Lollypop Farm

What Lollypop Farm does

Lollypop Farm, legally The Humane Society of Rochester and Monroe County PCA, Inc., is a 501(c)(3) nonprofit animal welfare organization (EIN 16-0743047) founded in 1873 and headquartered at 99 Victor Road, Fairport, New York. Operating as the Humane Society of Greater Rochester, it runs a comprehensive animal shelter serving the Greater Rochester and Finger Lakes regions with a 101–250 employee base and a 604-volunteer foster network. Since implementing a 2018 strategic plan, it has achieved a save rate above 90% for cats and dogs and rehomed 3,496 pets in 2025 alone.

The organization's core service portfolio is organized around five pillars: pet adoption and re-homing (dogs, cats, rabbits, birds, reptiles, farm animals, and horses/donkeys), foster care, veterinary services including spay/neuter and trap-neuter-vaccinate-return, humane law enforcement (2,978 calls investigated in 2025, an Animal Emergency Response Team, and an Animal Crimes Intervention Program), and humane education (summer camp, scouts, field trips, birthday parties). In October 2025, it launched a Mobile Veterinary Clinic to extend veterinary care into underserved community locations, and a facility expansion at the Fairport HQ is currently under construction. In 2025 the in-house veterinary team performed 6,723 surgeries and 377 animals entered behavior modification training.

The business and revenue model is a multi-channel nonprofit model blending donations, grants, corporate partnerships, and program fees. More than 6% of the operating budget comes from United Way donor designations (designation number 1594). Additional funding streams include federal and state grants (e.g., a December 2025 $20,000 DOJ Byrne Memorial Justice Assistance Grant), in-kind product donations from Boehringer Ingelheim and Hill's Pet Nutrition, corporate sponsorships anchored by Hoselton Auto Mall and Canandaigua National Bank, adoption fees (with discounts for seniors and veterans), and paid workshops (Pet First Aid/CPR at $75 per person via Pro Pet Hero). The organization reaches its audience via a website averaging 477,575 monthly page views, an email list of 57,000+ subscribers, nearly 100,000 Facebook followers, 35,000 Instagram followers, and 4,500 TikTok followers, supplemented by annual events including Tails of Hope Telethon, Barktober Fest, and the Pars for Pets Charity Classic.

Name

Lollypop Farm

Legal name

The Humane Society of Rochester and Monroe County PCA, Inc.

Website

https://lollypop.org

Company type

Private

Founded year

1873

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Veterinary Services (54194), Veterinary Services (541940), Pet Care (except Veterinary) Services (81291)

SIC

Agricultural Services (700)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Low-Cost & Community Veterinary Clinics (HLAMAAAE), Mobile & Emergency Veterinary Services (AFAEANAH), Spay/Neuter & Population Control Programs (BPAGAIAE), Animal Welfare & Advocacy Organizations (AFAEALAC), Foster & Volunteer Network Programs (BPAGAIAF), Veterinary Charity Clinics & Medical Aid (BPAGAIAD)

Keywords

• Animal shelter services
• Pet adoption programs
• Veterinary care services
• Humane law enforcement
• Animal welfare education

Headquarters

HQ city

Fairport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Federal and State Grants: Government grants for specific programs such as the $20,000 DOJ Byrne Memorial Justice Assistance Grant for humane law enforcement equipment upgrades.
2. Donations and Charitable Contributions: Individual donations, memorial gifts, stock donations, planned giving, and corporate matching gifts. More than 6% of operating budget comes from United Way donor designations.
3. Corporate Partnerships and Sponsorships: Sponsorship revenue from events like Barktober Fest and Tails of Hope Telethon. Corporate partners provide financial support, in-kind donations, and cause marketing opportunities.
4. Adoption and Program Fees: Fees from pet adoptions, summer camp registrations, workshop fees (Backyard Chickens, Pet First Aid CPR at $75), and education programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Lollypop Farm operates an animal shelter providing pet adoption services across multiple species (dogs, cats, rabbits, small animals, birds, reptiles, farm animals, horses), a foster care volunteer network, on-site and mobile veterinary services including spay/neuter and T.N.V.R., humane law enforcement investigating animal cruelty and emergencies, and humane education programs for children and adults. It is funded primarily through donations, grants, sponsorships, and program fees, and serves the Greater Rochester and Finger Lakes region from its Fairport, NY facility.

Product overview

Lollypop Farm, the Humane Society of Greater Rochester, operates as an animal shelter offering a comprehensive suite of animal welfare services organized around five core pillars: pet adoption and re-homing, foster care, veterinary services including spay/neuter and the new mobile clinic, humane law enforcement, and education programs. The organization serves the Rochester, NY region providing both direct animal care services and community outreach through free vaccination events and educational programming. The product portfolio centers on animal welfare delivery with adoption, foster, and veterinary services representing the primary service offerings, supplemented by law enforcement, education, and community support programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Adoption Services

Quantifiable outcome

• Over 90% save rate for cats and dogs
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Nine partnerships are on record, tiered core and secondary.

• Hoselton Auto MallcoreGTM or Marketing PartnerPresenting sponsor of Tails of Hope Telethon and major supporter of Lollypop Farm events. Hoselton Auto Mall has served Rochester communities for over 101 years as a Toyota dealership and EV dealer. The partnership aligns shared core values of community support and animal welfare.
• Canandaigua National BankcoreGTM or Marketing PartnerCommunity bank partner supporting what matters to Rochester area residents. Honored Lollypop Farm's mission as a shelter and valuable community resource.
• Boehringer IngelheimcoreGTM or Marketing PartnerProvides donations of NexGard, HEARTGARD Plus, and FRONTLINE Brand Products to care for animals at Lollypop Farm as part of their commitment to animal welfare.
• Hill's Pet NutritioncoreGTM or Marketing PartnerSince 2002, Hill's Food, Shelter & Love Program has provided nutritious food to shelter animals. Through the Shelter Donation Program, purchases made via their shop result in $1 donations to participating shelters.
• United WaycoreGTM or Marketing PartnerMore than 6% of operating budget comes from United Way donor designations. Lollypop Farm is one of only a handful of humane societies nationally participating in United Way. Designation number: 1594.
• Donuts DelitesecondaryGTM or Marketing PartnerProvides donuts for events, staff initiatives, and annual fundraiser with animal-themed donuts. Local Rochester business with recipes dating to 1958.
• Rochester Midland CorporationsecondaryGTM or Marketing PartnerSince 1888, provides donated cleaning products (hand sanitizer, toilet bowl cleaner, glass cleaner) and financial support. Strives to maintain family environment and corporate philanthropy.
• Safety Team Solutions / Pro Pet HerosecondaryTechnology or IntegrationNationally recognized agency that certifies individuals in pet CPR and first aid. Lollypop Farm offers Pro Pet Hero certification courses to the public.
• World's Best Cat LittersecondaryGTM or Marketing PartnerCollaboration partner for June is Adopt-a-Cat Month promotion, providing support for reduced adoption fees.

Scale indicators12 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Best Friends Animal Society: National no-kill advocacy organization running sanctuary operations and partner-network programs. Comparable mission (save-rate leadership) and competes with Lollypop for national donor mindshare.
• The Humane Society of the United States (HSUS): Largest national animal welfare organization, focused on advocacy and shelter support grants. Overlaps with Lollypop on mission and donor mindshare competition, though HSUS emphasizes policy work rather than direct shelter operations.
• ASPCA (American Society for the Prevention of Cruelty to Animals): National 501(c)(3) providing shelter, adoption, humane law enforcement, and veterinary services. Directly comparable mission and service pillars to Lollypop Farm, but at national scale with significantly larger fundraising and advocacy reach.
• PetSmart Charities: Largest funder of animal welfare in North America, providing grants and in-kind support to shelters including Lollypop's peers. Competes for donor mindshare and offers partnership/grants that affect Lollypop's funding ecosystem.

Regional players

• Monroe County Animal Control / Rochester Animal Services: Local government animal control agency in the Rochester area. Provides overlapping animal control, sheltering, and adoption services in Lollypop's primary service region.
• SPCA of Erie County (Buffalo, NY): Regional humane society serving Western New York. Closest geographic peer in New York State with comparable shelter, adoption, and veterinary services portfolio.

Direct peers

• Bideawee: Long-established Northeast humane society offering adoption, veterinary care, behavior training, and education programs. Direct peer in scale and service mix to Lollypop.
• North Shore Animal League America: Large Northeast no-kill shelter operating comprehensive adoption, veterinary, and mobile adoption services. Directly comparable operating model and service mix.

Others

• Hill's Pet Nutrition Food, Shelter & Love Program: Strategic corporate partner and shelter food donor since 2002. Directly comparable as ecosystem partner — their Shelter Donation Program and in-kind food donations shape Lollypop's cost structure.

Emerging players

• Maddie's Fund: Major family foundation funding no-kill animal welfare innovation and shelter grants. Highly comparable on save-rate leadership narrative and provides capital that influences Lollypop's program expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lollypopfarm
• Facebookfacebook.com/lollypopfarm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lollypop Farm