Strategyzer
Strategyzer AG is a Swiss B2B SaaS company that provides a cloud-based strategy and innovation platform built around proprietary canvases (Business Model Canvas, Value Proposition Canvas) and guided playbooks, serving enterprise innovation teams, executives, and consultants across 178+ countries.
- Company typePrivate
- Founded2010
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Strategyzer does
Strategyzer AG is a Swiss-based B2B SaaS company founded in 2010 by Alexander Osterwalder and Alan Smith that provides a strategy and innovation management platform built around proprietary visual frameworks — most notably the Business Model Canvas, Value Proposition Canvas, Business Model Portfolio Map, and Team Alignment Map. The company's core product is the Strategyzer Platform, a cloud-based collaborative workspace that delivers guided, step-by-step playbooks combining visual canvases, AI-assisted workflows, and progress tracking to help teams design, test, and validate business models. The platform supports both individual self-serve access and enterprise-wide deployments.
The company monetizes through multiple revenue streams: (1) per-seat playbook subscriptions at $299/year (or $25/month) for individual access, with quote-based team and enterprise tiers; (2) virtual and in-person masterclasses, bootcamps, and corporate training programs; (3) custom consulting and advisory engagements; and (4) book sales across 36+ languages via major retailers. Its go-to-market is hybrid: product-led growth drives individual sign-ups while a sales-led motion targets enterprise customers such as Nestlé, Mastercard, MSD, and Bayer. Strategyzer claims reach across 200,000+ companies and 178+ countries, supported by a community of 5 million+ practitioners using its tools globally.
Strategyzer firmographics
Firmographics- Name
- Strategyzer
- Legal name
- Strategyzer AG
- Website
- https://strategyzer.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Strategyzer AG is a Swiss B2B SaaS company that provides a cloud-based strategy and innovation platform built around proprietary canvases (Business Model Canvas, Value Proposition Canvas) and guided playbooks, serving enterprise innovation teams, executives, and consultants across 178+ countries.
- Ownership category
- akta.pro rank
Strategyzer industry classification
Industry- Product category
- Business Strategy & Innovation Software
- NAICS
- Software Publishers (513210), Marketing Consulting Services (541613), Other Management Consulting Services (541618)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)
- akta.pro secondary industry
- Data, Analytics & AI Consulting (BPAHACAI)
Keywords
Where Strategyzer is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Strategyzer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Playbooks Subscription: Annual per-seat subscription model providing access to the complete playbook library, unlimited projects and workshops, and all future playbooks. Individual access at $299/year per seat with self-paced availability. Team and enterprise tiers available with additional collaboration and company-wide features.
- Training Programs & Masterclasses: Revenue from virtual and in-person master workshops, bootcamps, and corporate training programs. Includes pre-learning courses, eBooks, 1-year platform license, and eCertificates. 20% group discount for 5+ participants from same company.
- Consulting & Advisory: Custom consulting engagements and advisory services where Strategyzer coaches executives and teams to tackle fundamental business challenges in strategy, growth, and commercialization.
- Book Sales: Revenue from published books including Business Model Generation, Value Proposition Design, Testing Business Ideas, The Invincible Company, and High-Impact Tools for Teams, available in 36+ languages through major retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | Individual Access - Self-paced playbooks subscription |
| Subscription | Monthly | Individual Access - Monthly option |
| Per seat | Annual | Team Access - Collaborative team workspace |
| Per seat | Annual | Enterprise - Company-wide platform access |
| Other | Multi-year contract | Master Workshop - Virtual or in-person training |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Strategyzer product offering
Product offeringCore offering
Strategyzer sells a collaborative SaaS platform combined with a subscription library of AI-powered Playbooks that guide teams through business model design, innovation management, value proposition creation, and go-to-market strategy. The offering is built on proprietary visual frameworks (Business Model Canvas, Value Proposition Canvas, Portfolio Map, Team Alignment Map) and is supplemented by masterclasses, bootcamps, corporate training, executive consulting, and a catalog of international bestselling books.
Product overview
Strategyzer is a B2B SaaS company offering a unified innovation and strategy platform combining visual frameworks, guided playbooks, training programs, and consulting services. The core product consists of the Strategyzer Platform for collaborative business model design, complemented by foundational tools including the Business Model Canvas, Value Proposition Canvas, Business Model Portfolio, and Team Alignment Map. Strategyzer Playbooks provide step-by-step guided programs (such as Competing on Business Models, Aligning Sales & Marketing, Innovation Evaluation, and Idea Generation) that combine AI-powered workflows, visual tools, and expert methods. The company also offers Masterclasses, Bootcamps, and corporate consulting services. Supporting the platform is a suite of bestselling books including Business Model Generation, Value Proposition Design, Testing Business Ideas, The Invincible Company, and High-Impact Tools for Teams. This integrated approach combines software, content, and coaching to help organizations design, test, and scale business models.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategyzer Platform A collaborative SaaS platform providing visual workspaces, guided workflows, and AI-powered tools for teams to design, test, and validate business models and strategies. Sold via individual ($299/year), Team, and Enterprise subscriptions.
- Strategyzer Playbooks Subscription Step-by-step guided programs (playbooks) that combine workflows, visual tools, and AI support to help teams execute strategy, innovation, and growth initiatives. Available as individual, team, or enterprise subscriptions.
- Business Model Canvas A visual framework with nine building blocks for describing, designing, and differentiating business models. Used by over 200,000 companies across 178 countries.
- Value Proposition Canvas A visual tool that helps organizations create products and services customers actually want by connecting customer profiles with value propositions.
- Business Model Portfolio (Portfolio Map) A tool for managing a portfolio of existing businesses and exploring potential new growth engines and innovation pipelines.
- Team Alignment Map A visual tool for boosting alignment, accountability, and trust in cross-functional teams working on innovation projects; teams using this tool execute joint activities up to 12x faster.
- Strong Value Propositions and Differentiation with Gen-AI Playbook A guided playbook that uses generative AI to help teams create strong value propositions and differentiation. Part of the Strategyzer Playbooks library.
- Craft & Communicate Your Innovation Strategy Playbook A guided playbook to define innovation strategy and ROI aligned with business goals, covering vision, portfolio mix, and innovation types. Part of the Strategyzer Playbooks library.
- Consulting & Advisory Services Coaching and advisory services for executives and teams to tackle fundamental business challenges in strategy, growth, and commercialization. Quote-based pricing.
- Masterclasses & Bootcamp Virtual and in-person training programs (masterclasses, bootcamps, corporate trainings) led by Strategyzer experts and authors on business model innovation, value propositions, testing business ideas with AI, and organizational change. Includes platform license, eBooks, and eCertificates.
- Business Model Generation (Book) The foundational bestseller on systematic business model design using the Business Model Canvas. Top 10 most cited business book of all time per the Financial Times.
- Value Proposition Design (Book) A practical book on creating compelling products and services customers want to buy using the Value Proposition Canvas methodology.
- Testing Business Ideas (Book) A practical field guide containing 43 experiment types for rapidly testing new business ideas to reduce risk and increase success likelihood, with integration to Business Model Canvas and Value Proposition Canvas.
- The Invincible Company (Book) A hands-on book on managing a portfolio of existing businesses while exploring new growth engines, featuring 50 success formulas and practical tools for constant organizational reinvention.
- High-Impact Tools for Teams (Book) A book and toolkit for boosting alignment, accountability, and trust in teams with five practical tools including Team Alignment Map, Fact Finder, and Team Contract.
Quantifiable outcome
- Aligned teams execute joint activities up to 12x faster than misaligned teams
- +4 more outcomes
Companies that use Strategyzer
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles3 records
Strategyzer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Strategyzer partnerships and signals
Strategic signalScale indicators6 records
Strategyzer competitors and assessment
Company assessmentPeers
Direct peers
- Board of Innovation: Innovation consulting and corporate venture studio that helps enterprises build new business models and growth engines, overlapping with Strategyzer's consulting and 'Competing on Business Models' playbook. Comparable in target buyer (chief innovation officers, corporate venture teams) and in methodology-driven engagement model.
- IDEO: Iconic design and innovation consultancy that pioneered design thinking and human-centered innovation practices adopted by many of the same enterprise customers as Strategyzer. Comparable in offering human-centered innovation training, workshops, and consulting rather than packaged software.
- Brightidea: Innovation management platform offering idea crowdsourcing, innovation pipelines, and portfolio analytics. Overlaps with Strategyzer's enterprise innovation playbooks and competes for the same chief innovation officer budget at large organizations.
- Miro: Online collaborative whiteboard platform widely used to run Business Model Canvas, Value Proposition Canvas, and other Strategyzer-style workshops. Direct overlap in customer base (innovation, product, and strategy teams) and in the visual collaboration use case that underpins Strategyzer's playbook delivery.
- Mural: Enterprise visual collaboration workspace used by the same strategy, innovation, and design-thinking teams that adopt Strategyzer playbooks. Competes head-to-head for the 'where do teams actually run the canvas' layer and offers similar facilitation, template, and enterprise security features.
- HYPE Innovation: Specialist innovation management software platform used by large enterprises to run idea management, innovation portfolios, and trend scouting — directly competing with Strategyzer's Portfolio Map and Idea Generation playbooks in the corporate innovation stack.
- Planview: Enterprise innovation and portfolio management (PPM) software vendor with products such as Planview IdeaPlace and LeanKit that compete directly with Strategyzer's portfolio, idea generation, and invest/kill playbooks. Larger installed base among Fortune 1000 R&D and innovation teams.
Market position
Strengths5 records
Weaknesses5 records
Key risks1 record
Key highlights6 records
Customer concentration
Strategyzer social profiles
Digital presenceStrategyzer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strategyzer leadership team
Management profileNumber of profiles
Profiles5 records
Strategyzer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strategyzer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strategyzer
What does Strategyzer do?
Strategyzer sells a collaborative SaaS platform combined with a subscription library of AI-powered Playbooks that guide teams through business model design, innovation management, value proposition creation, and go-to-market strategy. The offering is built on proprietary visual frameworks (Business Model Canvas, Value Proposition Canvas, Portfolio Map, Team Alignment Map) and is supplemented by masterclasses, bootcamps, corporate training, executive consulting, and a catalog of international bestselling books.
Is Strategyzer a public or private company?
Strategyzer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Strategyzer founded?
Strategyzer was founded in 2010. It employs 11 to 50 people.
Where is Strategyzer based?
Strategyzer is headquartered in Zürich, Switzerland, in the Europe region.
How does Strategyzer make money?
Four revenue lines are on record. Playbooks Subscription is the primary driver. The others are training Programs & Masterclasses, consulting & Advisory and book Sales.
Who are Strategyzer's main competitors?
McKinsey & Company (Strategy & Corporate Finance Practice) is listed as a peer. Direct peers are Board of Innovation, IDEO, Brightidea, Miro, Mural, HYPE Innovation and Planview.
Does Strategyzer have an API?
No public API is recorded for Strategyzer.
What industry is Strategyzer in?
Strategyzer's product category is Business Strategy & Innovation Software. Its primary akta.pro industry code is BPAHAOAG, Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs), with a secondary code of BPAHACAI, Data, Analytics & AI Consulting. Its NAICS code is 513210 and its SIC code is 7372.