Enel X Way

What Enel X Way does

Enel X Way is a subsidiary of Italian utility conglomerate Enel Group, headquartered in Rome and founded in 2022 to consolidate the parent's electric vehicle charging operations (previously operating as Enel X). The company's core product is the JuiceBox line of residential and commercial EV chargers, paired with a subscription-based software platform for network management, monitoring, billing, and smart charging. Technical capabilities include WiFi-enabled smart chargers with load management, grid integration features, and Vehicle-to-Grid (V2G) bidirectional charging technology that enables EVs to feed energy back to the grid during peak demand. Before October 2024, Enel X Way had deployed approximately 125,000 JuiceBox chargers across the US and Canada (25,000 commercial, 100,000 residential) and was a key vendor in European EV infrastructure alongside BP Pulse, Siemens, and ABB E-mobility.

The company pursues a hybrid go-to-market combining enterprise field sales for commercial deployments, direct-to-consumer channels for residential hardware (including through Enel Group's 1,000+ retail points in Italy and Spain), and strategic partnerships such as its fleet alliance with ALD Automotive. Revenue streams are hardware sales (JuiceBox units) plus recurring software/subscription revenue from the charging management platform. Customer segments span residential EV owners, commercial site hosts (multi-family, workplaces, retail), corporate fleet operators, and utilities/energy providers integrating EV load into grid management.

On October 11, 2024, Enel X Way abruptly ceased North American operations, citing high interest rates and slower EV sales growth, and aligning with Enel Group's broader strategic pivot toward bundling EV solutions directly with electricity retail. The closure left approximately 125,000 orphaned JuiceBox chargers without first-party software support, triggered an NHTSA investigation into fire reports, and prompted utilities like Xcel Energy to explore customer migration to alternative providers such as ChargeLab and Epic Charging. As of late 2024, the company's operating status is recorded as "closed" in North America, with continued but reduced activity in Europe.

Name

Enel X Way

Legal name

Enel X Way

Website

https://enelxway.com

Company type

Private

Founded year

2022

Operating status

Closed

Headcount range

501–1,000 employees

Short description

Enel X Way is the EV charging subsidiary of Italian utility Enel Group, providing JuiceBox residential and commercial smart chargers, network management software, and Vehicle-to-Grid technology for residential owners, commercial site hosts, and fleet operators. North American operations closed October 2024.

Ownership category

akta.pro rank

Product category

EV Charging Infrastructure

NAICS

Electric Power Transmission, Control, and Distribution (22112), Electric Power Distribution (221122)

SIC

Electric Services (4911), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)

akta.pro secondary industries

Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA), Charging Infrastructure Components (connectors, cables, dispensers, payment/controls) (IMAGAHAH), Automotive Charging Hardware Manufacturing (On-board Chargers, Charge Inlets, DC-DC) (IMACAJAK), EV Fleet Management & Charging Solutions (THADAKAJ), Bidirectional Charging Hardware (Onboard/Offboard Chargers, Inverters, EVSE) (EUAFAMAC)

Keywords

• Electric vehicle charging
• Smart charging hardware
• Vehicle-to-grid solutions
• Commercial charging infrastructure
• Residential EV chargers

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. EV Charging Hardware Sales: Sale of JuiceBox residential and commercial EV chargers. Commercial chargers and residential units were sold to end customers, with approximately 125,000 units deployed in North America before operations ceased.
2. Charging Network Software: Software platform for managing EV charger networks, providing connectivity, monitoring, and control of charging infrastructure. Discontinued in North America October 2024.
3. EV Charging Subscriptions: Subscription-based charging services referenced in market reports as part of the broader EV charging subscription market.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Enel X Way sold and operated JuiceBox residential and commercial EV chargers along with associated software platforms for managing charging networks. The portfolio included smart charging hardware with WiFi connectivity and load management, alongside a network management software offering connectivity, monitoring, billing, and control. The company also developed Vehicle-to-Grid (V2G) bidirectional charging technology to support grid stability and renewable energy integration.

Product overview

Enel X Way offered a portfolio of EV charging solutions anchored by the JuiceBox product line, consisting of residential and commercial smart chargers designed to manage electric vehicle charging with grid integration capabilities. The company operated primarily in Europe after ceasing North American operations in October 2024.

Differentiator

Problem solved

Functional benefit

Brands

• JuiceBox: JuiceBox is Enel X Way's product brand for EV chargers, including residential and commercial charging solutions.

Products and services

• JuiceBox EV Chargers Residential and commercial electric vehicle charging hardware with smart charging capabilities, WiFi connectivity, and load management features, available for individual EV owners, commercial site hosts, and fleet operators.
• Charging Network Management Software Software platform for managing EV charger networks, providing connectivity, monitoring, billing, and control of charging infrastructure for commercial site hosts and fleet operators.

Quantifiable outcome

• Global public charging network expanded to more than 25,000 charging points by 2026
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ALD AutomotivecoreStrategic or Co-development Partner · 25 November 2024ALD Automotive and Enel X Way formed a strategic alliance to supply EV charging points for electric cars, targeting fleet operators and corporate electrification. This partnership enabled ALD to offer integrated mobility solutions including charging infrastructure to its fleet management customers.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ABB E-mobility: ABB E-mobility is a global manufacturer of EV charging hardware spanning AC and DC fast chargers, explicitly named alongside Enel X Way as a key European competitor. Both supply utility-grade hardware, software platforms, and grid integration services to commercial and public charging deployments.
• Wallbox: Wallbox is a European-headquartered smart EV charger manufacturer offering residential and commercial chargers (Pulsar Plus, Commander 2) with bidirectional and V2G capabilities. Directly comparable to Enel X Way's JuiceBox product line in target customer, smart features, and bidirectional technology.
• EVBox: EVBox is a European EV charging hardware and software provider offering Level 2 and DC fast chargers for commercial, public, and residential use cases, with a strong footprint in Western Europe. Directly comparable to Enel X Way on product portfolio, customer segments, and European market focus.
• ChargePoint: ChargePoint is one of the largest networked EV charging providers in North America and Europe, selling Level 2 AC and DC fast chargers plus a cloud management platform directly comparable to Enel X Way's JuiceBox hardware-and-software model. Both target commercial site hosts, fleets, and residential owners with networked smart charging solutions.
• Allego: Allego is a European public charging network operator offering AC and DC fast charging across thousands of sites, with a focus on charging-as-a-service and roaming. Comparable to Enel X Way on European public charging footprint and partnership-driven go-to-market with site hosts and utilities.

Broad incumbents

• BP Pulse: BP Pulse is the EV charging arm of BP, operating one of the largest public charging networks in the UK and Europe. Explicitly cited as a key European competitor alongside Enel X Way, with comparable focus on commercial site hosts, fleets, and utility partnerships.
• Siemens eMobility: Siemens eMobility is part of Siemens Smart Infrastructure and offers VersiCharge AC chargers and SICHARGE DC fast chargers alongside broader energy management and grid solutions. Named alongside Enel X Way as a key European competitor with broader industrial backing and grid software integration.
• Tesla (Charging): Tesla operates the Supercharger network and sells the Wall Connector residential charger, with bidirectional and V2G ambitions. Comparable to Enel X Way on smart residential hardware and global charging infrastructure, with much greater scale and brand recognition.
• Schneider Electric EVlink: Schneider Electric offers the EVlink line of EV chargers alongside its broader energy management and grid software portfolio. Comparable to Enel X Way in targeting commercial and residential segments with integrated energy management and load control capabilities.

Emerging players

• Tritium: Tritium is a specialized manufacturer of DC fast chargers with bidirectional and V2G-ready hardware, comparable to Enel X Way on the higher-power charging and V2G technology dimension. Operates as a hardware specialist supplying charge point operators globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/enelxwayna
• LinkedInlinkedin.com/company/enel-x-way

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enel X Way