Made-in-China.com
Made-in-China.com is a B2B e-commerce marketplace connecting global buyers with 2.5 million Chinese suppliers across 6,300+ product categories, operated by Focus Technology Co., Ltd. (SZSE:002315), offering AI-powered sourcing, escrow-based payments, and event-driven trade engagement.
- Company typePrivate
- Founded1998
- HeadquartersNanjing, China
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Made-in-China.com does
Made-in-China.com is a global B2B e-commerce marketplace connecting 10 million-plus active international buyers with 2.5 million Chinese suppliers across 6,300+ product categories and 110 million product listings. Founded in 1998 (per company history; firmographic summary lists 1996) and operated by Focus Technology Co., Ltd., a Chinese firm reported in firmographic data as publicly listed on the Shenzhen Stock Exchange under ticker SZSE:002315, the platform is headquartered in Nanjing, China and addresses time-zone, language, cultural, and payment barriers in cross-border sourcing.
The product suite spans the core B2B marketplace (with verified-supplier designations such as Leading Factory and Selected Supplier); SourcingAI, an AI-powered sourcing assistant launched in April 2024 and upgraded to SourcingAI 2.0 in October 2025 that automates supplier identification, qualification verification, and multilingual negotiation across 15+ languages; Secured Trading Service, a mobile escrow-style payment and order-management feature launched in June 2021 that processes cross-border transactions free of platform service charges to global buyers; and supporting services including Easy Sourcing (request-for-quotation), SMART EXPO online trade shows, MEI Awards, Custom Products, and the annual Amazing April sourcing event. Supplier verification is reinforced through accredited third-party inspection partners — SGS, Bureau Veritas, TÜV Rheinland, and CTI — integrated directly into the matching workflow.
Revenue is generated principally through supplier memberships and premium subscriptions, with secondary streams tied to Secured Trading transaction services and to event/promotion services for flagship sourcing events and international trade shows. Distribution is hybrid: product-led self-serve web and mobile channels (Easy Sourcing, SourcingAI, Secured Trading mobile app) are paired with event-driven acquisition via Amazing April and the 2026 Offline Promotion Strategy of nearly 100 events across six continents. The primary customer segment is global professional buyers and procurement teams sourcing from China, with secondary segments in sustainability-verified products and in buyers requiring secure cross-border payment infrastructure; the supply side serves millions of Chinese manufacturers paying for premium designations and listing services.
Made-in-China.com firmographics
Firmographics- Name
- Made-in-China.com
- Legal name
- Focus Technology Co., Ltd.
- Website
- https://made-in-china.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Made-in-China.com is a B2B e-commerce marketplace connecting global buyers with 2.5 million Chinese suppliers across 6,300+ product categories, operated by Focus Technology Co., Ltd. (SZSE:002315), offering AI-powered sourcing, escrow-based payments, and event-driven trade engagement.
- Ownership category
- akta.pro rank
Made-in-China.com industry classification
Industry- Product category
- B2B E-commerce Marketplace
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)
Keywords
Where Made-in-China.com is headquartered
LocationHeadquarters
- HQ city
- Nanjing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Made-in-China.com business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Transaction-based Services: Platform facilitates cross-border B2B transactions through its Secured Trading Service escrow mechanism. The service is offered free of platform service charges to global buyers, suggesting revenue may come from payment processing fees or other ancillary services.
- Supplier Membership and Premium Services: Platform offers supplier membership programs and premium services. Website references 'Join Premium Member' options suggesting subscription-based revenue from suppliers.
- Event and Promotion Services: Revenue generated through flagship sourcing events like 'Amazing April' and participation in international trade shows. Features 'Special Exhibition' outreach covering markets in UAE, South Korea, Argentina.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Secured Trading Service - Free for global buyers |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels7 records
Made-in-China.com product offering
Product offeringCore offering
Made-in-China.com is a B2B e-commerce marketplace that connects global buyers with over 2.5 million Chinese suppliers across 6,300+ product categories and 110 million product listings. The platform provides end-to-end trade lifecycle services including AI-powered supplier matching (SourcingAI), escrow-style cross-border payment processing (Secured Trading Service), request-for-quotation workflows (Easy Sourcing), and trade show exhibitions (SMART EXPO). It also offers supplier verification through partnerships with international inspection bodies and recognition programs such as the MEI Awards.
Product overview
Made-in-China.com is a B2B e-commerce platform that has evolved from a supplier directory into a comprehensive trade lifecycle solution. The platform operates as a multi-module ecosystem centered on its core marketplace (made-in-china.com), augmented by AI-powered procurement tools (SourcingAI/SourcingAI 2.0), secure transaction services (Secured Trading Service), sourcing facilitation (Easy Sourcing), trade show services (SMART EXPO), manufacturing recognition (MEI Awards), product customization (Custom Products), and annual sourcing events (Amazing April). The platform connects global buyers with over 2.5 million Chinese suppliers across 6,300+ product categories and 110 million product listings, offering supplier verification through partnerships with SGS, Bureau Veritas, TÜV Rheinland, and CTI.
Differentiator
Problem solved
Functional benefit
Brands
- Secured Trading Service: Escrow-style secure payment and order management service for cross-border B2B transactions, offered free of platform service charges to global buyers.
- SourcingAI
- SourcingAI 2.0
- Amazing April
- MEI Awards
Products and services
- SourcingAI AI-powered sourcing assistant that helps global buyers evaluate and select Chinese suppliers by aggregating supplier data, applying multi-dimensional validation, and providing structured insights on capabilities, certifications, and customization options. Automates supplier identification and qualification verification across 15+ languages.
- Secured Trading Service Mobile escrow-style payment processing and order management service for cross-border B2B transactions, offered free of platform service charges to global buyers. Provides secure payment infrastructure addressing multi-currency complexities and compliance requirements.
- Easy Sourcing Request for quotation service that allows buyers to post sourcing requests and receive multiple quotes from verified suppliers with quote comparison capabilities.
- SMART EXPO Trade show exhibition service recommending reliable China suppliers at world-famous trade shows including Korea Build Week 2026, IWF Shenzhen 2026, and Mega Show Bangkok 2026.
- MEI Awards Manufacturing Excellence and Innovation Awards program recognizing outstanding Chinese manufacturers and products showcasing evolution towards intelligent, design-led innovation with AI and sustainability improvements.
- Custom Products Customization service allowing buyers to request customized logo, size, color, and custom designs with sample availability for manufactured goods.
- Amazing April Sourcing Event
Quantifiable outcome
- Up to 35% improvement in sourcing efficiency claimed by company for SourcingAI tool
- +4 more outcomes
Companies that use Made-in-China.com
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Made-in-China.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
Made-in-China.com partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship.
- SGScoreAccredited certification body partnering with SourcingAI for supplier verification, eliminating need for buyers to physically visit factories
- Bureau VeritascoreAccredited certification body partnering with SourcingAI for supplier verification, eliminating need for buyers to physically visit factories
- TÜV RheinlandcoreAccredited certification body partnering with SourcingAI for supplier verification, eliminating need for buyers to physically visit factories
- CTIcoreAccredited certification body partnering with SourcingAI for supplier verification, eliminating need for buyers to physically visit factories
- China Foreign Trade CentreflagshipCommissioned landmark research report featuring SourcingAI as primary case study, validating platform's ability to break barriers in international trade
- EbrunflagshipCo-published landmark research report with China Foreign Trade Centre and Canton Fair featuring SourcingAI as primary case study
- Canton FairflagshipCo-published landmark research report with China Foreign Trade Centre and Ebrun featuring SourcingAI as primary case study
- Uzbekistan Business Diplomacy AssociationflagshipLaunched 'Green Commitment Across the Silk Road' initiative in Tashkent, Uzbekistan on Earth Day, promoting certified green products and sustainable technologies across Central Asia with collective pledge for eco-friendly manufacturing and low-carbon trade solutions
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Made-in-China.com competitors and assessment
Company assessmentDirect peers
- DHgate: Beijing-based cross-border B2B e-commerce marketplace focused on connecting Chinese manufacturers with small-to-medium buyers globally. Competes directly in cross-border sourcing with comparable escrow/payment services.
- Alibaba.com: The dominant global B2B marketplace connecting Chinese suppliers with international buyers. Directly competes with Made-in-China.com for the same buyer and supplier base, with deeper logistics integrations (Cainiao), payment infrastructure (Alipay), and substantially larger supplier network.
- Global Sources: Hong Kong-based B2B marketplace and trade show operator connecting Asian (primarily China) suppliers with global buyers. Direct competitor with overlapping supplier base, comparable trade show business, and similar verification services.
- ECVV: China-based B2B marketplace with a similar model connecting Chinese suppliers to international buyers. Smaller scale than Made-in-China.com but operates in the same niche with overlapping supplier categories and verification services.
- 1688.com: Alibaba's domestic Chinese B2B wholesale platform. Directly competes in connecting Chinese manufacturers with bulk/wholesale buyers, particularly for cross-border resellers and small importers sourcing from China.
- EC21: Korea-headquartered global B2B marketplace with strong Asia-Pacific supplier base. Direct competitor in cross-border sourcing with similar marketplace structure, RFQ tools, and premium membership monetization.
- TradeKey: Global B2B marketplace headquartered in Pakistan with significant China supplier presence. Competes for international buyers seeking Asian-manufactured products with comparable RFQ and supplier matching features.
Others
- Flexport: Digital freight forwarder and trade logistics platform. While not a direct marketplace competitor, Flexport operates in adjacent cross-border trade infrastructure, potentially integrating or competing with Secured Trading Service's payment and logistics offerings over time.
Broad incumbents
- Hong Kong Trade Development Council (HKTDC): Hong Kong government-backed trade promotion body operating sourcing platforms and major international trade fairs. Provides comparable B2B matchmaking services with similar supplier verification and cross-border trade show events (like Made-in-China.com's SMART EXPO and Amazing April).
- ThomasNet: Established North American B2B sourcing platform connecting industrial buyers with suppliers. While focused on US/NA suppliers rather than China-sourced goods, it operates a comparable B2B marketplace model targeting procurement professionals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Made-in-China.com social profiles
Digital presenceMade-in-China.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Made-in-China.com leadership team
Management profileNumber of profiles
Made-in-China.com subsidiaries and ownership
Company hierarchySubsidiaries1 record
Made-in-China.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Made-in-China.com M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Made-in-China.com
What does Made-in-China.com do?
Made-in-China.com is a B2B e-commerce marketplace that connects global buyers with over 2.5 million Chinese suppliers across 6,300+ product categories and 110 million product listings. The platform provides end-to-end trade lifecycle services including AI-powered supplier matching (SourcingAI), escrow-style cross-border payment processing (Secured Trading Service), request-for-quotation workflows (Easy Sourcing), and trade show exhibitions (SMART EXPO). It also offers supplier verification through partnerships with international inspection bodies and recognition programs such as the MEI Awards.
Is Made-in-China.com a public or private company?
Made-in-China.com is a private company. It is classified as public and is currently operating.
When was Made-in-China.com founded?
Made-in-China.com was founded in 1998. It employs 1 to 10 people.
Where is Made-in-China.com based?
Made-in-China.com is headquartered in Nanjing, China, in the Asia region.
How does Made-in-China.com make money?
Three revenue lines are on record. Transaction-based Services are the primary driver. The others are supplier Membership and Premium Services and event and Promotion Services.
Who are Made-in-China.com's main competitors?
Direct peers on record are DHgate, Alibaba.com, Global Sources, ECVV, 1688.com, EC21 and TradeKey. Flexport is listed as an others. Broad incumbents are Hong Kong Trade Development Council (HKTDC) and ThomasNet.
Does Made-in-China.com have an API?
No public API is recorded for Made-in-China.com.
What industry is Made-in-China.com in?
Made-in-China.com's product category is B2B E-commerce Marketplace. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAJAC, Cross-border B2B/Wholesale Trade Marketplaces.