What Miro does

Miro is a visual collaboration platform that operates as an AI Innovation Workspace, built on an "Intelligent Canvas" — an infinite, multiplayer, cloud-based surface that is both AI-readable and AI-writable. Founded in 2011 as RealtimeBoard by Andrey Khusid and Oleg Shardin, the company rebranded to Miro and has scaled to 100M+ users, 250,000+ paying companies, and 99% of the Fortune 100. The platform combines real-time collaborative editing with a proprietary AI layer (Sidekicks agentic assistants with Voice, multi-step Flows, AI Connectors to Slack, Atlassian, GitHub, Notion, Granola, Amplitude, Microsoft 365 Copilot, Google Gemini, ChatGPT, Claude, and Amazon Q) and a Model Context Protocol (MCP) server co-developed with Anthropic, AWS, GitHub, Google, and Windsurf to integrate Miro boards with AI coding tools such as Claude Code, GitHub Copilot, Cursor, and Devin. Product surface spans docs, tables, slides, diagrams, kanban, blueprints, prototypes, and a series of AI Playbooks (Research Synthesis, Innovation Sprints, Rapid Prototyping, Design System Governance, Service Blueprints, Marketing Campaign Creation). Miro is headquartered in San Francisco with regional hubs in Amsterdam and Singapore, and has completed three acquisitions — Around (October 2022), Cardinal and Uizard (May 2024), and Reforge (March 2026).

Name

Miro

Legal name

RealtimeBoard, Inc.

Website

https://miro.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Miro is an AI Innovation Workspace providing a multiplayer visual collaboration canvas for product, engineering, and design teams. It serves 100M+ users across 250,000+ companies, including 99% of the Fortune 100, via subscription SaaS plans with agentic AI, workflow automation, and deep enterprise software integrations.

Ownership category

akta.pro rank

Product category

Visual Collaboration Software

NAICS

Software Publishers (51321), Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Visual collaboration platform
• AI collaboration workspace
• Online whiteboard software
• Team collaboration tools
• Visual project management

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS (Free, Business, Enterprise, Consultants, Education, NPOs plans): Recurring subscription revenue across multiple plans including Free, Business, Enterprise, Consultants, Education, and NPOs — with Enterprise plans typically sold on multi-year contracts.
2. Profitable recurring revenue with raised capital: Miro has been profitable since 2016, having raised $476 million in venture funding, indicating a self-sustaining recurring revenue model supplemented by capital for growth investments.
3. Enterprise seat-based upsell from 100M+ users to 250,000+ customers: Land-and-expand motion from free users to paying organizations, with 250,000+ companies reported as customers.
4. Solution Partner / Channel revenue: Indirect revenue through the Solution Partner Program launched in May 2025, which accelerates enterprise deals via resellers, SIs, and consulting partners.
5. Marketplace / app ecosystem distribution (free): Distribution through the Apple App Store, Google Play, and 250+ app integrations; the apps themselves are largely free, with revenue captured through paid subscriptions on the underlying platform.

Pricing tiers

Go-to-market motion6 records

Distribution channels8 records

Marketing channels10 records

Core offering

Miro provides a cloud-based AI Innovation Workspace centered on an infinite multiplayer Intelligent Canvas where distributed teams and AI agents collaborate on shared boards, diagrams, docs, and prototypes in real time. The platform bundles collaborative AI features (Sidekicks, Flows, AI Workflows, Connectors, Prototypes) together with an enterprise-grade governance layer and 250+ integrations. Revenue is generated primarily through tiered subscription plans (Free, Business, Enterprise, Consultants, Education, NPOs) with 100M+ users and 250,000+ customers including 99% of Fortune 100 companies.

Product overview

Miro offers a unified AI Innovation Workspace platform centered on the Intelligent Canvas (an infinite, multiplayer, AI-readable and AI-writable canvas) where human teams and AI agents collaborate on shared boards. The core product, Miro (formerly online whiteboard), is augmented by a layered architecture of add-on modules: Sidekicks (agentic AI teammates with Voice), AI Workflows and Flows (collaborative multi-step AI workflows), Connectors (native integrations to Slack, Atlassian, GitHub, Granola, Notion, and Amplitude), Miro Prototypes (interactive prototyping from Claude Code, Copilot, Cursor, Replit context), Talktrack (multi-person video walkthroughs with AI surfacing), Engage (live participation activities), and Blueprints (reusable workflows). Formats on the canvas include Docs, Tables, Slides, Diagrams, Kanban, and Timelines. Specialized sub-products support Product Acceleration (Prototypes, Insights, Roadmaps, Specs, Technical Design, Planning & Delivery, Journeys, Design Workshops, Goals, Portfolios) and Business Acceleration (Leadership, Operations, Customer Experience, Digital Employee Experience). AI Playbooks (Research Synthesis, Innovation Sprints, Rapid Prototyping, Design System Governance, Service Blueprints, Marketing Campaign Creation, Planning & Strategy, Process Transformation, Customer Account Planning) provide guided AI workflows. Enterprise Guard and AI Trust deliver governance; the Miro Developer Platform with the MCP Server enables third-party AI coding tool integrations. Acquired properties include Reforge (AI platform for product teams, March 2026) and Around (video meeting, October 2022).

Differentiator

Problem solved

Functional benefit

Brands

• Miroverse: Miro's community-driven template marketplace where users discover, share, and publish Miro board templates.

Products and services

• Miro AI Innovation Workspace Miro's core cloud-based visual collaboration platform providing an infinite multiplayer Intelligent Canvas where distributed teams and AI agents work together on shared boards, diagrams, docs, prototypes, and workflows. Sold via Free, Business, and Enterprise subscription plans.
• Miro MCP Server Model Context Protocol server enabling bidirectional integration between Miro's visual collaboration workspace and AI coding tools such as Claude Code, GitHub Copilot, Gemini CLI, Cursor, Lovable, OpenAI Codex, and Devin.
• Miro Developer Platform Public developer platform and Marketplace enabling third-party developers to build custom Miro apps, integrations, and extensions via REST APIs and the MCP server.
• Miro AI Workflows Collaborative AI-driven workflows that automate processes and integrate with existing company systems via Connectors, enabling multi-step automation across tools for enterprise teams.
• Enterprise Guard Enterprise-grade controls for security, governance, and admin deployment that let organizations roll AI out across the whole org, ensuring the right tools reach every team from day one.
• AI Trust Governance and controls layer for AI across the organization that provides IT the security and oversight needed to deploy AI at scale, with ISO 27001, ISO 42001, SOC 2, and GDPR compliance.
• Miro Free Education Plan Dedicated free subscription plan for accredited educational institutions including universities, providing full Miro access for teaching, learning, and student collaboration.
• Reforge AI platform for product teams acquired by Miro in March 2026, offering learning programs, frameworks, and AI-powered tools for growth and product strategy.
• Miro Solution Partner Program Channel program for resellers, system integrators, and consulting partners to deliver Miro implementations to enterprise customers.

Quantifiable outcome

• 3.6x faster time to market
• +10 more outcomes

Named customers12 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

AI capability15 records

Feature8 records

Scale indicators13 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Mural: Mural is a direct competitor offering a collaborative digital whiteboard for visual collaboration, workshops, and design thinking. It targets the same enterprise and team buyers as Miro with very similar product surface, templates, and AI features, making it the closest head-to-head peer.
• FigJam (Figma / Adobe): FigJam is Figma's collaborative whiteboard product, now under Adobe, serving design, product, and engineering teams with a freeform canvas tightly integrated with Figma design files. It competes directly with Miro in design, product, and engineering workflows and benefits from Adobe's enterprise distribution.
• Lucid (Lucidchart / Lucidspark): Lucid offers Lucidspark (whiteboard) and Lucidchart (diagramming) on a shared visual collaboration platform, targeting enterprise teams for diagramming, brainstorming, and systems design. Overlaps significantly with Miro's diagramming and team-collaboration use cases, especially in IT, engineering, and operations.

Broad incumbents

• Microsoft Loop: Microsoft Loop is Microsoft's collaborative canvas component within Microsoft 365, integrated with Teams, OneNote, and Word. As a broad incumbent, Loop bundles canvas-style collaboration into the Microsoft productivity suite and represents a significant competitive threat to Miro within Microsoft-centric enterprises.
• ClickUp: ClickUp is a broad work-management platform that has added Whiteboards, Docs, and AI features, competing with Miro for project planning, brainstorming, and product team workflows. It targets similar enterprise buyers with a wider product surface and bundled pricing.
• Zoom Whiteboard: Zoom Whiteboard is a collaborative whiteboard built into the Zoom meetings platform, sold as part of Zoom's broader communication and collaboration suite. As a broad incumbent, it competes with Miro on meeting follow-ups, workshops, and async visual collaboration for enterprises already standardized on Zoom.
• Atlassian Confluence / Jira with whiteboarding: Atlassian integrates visual collaboration and AI capabilities into Confluence and Jira and is itself a Miro investor and integration partner. As a broad incumbent in software team workflows, it competes indirectly by bundling planning and documentation surface area that overlaps with Miro's product and engineering use cases.

Emerging players

• Notion: Notion is an AI-powered workspace combining docs, databases, wikis, and increasingly visual collaboration, with a strong freemium PLG motion and a growing enterprise footprint. It overlaps with Miro in product, engineering, and operations workflows and represents an emerging adjacent competitor with significant AI capabilities.
• Whimsical: Whimsical is a collaborative whiteboard and diagramming tool focused on product, design, and engineering teams. It is a smaller, emerging player with a similar collaborative canvas positioning but narrower scope and enterprise distribution than Miro.

Regional players

• Conceptboard: Conceptboard is a visual collaboration platform headquartered in Germany with strong traction in European enterprises, particularly in DACH. It overlaps directly with Miro's whiteboard and workshop use cases but is primarily a regional player in Europe and does not directly compete in Miro's US and Asia core markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat8 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MiroHQ
• YouTubeyoutube.com/user/RealtimeBoardEng
• Facebookfacebook.com/TryMiro
• LinkedInlinkedin.com/company/mirohq
• Instagraminstagram.com/mirohq

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miro