TradeWheel

What TradeWheel does

TradeWheel is a US-headquartered B2B e-commerce marketplace founded in 2003 and operated by TradeWheel.com out of Wilmington, Delaware, with additional offices in Karachi, Pakistan and Shanghai, China. The platform connects wholesale buyers and suppliers across more than 273 countries, claiming 7M+ active buyers, 6M+ active suppliers, 40K+ daily inquiries, and 22M+ product postings across 40+ industry categories. Its core product is a web and mobile (Android/iOS) marketplace with an RFQ system, verified buyer directories, and a tiered premium membership program—Gold ($1,499/yr), Gold Advance ($3,999/yr), and VIP ($7,999/yr)—that bundles International Sales Manager (ISM) support, verified buyer databases (1,000–2,500+ contacts), multilingual microsites (3–5 languages), and SEO/SEM services. Beyond listings, TradeWheel offers Amazon FBA Services ($3,999–$7,999/yr with 50/50 to 70/30 profit-sharing) and Amazon Private Label Services that handle LLC registration, account setup, sourcing, brand approval, and inventory management, as well as Tradeshow Facilitation and a Google Partner-certified digital marketing suite.

The business monetizes through subscription recurring revenue (premium memberships and Amazon service tiers), professional services (SEO, SMM, branding, website design), and transaction-fee potential on successful buyer-supplier matches. Go-to-market is hybrid: marketplace-led listing, sales-led premium conversion via dedicated account managers, and direct enterprise sales for Amazon service packages. The customer base is highly fragmented—predominantly small and mid-sized Chinese manufacturers (Guangdong Kayo New Energy, Guangzhou Ninge Plastics, Shenzhen Qingyang New Energy, Blue Coastlines, DongGuan JianZhao, HJ Corporations) on the supply side, plus Amazon FBA sellers (e.g., Xavale) on the services side. TradeWheel differentiates through an H2H (Human-to-Human) service model and a recently launched D2D (Digital to Direct) offering that layers AI on human sales support. The company is privately held, bootstrapped (no disclosed funding rounds), and founder-led by Noman Javed (Founder & CEO), with no public financials and no disclosed revenue.

Name

TradeWheel

Legal name

TradeWheel.com

Website

https://tradewheel.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

TradeWheel is a US-headquartered B2B e-commerce marketplace founded in 2003, connecting 7M+ wholesale buyers and 6M+ suppliers across 273+ countries. It monetizes via tiered premium memberships ($1,499–$7,999/year), Amazon FBA and private-label services, and digital marketing add-ons.

Ownership category

akta.pro rank

Product category

B2B E-commerce Marketplace

NAICS

Wholesale Trade (42), Wholesale Trade Agents and Brokers (42512)

SIC

Wholesale-Durable Goods (5000)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

akta.pro secondary industries

B2B Marketplaces & Wholesale Platforms (BPAMAGAD), Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)

Keywords

• B2B e-commerce marketplace
• Wholesale trading platform
• Supplier directory
• RFQ matchmaking
• Amazon FBA services

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Premium Membership Subscriptions: Tiered annual subscription model with three levels: Gold ($1,499/year), Gold Advance ($3,999/year), and VIP ($7,999/year). Each tier provides increasing levels of product visibility, buyer database access, ISM support, and marketing services.
2. Amazon Services Packages: Amazon FBA and Private Label business solutions with three tiers: Standard ($3,999/year), Premium ($5,999/year), and Premium Plus ($7,999/year). Includes company registration, supplier acquisition, product sourcing, and account management with profit-sharing arrangements (50/50, 60/40, 70/30).
3. Value-Added Digital Services: Additional services including SEO, SEM/PPC, Social Media Marketing (SMM), website design, branding solutions (logo, catalogue, business card, letterhead, quotation design), and exhibition assistance.
4. Trade Lead Commissions: Platform facilitates trade connections between buyers and sellers, potentially earning commissions on successful transactions through buyer inquiries and RFQ system.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

TradeWheel operates a global B2B e-commerce marketplace that connects wholesale buyers with manufacturers and exporters across 273+ countries, offering product listings across 40+ industry categories, an RFQ system, and a verified buyer/supplier directory. The company monetizes through tiered premium memberships (Gold, Gold Advance, VIP), Amazon FBA and Private Label service packages, and value-added digital marketing services (SEO, SEM, SMM, branding) supported by dedicated International Sales Managers.

Product overview

TradeWheel operates as a global B2B marketplace platform connecting wholesale buyers and suppliers worldwide. The core platform provides product directories across 40+ industry categories, a global buyers directory, and a suppliers/exporters directory. The platform offers tiered premium membership programs (Gold at $1,499/year, Gold Advance at $3,999/year, and VIP at $7,999/year) that add features like International Sales Manager support, enhanced buyer databases, multilingual websites, and SEO services. Additional modules include Amazon FBA Services (Standard, Premium, Premium Plus tiers at $3,999-$7,999/year) for Amazon wholesale selling, Amazon Private Label Services for brand creation, an RFQ system for buyer-supplier matchmaking, Digital to Direct marketing services combining AI and human interaction, and Tradeshow Facilitation Services. The platform emphasizes its H2H (Human-to-Human) service model with dedicated account managers and 24/7 support.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 82.6% engagement rate for Amazon services
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationTradeWheel has achieved Google Partner status, enabling them to run certified Google advertising campaigns and providing credibility to their digital marketing services. This partnership allows TradeWheel to offer verified SEM/PPC services to premium members.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EC21: South Korea-based global B2B marketplace connecting buyers and suppliers across multiple categories. Direct peer with similar generalist B2B marketplace model and global supplier/buyer matchmaking focus.
• Global Sources: Hong Kong-based B2B sourcing platform focused on connecting international buyers with verified Asian suppliers, particularly in consumer electronics and gift products. Comparable in supplier base geography and buyer matchmaking model to TradeWheel.
• ThomasNet: North America-focused B2B sourcing platform for industrial and manufacturing suppliers, helping buyers find verified American and Canadian manufacturers. Comparable in marketplace model and supplier directory approach to TradeWheel.
• TradeKey: Pakistan-headquartered B2B marketplace with similar generalist focus on connecting global buyers with South Asian and Chinese suppliers. Comparable in geographic origin, supplier base, and marketplace monetization model.
• Alibaba.com: The dominant global B2B marketplace connecting international buyers with Chinese and Asian manufacturers. Direct competitor to TradeWheel across virtually every product category and supplier geography, with far greater scale, capital, and brand recognition.
• DHgate: China-based cross-border B2B and B2C e-commerce platform focusing on Chinese manufacturers selling to international buyers. Overlaps with TradeWheel's cross-border wholesale and bulk-import use cases.
• IndiaMART: India's largest B2B marketplace connecting buyers with Indian manufacturers and suppliers across diverse categories. Comparable in marketplace model, tiered membership monetization, and emerging-market supplier focus to TradeWheel.
• ExportHub: India-based B2B marketplace platform connecting buyers with global manufacturers and exporters. Direct peer in generalist B2B marketplace model with tiered premium membership offerings similar to TradeWheel.
• Made-in-China: China-headquartered B2B marketplace focused on connecting global buyers with Chinese manufacturers and suppliers. Directly competes with TradeWheel in the China-to-world wholesale trade corridor.

Broad incumbents

• HKTDC (Hong Kong Trade Development Council): Hong Kong government-backed trade promotion organization operating a major B2B sourcing marketplace and trade fairs. Comparable in connecting global buyers with Asian manufacturers, with a broader institutional mandate beyond marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/tradewheel1
• YouTubeyoutube.com/c/TradeWheel
• Facebookfacebook.com/TradeWheel-1238563366324416
• LinkedInlinkedin.com/company/tradewheel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TradeWheel