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Hecho Studios

Full company profile

uuid00097y1

Namestring
Hecho Studios
Websiteurl
hechostudios.com
Company typeenum
Private
Founded yearint
2016
Short descriptiontext

Hecho Studios is a Playa Vista, California-based content production company founded in 2016 that develops and produces media across film, television, digital, social, and streaming platforms, serving brands seeking cultural integration and authentic audience engagement.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersPlaya Vista, United States
HQ citystring
Playa Vista
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
brand strategy services, content production studio, cultural marketing services, cross-platform media production, brand campaign development
Industry2 codes
1Content Studio & Creative Resourcing (In-house/Embedded Teams)
CodeBPAFAIAJPrimaryYes
2Content & Creative Studio for Creators (Concepting/Production)
CodeMPAAAHADPrimaryNo
NAICS code3 codes
  • Motion Picture and Video Production512110
  • Motion Picture and Video Production51211
  • Motion Picture and Sound Recording Industries512
SIC code1 code
  • Services-Motion Picture & Video Tape Production7812
Product category
Creative Brand Strategy and Content Production Services
No data
Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Hecho Studios is a cultural systems studio that develops and produces content across feature films, television, digital, social media, and streaming platforms. It designs brand growth systems intended to live inside culture by leveraging cultural mutation, recombination, and splintering rather than traditional linear campaign models. The studio serves brands seeking authentic cultural relevance and audience engagement.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Cross-Platform Media Production
No data
Peers10 records
172andSunny
TypeDirect peer
Description

Independent creative agency co-founded by Hecho's founder Glenn Cole; operates the same multi-format, brand-led cultural-creative model and competes directly for the same cultural-relevance client mandate.

2Anonymous Content
TypeDirect peer
Description

LA-based creative studio producing film, TV, and advertising content for brands; comparable multi-format production capability and brand-entertainment crossover.

3PRETTYBIRD
TypeDirect peer
Description

Creative studio and production company producing brand films, music videos, and cultural content; similar hybrid of commercial and entertainment production for brand clients.

4Mother
TypeBroad incumbent
Description

Globally recognized independent creative agency with a strong cultural-brand identity; competes for the same brand cultural-relevance briefs but at larger scale and broader scope.

5Droga5
TypeBroad incumbent
Description

Accenture-owned creative agency known for culturally driven, award-winning brand campaigns; broad incumbent with overlapping cultural-creative positioning but much larger footprint.

6MediaMonks
TypeBroad incumbent
Description

S4 Capital's creative and production arm producing digital-first brand content at global scale; competes for the same integrated content work but with significantly more resources.

7MJZ
TypeDirect peer
Description

Commercial film and content production studio producing high-end brand commercials and entertainment-adjacent content; comparable production-quality, brand-focused LA-based operation.

8Smuggler
TypeDirect peer
Description

Global production company producing commercials, music videos, and short-form content for brands; similar hybrid commercial/entertainment production business model.

9VaynerMedia
TypeEmerging player
Description

Digital-first creative and media agency with strong cultural-content credentials; comparable cultural-marketing DNA but tilted more heavily toward social and performance than film/TV.

10VICE Media (VICE Studios)
TypeEmerging player
Description

Digital-native content studio producing branded entertainment across digital, social, and streaming; partial overlap with Hecho's multi-platform brand-content focus.

Market position
Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Hecho Studios

Creative Brand Strategy and Content Production Serviceshechostudios.com

Hecho Studios is a Playa Vista, California-based content production company founded in 2016 that develops and produces media across film, television, digital, social, and streaming platforms, serving brands seeking cultural integration and authentic audience engagement.

Hecho Studios firmographics

Firmographics
Name
Hecho Studios
Website
https://hechostudios.com
Company type
Private
Founded year
2016
Operating status
Operating
Headcount range
51–100 employees
Short description
Hecho Studios is a Playa Vista, California-based content production company founded in 2016 that develops and produces media across film, television, digital, social, and streaming platforms, serving brands seeking cultural integration and authentic audience engagement.
Ownership category
akta.pro rank

Hecho Studios industry classification

Industry
Product category
Creative Brand Strategy and Content Production Services
NAICS
Motion Picture and Video Production (512110), Motion Picture and Video Production (51211), Motion Picture and Sound Recording Industries (512)
SIC
Services-Motion Picture & Video Tape Production (7812)
akta.pro primary industry
Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
akta.pro secondary industry
Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

  • Brand strategy services
  • Content production studio
  • Cultural marketing services
  • Cross-platform media production
  • Brand campaign development

Where Hecho Studios is headquartered

Location

Headquarters

HQ city
Playa Vista
HQ country
United States
HQ region
North America

Markets served

Hecho Studios business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

Hecho Studios product offering

Product offering

Core offering

Hecho Studios is a cultural systems studio that develops and produces content across feature films, television, digital, social media, and streaming platforms. It designs brand growth systems intended to live inside culture by leveraging cultural mutation, recombination, and splintering rather than traditional linear campaign models. The studio serves brands seeking authentic cultural relevance and audience engagement.

Differentiator

Problem solved

Functional benefit

Products and services

  • Cross-Platform Media Production

Companies that use Hecho Studios

Customer profile

Segments1 record

Ideal customer profiles1 record

Hecho Studios technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Hecho Studios competitors and assessment

Company assessment

Direct peers

  • 72andSunny: Independent creative agency co-founded by Hecho's founder Glenn Cole; operates the same multi-format, brand-led cultural-creative model and competes directly for the same cultural-relevance client mandate.
  • Anonymous Content: LA-based creative studio producing film, TV, and advertising content for brands; comparable multi-format production capability and brand-entertainment crossover.
  • PRETTYBIRD: Creative studio and production company producing brand films, music videos, and cultural content; similar hybrid of commercial and entertainment production for brand clients.
  • MJZ: Commercial film and content production studio producing high-end brand commercials and entertainment-adjacent content; comparable production-quality, brand-focused LA-based operation.
  • Smuggler: Global production company producing commercials, music videos, and short-form content for brands; similar hybrid commercial/entertainment production business model.

Broad incumbents

  • Mother: Globally recognized independent creative agency with a strong cultural-brand identity; competes for the same brand cultural-relevance briefs but at larger scale and broader scope.
  • Droga5: Accenture-owned creative agency known for culturally driven, award-winning brand campaigns; broad incumbent with overlapping cultural-creative positioning but much larger footprint.
  • MediaMonks: S4 Capital's creative and production arm producing digital-first brand content at global scale; competes for the same integrated content work but with significantly more resources.

Emerging players

  • VaynerMedia: Digital-first creative and media agency with strong cultural-content credentials; comparable cultural-marketing DNA but tilted more heavily toward social and performance than film/TV.
  • VICE Media (VICE Studios): Digital-native content studio producing branded entertainment across digital, social, and streaming; partial overlap with Hecho's multi-platform brand-content focus.

Market position

Customer concentration

Hecho Studios financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Hecho Studios leadership team

Management profile

Number of profiles

Profiles1 record

Hecho Studios funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Hecho Studios M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hecho Studios

What does Hecho Studios do?

Hecho Studios is a cultural systems studio that develops and produces content across feature films, television, digital, social media, and streaming platforms. It designs brand growth systems intended to live inside culture by leveraging cultural mutation, recombination, and splintering rather than traditional linear campaign models. The studio serves brands seeking authentic cultural relevance and audience engagement.

When was Hecho Studios founded?

Hecho Studios was founded in 2016. It employs 51 to 100 people.

Where is Hecho Studios based?

Hecho Studios is headquartered in Playa Vista, United States, in the North America region.

Who are Hecho Studios's main competitors?

Direct peers on record are 72andSunny, Anonymous Content, PRETTYBIRD, MJZ and Smuggler. Broad incumbents are Mother, Droga5 and MediaMonks. Emerging players are VaynerMedia and VICE Media (VICE Studios).

Does Hecho Studios have an API?

No public API is recorded for Hecho Studios.

What industry is Hecho Studios in?

Hecho Studios's product category is Creative Brand Strategy and Content Production Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of MPAAAHAD, Content & Creative Studio for Creators (Concepting/Production). Its NAICS code is 512110 and its SIC code is 7812.

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Live signals
PR Newswire72andSunny, Instrument, CPB, Redscout and Hecho Studios form constellation that unites the best in technology and creativityFive MDC Partners agencies — 72andSunny, Instrument, CPB, Redscout, and Hecho Studios — announced they have formed a collective called a 'constellation,' designed to collaboratively pursue business growth while maintaining their individual brands. The group will be governed by an operating council of leaders and aims to combine each company's strengths in areas such as design, technology, strategy, content creation, and media. MDC Partners Chairman and CEO Mark Penn framed the move as a manifestation of the holding company's core strategy of collaboration.AdweekDid You Catch This Short CBS Promo by Hecho Studios During the Super Bowl?Hecho Studios created a promotional spot for CBS during the Super Bowl that utilized the network's iconic eye logo and clips from its popular television shows. The campaign involved collaboration between Hecho Studios, which produced the creative concept, and CBS, which selected, edited, and licensed the audio content. This effort was highlighted as a successful example of brand building during the high-visibility advertising event.Adweek72andSunny Continues Reorganization, Spinning Off Production Unit Into Hecho Studios72andSunny is spinning off its internal production unit, Hecho En 72, into a new independent entity called Hecho Studios. This restructuring follows a recent workforce reduction of nearly 5% at the agency's Los Angeles headquarters. The new studio will be led by former chief production officer Tom Dunlap and executive creative director Gui Borchert.