Vidoomy
Vidoomy is a Madrid-headquartered programmatic video advertising platform founded in 2017 that connects agencies and advertisers with 2,500+ publishers across Europe and Latin America via non-intrusive out-stream video formats priced on CPM/CPV.
- Company typePrivate
- Founded2017
- HeadquartersMadrid, Spain
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Vidoomy does
Vidoomy Media, S.L. is a Madrid-headquartered digital video advertising technology company founded in March 2017 that operates a programmatic out-stream video ad platform connecting brand advertisers and agencies with premium publisher inventory across Europe and Latin America. The core technology stack centers on non-intrusive out-stream video formats (Slider, inText, and inStream) that auto-play as users scroll, supported by real-time bidding infrastructure and a self-serve publisher onboarding portal; the company claims direct integration with more than 2,000 publisher websites and access to billions of daily auctions across mobile, tablet, and desktop, with 80%+ viewability and a 100% fraud-free inventory guarantee.
The platform is sold through a hybrid go-to-market: a direct sales force targets agencies and advertisers with premium, brand-safe video campaigns priced on CPM and CPV bases, while publishers (2,500 direct relationships) self-register and integrate via an online portal, accessing a real-time transparent dashboard for revenue and performance monitoring. Vidoomy generates revenue primarily by taking a share of advertising spend flowing between buyers and its publisher network on a monthly billing cadence, with pricing negotiated per campaign rather than on a fixed SaaS tier.
The company operates from eight disclosed offices (Madrid HQ plus Colombia, Argentina, Panama, Mexico, Chile, Peru, and the UK), supports its publisher portal in at least seven languages, and is a registered Consent Management Platform (ID 380) under the IAB Europe Transparency & Consent Framework, with GDPR and TAG anti-fraud compliance. It is privately held with no disclosed funding rounds, acquisitions, or institutional investors in the source data, and reports 101–250 employees.
Vidoomy firmographics
Firmographics- Name
- Vidoomy
- Legal name
- Vidoomy Media, S.L.
- Website
- https://vidoomy.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vidoomy is a Madrid-headquartered programmatic video advertising platform founded in 2017 that connects agencies and advertisers with 2,500+ publishers across Europe and Latin America via non-intrusive out-stream video formats priced on CPM/CPV.
- Ownership category
- akta.pro rank
Vidoomy industry classification
Industry- Product category
- Digital Video Advertising Platform
- NAICS
- Media Buying Agencies (541830), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
Keywords
Where Vidoomy is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices8 records
Markets served
Vidoomy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Video Advertising (CPM/CPV): Revenue generated from delivering video advertising campaigns to publishers on a Cost Per Mille (CPM) and Cost Per View (CPV) basis. Vidoomy connects advertisers with publishers and takes a share of the advertising spend.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | CPM and CPV based pricing for video advertising campaigns |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Vidoomy product offering
Product offeringCore offering
Vidoomy operates a programmatic video advertising platform that connects agencies and brands with more than 2,000 direct premium publisher websites globally. The platform delivers non-intrusive out-stream video ad formats (Slider, inText, inStream) across desktop, tablet, and mobile devices, monetizing publisher inventory while providing advertisers with fraud-free, high viewability inventory and access to billions of daily auctions.
Product overview
Vidoomy is a digital video advertising technology company operating a programmatic video ad platform. The core offering consists of the Video Out-Stream Advertising platform supporting multiple ad formats (Slider, inText, inStream) that publishers can integrate to monetize their content. The platform provides advertisers with direct access to premium publisher inventory through a real-time dashboard, supporting billions of daily auctions across desktop, tablet, and mobile devices with fraud protection and 80%+ viewability rates.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Out-Stream Advertising Platform
- Slider Video Ad Format
- inText Video Ad Format
- inStream Video Ad Format
- Publisher Dashboard
- Programmatic Video Advertising Platform
Quantifiable outcome
- Viewability rate of over 80%
- +3 more outcomes
Companies that use Vidoomy
Customer profileSegments2 records
Ideal customer profiles2 records
Vidoomy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Vidoomy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IAB EuropecoreVidoomy participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. Vidoomy uses the Consent Management Platform with identification number 380. This partnership ensures Vidoomy adheres to industry standards for data privacy and consent management in digital advertising.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Vidoomy competitors and assessment
Company assessmentDirect peers
- Teads: Global out-stream video advertising platform connecting advertisers with premium publisher inventory. Closest functional peer to Vidoomy — same out-stream formats (inRead, inArticle), same two-sided agency/publisher model, multinational scale.
- Seedtag: Madrid-based contextual video ad-tech platform specializing in cookieless in-image and out-stream video. Highly relevant given shared Spanish origin, overlapping LATAM/European footprint, and similar publisher-side monetization focus.
- Connatix: Video content and monetization platform for publishers offering out-stream video players, header bidding, and programmatic demand. Directly competes with Vidoomy for publisher video monetization budgets.
- Smartclip (RTL Group): Video ad-tech platform owned by RTL Group delivering cross-device video advertising across Europe and LATAM. Comparable in ad-format breadth (out-stream, in-stream, CTV) and geographic emphasis.
- TripleLift: Programmatic advertising technology platform running native, display, and video across publisher inventory via real-time bidding. Comparable as a programmatic SSP-style player competing for the same advertiser demand and publisher supply.
- Celtra: Creative ad-tech platform enabling programmatic rich-media and video ad creation across channels. Comparable as a technology-led, format-focused ad platform targeting agencies and publishers.
- Undertone (Digital Turbine): Digital advertising platform specializing in high-impact video and rich-media formats across publisher networks. Directly comparable out-stream/high-viewability positioning and agency-side sales motion.
Broad incumbents
- Taboola: Public content-discovery and native advertising platform with significant video inventory across its publisher network. Overlaps with Vidoomy in monetizing publisher video inventory but operates at meaningfully larger scale and across broader formats.
- Outbrain: Native and video content-discovery platform serving advertiser campaigns across premium publisher networks. Comparable publisher-monetization model, though broader in scope (including content recommendation) than Vidoomy's video-only focus.
- FreeWheel (Comcast): Enterprise video ad-tech platform owned by Comcast providing programmatic TV and video monetization for major publishers. Broad incumbent competing for premium video demand though with stronger CTV/linear focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Vidoomy social profiles
Digital presenceVidoomy compliance and trust
Trust signalCompliance2 records
Vidoomy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vidoomy leadership team
Management profileNumber of profiles
Profiles5 records
Vidoomy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vidoomy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vidoomy
What does Vidoomy do?
Vidoomy operates a programmatic video advertising platform that connects agencies and brands with more than 2,000 direct premium publisher websites globally. The platform delivers non-intrusive out-stream video ad formats (Slider, inText, inStream) across desktop, tablet, and mobile devices, monetizing publisher inventory while providing advertisers with fraud-free, high viewability inventory and access to billions of daily auctions.
Is Vidoomy a public or private company?
Vidoomy is a private company. It is classified as unknown and is currently operating.
When was Vidoomy founded?
Vidoomy was founded in 2017. It employs 101 to 250 people.
Where is Vidoomy based?
Vidoomy is headquartered in Madrid, Spain, in the Europe region.
How does Vidoomy make money?
One revenue line is on record: video Advertising (CPM/CPV).
Who are Vidoomy's main competitors?
Direct peers on record are Teads, Seedtag, Connatix, Smartclip (RTL Group), TripleLift, Celtra and Undertone (Digital Turbine). Broad incumbents are Taboola, Outbrain and FreeWheel (Comcast).
Does Vidoomy have an API?
No public API is recorded for Vidoomy.
What industry is Vidoomy in?
Vidoomy's product category is Digital Video Advertising Platform. Its primary akta.pro industry code is BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC). Its NAICS code is 541830 and its SIC code is 7311.