TopLine Federal Credit Union

What TopLine Federal Credit Union does

TopLine Financial Credit Union is a not-for-profit, member-owned financial services cooperative founded in 1935 and headquartered in Maple Grove, Minnesota. It operates 11 branch locations across the Twin Cities metro area (Bloomington, Brooklyn Park, Champlin, Circle Pines, Como Park/St. Paul, Coon Rapids, Forest Lake, Maple Grove-Arbor Lakes, Maple Grove-West, Plymouth, St. Francis) and serves more than 70,000 members with approximately $1.1 billion in total assets as of 2026. The credit union offers a full personal and business banking product suite: multiple checking tiers (Totally Free, Sterling 50+, TopLine), savings (Share Savings, Savings Plus, Sum-It-Up round-up, WINcentive prize-linked, Young Savers), money market accounts, share certificates, Traditional/Roth IRAs, Coverdell Education Savings, four Visa credit card variants (Rewards Visa Signature, Platinum Rewards Visa, Platinum Visa, Business Rewards Visa), and a broad lending menu including conventional/FHA/VA/USDA/jumbo mortgages, HELOC and home equity loans, new/used/refinance auto loans with a Drive4Less lease-alternative program, recreation loans, personal loans and lines of credit, private student loans via Member Student Lending (LendKey), and business lending (equipment, real estate, lines of credit, ACH, merchant services).

Revenue is generated primarily through net interest income on the loan/deposit spread, supplemented by transactional fees (ATM, wire, overdraft, late payment, loan origination) and affiliate referral fees from investment services (LPL Financial partnership), insurance (TruStage for AD&D/life and the wholly-owned TopLine Insurance Agency, LLC for auto/home/umbrella), Medicare advisory (TruLync Medicare Advisors), and student lending (Member Student Lending). Distribution is multi-channel: physical branches, a 24/7 digital banking platform and mobile app with mobile deposit, NFC contactless payments via Apple Pay/Google Pay/Samsung Pay, the Co-Op shared branching network (5,100+ locations) and MoneyPass ATM network (82,000+ fee-free ATMs), 130+ Minnesota auto dealer partnerships and Enterprise Car Sales, dedicated mortgage loan officers, and a Member Care Center with live chat. Technology backbone includes Curvitec MeridianLink for online loan applications, dynamic-chip Visa cards with Zero Liability protection, and integrations for bill pay, merchant services, and insurance.

The credit union operates a wholly-owned insurance subsidiary and the 501(c)(3) TopLine Credit Union Foundation established in 2014, which contributed $133,000+ to local communities, $41,500 in scholarships, and 670+ volunteer hours in 2025. It has received nine consecutive Best of Business awards from the Minneapolis/St. Paul Business Journal (2017-2025), Star Tribune Top Workplace recognition, and an NCUA Financial Literacy Education Award. NCUA insurance backs all deposits up to $250,000 with an additional $250,000 for IRAs, and the credit union holds BBB accreditation and NMLS license #654913.

Name

TopLine Federal Credit Union

Legal name

TopLine Financial Credit Union

Website

https://toplinecu.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

101–250 employees

Short description

TopLine Financial Credit Union is a not-for-profit, member-owned financial services cooperative founded in 1935 and headquartered in Maple Grove, Minnesota. It serves 70,000+ members across the Twin Cities through 11 branches and a digital banking platform, offering personal and business banking, lending, investment, and insurance products.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (522130), Credit Card Issuing (52221)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Retail banking services
• Consumer lending
• Credit union services
• Mortgage lending
• Deposit accounts

Headquarters

HQ city

Maple Grove

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Net Interest Income: Primary revenue source from spread between interest earned on loans (auto, mortgage, home equity, credit cards, personal, student, recreation) and interest paid on deposits (checking, savings, money market, certificates, IRAs). Credit union model returns profits to members through better rates.
2. Fee Income: Various fees including ATM fees (non-network), wire transfer fees, overdraft fees, late payment fees, balance transfer fees, cash advance fees, check ordering fees, and loan origination fees. Some services have explicit fees such as $10 debit card loan payment fee and $10 phone payment fee.
3. Investment Services Referral Fees: Revenue from referral arrangements with LPL Financial for investment products and services. Securities and advisory services offered through registered LPL Financial representatives.
4. Insurance Referral Fees: Revenue from insurance product referrals through TopLine Insurance Agency (auto, home, life, umbrella, Medicare). Partnerships with TruStage for AD&D and life insurance products.
5. Student Lending Partnerships: Revenue from partnership with Member Student Lending network for private student loans and refinancing products offered to members.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

TopLine Federal Credit Union is a not-for-profit, member-owned financial cooperative that delivers consumer and small business banking products — including checking, savings, money market, share certificates, IRAs, and credit cards — alongside a full lending suite covering auto, mortgage, home equity, recreation, student, and personal loans. It also distributes investment, retirement, and insurance services through partnerships with LPL Financial and TruStage, supported by digital banking, a mobile app, 11 Twin Cities branches, and nationwide ATM/shared branching access.

Product overview

TopLine Financial Credit Union is a not-for-profit, member-owned financial services cooperative offering a comprehensive suite of banking and financial products. The portfolio includes personal and business checking and savings accounts (Share Savings, Savings Plus, Money Market, and Certificates), retirement accounts (Traditional IRA, Roth IRA, Coverdell Education Savings), credit cards (Rewards Visa Signature, Platinum Rewards Visa, Platinum Visa, Business Rewards Visa), and diverse lending products (auto loans including Drive 4 Less lease-alternative program, home equity lines and loans, mortgages with government-backed options including FHA, VA, and USDA loans, recreation loans, student loans through LendKey partnership, and personal loans/lines of credit). The credit union also provides investment services through LPL Financial advisors, insurance products through its Insurance Agency and TruStage partnerships, and business services including merchant services, ACH, and employee benefits. All products are accessible through a digital banking platform and mobile app with 11 branch locations across the Twin Cities metro area serving over 70,000 members since 1935.

Differentiator

Problem solved

Functional benefit

Brands

• TopLine Credit Union Foundation: A 501(c)(3) non-profit organization established in 2014 to support community outreach, financial education, scholarships, and charitable organizations
• TopLine Insurance Agency

Products and services

• Personal Checking Accounts Checking account lineup for individual members including Totally Free Checking with no minimum balance and no monthly fee, Sterling Checking for members 50+ with dividends on $100+ balances, and TopLine Checking with a $500 minimum yielding dividends and free official checks.
• Personal Savings Accounts Savings products for individual members including Share Savings ($5 membership deposit), Savings Plus (purpose-named secondary accounts), TopLine Savings (competitive interest), Young Savers (under age 22), WINcentive Savings (prize-linked), and Sum-It-Up Savings (automatic round-up program).
• Money Market Account Personal money market account with a $1,000 minimum balance, tiered dividends, penalty-free access to funds, and free 24/7 online and mobile access.
• Share Certificates Traditional share certificates with terms from 90 days to 5 years, minimum $1,000 deposit for terms over 12 months, and guaranteed fixed returns; premium specials include 12-month at 3.75% APY and 24-month at 3.50% APY.
• IRA Accounts (Traditional, Roth, Coverdell) Tax-advantaged retirement and education savings products including Traditional IRA (tax-deferred), Roth IRA (tax-free qualified withdrawals), and Coverdell Education Savings for K-12 and college expenses.
• Consumer and Business Credit Cards Personal and business credit cards (Rewards Visa Signature 1.5% cash back, Platinum Rewards Visa 1 point/$1, Platinum Visa, Business Rewards Visa 1.5 points/$1) featuring contactless payments, digital wallets, Visa Zero Liability, no annual fee, no foreign transaction fee, and no over-the-limit fee.
• Auto Loans and Refinancing Auto lending for new (3.99% APR starting, 36–84 months) and used vehicles (2011+), auto loan refinancing, and the Drive4Less lease-alternative program offering 30–45% lower payments than conventional financing, distributed through 130+ dealer partners and Enterprise Car Sales.
• Mortgages Residential mortgage suite including Conventional, FHA (3.5% down), VA (no down payment, no PMI), USDA/Rural Development, and Jumbo loans for high-cost properties, served by dedicated mortgage advisors with local underwriting and first-time homebuyer programs.
• Home Equity Lending (HELOC and Home Equity Loan) Home Equity Line of Credit (introductory rate as low as 4.99% APR for 12 months, variable thereafter based on WSJ Prime, 10-year draw/20-year repayment) and Home Equity Loan (fixed rate starting at 6.49%, terms 5–20 years, minimum $10,000).
• Recreation Loans Financing for recreational vehicles including boats, RVs/campers, snowmobiles, and motorcycles with promotional rates as low as 6.49% APR for terms up to 180 months and 90-day no-payment promotional offers.
• Student Loans and Refinancing Private student loans covering tuition, room and board, books, and computers at 700+ schools in 47 states through the Member Student Lending network, plus student loan refinancing to lower interest rates through LendKey.
• Personal Loans and Lines of Credit Unsecured personal loans for any purpose with flexible repayment terms and fixed rates, plus revolving personal lines of credit usable as overdraft protection on TopLine checking accounts.
• Investment and Financial Planning Services Securities-registered financial planning, investment strategy, and retirement planning delivered through LPL Financial advisors covering 401(k) and 403(b) rollovers, IRAs, brokerage accounts, mutual funds, annuities, and estate planning.
• Investment Products Range of investment vehicles including 401(k), 403(b), 529 Plans, annuities, brokerage accounts, stocks, bonds, mutual funds, and government securities offered through LPL Financial.
• Insurance Products (Auto, Home, Life, Umbrella, Medicare) Insurance agency offering auto, home, life (term, whole, variable), disability, long-term care, umbrella, and Medicare insurance, plus TruStage AD&D, whole life, and term life products, delivered via TopLine Insurance Agency, LLC and partners.
• Business Banking Accounts Business deposit accounts including Smart Business Checking (no minimum balance, no monthly fee), TopLine Business Checking (dividends on $1,500+ balances), Business Money Markets, Business Share Savings, Business Savings Plus, and Business Certificates.
• Business Lending Products Business lending suite including Business Lines of Credit (revolving), Equipment Loans (flexible financing for equipment purchases), and Real Estate Loans (commercial property financing), supplemented by Business Credit Cards.
• Business Services (Merchant, ACH, Employee Benefits) Business payment and operations services including Merchant Services (card payment acceptance for business merchants), ACH Services (automated clearing house for payments and collections), and Employee Benefits programs for member businesses.
• Digital Banking Platform and Mobile App 24/7 online and mobile banking platform with mobile deposit, bill pay, account alerts, eStatements, fund transfers, and digital wallet support (Apple Pay, Google Pay, Samsung Pay); mobile app available for iOS and Android.

Quantifiable outcome

• $133,000+ given back to local communities in 2025 through TopLine Credit Union Foundation
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Member Student LendingcoreChannel Partner/ Reseller/ DistributorPartnership with Member Student Lending, a credit union-only cooperative student lending network, provides TopLine members access to private student loans for students at 700+ schools in 47 states. Also offers student loan refinancing options. This partnership extends TopLine's ability to serve members' education financing needs beyond federal loan options.
• LPL FinancialcoreGTM or Marketing PartnerSecurities-registered and insurance-licensed financial planners from LPL Financial provide TopLine members with investment services, financial planning, and retirement planning. Services include 401(k) rollovers, IRAs, brokerage accounts, mutual funds, annuities, and estate planning. TopLine Investment Services operates through this partnership with free consultations and no investment obligation.
• TruStage (CMFG Life Insurance Company)coreGTM or Marketing PartnerPartnership with TruStage provides members with discounted Accidental Death & Dismemberment insurance ($1,000 no-cost coverage, additional coverage from ~$1/month), whole life insurance, and term life insurance products. All members receive $1,000 free AD&D coverage as a membership benefit. TruStage is rated A (Excellent) by A.M. Best.
• TruLync Medicare AdvisorsminorGTM or Marketing PartnerPartnership with TruLync Medicare Advisors provides licensed sales agents to help members understand Medicare options. Available to members turning 65 or retiring soon. Offers webinars twice monthly and phone consultations. Agents help find Medicare insurance plans that fit individual needs.
• Enterprise Car SalesminorChannel Partner/ Reseller/ DistributorPartnership with Enterprise Car Sales provides TopLine members exclusive access to vehicle sales throughout the year. Members can access Enterprise's full suite of vehicles for purchase with financing available through TopLine. Complements TopLine's auto lending program.
• Co-Op Shared BranchingcoreTechnology or IntegrationCo-Op Shared Branching network provides TopLine members access to 5,100+ credit union locations nationwide. Members can conduct deposits, withdrawals, transfers, and more at any shared branch location. Network enables banking access while traveling or living outside the Twin Cities area.
• MoneyPass ATM NetworkcoreTechnology or IntegrationMoneyPass ATM network provides TopLine members access to 82,000+ fee-free ATMs nationwide. Combined with Co-Op ATM network, ensures members have extensive surcharge-free ATM access for cash withdrawals and deposits.
• Minnesota Housing Finance AgencycoreChannel Partner/ Reseller/ DistributorPartnership with Minnesota Housing Finance Agency enables TopLine to offer first-time homebuyer programs including Start Up and Step Down payment assistance options. Compatible with Minnesota Housing programs and offers down payment assistance for qualified buyers.
• TopLine Insurance AgencycoreTechnology or IntegrationTopLine Insurance Agency, LLC is a wholly owned subsidiary of TopLine Financial Credit Union offering auto, home, life, umbrella, and other insurance products. Works with multiple carriers to provide competitive pricing. Phone: (763) 391-0007.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Affinity Plus Federal Credit Union: Minnesota-based community credit union with a similar member-owned, cooperative model and comparable product breadth (checking, savings, lending, mortgages, credit cards). Directly competes for Twin Cities consumers and small businesses with overlapping branch geography.
• Hiway Credit Union: Minnesota-based community credit union serving defined employer/association groups and broader community members, with a similar retail product set and Twin Cities metro footprint. Closely comparable size and cooperative operating model.
• TruStone Financial Credit Union: Minnesota-based credit union with multiple branches and a full-service retail banking, lending, and wealth management offering. Closely comparable in mission, product mix, and Twin Cities footprint to TopLine.
• Wings Financial Credit Union: Minnesota-headquartered credit union with a national membership base (originally airline affinity), offering a similar full-service product suite including mortgages, auto loans, credit cards, and investments. Comparable cooperative model and similar asset size tier.
• SchoolsFirst Federal Credit Union: California-based community credit union serving education-affiliated members with a similar full-service product suite (deposits, mortgages, auto, credit cards, investments, insurance). Comparable community-based cooperative operating model and member engagement focus.

Regional players

• Connexus Credit Union: Wisconsin-headquartered credit union of similar asset size with a comparable product suite (deposits, lending, mortgages, investments). Operates in an adjacent Upper Midwest geography with overlapping consumer banking competition in parts of Minnesota.

Broad incumbents

• BECU: One of the largest U.S. credit unions with a member-owned cooperative model offering deposits, lending, mortgages, and investments nationwide. A broad incumbent comparable in business model and product breadth, though significantly larger in scale.
• Alliant Credit Union: Large national digital-first credit union with a member-owned cooperative model and a comprehensive deposit and lending product set. A broad incumbent that competes with TopLine for digitally engaged members nationwide.
• Patelco Credit Union: California-based credit union of comparable size with a full-service retail banking, lending, and wealth management offering. A broad incumbent sharing the cooperative operating model and product breadth, though in a different geography.

Emerging players

• Ally Bank: Digital-first bank offering high-yield deposits, auto lending, mortgages, and credit cards nationwide with no branch dependency. Competes directly with TopLine for rate-sensitive deposit and consumer lending customers, particularly younger members.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/124376
• Xx.com/toplinefederal
• Facebookfacebook.com/toplinefederalcreditunion

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TopLine Federal Credit Union