REI Residential Elevators Incorporated

What REI Residential Elevators Incorporated does

Residential Elevators LLC (DBA Residential Elevators, incorporated in Florida and headquartered at 2910 Kerry Forest Pkwy, D4-1, Tallahassee) is a family-owned manufacturer and installer of custom residential elevators, founded by Bobby Boeneke in 1996. The company produces three core elevator systems adapted from commercial elevator engineering: traction elevators (Luxury Lift Traction LLT-950, a machine-room-less counterweight system), hydraulic elevators (Luxury Lift Hydraulic LLH-950, with 950-pound capacity and piston/pump technology), and pitless elevators (The Level, eliminating the need to cut existing concrete). All systems now feature factory-standard infrared light curtains and Automatic Rescue Devices as part of 2026 safety engineering updates, and offer customization across nine cab design series with wood species, fixtures, gates, and lighting options. The company has completed tens of thousands of installations across the United States, Canada (Alberta, British Columbia), and the Caribbean, with geographic coverage spanning 25+ US states.

The business operates a factory-direct model that consolidates sales, design, manufacturing, installation, and service under a single organization, using a network of territory sales representatives across the US, Canada, and the Caribbean. Go-to-market targets homeowners directly via the website and inbound estimates, supplemented by builder and architect programs, ASME and NAHB partnerships, and referral/word-of-mouth from existing customers. Revenue mechanics combine one-time custom installation sales (per-project quoted pricing, multi-year contracts) with recurring service and maintenance subscriptions, including lifetime free telephone support. Customer segments span single-family homeowners, seniors aging in place, new construction builders, retrofit renovators, vacation homes, condos/townhomes, and beach/coastal properties. Selected customer evidence includes individual residential installations across Florida, Texas, South Carolina, New York, and California, plus enterprise builder relationships (Nashville Construction, Roslyn Landing, Lubbock Homes), with no single customer representing material revenue concentration.

Name

REI Residential Elevators Incorporated

Legal name

Residential Elevators LLC

Website

https://residentialelevators.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Residential Elevators LLC is a family-owned, Tallahassee-based manufacturer and installer of custom residential elevators serving homeowners, builders, and architects across the United States, Canada, and the Caribbean through a factory-direct model since 1996.

Ownership category

akta.pro rank

Product category

Residential Elevators

NAICS

Elevator and Moving Stairway Manufacturing (333921)

akta.pro primary industry

Elevator, Escalator & Vertical Transportation Installation/Service (IMAFALAI)

akta.pro secondary industries

Traction/Machine-Room-Less (MRL) Elevator Service & Maintenance (BPABAIAL), Hydraulic Elevator Service & Maintenance (BPABAIAK), Stair Lifts, Platform Lifts & Residential Elevator Services (HSABAJAD), Smart Elevators, Escalators & Vertical Transportation (HSAPAPAH)

Keywords

• Residential elevator manufacturing
• Home elevator installation
• Aging in place solutions
• Custom elevator design
• Accessibility equipment

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Residential Elevator Sales and Installation: One-time sale of custom-built residential elevators including design, manufacturing, and professional installation. The company operates a factory-direct model with all-inclusive pricing, eliminating middlemen. Each elevator is unique to the client and custom-designed to specifications.
2. Service and Maintenance: Ongoing service, maintenance, and support for installed elevators. The company offers multiple maintenance plans including yearly maintenance recommendations. Free phone assistance provided for the lifetime of the elevator.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Residential Elevators designs, manufactures, installs, and services custom residential elevator systems through a factory-direct model. The company produces traction (LLT-950), hydraulic (LLH-950), and pitless (The Level) elevator systems, along with specialized variants for seniors, beach houses, condos, and single-family homes. All design, manufacturing, installation, and service activities are handled in-house by the company's own team.

Product overview

Residential Elevators is a family-owned home elevator company offering a comprehensive portfolio of custom residential elevator products. The company manufactures and installs three core elevator types: Traction Elevators (Luxury Lift Traction - LLT-950, a machine-room-less counterweight system), Hydraulic Elevators (Luxury Lift Hydraulic - LLH-950 Roped Hydraulic with piston/pump technology and 950-pound capacity), and Pitless Elevators (The Level, eliminating concrete excavation). These systems are complemented by specialized variants including Single Person Lifts, Home Elevators for Seniors, Elevators for Condos/Townhomes, Beach House Elevators, and Single-Family Home Elevators. All elevators feature factory-standard infrared light curtains and Automatic Rescue Devices as of 2026. The company operates a factory-direct model combining design, manufacturing, installation, and service under one organization, with customization options across nine cab design series and various finishes including wood species, fixtures, and gates.

Differentiator

Problem solved

Functional benefit

Products and services

• Traction Elevators (Luxury Lift Traction - LLT-950) Machine-room-less traction elevators using counterweight technology, offering smooth, quiet operation and energy efficiency without requiring hydraulic fluid or a separate machine room. Designed for homeowners seeking a premium residential elevator experience.
• Hydraulic Elevators (Luxury Lift Hydraulic - LLH-950 Roped Hydraulic) Hydraulic elevators using piston and pump technology delivering a commercial-grade smooth and fast ride with 950-pound lifting capacity, requiring a small machine room. Designed for residential customers wanting robust, proven elevator performance.
• Pitless Elevators (The Level) Pitless home elevator system that eliminates cutting existing concrete, sitting flush with a small 2.5-inch step up. Features simplified installation without slab foundation disruption and up to 950-pound capacity. Ideal for retrofit projects and homes not originally designed for elevators.
• Single Person Home Lifts Individual elevators designed for single-person use, providing mobility solutions for seniors or those with limited mobility to stay in their homes. Compact and efficient design suited for personal-use applications.
• Home Elevators for Seniors Custom elevators designed to help seniors age in place, featuring cabinet-grade seven-ply plywood and solid hardwood trim construction for durability and safety. Targeted at elderly homeowners who want to maintain independence in their multi-story homes.
• Elevators for Condos and Townhomes Elevator systems designed for multi-level condos and townhomes, offering quality, craftsmanship, style, and safety to enhance accessibility and visual appeal in attached housing.
• Home Elevators for Beach Houses Custom elevators designed for coastal properties including the Coastal cab design with warm whites and brushed stainless steel accessories that blend with beach house architecture. Targeted at beach house and coastal property owners.
• Single-Family Home Elevators Elevators for multi-level single-family homes, built with seven-ply plywood and solid hardwood trim, offering more lift capacity than other market models. Designed to enhance accessibility, convenience, and home value in single-family residences.

Quantifiable outcome

• Tens of thousands of successful elevator installations
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• BBB (Better Business Bureau)minorOthersResidential Elevators LLC maintains BBB Business Review accreditation, providing consumer trust and credibility. The BBB seal is displayed on the company website as a trust signal for prospective customers.
• ASME (American Society of Mechanical Engineers)coreStrategic or Co-development PartnerCompany participates in ASME code committee activities, influencing elevator safety codes and standards. Provides continuing education resources for industry professionals related to ASME safety updates.
• NAHB (National Association of Home Builders)minorStrategic or Co-development PartnerPartnership with NAHB for Age-in-Place Specialists program. Provides resources and certification support for builders focused on accessibility and aging-in-place home modifications.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• AmeriGlide: US-based accessibility products company focused on stair lifts, vertical platform lifts, and home elevators; competes in overlapping aging-in-place and mobility customer segments, particularly at lower price points.

Broad incumbents

• KONE: Major global elevator and escalator manufacturer with residential elevator offerings and modernization services; comparable in delivering both installation and lifecycle service to homeowners.
• Schindler Elevator: Global elevator OEM with residential and low-rise product offerings, including custom home elevators that overlap with REI's luxury traction and hydraulic product lines.
• TK Elevator: Global elevator OEM with residential and accessibility product lines; competes with REI in custom home installations through broader service network and brand recognition.
• Mitsubishi Electric (Elevator/Escalator Division): Global elevator manufacturer with residential elevator product lines and high-rise technology expertise; competing incumbent for premium custom home installations.
• Otis Worldwide: Largest global elevator and escalator OEM; residential product line (including the Otis SkyRise and Gen2 home offerings) competes broadly with REI's premium custom installations and brings significantly larger scale and dealer reach.

Direct peers

• Inclinator Company of America: Long-established US residential elevator and dumbwaiter manufacturer serving single-family homes, multi-generation households, and accessibility customers — directly comparable product line and go-to-market.
• Savaria Corporation: One of the largest North American manufacturers of residential elevators, stair lifts, and accessibility lifts. Most direct competitor in product portfolio, customer base (homeowners, builders, accessibility seekers), and factory-direct distribution model.
• Waupaca Elevator Company: Family-owned US manufacturer of residential and commercial elevators with in-house engineering, installation, and service. Closely comparable in vertical integration, private ownership profile, and home elevator focus.
• Stiltz Lifts: Manufacturer of residential through-floor home lifts with a direct-to-consumer model, competing in the same aging-in-place and accessibility use cases — particularly with pitless and single-person elevator categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REI Residential Elevators Incorporated