company operates ultrafast public DC fast-charging infrastructure (up to 400 kW) supporting both CCS and NACS (SAE J3400) connector standards, using Alpitronic 400 kW chargers and, for heavy-duty applications, Tesla Megawatt Charging System (MCS) hardware. Its product portfolio spans public charging hubs (the "Gigahub" sub-brand at major US airports including LAX, O'Hare, Boston Logan, San Francisco, Fort Lauderdale, and Houston Hobby), medium- and heavy-duty truck charging (Ontario, California microgrid-powered site with 750 kW MCS chargers for Class 8 battery-electric trucks), business and fleet charging (the Omega product line), Time-of-Use dynamic pricing (peak $0.60/kWh, off-peak $0.40/kWh in the US), and consumer subscriptions (UK at £7.85/month plus per-kWh fees).
Revenue is generated through four primary streams: per-kWh public charging fees, subscription plans (monthly discounted rates), fleet management and depot charging services, and ancillary retail revenue driven by charging footfall at partner locations. Go-to-market relies heavily on channel partnerships with TravelCenters of America (highway corridors), Simon Property Group (75 US malls, 900+ bays), LAZ Parking (20 cities), Waffle House (50 southern US sites), Hertz (airport hubs), Uber (ride-hail), Columbia Threadneedle (14 UK retail parks), and roaming platforms Presto and Chargefox for fleet and consumer discovery.
bp pulse operates across the US, UK, Australia, China (via XPENG MoU), India (via Jio-BP Pulse JV), Spain and Portugal (via €1 billion JV with Iberdrola), France, and Germany, with BP committing $1 billion to US infrastructure through 2030 and Tesla supplying up to $100 million in Supercharger hardware. The company is among the top 5 global charge point operators, leads non-Tesla networks on stalls-per-location density (7.9 average), and serves individual EV drivers, commercial fleet operators, trucking and logistics companies, and retail real estate partners as its primary customer segments.
bp pulse firmographics
Firmographics- Name
- bp pulse
- Legal name
- bp pulse
- Website
- https://bpchargemaster.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- bp pulse, BP p.l.c.'s EV charging subsidiary, operates ultrafast DC charging networks (up to 400 kW) for individual drivers, commercial fleets, and retail real estate partners across the US, UK, Australia, China, and Europe.
- Ownership category
- akta.pro rank
bp pulse industry classification
Industry- Product category
- Electric Vehicle Charging Infrastructure
- NAICS
- Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industries
- EV Charger Operations, Maintenance & Field Service (O&M) (TLAKAMAF), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK), EV Managed Charging as Demand Response (Residential, Fleet, Workplace) (EUAFAGAL)
Keywords
Where bp pulse is headquartered
LocationHeadquarters
- HQ city
- Milton Keynes
- HQ country
- United Kingdom
- HQ region
- Europe
Offices12 records
Markets served
bp pulse business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Public EV Charging Fees: Revenue generated from per-kWh charging fees paid by EV drivers at public ultrafast charging stations. Pricing varies by time-of-use periods (peak/off-peak/super off-peak) and connector type (150 kW vs 400 kW).
- Fleet Management Services: Business EV charging solutions including fleet electrification consulting, depot charging management, and real estate partnerships for commercial fleet operators.
- Subscription Plans: Monthly subscription programs offering discounted per-kWh rates for frequent EV charging users, such as the UK subscriber rate with £7.85 monthly fee.
- Retail Ancillary Revenue: Increased foot traffic and in-store sales from EV drivers during charging sessions at partner retail locations including TravelCenters of America, Waffle House, and Simon Property Group malls.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | US Peak Rate - $0.60 per kWh for ultrafast charging during high-demand periods |
| Usage-based | Pay-as-you-go | US Off-Peak Rate - $0.40 per kWh for ultrafast charging during low-demand periods |
| Subscription | Monthly | UK Subscriber Rate - £7.85/month + 52p/kWh for 7kW AC charging (increased November 2025 from 44p) |
| Usage-based | Pay-as-you-go | UK Pay-As-You-Go AC - 65p/kWh for 7kW AC charging (increased November 2025 from 59p) |
| Usage-based | Pay-as-you-go | UK Rapid Charging - Variable rates per kWh across all payment methods (increased November 2025) |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels5 records
bp pulse product offering
Product offeringCore offering
bp pulse operates a network of ultrafast DC fast-charging stations for electric vehicles at public locations (airports, highway travel centers, retail parks, hospitality venues) across the US, UK, Australia, France, and China. The company provides two distinct offerings: Public EV Charging for individual EV drivers (CCS and NACS connectors up to 400 kW) and Business EV Charging for commercial fleet operators, including fleet electrification consulting, depot charging management, and real estate partnership programs.
Product overview
bp pulse operates a dual offering platform consisting of Public EV Charging (ultrafast DC charging stations across the US with CCS and NACS connectors up to 400 kW) and Business EV Charging (fleet management and commercial partner solutions). Key products include the Gigahub sub-brand for large airport charging hubs, the Presto platform integration for fleet operators, and charging subscriptions. The company is expanding through partnerships with Travel Centers of America, Columbia Threadneedle retail parks, Waffle House, and Hertz, while offering Time-of-Use dynamic pricing in the US and operating separate networks in the UK, Australia, France, and other markets.
Differentiator
Problem solved
Functional benefit
Brands
- Gigahub: Large-scale ultrafast EV charging hubs targeting high-demand locations such as airports and major transit corridors, featuring amenities like lounges, restrooms, and Wi-Fi.
- bp pulse Omega
Products and services
- Public EV Charging Ultrafast DC fast-charging service for individual EV drivers at public locations including airports, TravelCenters of America stations, retail sites, and hospitality venues across the United States, offering CCS and NACS connectors at speeds up to 400 kW with Time-of-Use pricing.
- Business EV Charging Fleet electrification and management solutions for commercial customers including fleet electrification consulting, depot charging management, real estate partnership programs, and revenue-generating fleet depot ventures for commercial operators.
- bp pulse Omega Fleet depot charging and EV fleet management solutions for commercial vehicle operators, supporting fleet electrification at depots.
- Gigahub Large-scale ultrafast EV charging hubs at major US airports and high-traffic locations featuring 24-48+ charging bays with 400 kW and 150 kW DC fast chargers, plus amenities including lounge, restrooms, vending machines, and free Wi-Fi, targeted at ride-hail drivers and fleet operators.
- BP Pulse Charging Subscription Subscription-based EV charging service offering discounted per-kWh rates for frequent EV charging users, such as the UK subscriber rate with £7.85 monthly fee plus 52p/kWh.
- bp pulse Mobile App Mobile application for EV drivers available on iOS and Android, enabling locating bp pulse chargers, viewing real-time availability, initiating charging sessions, and managing payments.
Quantifiable outcome
- 200 NACS connectors deployed as of June 2026, ranking 5th among non-Tesla DC networks
- +3 more outcomes
Companies that use bp pulse
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
bp pulse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
bp pulse partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Prestocorebp pulse integrated its network of more than 8,000 charging locations across 46 US states with Presto's platform. The collaboration enables Presto users to locate bp pulse charging sites, view real-time charger availability, and initiate charging sessions. Companies aim to increase utilization of bp pulse's charging network while expanding access to ultra-fast charging for commercial fleet drivers including rideshare and last-mile delivery operators.
- ChargefoxminorAustralian EV charging network Chargefox partnered to integrate approximately 300 of bp pulse's rapid and ultrafast EV charging plugs into the Chargefox app, enabling users to access bp pulse's sites through a unified platform. Positions Chargefox as an aggregator consolidating multiple charging networks.
- Columbia Threadneedle Real Estate Investmentsminorbp pulse signed agreement with Columbia Threadneedle to roll out EV charging infrastructure across 14 retail parks in the UK. First site live at Lyons Farm retail park in Worthing, with additional locations planned in Nottingham, Tunbridge Wells, and Weymouth. Hubs feature rapid and ultra-fast infrastructure with up to 10 charging bays at ultra-fast sites.
- Hertzcorebp pulse opened EV charging hub at Houston Hobby Airport in partnership with Hertz, featuring 40 ultrafast 150-kW DC charging bays designed for ride-hail drivers, rental car customers, and local EV drivers. Part of broader strategy to expand EV charging infrastructure at airport locations nationwide following hubs at LAX, San Francisco, and Boston.
- KiaminorKia's EV charging service integrated bp pulse charging points, providing access to over one million chargepoints across Europe through Kia's app in 27 European countries.
- AlpitronicminorItalian EV charging hardware maker Alpitronic supplies its 400 kW chargers to bp pulse's US network, along with Ionna, Walmart, Electrify America, and Greenlane.
- TravelCenters of Americacorebp pulse expanded its ultrafast EV charging network across four US states (California, Florida, Illinois, Massachusetts) with new locations near airports and major transit routes at TA stations. Plans to establish 40 such sites across the US, including Ontario, California heavy-duty truck charging hub.
- Waffle Housecorebp pulse partnered with Waffle House to install EV charging stations at restaurant locations across southern and southwestern US, including Texas, Georgia and Florida. Each location features six EV charging bays with 400kW DC fast chargers with mixed CCS and NACS connectors. First sites projected to go live in 2026.
- XPENG MotorscoreXPENG Motors and BP PULSE signed a Memorandum of Understanding to develop a leading EV charging network in China, integrating over 30,000 charging stations across 420 cities and exploring further cooperation in energy solutions.
- Jio-BP PulsecoreJio-BP Pulse joint venture in India competing in the Indian EV charging market with over 13,000 combined charging stations across multiple providers.
- LAZ ParkingcoreLAZ Parking entered partnership with bp pulse to develop, deploy, and operate ultra-fast public EV charging hubs across 20 cities over five years at LAZ-managed parking locations.
- Ubercorebp pulse partnered with Uber globally to support ride-hailing decarbonization, providing access to charging infrastructure for Uber drivers.
- Iberdrolacorebp pulse launched joint venture with Iberdrola investing €1 billion in Spain and Portugal for EV charging infrastructure expansion.
- Teslacorebp pulse signed deal for up to $100 million of Tesla ultra-fast charging hardware (Supercharger equipment) for the US network.
- Simon Property Groupcorebp signed deal with Simon Property Group to install and operate EV charging Gigahubs at 75 sites across the US, providing over 900 ultra-fast charging bays. First locations scheduled to open to public in early 2026.
Scale indicators9 records
Recent moves11 records
Expansion highlights8 records
bp pulse competitors and assessment
Company assessmentDirect peers
- ChargePoint: ChargePoint operates one of the largest EV charging networks in North America and Europe with a mix of Level 2 and DC fast chargers. Closely comparable business model as a multi-segment CPO serving public, fleet, and workplace charging.
- EVgo: EVgo operates public DC fast-charging networks across the US with a focus on urban and highway locations. Directly comparable public-fast-charging business with similar stall-count scale and NACS/CCS strategy.
- Electrify America: Electrify America operates one of the largest DC fast-charging networks in the US, focusing on highway corridors. Direct competitor in the ultrafast public charging segment with similar speed and footprint.
- Tesla Supercharger: Tesla's Supercharger network is the dominant DC fast-charging network globally with the largest installed base. Direct competitor to bp pulse in the public ultrafast charging segment, including via NACS.
- Shell Recharge: Shell's EV charging business, including its acquisition of Greenlots and Ubitricity, operates public and depot charging networks globally. Direct competitor in the public fast-charging space, with similar oil-major parent backing.
Regional players
- IONITY: IONITY operates a European high-power DC fast-charging network founded by BMW, Mercedes-Benz, Ford, and VW/Audi/Porsche. Closely comparable European HPC operator that competes with bp pulse's UK and continental Europe footprint.
- Allego: Allego operates public and depot EV charging networks across Europe with a focus on ultrafast charging hubs. Comparable European CPO with similar hub-and-spoke model and CCS/NACS deployment.
Emerging players
- Ionna: Ionna is a joint venture of seven major automakers (BMW, GM, Honda, Hyundai, Kia, Mercedes-Benz, Stellantis) building a US high-power charging network. Emerging direct competitor with deep OEM backing and aggressive rollout plans.
- Greenlane: Greenlane is a US joint venture of Daimler Truck, NextEra, and BlackRock building a public commercial truck charging network. Emerging peer in the heavy-duty corridor segment where bp pulse has launched MCS sites.
Others
- ABB E-mobility: ABB E-mobility is a leading EV charging hardware manufacturer supplying DC fast chargers globally and operating some of its own charging services. Comparable as a top-5 global player in installed charging stations and a hardware supplier/adjacent ecosystem participant.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
bp pulse social profiles
Digital presencebp pulse financial estimates
Financial estimateRevenue estimate
Valuation estimate
bp pulse leadership team
Management profileNumber of profiles
Profiles2 records
bp pulse subsidiaries and ownership
Company hierarchySubsidiaries1 record
bp pulse funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bp pulse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bp pulse
What does bp pulse do?
bp pulse operates a network of ultrafast DC fast-charging stations for electric vehicles at public locations (airports, highway travel centers, retail parks, hospitality venues) across the US, UK, Australia, France, and China. The company provides two distinct offerings: Public EV Charging for individual EV drivers (CCS and NACS connectors up to 400 kW) and Business EV Charging for commercial fleet operators, including fleet electrification consulting, depot charging management, and real estate partnership programs.
Is bp pulse a public or private company?
bp pulse is a private company. It is classified as corporate owned and is currently operating.
When was bp pulse founded?
bp pulse was founded in 2018. It employs 251 to 500 people.
Where is bp pulse based?
bp pulse is headquartered in Milton Keynes, United Kingdom, in the Europe region.
How does bp pulse make money?
Four revenue lines are on record. Public EV Charging Fees are the primary driver. The others are fleet Management Services, subscription Plans and retail Ancillary Revenue.
Who are bp pulse's main competitors?
Direct peers on record are ChargePoint, EVgo, Electrify America, Tesla Supercharger and Shell Recharge. Regional players are IONITY and Allego. Emerging players are Ionna and Greenlane. ABB E-mobility is listed as an others.
Does bp pulse have an API?
No public API is recorded for bp pulse.
What industry is bp pulse in?
bp pulse's product category is Electric Vehicle Charging Infrastructure. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of TLAKAMAF, EV Charger Operations, Maintenance & Field Service (O&M). Its NAICS code is 2211 and its SIC code is 4911.